Peggy MacSweeney - Visibility Mentor for Coaches and Online Experts

20/11/2024

Here’s the best advice to find leads and clients online:⁣
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You need a website⁣..
No, you don’t need a website…⁣
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You need to go live on social everyday…⁣
No, going lives is so yesterday...
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You just need to set up a marketing funnel…⁣
No, you don’t if you know how to DM people…⁣
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Offer free webinar as a freebie is less icky than DMing and you can build your list…⁣
Not really, the most popular freebie format is a simple pdf…⁣
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Launches are the best way to sell your offer…⁣
Why go through the stresses of launches when you can do evergreen…⁣
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Run ads and you won't need to post on social..
No, you are pouring money down the drain with ads..⁣.

Sell high-ticket offer...
No, low-ticket and upsell works a treat..
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and it goes on and on....
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If you are trying to figure out the best way to take your practice online, ☝☝☝ this is what you are constantly up against.⁣
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Depending on who you are talking to, you are given different strategies and advice. And everyone is going to tell you their way works and is the best way.⁣
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So which one is the winning strategy?⁣
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Actually all the above works and will lead you to success....⁣
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If only you can stick to it.⁣
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But most people get distracted by new things easily. ⁣
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Some are dipping their toe into all the things half-heartedly while others are jumping from one thing to the next and another and end up feeling disappointed, inadequate, misaligned or burntout.⁣
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If you are already feeling some of these, I invite you to book a 𝐟𝐫𝐞𝐞 no-obligation 𝐀𝐥𝐢𝐠𝐧𝐞𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐂𝐚𝐥𝐥 with me.⁣
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What to expect in the call?⁣
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You won’t be told that you should use the exact strategy of any gurus or to copy what I do.⁣
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You won’t be given the magic get-rich-quick scheme and tactics.⁣
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What we’ll do is to have a honest conversation. I’ll help you to identify strategy(s) that fully align with who you are, your values, and your specific circumstances so it feels good and is sustainable for you.⁣
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I will also share with you how I would support you to implement your aligned strategy. ⁣

Sounds good?⁣

Comment with your favorite emoji or DM me to book your free aligned strategy call.😉⁣

18/11/2024

It’s not that you are intentionally trying to convince people….

But when you are not clear who you are speaking to with your content, it’s easy to step into the convince mode unintentionally speaking to those who are not your perfect-fit people.

Your perfect-fit people are those who are very aware of the problem they are experiencing.

You perfect-fit people are those who want to remove their problem.

Your perfect-fit people are those who are looking for a solution to remove their problem.

Your perfect-fit people are those who have no resistant to get their credit card out when the solution in front of them is exactly what they are looking for.

Will you speak to your perfect-fit people in your content and show them you, unlike anyone else out there, are what they are looking for?


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15/11/2024

𝐃𝐨𝐧’𝐭 𝐦𝐢𝐬𝐬 𝐨𝐮𝐭, 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐬𝐢𝐠𝐧 𝐮𝐩 𝐭𝐨 𝐭𝐡𝐢𝐬…..⁣
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Or do you really?⁣
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Getting yourself in the scroll hole every day. ⁣
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Putting your hand up for the next shiny object.⁣
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Pouring money into course after course.⁣
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But deep down, you must know that no amount of yet another training (free or paid) is going to get you where you want to be because the result you desire is in the “doing” not learning.⁣
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You can learn every single strategy, tactics and shortcut in the world or know how to use every single social media platform, but if you just keep delaying taking action in the name of learning, that’s what you will end up doing: Learning forever!⁣
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How about taking 𝐚𝐜𝐭𝐢𝐨𝐧, start implementing what you already have learned starting today!⁣
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Feeling you still don’t know where to start because you are overwhelmed by everything you put your hands up for?⁣
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Find a mentor to work with you.⁣
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Working closely with someone who had been through what you are going through accelerates the outcome multiple times. ⁣
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Why spend years trying to navigate from freebies to freebies, course to course and strategy to strategy when, with the right mentor, you can get a load down of everything you need to know, plus guidance, accountability to take consistent action, 𝐚𝐧𝐝 have your path to success laid out for you in a fraction of the time and investment.⁣
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End of 2024 is fast approaching, want to make 2025 your year to shine?
🌈𝐃𝐌 𝐦𝐞 𝐭𝐨 𝐬𝐞𝐞 𝐢𝐟 𝐰𝐞 𝐚𝐫𝐞 a 𝐫𝐢𝐠𝐡𝐭 𝐟𝐢𝐭 𝐟𝐨𝐫 𝐞𝐚𝐜𝐡 𝐨𝐭𝐡𝐞𝐫. ⁣
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07/11/2024

