Peggy MacSweeney - Visibility Mentor for Coaches and Online Experts

28/10/2024

Oops!!! Not again!!!⁣
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Forgot to put your camera on!?!⁣
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Posting pictures and videos of what you do from the moment you get up like putting on make-up, going to the shop, going to the doctor for a medical check-up (yes I’ve seen such posts on social🤷‍♀️), cleaning, day⁣
out with family and more?⁣
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It’s exhausting!⁣
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No wonder why so many coaches and experts are not big fans when it comes to marketing, especially on social…⁣
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but most still think they just have to grunt it, bear it, and “adapt” themselves just because everyone seems to be showing up that way.⁣
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I’ve been there!⁣
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But doing things that don’t align with you, it’s like trying to contour yourself to fit into a jumper that has shrunk in size.⁣
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You might be able to force yourself into the jumper.⁣
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But is it comfortable?⁣
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Does it look good?⁣
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The reality is, you just can’t wait to take it off when you can…⁣
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just like you regularly need a break from social AND you feel the need to announce on social that you need a break!⁣
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You don’t need to be like a Big Brother contestant on social oversharing every personal daily moment in your content.⁣
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I mean you can...but it’s not sustainable!⁣
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Instead, embrace your quiet strength, knowing it can achieve incredible things!⁣
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Ready to show up in a way that makes you heard and seen by your perfect-fit clients without the exhaustion of trying to "adapt" yourself to something that it's not you? DM me for a chat.⁣
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**Came across this post and can relate:⁣
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🌈Like it, leave a comment⁣
🌈Follow me⁣

26/10/2024

It’s frustrating when you know you have the expertise to help your perfect-fit clients, but yet no matter how hard you try, like showing up consistently, everything seems to disappear into a void.
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You know exactly what your perfect-fit clients want and you have a great program that you know it's going to transform their lives.⁣
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Why have you not gotten any interest?⁣
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When I talk to coaches, I always ask them if they know what their perfect-fit clients want.⁣
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They always say YES.⁣
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You are probably the same.⁣
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Because as an expert, you sure know your prospective clients well, right? ⁣
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But the fact that there's little interest in your offer even though you’ve been consistently talking about it, clearly suggests otherwise! ⁣
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Here’s what might be happening:⁣
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You know well what the underlying issue is. ⁣
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And you know well what is “needed” to fix it.⁣
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The common mistake that coaches and experts make is that they mistaken “need” as “want”.⁣
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Your perfect-fit client’s need is often 𝐍𝐎𝐓 what they want!⁣
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Like with my daughter,

I keep putting this warm coat to her because she needs it to keep her warm.⁣
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But warmth is not what she cares about so she just dismisses me. ⁣
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All she wants is to look “on-trend”.⁣
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So instead of telling her the coat is warm, I just tell her the coat is on-trend, it's seen on YouTube, (🤦‍♀️ I know, don't even ask) and it did the trick!
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And if you keep mixing what your perfect-fit clients "need" with their "want", and keep talking about the "need" instead of their "want"...
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you are going to keep experiencing the same result (or no result), even though you are consistent, braving yourself doing videos, doing lives, or showing up at more places.⁣
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Make the distinction between “need” and “want” and shift your communication to what they "want" instead of "need", you’ll start getting different results.⁣
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𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐭𝐡e 𝐬𝐡𝐢𝐟𝐭? 𝐃𝐌 𝐦𝐞!

**Came across this post and can relate:

🌈Like it, leave a comment
🌈Save it
🌈Follow me

22/10/2024

Posting consistently but no sign up, not even to your free newsletter?⁣
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Because 𝐩𝐨𝐬𝐭𝐢𝐧𝐠 𝐢𝐬 𝐍𝐎𝐓 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐢𝐧 𝐢𝐭𝐬𝐞𝐥𝐟.⁣
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Just posting is not going to grow your audience.⁣
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Just posting is not going to lead your audience into becoming your prospects.⁣
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Just posting is not going to turn your prospects into buying clients.⁣
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You need to be posting with a strategy.⁣
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More specifically you need to be posting with a strategy that fully 𝐚𝐥𝐢𝐠𝐧𝐞𝐝 to who you are, not any one-size-fits-all tactic that doesn’t take into account your personality, your strength, your limitation and your circumstances.⁣
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If you keep posting without an aligned strategy, you are going to continue to feel stuck and remain invisible. ⁣
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Are you currently just posting with no strategy?.⁣
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DM me. Let’s have a conversation.⁣
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⁣⁣⁣⁣-----------------------------------------⁣
Came across my post for the first time and like what you saw,⁣
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🌈 Leave a comment⁣
🌈 Like this post⁣
🌈 Follow me⁣
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21/10/2024

