KSQRD

KSQRD We're about the organizational life! You should be too! We teach entrepreneurs to achieve less in more time with awesome organizational tools!

Hey! Are you tracking your Instagram’s KPI’s? If you are business and brand, you should be! If your IG page is a hobby, ...
18/08/2021

Hey! Are you tracking your Instagram’s KPI’s? If you are business and brand, you should be! If your IG page is a hobby, then that would be the only pass, but my assumption is that you’re not on Instagram for a hobby so KPI’s should be a big deal!

KPI’s are key performance indicators that gives you the data you need to see what’s working and what’s not working. This is the only way to truly figure out what strategies will work best for your business.

This takes a lot of work, trial and error, and testing. They are no shortcuts and the one size fits all approach is so yester-year.

As you can imagine, there are so many tools to help your brand effectively manages your KPIs. If this area is a challenge for you, there’s a surprise in the link in the bio that will help you with this!

As you all may know, IG Stories are the real deal! Posting to your IG Stories is a great strategy for connecting with yo...
16/08/2021

As you all may know, IG Stories are the real deal! Posting to your IG Stories is a great strategy for connecting with your audience and increasing your visibility!

Here are 6 apps/ software that can make your content creation around your IG Stories a bit easier and faster!

🔹- Planoly

🔹- Later

🔹- Hootsuite

🔹- Sked Social

🔹- Preview App

🔹- Buffer

All of these apps/software allow you to plan your stories in advance but differ in terms of auto-posting capabilties, templates, and layout planning.

Learn about more tools like these in our upcoming Ultimate Instagram Tool Guide! Hit the link in the bio to sign up for updates!

Are you using any of these in your content creation system?

15/08/2021

If digital organization is not your thing, your help and solution is NOW HERE!

The Less Digital Mess Course is a 7 day email course created to help you manage your digital assets!

This course is for YOU if:

❇️- You don’t have a solid digital organization plan.

❇️- You are having a hard time keeping up with your digital files.

❇️- You want to improve your current digital assets management plan.

❇️- You don’t know how to create a digital organization strategy.

Each day, you’ll receive a daily lesson via email on how to set up a simple, yet effective digital organization plan!

Imagine, less headaches and less stress all for $14.99!

Click the link in the bio and free yourself from disorganization!!

Happy Friday Everyone!Let's make today count 💪!Here are few hashtag recommendations for your Instagram content! Remember...
13/08/2021

Happy Friday Everyone!

Let's make today count 💪!

Here are few hashtag recommendations for your Instagram content! Remember, hashtags are IG's keywords that help your audience find your great content!

-🔹 Use hashtags that show the product or service you are offering.

-🔹Include hashtags explaining your niche and the type of product you're offering ( car tires vs. bike tires )

-🔹Add communitiy hashtags to your strategy which includes a type of group, affiliation, or any commonality you identify with.

- 🔹Special events, especially those that are season specific or are re- occuring are great visibility boosters.

- 🔹Location hashtags are a great way to connect locally to your audience.

- 🔹Daily hashtags are very trendy!

- 🔹Describe what you do to help people find you in your hashtags!

Including hashtags in your visual strategy is always a win!

If you want to learn about some awesome tools for your hashtag strategy, you'll want to grab our Ultimate Resource Tool Guide for Instagram!

The link to our interest list is in the bio! Don't miss out on this game changer! Drop a 💎in the comments if you would like more hashtag tips!

11/08/2021

What do you think I’m up to? Drop your guesses below!

With over a billion daily users with a large percentage of those profiles belonging to brands & businesses, it is impera...
10/08/2021

With over a billion daily users with a large percentage of those profiles belonging to brands & businesses, it is imperative to showcase your authenticity and uniqueness through your presentation and content.

Here are a few tools that can help you stand out!

🔹- Instagram is a visual platform so posting beautiful and capitivating imagery is key! VSCO is an easy & powerful photo editing tool that will enable you to do so!

🔹- Make your captions & profile shine with a unique font to make your brand stand out! LingoJam is a great tool for that!

🔹- Utilize special characters that are unavailable on the traditional keyboard with Character Pad.

These are just a few tools that will help you display your uniqueness on Instagram! If you want to learn more about these tools and resources, your Ultimate Instagram Tool Guide is on the way! Don’t miss out on the upcoming special offers on this resource! Click the link in the bio to get on the list!