When was the last time you had a team meeting? ⁣
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As solopreneur, you are juggling everything.⁣
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You are the decision maker (CEO) as well as all the action takers (of all the functions : marketing, technology, admin, sales as well as working with your clients ). ⁣
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It’s so easy to get caught into being busy but doing things that is not actually productive or make a difference in your business. ⁣
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Taking the time to have a team meeting (with yourself) regularly is necessary to re-focus, or re-align yourself with your goals. ⁣
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Are everything on-track?⁣
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Do you need extra support and resources to make things happen faster? ⁣
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Anything needs to be tweaked? ⁣
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End of 2024 is fast approaching. It’s definitely the time to have a team meeting with yourself to check in as well as planning for 2025. ⁣
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Getting a bit bored talking to or have meeting with yourself all the time about your business? ⁣
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Come and join our upcoming virtual coffee chat meetup. ⁣
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It’s happening next Wednesday 13 November at 10am UK time. ⁣
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Let me know if you are coming by dropping me a emoji in the comment. ⁣
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I will be in touch with the zoom link. ⁣
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07/11/2024

The involuntary action of one's thumb to scroll up on their phone screen..... scrolling past your content....

is probably not your intention.

But if you are like many coaches who are eagar to share their knowledge and feel the need of teaching your audience what they know with all sort of medical or specialist terms of different parts of your brain, nerve type, body parts and metabolistic process and more.....

Then, you are begging your perfect-fit people to scroll on.

Remember S I C when creating your content.😉

Find it challenge to transform your content to connect and convert because you are too close to what you do?

DM me and ask me about my Instant Messaging Makeover Novermber Special



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Relatable?
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06/11/2024

You know it...⁣
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Your perfect-fit people are among your audience, but yet….⁣
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⁣your current clients are still all coming entirely from referrals even though you have been regularly posting content online.⁣
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⁣Wouldn't it be perfect if you are able to grow your business beyond referral... reaching and helping more people with your content?!⁣
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⁣Your content is missing the mark.⁣
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⁣It is not doing the heavy lifting of connecting and converting for you.⁣
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⁣Content that helps you to connect and convert are those that match what your perfect-fit people want and that they can relate to immediately!⁣
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⁣Your problem might be a common problem for many experts:⁣
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⁣You are extremely good at what you do, that you find it difficult to visualize what it was like when you were not the expert that you are now.⁣
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⁣As a result, there’s a mismatch between what you are saying and what your perfect-fit people (the non-experts) want to hear or are actively looking for.⁣
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⁣When there’s a mismatch, it’s like trying to sell to a bride-to-be wedding planning service while she’s losing sleep worrying about not finding her dream wedding dress.⁣
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⁣When you realize there’s a mismatch, you just need a simple switch of the language and words to match what your perfect-fit people want and you’ll be selling your offer (free or paid) through your content like icy cold lemonade to a thirsty crowd on a scorching summer day.⁣
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⁣Ready to claim back the power of your content? 𝐃𝐌 𝐦𝐞 𝐚𝐧𝐝 𝐚𝐬𝐤 𝐦𝐞 𝐚𝐛𝐨𝐮𝐭 𝐦𝐲 𝟔𝟎-𝐦𝐢𝐧𝐬 𝐈𝐧𝐬𝐭𝐚𝐧𝐭 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 𝐌𝐚𝐤𝐞𝐨𝐯𝐞𝐫 where I will help you, 1 on 1 to transform your content to be the connection and conversion catalyst it is meant to be. ⁣
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(Do take advantage of my 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 to the Instant Messaging Makeover😃)⁣
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Came across my post and we've not yet connected?⁣
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⁣🌈Like this post⁣
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🌈Leave a comment⁣ &⁣
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🌈Follow me⁣ for more⁣

