BrandWagon

03/11/2024

BrandWagon Chai pe Charcha with Addverb's Sangeet Kumar

Sangeet Kumar, CEO and co-founder, Addverb, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

03/11/2024

ESG : New tenets for brand purpose

In the era of social media, digital communications democracy and AI, brands and businesses need to be sensitive while strategizing marketing communication

02/11/2024

BrandWagon Chai pe Charcha with Boon's Advait Kumar

Advait Kumar, founder, Boon, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

02/11/2024

The next frontier in business messaging: Unleashing the power of RCS

Better to say, RCS is a massive upgrade from the world of vanilla SMS. It offers an immersive, media-rich, branded messaging experience that transforms how businesses interact with customers.

02/11/2024

BrandWagon Chai pe Charcha with Amala Life's Rahul Vats

Rahul Vats, founder, Amala Life, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

02/11/2024

Dark store operations at scale: The key to Q-Commerce success

Consider Zepto, for instance. Once a customer places an order, the platform's algorithm assigns the order to the nearest dark store based on the customer’s location and delivery radius. The items in the order are picked, packed, and then delivered to the customer via delivery partners.

01/11/2024

Odonil unveils 'A Diwali to Remember' short film highlighting small gestures and human connections

According to the company, this film tells the story of the power of small gestures and human connections during the festive season.

01/11/2024

Only 27% of marketing leaders confident in operating models for growth; reveals Mckinsey report

This survey was done of over 100 C-level executives in the consumer-packaged-goods and retail sectors revealing that marketing leaders face significant challenges in adapting to the complexities of today’s landscape.

01/11/2024

Quick commerce dominates chocolate sales with higher pricing and rapid delivery: mFilterIt report

Traditional platforms like Flipkart and Amazon hold a significant share as well, with 12% and 21%, respectively​, reveals mFilterIt report

01/11/2024

BrandWagon Adtalk with Amorepacific India’s Mini Sood Banerjee

Mini Sood Banerjee, assistant director and head of marketing, Amorepacific India (Innisfree and Laneige), talks to BrandWagon Online about the dos and don’ts of digital marketing, best marketing campaigns, and more.

31/10/2024

Mahindra Logistics unveils Diwali campaign ‘Some Packages Carry More Than Just Goods’

Mahindra Logistics announced its Diwali campaign, ‘Some Packaged Carry More Than Just Goods,’ in collaboration with Asymmetrique.

31/10/2024

BrandWagon Chai pe Charcha with Zoff’s Akash Agrawal

Akash Agrawal, co-founder, Zoff, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

31/10/2024

Conscious consumption: An important aspect of reducing e-waste generation in India

India has shifted to the third place in becoming one of the major global producers of e-waste producing more than 3.2 million metric tonnes per year.

31/10/2024

Experts weigh in: How breast cancer awareness ads can empower without objectification or insensitivity

There are two ways to look at this. On one hand, awareness campaigns are essential in educating the public about early detection and prevention; on the other, the methods used to convey these messages can sometimes downplay critical topics.

31/10/2024

Dazzling ads and Diwali deals: Brands go all out to shine this festive season!

From storytelling to sustainability messages, brands aim to capture the essence of Diwali through innovative marketing strategies

30/10/2024

On the spot: Ad champions women’s empowerment

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The campaign’s film artfully portrays the plight of four different women coming from different walks of life, struggling through the conflict of their passions and balancing their responsibilities.

30/10/2024

How generative AI is transforming visual marketing for enhanced personalisation and consumer engagement

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With the help of Gen AI, marketers can customise visual content, increasing engagement and revealing consumer interests

30/10/2024

How brands are using Diwali to connect with Indian consumers

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Second, there is no one-size-fits-all formula, says Himanshu Arora, co-founder of Social Panga. Brands must customise their messages to connect with local audiences.

29/10/2024

Ayushmann Khurrana joins Birla Brainiacs as investor and brand ambassador

“Together, we all can be instrumental and revolutionise education for the new generation of children with platforms such as Birla Brainiacs, ultimately opening their doors for a brighter future,” Ayushmann Khurana said.

29/10/2024

TVS Raider invites bikers with its ‘Call of the Wicked’ campaign

The campaign is live across digital platforms and television.

29/10/2024

Ram Bandhu launches ‘Ek Vichaar’ campaign in collaboration with Robin Hood Army

According to the company, this campaign aims to spread awareness amongst the people regarding the prevention of food wastage.

29/10/2024

KlugKlug onboards Suchi Sethi as country manager - India

KlugKlug onboards Suchi Sethi as country manager - India

29/10/2024

ASICS’ Rajat Khurana on the company’s growth strategy in India’s evolving athletic footwear market



ASICS

In a recent conversation with BrandWagon Online, Rajat Khurana, managing director, ASICS India, delves into the challenges and opportunities the brand faces as it navigates this rapidly evolving landscape of athletic footwear.

28/10/2024

82% of Gen Z in India agree that Spotify helps them escape 'Doom-Scrolling'; reveals report

Gen Z is particularly active in Spotify’s collaborative features as they make up 60% of all Blend playlists created in the past two years and 52% of all collaborative playlists this year.

28/10/2024

Ready to dive into the future of marketing at the ! Key discussion points include:

🔹 New Age Marketing: What does it really mean, and how can brands stay ahead?
🔹 Ethical Marketing: Is it a genuine shift or just a trend?
🔹 Data = Marketing: How data is becoming the backbone of strategic decisions.
🔹 Influencer Power: Do influencers still hold sway in consumer choices?
🔹 The Third-Party Cookie Conundrum: Navigating the challenges in a privacy-first era.

Looking forward to insights that will shape tomorrow's strategies!

📅 November | 📍Mumbai

Express Interest: https://bit.ly/3NjeoBr