BrandWagon

01/10/2025

Gamified ads promise higher ROI, but can they outlast the festive rush?

Scratch cards, leaderboards, spin the wheel offers, AR try-ons, and trivia contests are how brands plan to pull you in. And the reason isn’t hard to decode.

01/10/2025

Beauty, fashion drive nearly half of India’s Rs 60,000 crore festive eCommerce boom

Fashion and apparel came in second with a share of 27.73%. Combined, the two categories drove almost half of revenue driven by festivities, solidifying their leadership position in India's thriving D2C economy.

01/10/2025

PVR Inox under CCI scanner for continuing virtual digital fee collection

The VDF was introduced in 2007 to fund the transition from analogue projectors to digital cinema systems.

01/10/2025

'We stand behind what we did’ American Eagle CEO credits Sydney Sweeney ads for sales turnaround

American Eagle CEO Jay Schottenstein, who personally approved the ads, told the WSJ that he instructed employees not to react to the uproar and instead put a small team in charge of monitoring social media. “You can’t run from fear. We stand behind what we did,” he said in his first interview ...

01/10/2025

Spotify founder Daniel Ek steps aside as CEO, new co-CEOs to take charge from 2026



https://www.financialexpress.com/business/brandwagon-spotify-founder-daniel-ek-steps-aside-as-ceo-new-co-ceos-to-take-charge-from-2026-3995205/

01/10/2025

Blogger's Park: In India’s crowded D2C market, personalisation becomes a survival strategy

For example, a returning shopper looking at a protein snack pack may be shown a bundle of options based on their purchase history, while a first-time visitor sees trial packs with discount codes.

01/10/2025

Why high retention could mean 30% higher fees for Instagram influencers

For the Rs 2,344 crore Indian influencer marketing industry (EY, 2024), this could likely change the way creators approach content and the kind of conversations brand managers will have with influencers on the platform.

30/09/2025

A big thank you to all our esteemed speakers, partners, and participants for making the a grand success! Your insights, ideas, and collaboration are helping shape India’s digital future.

Catch the key highlights and takeaways here: https://shorturl.at/7sPiv

Newgen Software | Siemens | HFCL Limited | Startupreporter India |

30/09/2025

Diageo to sell Royal Challengers Bangalore, says Lalit Modi - company responds

Royal Challengers Bengaluru (RCB), fresh off their historic first Indian Premier League (IPL) title, may be headed for a change of ownership if social media speculation is to be believed.