04/11/2024

This is not my typical Monday morning after the 2 weeks half-term break....

when my daughter complained about her winter uniform not comfortable, followed by a dramatic episode of not able to locate her ruler before we got out of the door🤦‍♀️.

Then I was stuck in the massive traffic queue trying to get to the shop to get her another ruler and when I get to the shop, I was unable to find what I need to find.😫

There are also admin and household stuff waiting for me that I have yet manage to do..

May your Monday is much more calmer than mine.

Have a great week ahead! #.

28/10/2024

Oops!!! Not again!!!⁣
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Forgot to put your camera on!?!⁣
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Posting pictures and videos of what you do from the moment you get up like putting on make-up, going to the shop, going to the doctor for a medical check-up (yes I’ve seen such posts on social🤷‍♀️), cleaning, day⁣
out with family and more?⁣
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It’s exhausting!⁣
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No wonder why so many coaches and experts are not big fans when it comes to marketing, especially on social…⁣
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but most still think they just have to grunt it, bear it, and “adapt” themselves just because everyone seems to be showing up that way.⁣
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I’ve been there!⁣
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But doing things that don’t align with you, it’s like trying to contour yourself to fit into a jumper that has shrunk in size.⁣
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You might be able to force yourself into the jumper.⁣
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But is it comfortable?⁣
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Does it look good?⁣
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The reality is, you just can’t wait to take it off when you can…⁣
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just like you regularly need a break from social AND you feel the need to announce on social that you need a break!⁣
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You don’t need to be like a Big Brother contestant on social oversharing every personal daily moment in your content.⁣
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I mean you can...but it’s not sustainable!⁣
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Instead, embrace your quiet strength, knowing it can achieve incredible things!⁣
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Ready to show up in a way that makes you heard and seen by your perfect-fit clients without the exhaustion of trying to "adapt" yourself to something that it's not you? DM me for a chat.⁣
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**Came across this post and can relate:⁣
⁣
🌈Like it, leave a comment⁣
🌈Follow me⁣

26/10/2024

It’s frustrating when you know you have the expertise to help your perfect-fit clients, but yet no matter how hard you try, like showing up consistently, everything seems to disappear into a void.
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You know exactly what your perfect-fit clients want and you have a great program that you know it's going to transform their lives.⁣
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Why have you not gotten any interest?⁣
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When I talk to coaches, I always ask them if they know what their perfect-fit clients want.⁣
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They always say YES.⁣
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You are probably the same.⁣
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Because as an expert, you sure know your prospective clients well, right? ⁣
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But the fact that there's little interest in your offer even though you’ve been consistently talking about it, clearly suggests otherwise! ⁣
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Here’s what might be happening:⁣
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You know well what the underlying issue is. ⁣
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And you know well what is “needed” to fix it.⁣
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The common mistake that coaches and experts make is that they mistaken “need” as “want”.⁣
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Your perfect-fit client’s need is often 𝐍𝐎𝐓 what they want!⁣
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Like with my daughter,

I keep putting this warm coat to her because she needs it to keep her warm.⁣
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But warmth is not what she cares about so she just dismisses me. ⁣
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All she wants is to look “on-trend”.⁣
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So instead of telling her the coat is warm, I just tell her the coat is on-trend, it's seen on YouTube, (🤦‍♀️ I know, don't even ask) and it did the trick!
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And if you keep mixing what your perfect-fit clients "need" with their "want", and keep talking about the "need" instead of their "want"...
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you are going to keep experiencing the same result (or no result), even though you are consistent, braving yourself doing videos, doing lives, or showing up at more places.⁣
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Make the distinction between “need” and “want” and shift your communication to what they "want" instead of "need", you’ll start getting different results.⁣
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𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐭𝐡e 𝐬𝐡𝐢𝐟𝐭? 𝐃𝐌 𝐦𝐞!