𝐒𝐡𝐚𝐫𝐢𝐧𝐠 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐚𝐧𝐝 𝐯𝐚𝐥𝐮𝐞 𝐢𝐬 𝐰𝐡𝐚𝐭 𝐬𝐭𝐨𝐩𝐩𝐢𝐧𝐠 𝐲𝐨𝐮 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐥𝐞𝐚𝐝𝐬 𝐚𝐧𝐝 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐨𝐧 𝐬𝐨𝐜𝐢𝐚𝐥!⁣⁣⁣
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Posting content is rarely an issue for you.⁣⁣⁣
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Because you have a vast amount of knowledge in you.⁣⁣⁣
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You are eager to share with your audience…⁣⁣⁣
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So you never feel you run out of things to post.⁣⁣⁣
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Every time you show up, you are teaching your audience something new, something valuable, giving loads of thoughtful tips to tackle one of the many problems people face in life.⁣⁣⁣
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You are busy creating and consistently showing up with useful content.⁣⁣⁣
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But yet, no one is asking about your coaching offer.⁣⁣⁣
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Why?⁣⁣⁣
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Because 𝐲𝐨𝐮𝐫 𝐩𝐞𝐫𝐟𝐞𝐜𝐭-𝐟𝐢𝐭 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 e𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞!
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They can find all the valuable knowledge and tips everywhere else like searching on Google or YouTube.⁣⁣⁣
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What drives your perfect-fit clients to raise their hands to your offer (apart from having a magnetic offer in the first place) is content that speaks to their day-to-day struggle and content that they emotionally connect to. ⁣⁣⁣
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They want to feel they are being heard, that you understand them and have the solution to transform their struggles they urgently want to remove.⁣⁣⁣
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Want to start making real impact with your content? Let your content speak deeply to your perfect-fit clients wants. ⁣⁣⁣
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Let's chat.⁣⁣⁣
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18/10/2024

16/10/2024

𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐢𝐬 𝐚 𝐭𝐫𝐚𝐩.....⁣
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if you never take action and apply what you learn!⁣
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Yes, acquiring knowledge is great.⁣
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But if it turns into just another excuse to delay action, it's not so great.⁣
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Be honest...⁣
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How many free resources and training have you put your hand up for?⁣
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How many courses and programs have you bought or consumed?⁣
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What is stopping you from applying what you've learned so far?⁣
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Still feeling you don't know enough?⁣
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Overwhelmed not knowing where to start first?⁣
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Whatever it is, if you are now ready to launch into action and make real progress in your business....⁣
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I'd love to invite you to get in touch and ask me for a Visibility Diagnostic.⁣
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How valuable would it be to have the clarity in knowing what you need to do first (and next) to start growing your community, attracting leads consistently, and booking clients.⁣

Let's get you into taking action!
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🌈 Comment or DM "Diagnostic" to book your free session.⁣
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Come across this Post and find it helpful?⁣⁣
𝐋𝐈𝐊𝐄 this post⁣⁣
𝐅𝐎𝐋𝐋𝐎𝗪 me⁣⁣
𝐒𝐇𝐀𝐑𝐄 with your biz besties⁣
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16/10/2024

So lovely to meet up with a few ladies this morning at our first virtual coffee meetup.

Missed out on this morning, there wll be one in November.