How are you standing out amongst your competition?

At the end of the day,  the content that we post has to have some type of purpose and intention behind it.  The content ...
09/08/2021

At the end of the day, the content that we post has to have some type of purpose and intention behind it. The content that you create should align with your business goals.

We are in business to sell our products and services so our content needs to reflect that as well as your brand's voice. Here are a few suggestions on the type of content you may want to consider in your social media strategy!

🔲- Interactive Content- The magic word in social media is.....SOCIAL! Create a one of a kind experience for your audience with interactive content. Run contests or post questions and quizzes to get people engaged with your brand. It can also make things fun!

🔲- Emotional Content- Memes are vastly popular for a reason. They evoke an emotional response usually in the form of humor and laughter. As a brand, you want to build a connection with your audience. This is a great way to "humanize" the digital experience.

🔲- Visual Content- Our job as content creators is to stop the scroll. We have approximately 3.5 seconds to captivate our audience's attention. You definitely want to put more effort into better photography and use infographics to convey messages.

🔲- User Generated Content- This type of content is a gold mine for social proof and building trust. UGC receives 28% more engagement than regular posts yet only 16% of brands have a strategy around UGC! Yikes!

So the idea is to get the best use out of the hours you spend on creating content. Focusing your efforts on high-quality, and converting content will truly help your business in the long run!

Do you use any of this type of content in your strategy and how is it working for you?

Do you want to know how you can encourage your audience and potential clients to engage with your brand even further?Inc...
05/08/2021

Do you want to know how you can encourage your audience and potential clients to engage with your brand even further?

Include a call to action within your content. Whether it's a post on your feed, an IG Story or Reel, a call to action makes it clear as to what they need to do next.

Clicking on a link. Subscribing to a newsletter. Saving a post. All of these as examples of actions that brands encourage their audience to do to move them along in the sales and marketing funnel.

As with everything, this is an opportunity to be creative and distinguish your business from the mundane CTA's you may see.

Consider using different verbs and apply a unique perspective and twist on how you guide your audience. Have fun and put yourself in your potential client's shoes.

Remember that marketing in essentially "courting" which is an intentional art.

As a consumer, how would you like to be courted? Share below!

At the end of the day, entrepreneurs are utilizing social media to drive sales.  It's the type of marketing that has mad...
04/08/2021

At the end of the day, entrepreneurs are utilizing social media to drive sales. It's the type of marketing that has made it easy to connect and stay connected with your clients!

Here are four types of posts that you should consider rotating into your content strategy to help drive traffic to your website, improve your conversions, and lead to sales!

☑️- Viral Contests- We all love to win and participate in anything that results in free value! Attract new clients by showing your creative and fun side!

☑️- Product Placement Posts- Leverage the power of influencers with these types of posts. This will increase your reach and grow your audience!

☑️- Testimonial & Products Reviews- According to Nielsen Research, 92% of consumers trust earned media, like UGC more than any other form of content. 92%!!!!!!! Let that number sink in!

☑️- Shoppable IG Posts- Make it extremely easy for your customers to buy your products by cutting out extra steps!

Adding these types of posts along with behind the scenes and value- driven posts is a great strategy to implement!

Do you use any of the post before in your content rotation? How has it been working?

Depending on the message and how you want your audience to consume your content, there are certain formats that helps yo...
03/08/2021

Depending on the message and how you want your audience to consume your content, there are certain formats that helps your information perform better!

There are 3 types of content that are essential to your IG strategy. Let's count them down from least to greatest!

3. High-Quality Images- Instagram is a visual platform. Your images have to pop off of your page and convey your message in a concise way. The key is to achieve that with properly scaled images and creative editing that resonates with your brand!

2. Videos- One of the most powerful ways connect with your audience. The capacity to showcase your brand's story is far greater than an image.

1. Carousel Posts- If you want to increase your engagement, create carousel posts! They are the most engaging posts on IG because your audience has to physically swipe to consume your content!

Remember the key is to connect with your community by creating high-value, authentic, & engaging content.

Are you having challenges connecting to your audience? DM "connect" to us and learn how we can help you!