**Came across this post and can relate:

🌈Like it, leave a comment
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22/10/2024

Posting consistently but no sign up, not even to your free newsletter?⁣
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Because 𝐩𝐨𝐬𝐭𝐢𝐧𝐠 𝐢𝐬 𝐍𝐎𝐓 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐢𝐧 𝐢𝐭𝐬𝐞𝐥𝐟.⁣
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Just posting is not going to grow your audience.⁣
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Just posting is not going to lead your audience into becoming your prospects.⁣
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Just posting is not going to turn your prospects into buying clients.⁣
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You need to be posting with a strategy.⁣
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More specifically you need to be posting with a strategy that fully 𝐚𝐥𝐢𝐠𝐧𝐞𝐝 to who you are, not any one-size-fits-all tactic that doesn’t take into account your personality, your strength, your limitation and your circumstances.⁣
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If you keep posting without an aligned strategy, you are going to continue to feel stuck and remain invisible. ⁣
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Are you currently just posting with no strategy?.⁣
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DM me. Let’s have a conversation.⁣
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⁣⁣⁣⁣-----------------------------------------⁣
Came across my post for the first time and like what you saw,⁣
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🌈 Leave a comment⁣
🌈 Like this post⁣
🌈 Follow me⁣
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21/10/2024

𝐒𝐡𝐚𝐫𝐢𝐧𝐠 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐚𝐧𝐝 𝐯𝐚𝐥𝐮𝐞 𝐢𝐬 𝐰𝐡𝐚𝐭 𝐬𝐭𝐨𝐩𝐩𝐢𝐧𝐠 𝐲𝐨𝐮 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐥𝐞𝐚𝐝𝐬 𝐚𝐧𝐝 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐨𝐧 𝐬𝐨𝐜𝐢𝐚𝐥!⁣⁣⁣
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Posting content is rarely an issue for you.⁣⁣⁣
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Because you have a vast amount of knowledge in you.⁣⁣⁣
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You are eager to share with your audience…⁣⁣⁣
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So you never feel you run out of things to post.⁣⁣⁣
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Every time you show up, you are teaching your audience something new, something valuable, giving loads of thoughtful tips to tackle one of the many problems people face in life.⁣⁣⁣
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You are busy creating and consistently showing up with useful content.⁣⁣⁣
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But yet, no one is asking about your coaching offer.⁣⁣⁣
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Why?⁣⁣⁣
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Because 𝐲𝐨𝐮𝐫 𝐩𝐞𝐫𝐟𝐞𝐜𝐭-𝐟𝐢𝐭 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 e𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞!
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They can find all the valuable knowledge and tips everywhere else like searching on Google or YouTube.⁣⁣⁣
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What drives your perfect-fit clients to raise their hands to your offer (apart from having a magnetic offer in the first place) is content that speaks to their day-to-day struggle and content that they emotionally connect to. ⁣⁣⁣
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They want to feel they are being heard, that you understand them and have the solution to transform their struggles they urgently want to remove.⁣⁣⁣
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Want to start making real impact with your content? Let your content speak deeply to your perfect-fit clients wants. ⁣⁣⁣
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Let's chat.⁣⁣⁣
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18/10/2024

16/10/2024

𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐢𝐬 𝐚 𝐭𝐫𝐚𝐩.....⁣
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if you never take action and apply what you learn!⁣
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Yes, acquiring knowledge is great.⁣
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But if it turns into just another excuse to delay action, it's not so great.⁣
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Be honest...⁣
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How many free resources and training have you put your hand up for?⁣
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How many courses and programs have you bought or consumed?⁣
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What is stopping you from applying what you've learned so far?⁣
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Still feeling you don't know enough?⁣
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Overwhelmed not knowing where to start first?⁣
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Whatever it is, if you are now ready to launch into action and make real progress in your business....⁣
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I'd love to invite you to get in touch and ask me for a Visibility Diagnostic.⁣
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How valuable would it be to have the clarity in knowing what you need to do first (and next) to start growing your community, attracting leads consistently, and booking clients.⁣