Mark your calendar, next one is 13th November 10am UK time

Look out for the event post and let us know you are coming.
☺️

15/10/2024

Here’s something I would never do!⠀⁣
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I would never do the disservice of taking a generic strategy or even my own strategy and put it to you as the ultimate holy grail solution you have to follow.⠀⁣
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Why?⠀⁣
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Because you may not see it right now but you are truly special.⠀⁣
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Totally unique.⠀⁣
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One of a kind.⠀⁣
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Then, won’t it make sense to use a strategy that’s also truly unique to you?⠀⁣
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Something that takes all the things that make you special into account:⠀⁣
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Your unique talents,⠀⁣
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Your unique needs,⠀⁣
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Your unique circumstances,⠀⁣
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Your unique availability of resources,⠀⁣
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And show you exactly what the most simple and sustainable path to build your business online with joy and excitement.⠀⁣
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If you are serious about building a sustainable business, I am currently offering just 2 Coaches or Experts who struggle to find leads and clients a 𝐟𝐫𝐞𝐞 𝐃𝐢𝐚𝐠𝐧𝐨𝐬𝐭𝐢𝐜 session.⠀⁣
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During the session, I’ll walk you through my Visibility Diagnostic Tool so you can see for yourself which critical area you need to focus on to get your marketing in shape. ⠀⁣
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With this insight, you can implement these changes in your business.⠀⁣
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The Diagnostic session is worth $195 and it has had feedback like the ones below:⠀⁣
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“A very productive session with many a-ha moments” ⠀⁣
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“It really brings home what’s happening with my marketing”⠀⁣
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𝐃𝐌 𝐦𝐞 𝐃𝐢𝐚𝐠𝐧𝐨𝐬𝐭𝐢𝐜 if you would like to be considered.⠀⁣
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14/10/2024

Do you like cycling?⁣⁣

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It’s something that I am not naturally good at and is not my preferred activity.⁣⁣
⁣⁣Why? ⁣⁣
⁣⁣Because I am someone who prefers stability… like I need to have 3 wheels or 4 firmly on the ground. It makes me feel safe.⁣⁣
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Riding on a bike requires balancing on 2 wheels….⁣⁣
⁣It’s wobbly.⁣⁣
⁣⁣I don’t like falling down… therefore it’s risky. ⁣⁣
⁣⁣Not safe!⁣⁣
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⁣But even though riding a bike is not an activity I am naturally drawn to, I did learn to ride a bike, mainly because I saw people having fun and I didn’t want to miss out.⁣⁣
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The process of me learning to ride a bike, it’s not so much about learning how to balance on 2 wheels,

it’s more about learning how to let go of my fear(of falling).⁣⁣
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It’s interesting that this “fear” literally only exists in a split second.⁣⁣
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That’s the split second when your supporting foot does that little push-forward motion before lifting off the ground onto the paddle.⁣⁣
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When you are able to overcome that split second of fear, your bike starts moving, and you’ll be able to find the balance.⁣⁣
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And when I was able to get the bike moving, I loved it.⁣⁣
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I remember I used to push my bike to the top of the hilly street where I used to live in suburban Sydney and enjoyed the thrill of a downhill ride.⁣⁣
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I remember enjoying the ride along the picturesque reservoir with some work friends on a weekend when I was working in Hong Kong. ⁣⁣

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The reason I am sharing this with you?⁣⁣
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I know first-hand that running a business requires you to overcome fear of different forms:⁣⁣
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Fear of putting yourself out there…⁣⁣
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Fear of taking risks, investing in your business...
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Fear of not being good enough…⁣⁣
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Fear of being laughed at…⁣⁣
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Fear of doing it wrong…⁣⁣
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Even the fear of success…⁣⁣
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⁣⁣Fear is what keeps us staying in the same place weeks, months or even years after.⁣⁣
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But what if….⁣⁣just like my fear of falling when riding a bike..

you can let go of it in that split second before you take the courageous action…⁣⁣
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you will discover that your fear is just some “False Evidence Appearing Real"

02/10/2024

Feel like needing a break from social because you are drained trying to come up with what to post all the time?⁣
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Here's the good news:⁣
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You actually don't need to come up with new things to post all the time!⁣
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Let me repeat this quietly but firmly: ⁣
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You do 𝐍𝐎𝐓 need to come up with new things to post all the time!⁣
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You can totally post the same thing again and again in different shapes and forms.⁣
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The key to marketing is repetition.⁣
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"Yeah but I sounded like a broken record to people if I post the same thing again and again!" ⁣
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Well, you won't!⁣
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Because each time you put out a post, not everyone will see it due to the algorithm.⁣
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Besides, in the noisy online space, things don't stick in people's heads unless they see them multiple times.⁣
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There were studies in the past showing that people need to see the same thing at least 7 times before it sinks in.⁣
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But in today's noisy online world, it's more like 12, 15, 20 times.⁣
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Basically, the more the better.⁣
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So don't get stressed out and spend too much time trying to come up with new things to post about.⁣
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What you need to spend time on, is getting clear about your positioning, your offer, and your messaging.⁣
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With clarity, create key pieces of content that you can rinse and repeat in different formats.⁣
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It will bring back the joy in marketing and your business...😉⁣
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☝ Have you just come across this post and find it helpful?
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👉𝐋𝐈𝐊𝐄 it ⁣
👉𝐅𝐎𝐋𝐋𝐎𝗪 me for more tips⁣
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Need Clarity?⁣
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🌈𝐂𝐨𝐦𝐦𝐞𝐧𝐭 𝐘𝐄𝐒 to get started.⁣
⁣