Do you want to know what type of content to focus your efforts on?This is as simple as looking within your IG analytics....
27/07/2021

Do you want to know what type of content to focus your efforts on?
This is as simple as looking within your IG analytics. Simply look at the top content in the following metrics:

🔹- Shares
🔹- Saves
🔹- Impression
🔹- Reach
🔹- Likes

Filter through content from the last 3 months to 30 days in each of those categories and create posts that emulates the style, intent, and content type of the top performing posts!

Any questions? Drop them below!

The end of the month is rapidly approaching! Are you prepared for next month with 30 days of Instagram content?Your audi...
26/07/2021

The end of the month is rapidly approaching! Are you prepared for next month with 30 days of Instagram content?

Your audience needs you to show up with all of the awesomeness that you bring to their timeline! But if by chance you should find yourself in a content jam, use these tips to make sure you are keeping your Instagram feed popping!


✅- Use templates- Ready-made templates come in handy when you are pressed for time! You can create these in advance for your most common posts such as quotes and statements.

✅- Curate content to repost- Quotes, memes, and GIFs are life savers! They are perfect if you need to fill any content gaps that come up. Create a folder that is easily accessible on your mobile device for posting on the go! Make sure the content is relevant to your niche and audience!

✅- Repurpose your top content- Sift through your top content from 30-60 days ago. Change image posts into videos and vice versa! Take any content that you may have used on other platforms and create posts with that. Blog and E-book content can be repurposed as well!

✅- Use the create feature in the IG Story composer to create a fun and engaging post, download the story to your phone and post it to your feed!

​You can use these steps as part of your content creation process or if you need to supplement your current system!

There are so many amazing tools and resources that are out there to make this process a bit easier! It's almost countdown time for the Ultimate Instagram Tool Guide. Drop a 💎in the comments if you are ready to make your Instagram life easier!

It's about that time to ask how prepared you are for next month! Content is the gasoline for your Instagram engine!If yo...
21/07/2021

It's about that time to ask how prepared you are for next month! Content is the gasoline for your Instagram engine!

If you don't have 30 days of content ready for next month, try these 3 methods so that you can:

🔹- Keep posting consistently!

🔹- Build your content library!

✅- Use templates- Ready made templates come in handy when you are pressed for time!

✅- Curate content to repost- Quotes, memes, and GIFs are life savers! Make sure they are relevant though!

✅- Repurpose your top content- Sift through your top content from 30-60 days ago. Change image posts into videos anfd vice versa!

And voila! You will have some content to post while you are creating your awesome new content! This simple strategy is also great for expanding your digital asset library!












Happy Monday!I hope you are having a great start to an awesome week! I wanted to share a time saver tip around your Inst...
19/07/2021

Happy Monday!

I hope you are having a great start to an awesome week! I wanted to share a time saver tip around your Instagram stories creation process!

That tip is utilizing the Instagram stories draft feature! You now can create stories and save them by exiting the IG stories composer and selecting the “ save as a draft” option!

⭐- The drafts are only available for 7️⃣ days and then they are gone!

This new feature will save you time and allow you to post your most creative stories at optimal times!

Are you excited about using this feature? Drop your comment below!

17/07/2021

Hey Everyone!

How’s your Saturday? I hope it’s awesome!

I wanted to bring to your attention info regarding social media platforms.

Which platforms are you using in your brand's social media strategy? Are you familiar with the type of audience each platform caters to?

For instance,

✅Facebook- Is ideal for the older adult population and is great for sharing engaging content via photos and links.

✅Instagram- This platform is geared towards Millenials and Gen Z audiences. Product photos and video perform well in addition to behind the scene and tutorial content.

✅Twitter- This platform is great for young adults and is excellent for real time original and curated content.

No matter which platform you choose to use, knowing your target audience is key! Once you know that information, utilize the best combination of platforms that will best extend your reach for your brand!

Which platforms do you currently use and why? Drop your comment below!

As we all know, Instagram is an endless sea of business profiles with hundreds of thousands of people in each niche. Wit...
16/07/2021

As we all know, Instagram is an endless sea of business profiles with hundreds of thousands of people in each niche. With such stiff competition, standing out , being different, and authentic is the way to go!

Three ways you can achieve this is by:

💎- Having a complete bio with a clear statement as to what your business does, contain relevant keywords with your branded hashtag, and appropriate links to your current offers.