Let's get you into taking action!
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🌈 Comment or DM "Diagnostic" to book your free session.⁣
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Come across this Post and find it helpful?⁣⁣
𝐋𝐈𝐊𝐄 this post⁣⁣
𝐅𝐎𝐋𝐋𝐎𝗪 me⁣⁣
𝐒𝐇𝐀𝐑𝐄 with your biz besties⁣
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16/10/2024

So lovely to meet up with a few ladies this morning at our first virtual coffee meetup.

Missed out on this morning, there wll be one in November.

Mark your calendar, next one is 13th November 10am UK time

Look out for the event post and let us know you are coming.
☺️

15/10/2024

Here’s something I would never do!⠀⁣
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I would never do the disservice of taking a generic strategy or even my own strategy and put it to you as the ultimate holy grail solution you have to follow.⠀⁣
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Why?⠀⁣
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Because you may not see it right now but you are truly special.⠀⁣
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Totally unique.⠀⁣
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One of a kind.⠀⁣
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Then, won’t it make sense to use a strategy that’s also truly unique to you?⠀⁣
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Something that takes all the things that make you special into account:⠀⁣
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Your unique talents,⠀⁣
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Your unique needs,⠀⁣
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Your unique circumstances,⠀⁣
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Your unique availability of resources,⠀⁣
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And show you exactly what the most simple and sustainable path to build your business online with joy and excitement.⠀⁣
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If you are serious about building a sustainable business, I am currently offering just 2 Coaches or Experts who struggle to find leads and clients a 𝐟𝐫𝐞𝐞 𝐃𝐢𝐚𝐠𝐧𝐨𝐬𝐭𝐢𝐜 session.⠀⁣
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During the session, I’ll walk you through my Visibility Diagnostic Tool so you can see for yourself which critical area you need to focus on to get your marketing in shape. ⠀⁣
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With this insight, you can implement these changes in your business.⠀⁣
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The Diagnostic session is worth $195 and it has had feedback like the ones below:⠀⁣
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“A very productive session with many a-ha moments” ⠀⁣
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“It really brings home what’s happening with my marketing”⠀⁣
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𝐃𝐌 𝐦𝐞 𝐃𝐢𝐚𝐠𝐧𝐨𝐬𝐭𝐢𝐜 if you would like to be considered.⠀⁣
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14/10/2024

Do you like cycling?⁣⁣

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It’s something that I am not naturally good at and is not my preferred activity.⁣⁣
⁣⁣Why? ⁣⁣
⁣⁣Because I am someone who prefers stability… like I need to have 3 wheels or 4 firmly on the ground. It makes me feel safe.⁣⁣
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Riding on a bike requires balancing on 2 wheels….⁣⁣
⁣It’s wobbly.⁣⁣
⁣⁣I don’t like falling down… therefore it’s risky. ⁣⁣
⁣⁣Not safe!⁣⁣
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⁣But even though riding a bike is not an activity I am naturally drawn to, I did learn to ride a bike, mainly because I saw people having fun and I didn’t want to miss out.⁣⁣
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The process of me learning to ride a bike, it’s not so much about learning how to balance on 2 wheels,

it’s more about learning how to let go of my fear(of falling).⁣⁣
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It’s interesting that this “fear” literally only exists in a split second.⁣⁣
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That’s the split second when your supporting foot does that little push-forward motion before lifting off the ground onto the paddle.⁣⁣
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When you are able to overcome that split second of fear, your bike starts moving, and you’ll be able to find the balance.⁣⁣
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And when I was able to get the bike moving, I loved it.⁣⁣
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I remember I used to push my bike to the top of the hilly street where I used to live in suburban Sydney and enjoyed the thrill of a downhill ride.⁣⁣
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I remember enjoying the ride along the picturesque reservoir with some work friends on a weekend when I was working in Hong Kong. ⁣⁣