23/09/2024

𝐓𝐡𝐞 𝐈𝐧𝐬𝐭𝐚𝐧𝐭 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 𝐌𝐚𝐤𝐞𝐨𝐯𝐞𝐫 𝐢𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮 𝐢𝐟:⁣
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🙄You find people don’t understand what you do when you tell them.⁣
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🙄You are struggling to come up with what to post and relying on done-for-you content prompts.⁣
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🙄You have been showing up online for a while but not had gotten any inquiries, leads and clients.⁣
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🙄You are not struggling to get sign-up even for your freebies.⁣
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🙄You simply don’t know how to find leads and clients online..⁣
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⁣𝐈𝐧 𝟗𝟎 𝐦𝐢𝐧𝐬, ⁣⁣
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🌈You’ll gain 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 knowing what’s preventing you from getting inquiries, leads and clients from your online presence. ⁣⁣
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🌈I will walk you through 𝐬𝐭𝐞𝐩-𝐛𝐲 𝐬𝐭𝐞𝐩 how to refine your positioning and your messaging to align to what your perfect-fit clients actually want (not what you think they want)⁣.⁣
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🌈You’ll 𝐟𝐞𝐞𝐥 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭 knowing what to post, how to stand out, be seen by high-value clients, and make your content do the work they are supposed to do for your business (i.e., generate leads and convert them to clients). ⁣⁣
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𝐃𝐌 𝐦𝐞 𝐩𝐨𝐰𝐞𝐫 𝐬𝐞𝐬𝐬𝐢𝐨𝐧 𝐭𝐨 𝐬𝐭𝐚𝐫𝐭⁣
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23/09/2024

𝐒𝐭𝐨𝐩 𝐭𝐚𝐥𝐤𝐢𝐧𝐠 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮𝐫 𝐞𝐱𝐩𝐞𝐫𝐭 𝐥𝐞𝐯𝐞𝐥.⁣
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The language you are using, is not resonating with them.⁣
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They don’t get you are for them.⁣
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So they don’t take notice of you.⁣
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This is why you feel all your efforts are going into the black hole.⁣
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If you don’t change how you talk to them, nothing will change.⁣
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But If you are willing to make that switch, here’s what you need to start doing:⁣
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Speak at your dream client’s level!⁣
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When you talk about their struggles and the results you bring them, you must not speak from the expert’s perspective, but from your dream client’s perspective. ⁣
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Only then, when you can catch their attention in the noisy space.⁣
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Only then, when they are willing to give you the attention and want to hear more.⁣
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𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐟𝐫𝐨𝐦 𝐜𝐫𝐢𝐜𝐤𝐞𝐭 𝐭𝐨 𝐜𝐥𝐢𝐞𝐧𝐭𝐬,
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𝐃𝐫𝐨𝐩 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐞𝐦𝐨𝐣𝐢 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐞𝐧𝐭.
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19/09/2024

𝐓𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐦𝐢𝐬𝐭𝐚𝐤𝐞 𝐈 𝐬𝐞𝐞 𝐞𝐱𝐩𝐞𝐫𝐭𝐬 𝐚𝐧𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬 𝐚𝐫𝐞 𝐦𝐚𝐤𝐢𝐧𝐠 𝐚𝐠𝐚𝐢𝐧 𝐚𝐧𝐝 𝐚𝐠𝐚𝐢𝐧.. ⁣⁣
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…..is diving right into creating their online courses.⁣⁣
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I know...⁣⁣
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the online education market valued at almost 50 billion dollars last year, is growing year on year. ⁣⁣

