BrandWagon

29/01/2025

Growing influence: How HashFame built a network of creators and marketers

ashFame, a platform co-founded by Anirudh, positions itself as a solution to these issues by acting as a bridge between creators and marketers.

29/01/2025

Lenskart’s claims its new eyewear could change the way you listen and work, here's how it works

Priced at Rs 4,000, Phonic is available for purchase online and in select offline stores across India.

29/01/2025

The retail industry is shifting as online platforms, data-driven insights, and improved supply chains are changing how products are marketed, sold, and delivered, reshaping the shopping experience for both brands and customers.

Sachin Chhabra, Footwears Limited, shares his thoughts on the future of retail, focusing on consumer behaviour, digital transformation, and emerging trends.

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29/01/2025

From Pushpa 2 to Fighter: How movies drove 770+ hours of TV ads in 2024

Co-branded advertising—where brands collaborate with movies for promotional tie-ups—continued to grow in 2024, with over 60 films partnering with brands for 770+ hours of TV ads.

29/01/2025

On the spot with Agnishwar Jayaprakash, founder and CEO, Garuda Aerospace

What struck me most about “Win From Within” was its focus on inner strength.

29/01/2025

Lodha vs Lodha: What’s in a name?

Abhishek runs the Lodha Group, whose market capitalisation is an estimated `1.1 trillion, and operating in almost all real estate segments.

28/01/2025

Want to sell more? Amazon India’s new campaign shows you how!

Amazon India launches the campaign to promote e-commerce for small businesses, offering them access to millions of customers in India and across 18+ global marketplaces.

28/01/2025

India’s top websites falling short on cookie consent, reveals ASCI

ASCI’s latest report highlights the challenges Indian businesses face in complying with cookie consent requirements under India’s new Digital Personal Data Protection Act. The findings reveal significant gaps in cookie practices across top websites, urging businesses to adapt or face hefty penal...

28/01/2025

Shark Tank India S4: Anmol Saxena’s “Push, Push, Push!” pitch secures Rs 50 lakh investment

Ashva's total revenue for FY24 stood at Rs 53.63 lakh, according to filings accessed from Tofler. However, the company reported a sharp decline in net profit, posting a loss of Rs 61.92 lakh in FY24, as compared to a profit of Rs 22.76 lakh in FY23.

28/01/2025

Admitad's Neha Kulwal on affiliate marketing growth, revenue decline, and strategies for 2025

Admitad

In conversation with BrandWagon Online, Neha Kulwal, MD, APAC and India, Mitgo, explains how Admitad is navigating the shift, particularly the growing prominence of micro and nano influencers.

28/01/2025

Paytm Payments Services CEO Nakul Jain to step down, pursue entrepreneurial path

In an exchange filing, the company revealed that Jain's decision stems from his desire to embark on an entrepreneurial journey. The departure date could be earlier if mutually agreed upon.

27/01/2025

How Uber saved $35 million by breaking up with Meta ads

Uber saved $35 million annually by rethinking its marketing strategy. Learn how they discovered the inefficiencies of Meta ads and reallocated the budget to more effective channels.

27/01/2025

Swiggy Instamart, ACKO, and Pokerbaazi join Shark Tank India 4 amid growing controversy over declining viewership

As Shark Tank India Season 4 continues to make waves in the OTT space, SonyLIV has announced a new wave of sponsorship deals, adding big names like ACKO, Pokerbaazi, Swiggy Instamart, Adani, and Jaguar to the roster

27/01/2025

Shahid Kapoor drives U&i’s new digital ad, showcasing stylish tech gadgets

The ad highlights U&i’s focus on innovation, style, and reliability, with Kapoor showcasing the brand’s range of products. In the ad, Kapoor is seen using various U&i gadgets, demonstrating their design and functionality.

27/01/2025

Renaud Palliere reveals how PVR INOX is handing over cinemas to the audience with ScreenIT

Renaud Palliere, CEO of The Luxury Collection and Innovation, PVR INOX Limited, speaks with Shailja Tiwari about the company’s latest initiative, ScreenIT—how it came to life, its significance for the company, and future plans.

27/01/2025

Alia Bhatt shines in Malabar Gold & Diamonds’ ‘Solitaire One’ collection campaign | Watch here

Alia Bhatt

The campaign, which includes a film conceptualised by DDB Mudra, showcases three intertwined love stories, with solitaires symbolising lasting love and cherished moments.

27/01/2025

The retail industry is shifting as online platforms, data-driven insights, and improved supply chains are changing how products are marketed, sold, and delivered, reshaping the shopping experience for both brands and customers.

kapil chopra, DIVIANA shares his thoughts on the future of retail, focusing on consumer behaviour, digital transformation, and emerging trends.

Catch more insights from industry leaders on .

Register now - https://bit.ly/404el2F

27/01/2025

India’s streaming originals hit a 3-year low in 2024: Here are the platforms and formats that thrive!