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The reason I am sharing this with you?⁣⁣
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I know first-hand that running a business requires you to overcome fear of different forms:⁣⁣
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Fear of putting yourself out there…⁣⁣
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Fear of taking risks, investing in your business...
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Fear of not being good enough…⁣⁣
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Fear of being laughed at…⁣⁣
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Fear of doing it wrong…⁣⁣
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Even the fear of success…⁣⁣
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⁣⁣Fear is what keeps us staying in the same place weeks, months or even years after.⁣⁣
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But what if….⁣⁣just like my fear of falling when riding a bike..

you can let go of it in that split second before you take the courageous action…⁣⁣
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you will discover that your fear is just some “False Evidence Appearing Real"

02/10/2024

Feel like needing a break from social because you are drained trying to come up with what to post all the time?⁣
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Here's the good news:⁣
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You actually don't need to come up with new things to post all the time!⁣
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Let me repeat this quietly but firmly: ⁣
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You do 𝐍𝐎𝐓 need to come up with new things to post all the time!⁣
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You can totally post the same thing again and again in different shapes and forms.⁣
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The key to marketing is repetition.⁣
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"Yeah but I sounded like a broken record to people if I post the same thing again and again!" ⁣
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Well, you won't!⁣
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Because each time you put out a post, not everyone will see it due to the algorithm.⁣
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Besides, in the noisy online space, things don't stick in people's heads unless they see them multiple times.⁣
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There were studies in the past showing that people need to see the same thing at least 7 times before it sinks in.⁣
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But in today's noisy online world, it's more like 12, 15, 20 times.⁣
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Basically, the more the better.⁣
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So don't get stressed out and spend too much time trying to come up with new things to post about.⁣
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What you need to spend time on, is getting clear about your positioning, your offer, and your messaging.⁣
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With clarity, create key pieces of content that you can rinse and repeat in different formats.⁣
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It will bring back the joy in marketing and your business...😉⁣
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☝ Have you just come across this post and find it helpful?
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👉𝐋𝐈𝐊𝐄 it ⁣
👉𝐅𝐎𝐋𝐋𝐎𝗪 me for more tips⁣
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Need Clarity?⁣
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🌈𝐂𝐨𝐦𝐦𝐞𝐧𝐭 𝐘𝐄𝐒 to get started.⁣
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23/09/2024

𝐓𝐡𝐞 𝐈𝐧𝐬𝐭𝐚𝐧𝐭 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 𝐌𝐚𝐤𝐞𝐨𝐯𝐞𝐫 𝐢𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮 𝐢𝐟:⁣
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🙄You find people don’t understand what you do when you tell them.⁣
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🙄You are struggling to come up with what to post and relying on done-for-you content prompts.⁣
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🙄You have been showing up online for a while but not had gotten any inquiries, leads and clients.⁣
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🙄You are not struggling to get sign-up even for your freebies.⁣
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🙄You simply don’t know how to find leads and clients online..⁣
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⁣𝐈𝐧 𝟗𝟎 𝐦𝐢𝐧𝐬, ⁣⁣
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🌈You’ll gain 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 knowing what’s preventing you from getting inquiries, leads and clients from your online presence. ⁣⁣
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🌈I will walk you through 𝐬𝐭𝐞𝐩-𝐛𝐲 𝐬𝐭𝐞𝐩 how to refine your positioning and your messaging to align to what your perfect-fit clients actually want (not what you think they want)⁣.⁣
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🌈You’ll 𝐟𝐞𝐞𝐥 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭 knowing what to post, how to stand out, be seen by high-value clients, and make your content do the work they are supposed to do for your business (i.e., generate leads and convert them to clients). ⁣⁣
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𝐃𝐌 𝐦𝐞 𝐩𝐨𝐰𝐞𝐫 𝐬𝐞𝐬𝐬𝐢𝐨𝐧 𝐭𝐨 𝐬𝐭𝐚𝐫𝐭⁣
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