It is very attractive to be part of it by having a digital product that you can sell on repeat and help many people at the same time.⁣
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And if you are one of the many who have gone through the full process of creating awesome courses already...⁣
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hats off to you, because there are even more people who attempted to create their own courses and had failed. ⁣⁣
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But the reality is… ⁣⁣
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no matter how great your online course is, it’s not going to generate any income for you, unless people know about it and sign up for it.⁣⁣
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Your course can help so many people and it can provide you with extra income (who will say no to extra income by the way with everything so expensive nowadays!)⁣⁣
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You've already done the hard work of creating your course. ⁣⁣
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You just need to spread the word.⁣⁣
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But as long as you struggle with your marketing....⁣
⁣...specifically struggle to articulate the value your course brings to the people who want it, all the effort you’ve spent is completely wasted.⁣⁣
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𝐈𝐟 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐨𝐧𝐥𝐢𝐧𝐞 𝐜𝐨𝐮𝐫𝐬𝐞𝐬 𝐭𝐡𝐚𝐭 𝐚𝐫𝐞 𝐠𝐚𝐭𝐡𝐞𝐫𝐢𝐧𝐠 𝐝𝐮𝐬t 𝐫𝐢𝐠𝐡𝐭 𝐧𝐨𝐰 𝐚𝐧𝐝 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐟𝐢𝐧𝐚𝐥𝐥𝐲 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐭𝐞𝐥𝐥 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐚𝐧𝐝 𝐦𝐨𝐧𝐞𝐭𝐢𝐳𝐞, 𝐃𝐌 𝐦𝐞 𝐚𝐧𝐝 𝐚𝐬𝐤 𝐦𝐞 𝐚𝐛𝐨𝐮𝐭 𝐦𝐲 𝐩𝐨𝐰𝐞𝐫 𝐬𝐞𝐬𝐬𝐢𝐨𝐧. ⁣❤

18/09/2024

17/09/2024

𝐘𝐎𝐔𝐑 𝐄𝐗𝐏𝐄𝐑𝐓𝐈𝐒𝐄 𝐈𝐒 𝗪𝐇𝐀𝐓 𝐊𝐄𝐄𝐏𝐈𝐍𝐆 𝐘𝐎𝐔 𝗪𝐇𝐄𝐑𝐄 𝐘𝐎𝐔 𝐀𝐑𝐄!⁣
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⁣
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Stuck at just posting and no inquiries, leads or clients?⁣
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You might be like many of the experts out there, falling into the “Curse of Knowledge” trap.⁣
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Experts like yourself often think and communicate at high level because of your extensive knowledge of the subject. ⁣
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Curse of Knowledge is: when you know something, it is hard to imagine not knowing it!⁣
And because you are always operating at the expert level, your content reflects the same and is not resonating with your audience who are not experts.
⁣

⁣
Think about the CEOs of big supermarket chains addressing the ground-level-staffs telling them “to increase productivity to maximise shareholder’s value”; the typical lingo of any CEOs.⁣
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What would you think the staffs who fill up the store shelves or work at the check-out counters think when they hear the phrase“increase productivity to maximise shareholder’s value”?⁣
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They probably start shutting down, because it sounds like a foreign language to them.⁣
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What does maximising shareholders' value have to do with what they do?⁣!
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Who even are the shareholders?!⁣
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These high-level expert concepts are norm to the CEOs (or experts), but totally abstract to the non-experts.⁣
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Abstract = NOT TANGIBLE ⁣
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In marketing: ⁣
Tangible Sells, Intangible Don’t!⁣
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If you want to make your posts more visible and generate leads and clients for you, learn to unlearn your expert knowledge and communicate at the level your dream clients who are non-experts can relate to.⁣
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BUT here's the challenging part:
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Even though you now know that you need to communicate at a non-expert level,⁣
⁣
because you are the expert in your niche, it’s difficult to unlearn what you already know.⁣
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And when you are so used to and so close to what you do, it’s difficult to see what’s wrong.⁣
⁣
So here’s an opportunity to get the help you need to transform your posts to profit with my 𝐈𝐧𝐬𝐭𝐚𝐧𝐭 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 𝐌𝐚𝐤𝐞-𝐨𝐯𝐞𝐫 𝐏𝐨𝐰𝐞𝐫 𝐒𝐞𝐬𝐬𝐢𝐨𝐧.⁣
⁣
⁣
In 90 mins, ⁣
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🌈You’ll gain 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 knowing what’s preventing you from getting inquiries, leads and clients from your online presence. ⁣
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🌈I will walk you through 𝐬𝐭𝐞𝐩-𝐛𝐲 𝐬𝐭𝐞𝐩 how to refine your offer and your messaging to align to what your perfect-fit clients actually want (not what you think they want)⁣.
⁣
🌈You’ll 𝐟𝐞𝐞𝐥 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭 knowing how to stand out, be seen by high-value clients, and make your content do the work they are supposed to do for your business (i.e., generate leads and convert them to clients). ⁣
⁣
𝐃𝐌 𝐦𝐞 , 𝐚𝐬𝐤 𝐦𝐞 𝐚𝐛𝐨𝐮𝐭 𝐩𝐨𝐰𝐞𝐫 𝐬𝐞𝐬𝐬𝐢𝐨𝐧 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐩𝐨𝐬𝐭𝐬 𝐭𝐨 𝐩𝐫𝐨𝐟𝐢𝐭...🌈⁣

