30/09/2025
This year’s digitalisation study by SeeNext -- Digitalisation in SEE: The Digital Pulse of the Region Today -- explores how Bulgaria, Romania and Serbia are progressing compared to EU digital standards.
Through a proprietary index, we benchmark local readiness and competitiveness against the bloc’s average performance, highlighting both strengths and gaps.
Key insights from the study and index:
▪️ Regional performance: Economically significant ICT sectors drive growth, but the region still trails the EU average in advanced technology adoption and support for innovation
▪️ Serbia: Balanced profile with strong skills and governance. Enterprise adoption of digital tools remains below EU levels, but is the highest in SEE. Weakest infrastructure among the three countries. Innovation is constrained by limited venture capital and weak scale-up power, despite the ICT sector’s significant share in national GVA.
▪️ Bulgaria: Strong ICT sector with the EU’s fifth largest contribution to national GVA and robust infrastructure, but the lowest adoption of both basic and advanced digital tools.
▪️ Romania: Advanced infrastructure and competitive costs offset by poor digital literacy, a failure to absorb a high output of ICT graduates and lagging public-facing digital services.
▪️ Sectoral focus: How digitalisation is shaping energy, banking & finance, manufacturing, and agriculture in Bulgaria, Romania, and Serbia.
Special thanks to our partners, the Association for Innovation, Business Excellence, Services and Technology (AIBEST), the Bulgarian Private Equity & Venture Capital Association (BVCA), the Bulgarian Fintech Association (BFA), and InvestBulgaria Agency (IBA), for their invaluable expertise and support.
🔗 Download the full study and index here to see how digitalisation is reshaping competitiveness and growth in Southeast Europe: https://seenext.org/reports/digitalisation-4-0-in-southeast-europe-2025-edition/?utm_source=facebook&utm_medium=post&utm_campaign=digitalisation-see-2025