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Turns out, green isn’t so scary — India’s loving its matcha moment
22/03/2025

Turns out, green isn’t so scary — India’s loving its matcha moment

Matcha tea is gaining significant traction in India, Its market size is projected to grow at a robust CAGR of 8.6%, from approximately USD 104 million in 2024 to an impressive USD 167 million by 2030.

India’s digital ad market to hit Rs 59,200 crores by 2025 as martech reshapes marketing strategies: Report
21/03/2025

India’s digital ad market to hit Rs 59,200 crores by 2025 as martech reshapes marketing strategies: Report

One of the key shifts in the MarTech landscape is the transition from third-party data reliance to first-party data strategies.

Vicky Kaushal partners with Tata Motors for passenger and electric vehicles
21/03/2025

Vicky Kaushal partners with Tata Motors for passenger and electric vehicles

Kaushal will be involved in multiple brand initiatives as part of the partnership.

After W+K shutdown in India, Padhi and Ghosh launch Into Creative
21/03/2025

After W+K shutdown in India, Padhi and Ghosh launch Into Creative

The agency will officially commence operations in Mumbai on March 30, coinciding with Gudi Padwa and Ugadi, festivals symbolising new beginnings in India.

Corridor of uncertainty: Crackdown on surrogate advertising during IPL
21/03/2025

Corridor of uncertainty: Crackdown on surrogate advertising during IPL

The Damocles’ sword hangs over Rs 700 crores worth of ad money

Brands to spend Rs 550 crore on influencers for IPL 2025: Report
20/03/2025

Brands to spend Rs 550 crore on influencers for IPL 2025: Report

The biggest spenders in influencer marketing this IPL will come from the entertainment and streaming sector (30%), followed by FMCG (25%), consumer electronics (15%), e-commerce and D2C brands (15%), and the automobile industry (10%).

Elon Musk’s X takes Indian Government to court over digital censorship
20/03/2025

Elon Musk’s X takes Indian Government to court over digital censorship

The dispute comes after the government asked X to explain certain responses generated by its AI chatbot, Grok.

Liqvd Asia acquires AdLift to expand global digital marketing reach
20/03/2025

Liqvd Asia acquires AdLift to expand global digital marketing reach

The integration of AdLift’s capabilities in performance marketing strengthens its ability to offer a full-funnel, results-oriented approach to clients.

‘If it’s not tasty, nobody cares’: Farmley’s Akash Sharma on surviving the snack wars
20/03/2025

‘If it’s not tasty, nobody cares’: Farmley’s Akash Sharma on surviving the snack wars

Sharma grew up watching how the right kind of value addition could change the fortunes of farmers.

Urban Company rebrands ‘Insta Maids’ amid backlash, but critics say it’s not just about the name
20/03/2025

Urban Company rebrands ‘Insta Maids’ amid backlash, but critics say it’s not just about the name

The move comes after netizens and worker advocacy groups slammed the original name and the company’s payment structure, calling it exploitative and undignified.

Real money gaming dominates as India’s online gaming industry targets $9.1 billion by 2029: Report
19/03/2025

Real money gaming dominates as India’s online gaming industry targets $9.1 billion by 2029: Report

The sector, currently valued at $3.7 billion in 2024, is largely driven by real money gaming, which accounts for 86% of the total revenue.

AI delivers scale for Indian advertisers, experts urge responsible adoption: ASCI
19/03/2025

AI delivers scale for Indian advertisers, experts urge responsible adoption: ASCI

The report highlights that digital-native sectors are leading the adoption of AI, while traditional industries are beginning to integrate AI through creative applications

New Zealand’s Slumberzone enters Indian market with Rs 100 crore investment in Hyderabad
19/03/2025

New Zealand’s Slumberzone enters Indian market with Rs 100 crore investment in Hyderabad

The Hyderabad unit, expected to be operational by March 2026, will have a production capacity of 1,000 mattresses per day.

Sorry, Not Sorry: OML and Flipkart apologise for making life too easy with vivo T4x
18/03/2025

Sorry, Not Sorry: OML and Flipkart apologise for making life too easy with vivo T4x



OML’s Suvidha Ke Liye Khed Hai campaign for the vivo T4x Flipkart launch flips traditional marketing, using humor and reverse psychology to go viral. Discover how this bold campaign trended #1 on Twitter and engaged millions.

Tinder introduces campus-exclusive dating feature in India - Here's what you should know
18/03/2025

Tinder introduces campus-exclusive dating feature in India - Here's what you should know

To access Tinder U, students must verify their identity using a valid college email address

Did EMotorad just get MS Dhoni to pucker up on camera? Watch here
18/03/2025

Did EMotorad just get MS Dhoni to pucker up on camera? Watch here

The ad opens with Dhoni making a dramatic entry, mirroring Ranbir Kapoor’s in Animal, complete with the film’s intense background score.

Chhava's epic run: Vicky Kaushal boosts Indian box office resurgence
18/03/2025

Chhava's epic run: Vicky Kaushal boosts Indian box office resurgence

The film, which has grossed over Rs 650 crore, is now among the highest-grossing Hindi films of all time.

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