16/09/2024

Freedom is a funny thing,,,,

Especially in the context of having your own business...

Like you, I ditch the corporate world to seek freedom…. Freedom to do what I want, when I want.

Working for yourself give you freedom….
you can finally choose when to work, where to work, how you work, what you work on without the boss’s prying eyes, and without the need to ask for permission and approval from anyone.

That’s exactly where the problem begins….

When you were in your job, you went to work each day knowing exactly what you needed to do first and what you needed to do next from the moment you switched on your work laptop until you clocked off each day.

You do the things that are part of your job description.

But when you run your own business, you are not given a job description..

Why would you need one anyway? You know exactly what you do in your business.

Or you thought you know….

You thought you would be working with clients every single day, helping them to transform their lives.

It’s your zone of genius that you don’t need a job description for.

But the daunting reality emerged…

Where do you find the clients to work with?

You have little clue.

And because you now have the “freedom” to do what you like and when you like,

you find yourself spending your time following and copying what others are doing online.

Some days, you feel you need a social media break because you are drained and overwhelmed by all the things you’re doing.

You spend more time scrolling than actually doing the things that can get you closer to your goal…

But then, it's understandable. You don’t know what you don’t know.

You don't really know what are the things you should be doing to find leads and clients.

You’ve got freedom... but it’s not the freedom you’d imagined when you first took the leap.

Here’s the thing, you have the freedom of choice:

You can choose to continue doing what you do and continue to struggle to find leads and clients.🤷‍♀️

OR

You can choose to jump on my Visibility and Marketing Diagnostic to fix what’s not working.

Comment 𝐅𝐫𝐞𝐞𝐝𝐨𝐦 for a Free Diagnostic

13/09/2024

Do you know what your dream clients want?⁣
⁣
You think you know what they want.⁣
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But do you 𝐫𝐞𝐚𝐥𝐥𝐲 know...given no one has ever asked about your offer?⁣
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Chances are you do know, but as long as you are not able to articulate them in a way your dream clients resonate, you are going to be stuck at posting for the sake of posting.⁣
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Ready to transform your content with messaging that truly resonates with your dream clients, comment “WANT”.⁣

12/09/2024

𝐈𝐭’𝐬 𝐧𝐨𝐭 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮’𝐯𝐞 𝐢𝐦𝐚𝐠𝐢𝐧𝐞𝐝 𝐛𝐞𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐨𝐰𝐧 𝐛𝐨𝐬𝐬 𝐢𝐬 𝐥𝐢𝐤𝐞!⁣
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You put yourself out there, showing up online regularly but not getting very much back. ⁣⁣
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There’s no one asking about your coaching session.
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There's no signup for your freebies even though it's free!⁣
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The people who started later than you are talking about getting leads on a daily basis.⁣⁣
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What are you doing wrong?
⁣⁣
Maybe you are not showing up enough? ⁣⁣
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Maybe you are showing up at the wrong place?⁣⁣
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Perhaps you have picked the wrong niche?⁣⁣
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Think it's time to start your podcast or YouTube channel to get more eyeballs...⁣⁣
⁣⁣
People say PR helps, so you paid to appear in magazines and to co-authoring books!?⁣
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That sounded all too familiar.....because....I've been there.⁣
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I hadn't gone as far as paying to co-author.

Listen....

The answer is rarely to do with doing more and adding more to your plates.
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If you are struggling to get leads and sign ups even though you have been posting online for a while, I invite you to book a Visibility and Marketing Diagnostic with me. ⁣
⁣
Using my diagnostic tool, you'll find out what's missing just 20 mins into our diagnostic session.

