08/02/2023
Meet the driving force behind SeeNext!
We sat down with Ivelina Lambova, Managing director of SeeNext, to chat about the change – what brought forward the need for the new brand identity, what it means for her and her team and what to expect next. But first… who is Ivelina Lambova?
Ivelina joined Updata One in 2013 with a solid Sales & Operations background in the fields of outsourcing, HR services and telecoms. In 2018 she took on the managing director role at SeeNews – Updata One’s Publishing and Business intelligence business. Ivelina is a seasoned leader in managing B2B and B2C business units, direct and indirect Strategy teams, building new teams and businesses as well as setting up operations.
Why SeeNext?
SeeNext starts from a solid foundation of many years of experience covering the key industries and topics in Southeast Europe and globally, knowledge in the respective markets and verticals, and data. It was about time for SeeNews, Renewables Now and our Research & Insights department to evolve and propose a portfolio positioned higher in the value chain. We cover the major business and political news from Southeast Europe, global renewables energy developments and M&A stories, we provide insight and we are ready to deep dive into correlations and trends.
SeeNext is about knowing to SEE and anticipating what comes NEXT in the business world.
What about the team?
I truly believe that brands are made for and from the people. It may sound like a cliché, but this evolution wouldn’t be possible without the talented people that we have on board. Every single employee we have is exceptional in something of vital importance for our operation. That’s how a winning team looks like in my opinion, a combination of bright minds ready to work for a common goal and cause. We will continue to embrace cross-functional talents, develop and train people’s skills, encourage and empower them to be innovative, committed to clients and exceptional experts in the domains they excel in.
What comes NEXT?
A challenging future lies ahead. Not only in geopolitical terms. Some of the economies, markets and industries we monitor are not in a good shape, while others are booming. We are part of global business change dynamics that accelerate tremendously as we speak, driven by digital transformation, climate change, and new regulations on how to do business and be sustainable. All this makes our work so exciting and rewarding.
We help business communities make the right decisions in these turbulent times and we will continue to do so as SeeNext!