First month at @gcu teaching Intro to Social Media! ✔️
When I said Yes, I honestly had no idea what to expect. Nerves were high. Doubts were building, but I’m sooo happy I said yes! It’s been a lot of fun for me and I really love hearing, reading & seeing how the next generation of marketers & creators will use social media marketing! 💡
#adjunctlife # #socialmediamanager #phx #westvalleyaz #lopesuppostsup
Today was amazing… truly. Got to meet 13 business owners & soon to be owners and share how digital marketing changed the game for small businesses & how it will change their business!
We talked about Canva & graphic design, we talked about local SEO, social media marketing, influencer marketing, loyalty marketing and everything in between to help them Get Found in Peoria, Arizona!
Because if you can’t get found in your local community - how can you expect to get found nationally? Think & own your local marketing first, then scale!💡
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Thank you for @peoriaazcam for hosting this workshop and giving an opportunity to Peoria residents to learn & thrive as SMBs!
Join me on the next one?? Registration is open for October 7th workshop!
➕ So good to see you @da_bookkeeping, @batorinsurancegroup & @emcreativedesignstudio - thank you for coming! 🫶
#peoriaaz #azbusiness #upperwestsidephx #offtheaz303 #northpeoriamoms #vistancia
Simply put, user generated content is sharing someone else’s experience of your business, through their lens…
📷 ✍️ 💭 🎥
It comes in the form of photos, reviews, blog articles, videos, comments and any other media that can be consumed online… not on your platforms but through discover of tagging, googling your business, social searching, and more!
Here is the real kicker though… you can invite UGC content creators to do work for you! They are called influencers in todays industry BUT let’s be clear, it doesn’t mean a huge following, only found on Instagram…
UGC Content creators have the unique ability to put themselves in your shoes as the business owner to help convey the message & vision you desire, but also the customers shoes to show them a solution to want they are looking for…
PLUS more often, they don’t even use all of the content on their own platforms, instead give you all the content to use!
If I were you, here is what I would do to launch my UGC efforts:
💡 Start searching for TOP FANS! FB makes it easy, IG makes you work a bit but start by tagged content or DMs. Google & Yelp are amazing platforms to research on too!
💡 Start following local content creators whose content makes you stop your scroll. Doesn’t have to be big influencers, but someone you’ve just gained interest in through their story telling abilities.
💡Start a DM conversation. Thank them for their support, gauge their interest and consider investment.
💡 establish a relationship & be clear on deliverables
💡 create an opportunity for them to come in and 📷 + 🎥
💡depending on deliverables, have them post and collab with them by tagging or links. Use the content on your platforms!
💡 And see the difference in results of only talking about yourself all the time vs incorporating others story, vision and experience!
Here to help guide you… let me know how I can help!
#ugc #peoriaaz #azsmallbusiness #azinfluencer #u
Digital Marketing for Small Biz Workshop… what is that⁉️
It looks like raising your hand to say, enough is enough - I want to learn how to do digital marketing myself.. and really really well! It’s owning your marketing message and online presence and it’s committing to a process that is used by big corporations but with a small biz budget that is wicked efficient!
It’s learning how to get found locally using local SEO tactics, it’s becoming an active community member and leader via your social media posts & it’s partnering with local influencers and businesses to show collaboration and expand your reach.
You can do it. You just need the systems!
And it’s systems I have and love sharing with small business owners!
Meet me on Saturday, September 2nd with @peoriaazcam from 9:30am-1230pm for my workshop! Register using link in my linktree or call City of Peoria first thing in the morning.
Only 14 spots left! 👀 Don’t miss out!
#peoriaaz #azsmallbusiness #vistancia #northpeoriamoms #azmarketer #peoriaazsmallbusiness
They create shareable experiences
People want to see it… and search for it.
It’s one of the most trusted medias.
Who is they⁉️
What is it⁉️
💡 It’s user generated content or UGC. It’s comes in many different forms and similar to influencer marketing BUT doesn’t always have to tie to a influencer who has a huge public following.
It can be a mama with three kids…
A friend who always sends photos of where she’s at to her besties…
Someone who has a niche blog… or likes writing reviews.
Arizona Business Owners | Don’t let the term influencer marketing scare you away from connecting with every day people who LOVE sharing their experiencing with others.. and arguably has more influencer & pull…
Ready to hear more… and launch a user generated content strategy? Let’s chat - DM me for a discovery call!
🎥 User generated content featuring my family for a local resort who was looking for a mama with three kids to capture photos sharing her point of view… 🥰
Shoot day with TrueTurn Pro! ⛳️ #golf #marketing #phoenixcountryclub #phx #phxaz #phoenixarizona #phoenix #vistancia #peoriaaz #peoriaarizona #azmarketer #stewardstrategies #golflife #videoshoot