And you will walk away with clarity knowing what actually you need to be doing more,

so that your marketing can do the job it means to do for you - getting you seen, getting you leads and clients.
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I'm offering this diagnostic session for FREE for the time being.
⁣
DM me to apply before I decide to make it paid
⁣

10/09/2024

Here’s why you've been posting but still not getting any leads and clients-
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You are trying to convince people that they need your help.⁣
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When you are in the convince mode:⁣
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You are speaking to those who aren’t aware of their problem.⁣
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You are speaking to those who don’t feel they need to fix anything.⁣
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You are speaking to those who are not seeking any solution.⁣
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It’s great to educate people and increase awareness, ⁣
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….but when your priority is to be able to get leads and clients, speaking to the wrong people is not making your job easier.⁣
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𝐒𝐡𝐢𝐟𝐭 𝐲𝐨𝐮𝐫 𝐟𝐨𝐜𝐮𝐬 𝐭𝐨 𝐭𝐡𝐨𝐬𝐞 𝐰𝐡𝐨 𝐚𝐫𝐞 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐬𝐞𝐞𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐭𝐨 𝐚 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐭𝐡𝐞𝐲 𝐮𝐫𝐠𝐞𝐧𝐭𝐥𝐲 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐟𝐢𝐱, 𝐲𝐨𝐮’𝐥𝐥 𝐡𝐚𝐯𝐞 𝐚 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐫𝐞𝐬𝐮𝐥𝐭!⁣

Need help to get you seen, get more leads and book more clients with your messaging? Send me a DM
⁣

10/09/2024

FACT:⁣⁣
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If people don’t really get what you do IMMEDIATELY WITHOUT THINKING, you are not going to stop them from mid-scroll when they are in the scroll hole!⁣⁣
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Some examples are:⁣⁣
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Reconnect with Inner Child⁣⁣
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Regulate Nervous System⁣⁣
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Transforming Life⁣⁣
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Upgrade Mindset⁣⁣
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I know what you are saying.... your ideal client will understand what these mean if they are your ideal clients.
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I'm not disputing that.⁣⁣
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But when people are in the middle of the "mindless" scrolling session, their brains are operating at the subconscious level. And these words are not something that people are subconsciously looking for because they do not connect with them emotionally. ⁣⁣
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Have you ever heard of people losing sleep over the fact that they are desperately looking to connect with their inner child or they are desperate to regulate their nervous system?⁣
⁣⁣
Instead, talk about the 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐚𝐧𝐝 𝐭𝐚𝐧𝐠𝐢𝐛𝐥𝐞 𝐬𝐢𝐭𝐮𝐚𝐭𝐢𝐨𝐧𝐬 they are desperately wanting to get rid of and the 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐚𝐧𝐝 𝐭𝐚𝐧𝐠𝐢𝐛𝐥𝐞 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬 they will experience when they reconnected with their inner child, their lives transformed and when their mindset upgraded etc.⁣
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When you make this shift, people get what you do and your content is so much more powerful.⁣
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Ready to make that change and make your content do the heavy lifting of getting you leads and clients? ⁣
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𝐃𝐌 𝐦𝐞 𝐚𝐧𝐝 𝐚𝐬𝐤 𝐦𝐞 𝐚𝐛𝐨𝐮𝐭 𝐦𝐲 𝐩𝐨𝐰𝐞𝐫 𝐬𝐞𝐬𝐬𝐢𝐨𝐧.

09/09/2024

Hard Truth:⁣
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If you do not prioritize marketing (and selling) every day,
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you will continue to struggle to have leads and clients.⁣
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It was something that took me a while to get my head around, mainly because it is not what I enjoy doing especially as an introvert.⁣
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But not prioritizing marketing (and selling) = struggling to be seen and getting leads & clients
⁣

