The Krakow Brand

12/07/2023

26/06/2023

Kraków, 7:30 p.m.

22/04/2023

Kraków PL
Cracovia Maraton

10/04/2023

Kraków
Kraków Experience

08/04/2023

✅ How is your ?
✅ Does it make a difference, why and how?
✅ Should modern cities make a (lot more!) conscious effort to preserve and develop their ?




Here's the link to the 4K version:
https://youtu.be/qoqXoj1VJow

Zamek Królewski na Wawelu Muzeum Krakowa Hello Kraków. Żyjemy tym miastem dla Ciebie Kraków5020 Kraków Experience RMF Classic Radio Kraków Kraków Convention Bureau LoveKraków.pl

15/03/2023

There are many ways to look at cities.
This is one of them.

Kraków Kraków Heritage
Kraków Experience Kraków5020
ICE Kraków Congress Centre
Zamek Królewski na Wawelu
ASPIRE Poland

Developed by: Łukasz Cioch, LCMedia.pl

12/03/2023

Today marks 80 years since the liquidation of the Krakow Ghetto by the N**i perpetrators.

28/02/2023

That's what happens when a thinks (and acts) in the spirit of true .

22/02/2023

Did you know that this year marks 30 years since steven spielberg and his crew spent several weeks in Kraków shooting some of the most memorable scenes of Schindler's List - one of the most important films in the history of cinema? Principal photography started in Kraków on 1 March 1993.

video: the Krakus Mound, near the Liban Quarry (original Schindler's List film set in 1993)

This year marks 30 years since Steven Spielberg and his crew spent several weeks in Kraków shooting some of the most memorable scenes of Schindler's List - o...

22/02/2023

After too many cold, cloudy, gloomy winter days in a row, reminding yourself of the fact that the is going to get a lot warmer, a lot sunnier and a lot more colorful in the next few weeks feels like a must! So here's a spontaneous little collection of random "Krakow in Spring" clips from May 2022.

Kraków PL Kraków Convention Bureau Poland Convention Bureau POT Polska Organizacja Turystyczna Kraków5020 Zamek Królewski na Wawelu Play Kraków Kraków Experience

How about a spontaneous little collection of random "Krakow in Spring" clips. After too many cold, cloudy, gloomy winter days in a row, one feels reminding o...

14/02/2023

The Wawel Royal Castle: Winter, Spring, Summer, Autumn
Zamek Królewski na Wawelu: Cztery pory roku

Kraków Convention Bureau Karnet.Kraków Culture
KBF Kraków5020 LoveKraków.pl

04/02/2023

Kraków’s Wawel Royal Castle…minutes before

03/02/2023

Here’s to ! Let’s hope (and make sure!) they are ahead, not behind!

29/01/2023

Just like every major historical city out there, Kraków has developed a for many different things over decades and centuries, both domestically and abroad. These can be broadly divided into the following categories:

🟢 hard (aka statistics)
🟢 ambitions and (aka vs. wishful thinking)
🟢 illusions (aka self-delusions)

Kraków is often described as the city of , great , beautiful , diverse and interesting cultural sites, and, more recently, even services, with literally hundreds of brands represented and many international companies employing 1000+ employees in Kraków alone.

Looking back, it's also the city of . Wanna put this one to a test? 😉See how many churches you can find in this single alone? 😀

Kraków Heritage LoveKraków.pl Kraków Convention Bureau Muzeum Krakowa Karnet.Kraków Culture

29/01/2023

Come on! How many ☁️💨🌨🌧 days can there be in a row? It's been like 10 days already❓❓❓ So here's a more reminder of what's to come!


Kraków Kraków Experience

21/01/2023

What can we say, is back in Kraków, with a few inches of beautifully decorating the city. Have you been missing it, or would you rather experience the in its spring colours...and temperatures? 🙂

14/01/2023

The Józef Piłsudski Bridge in Kraków (aka "The Turtle"): Celebrating 90 years in existence!

Podgórze, Kraków Dzielnica XIII Podgórze Podgórze, Kraków Podgórze Kraków PL LoveKraków.pl Radio Kraków

12/01/2023

KRAKOW BRAND CITY STORYTELLING SERIES: Now that the Christmas/New Year Season (with all of its feel-good atmosphere posts) is over, it's time to start a series of short publications aimed at Kraków's continuous initiatives, missed and untapped potential.

Sometimes, good management is all it takes to deliver reliable, brand-specific storytelling, and sometimes it takes a lot more , and skills, because, as is so often the case with great storytelling, little things can turn into big stories.

Most of the publications posted under the KRAKOW BRAND CITY STORYTELLING series will use real-life examples to illustrate an interesting or an untapped .
And what better place to start than Poland's most famous icon: Zamek Królewski na Wawelu?

To preserve the beauty of their , historical have no choice but to conduct all kinds of and work. However, when you're talking about a UNESCO World Heritage Site, visited by thousands of international , just about every single day, you would be well advised no to overlook the quality of the fencing involved, especially when it's used (and/or seen) as future "packaging".

To cut the long story short, using a temporary fence like this in a place like that has all the potential to be seen by many as a lot more than .............. [USE THE RIGHT ADJECTIVE]. Instead, it should be seen/used as a creative branding opportunity!

This 2019 article puts things in perspective, offering more examples as well as specific recommendations:
https://krakowheritage.com/the-packaging-of-public-inconvenience-repairs-development-and-city-aesthetics/

Muzeum Krakowa Muzeum Narodowe w Krakowie
Karnet.Kraków Culture Kraków5020

08/01/2023

And how is your day so far?
How will you make the best of it?




Kraków LoveKraków.pl Kraków Experience

05/01/2023

The ultimate over today after

04/01/2023

All you need is a little bit of to take to the next level…and a beautiful to paint the right colours and contrasts.

Kraków Experience Kraków PL LoveKraków.pl

03/01/2023

With some things, you really need to see them in to really understand their actual .

Where do YOU stand on ?

Some things need to be seen in a broader perspective, if only to better understand how they impact our lives.

02/01/2023

In short, the !

New year equals new outlook. Apply this formula liberally to travel planning in 2023.

01/01/2023

The very first day of 2023 is almost over, after an extraordinarily warm and sunny day. Meteorologists believe it was the warmest Dec 31/Jan 1 transition ever recorded. In other words, an - one that so many of us greatly enjoyed, nevertheless. Feels somewhat in the context of humanity’s looming of tomorrow, doesn’t it?

In the spirit of and with today’s painting such a magnificent , may the whole of 2023 bring a lot more and to you and your loved ones, and a lot more and to all those who take it upon themselves to influence, determine or otherwise change the fate of others.