💎- Be active in your community with consistent and prompt response to comments, follows, and DMs. Building relationships will strengthen your presence in your community.

💎- Keep your content fresh and exciting by switching up the way that you deliver your content to your audience. Utilize different features such as IG Live, Reels, and Stories to be creative with your content delivery!

The Ultimate Instagram Tool Guide has all the tools you’ll need to help you improve your presence and streamline your IG systems!

Be the first to know when it drops by clicking the link in the bio!

People do business with people they like.  Connections and relationship building is key in any type of marketing.Your co...
13/07/2021

People do business with people they like. Connections and relationship building is key in any type of marketing.

Your connection with your audience will set you apart from your competition! Humanize your audience's experience and watch your community grow!

And how would you go about doing this? It's very simple!

🔹- Be authentic.

🔹- Share personal experiences.

🔹- Tell a story.

🔹-Consistently use behind the scenes content!

🔹- Engage daily with your community!

Showcase your personality! Show your face and bring some emotion to your brand! You are your company's best asset and spokesperson!

How do you connect with your audience! Please share below!

Are you looking for a game changer in your Instagram content process? Social media listening is that game changer! This ...
30/06/2021

Are you looking for a game changer in your Instagram content process? Social media listening is that game changer! This is an insight that you do not want to overlook!

Often mistaken for social media monitoring ,which is the analysis of metrics, social listening analyzes the mood, reaction, and emotion behind those numbers. You’ll be able to gauge how your audience feels about you and your competitors!

This information is GOLD. There is so much you can do with it!

You can use tools such as:

☑️- Hootsuite- all of your messages, comments, and brand mentions are monitored on one single dashboard.

☑️- Keyhole- You can track hashtags, mentions, and usernames across Instagram and zoom in on your target audience.

☑️- SumAll- Generates automated daily reports on engagement to your email’s inbox.

☑️- Mention- Provides a competitive analysis of you and your competition, track mentions in multiple languages and so much more.

Social listening is a big metric that IG Strategist like myself monitor to help our clients grow. If no one is out there talking about you good or bad, you have to up your content strategy!

Learn more about tools like these in our upcoming Ultimate IG Tool Guide!

Are you conducting any social listening?

Happy Tuesday Everyone!I wanted to drop a quick gem to get you going on this beautiful day!Do you want to know how you c...
29/06/2021

Happy Tuesday Everyone!

I wanted to drop a quick gem to get you going on this beautiful day!
Do you want to know how you can add efficiency and speed to your content creation?

Repurpose content that you have already created and pubished! Your top performing content can be tweaked, edited, and cross- promoted on your different social media profiles!

It's as simple as working through your insights data to detemine what material performed the best and distribute this reworked content into different IG features, your website, blog, and other social media profiles!

And if you have your digital assets organized in an efficient folder system, this will make repurposing your content even easier!

Did you find this information helpful? Let me know below!

What path does your content travel from the moment you capture your images and videos to the moment you publish them?Hav...
27/06/2021

What path does your content travel from the moment you capture your images and videos to the moment you publish them?

Having a simple process and system will do a number of things for you regarding your social media content strategy.

☑️- It helps keep your files organized for easy retrieval.

☑️- You can manage and oversee the creative process of your content.

☑️- You can manage and track your content publishing and posting status.

☑️- You can establish a consistent process for creating and producing high-quality content.

The image and video accumulation is real and if it is not checked, it will get out of hand!

A best practice is to immediately establish a input and output system for every piece of content that enters your process!

What is your content pipeline system or do you even have one? Let's talk in the comments below!

If you are a business and you have an Instagram profile, you have to show up! No excuses.If people don't know who you ar...
25/06/2021

If you are a business and you have an Instagram profile, you have to show up! No excuses.

If people don't know who you are, how do you expect them to buy from you?

That means you have to post consistent, engaging, and valuable content. I know, I sound like a broken record. But that's the recipe and yes it takes some work!

If you are just starting out in your business or find yourself short on time, use these tips to avoid the dreaded 8 letter word..... GHOSTING!!

Do you use any of these steps in your content system? Please share below!

Address


Alerts

Be the first to know and let us send you an email when KSQRD posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Videos

Shortcuts

  • Address
  • Alerts
  • Contact The Business
  • Videos
  • Claim ownership or report listing
  • Want your business to be the top-listed Media Company?

Share