I hear you, you are posting regularly.⁣
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But deep down, marketing is not your No. 1 priority. ⁣
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I mean...you think it is. Otherwise, you won't be putting in the effort to show up consistently. ⁣
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But the reality is...⁣
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1. You are posting content that sounds like everyone else because you are following the generic social media content pillar advice⁣
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2. You hardly ever mention what you are offering in your content⁣
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3. You have no clear strategy to support the client journey (the journey from viewer, to prospective clients to clients)⁣
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These are only a few of the many problems...⁣
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And because marketing is not really your No. 1 priority, you continue to do what you do even though it is clearly not working.⁣
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I am sure you would agree that those who can market themselves effectively are the ones who are getting enquires even though they might not have as much qualification and experience as you.⁣
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If you are not prepared to outsource your marketing to professionals, you are going to need to learn and master it yourself. ⁣⁣
No escape…⁣
⁣
You can continue to post, just for the sake of posting or you can get help to make your content do what they are supposed to do: to generate leads and book clients.⁣
⁣
DM me to book your Free Visibility and Marketing Diagnostic so you know exactly what’s missing. ⁣
⁣
One of the coaches described my diagnostic as “powerful”. ⁣
⁣
Don’t continue to waste your effort just posting without knowing how you can make your content work for you.⁣
⁣

04/09/2024

04/09/2024

𝐏𝐨𝐬𝐭𝐢𝐧𝐠 𝐫𝐞𝐠𝐮𝐥𝐚𝐫𝐥𝐲 𝐛𝐮𝐭 𝐰𝐨𝐧𝐝𝐞𝐫𝐢𝐧𝐠 𝐰𝐡𝐲 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐚𝐧𝐲 𝐥𝐞𝐚𝐝𝐬 𝐚𝐧𝐝 𝐜𝐥𝐢𝐞𝐧𝐭𝐬?⁣
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Did you share your offer in your post?⁣
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“I did post about my offer, but no signed up…....”⁣
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So you didn't post again?⁣
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"......"⁣
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You've just answered your own question.⁣
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You are not talking enough about your offer!⁣
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I’ve been there.⁣
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You shared your offer after procrastinating for a long time, and when you finally did, no response even when it’s a free offer. ⁣
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It’s discouraging and easily be taken personally.⁣
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I was talking to my daughter the other day about not giving up so easily with the example of babies learning to stand up or to walk.⁣
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They fall, they try again, they fall and they try again and again and again until they succeed. ⁣
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At no point when they take it personally and think they are not good enough and give up trying.⁣
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And YOU, were the same when you were learning how to stand and to walk.⁣
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Really...it’s nothing personal!⁣
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In the noisy online space, people don’t often see every single post, FACT.⁣
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So if you are only mentioning your offer once in a while, the chances of people seeing your offer are very small.⁣
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And, how our brains work does not make things easier. ⁣
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Because we need to see the same thing over, over and over again for us to register in our heads. ⁣
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So even for those who’ve seen your offer at that one time you post, if they don’t see it again, again and again, it’s just like they’ve never seen it before.⁣
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𝐒𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐭𝐨 𝐠𝐞𝐭 𝐥𝐞𝐚𝐝𝐬 𝐚𝐧𝐝 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭?⁣
⁣
𝐈 𝐢𝐧𝐯𝐢𝐭𝐞 𝐲𝐨𝐮 𝐭𝐨 𝐚𝐩𝐩𝐥𝐲 𝐟𝐨𝐫 𝐚 𝐟𝐫𝐞𝐞 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 & 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐃𝐢𝐚𝐠𝐧𝐨𝐬𝐭𝐢𝐜 𝐰𝐢𝐭𝐡 𝐦𝐞. ⁣
𝐘𝐨𝐮 𝐰𝐢𝐥𝐥 𝐟𝐢𝐧𝐝 𝐨𝐮𝐭 𝐰𝐡𝐢𝐜𝐡 𝐚𝐫𝐞𝐚𝐬 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐬𝐨 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐦𝐚𝐤𝐞 𝐜𝐡𝐚𝐧𝐠𝐞𝐬. ⁣
⁣
“𝐈𝐭 𝐫𝐞𝐚𝐥𝐥𝐲 𝐛𝐫𝐢𝐧𝐠𝐬 𝐡𝐨𝐦𝐞 𝐰𝐡𝐚𝐭’𝐬 𝐡𝐚𝐩𝐩𝐞𝐧𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐦𝐲 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠”, 𝐰𝐚𝐬 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬 𝐈 𝐠𝐨𝐭 𝐝𝐮𝐫𝐢𝐧𝐠 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐝𝐢𝐚𝐠𝐧𝐨𝐬𝐭𝐢𝐜 𝐬𝐞𝐬𝐬𝐢𝐨𝐧𝐬⁣
⁣
⁣
𝐃𝐌 𝐦𝐞 𝐭𝐨 𝐚𝐩𝐩𝐥𝐲.⁣