Penelope Walker

06/07/2023

Low views incoming - whilst we have a nose over there. (Get it? Low view? Oh whatevs)

Thank you TfL for the photo op and ‘Threads’ for consuming my entire phone battery in 2 hours.

I’m not checking, you are.

27/06/2023

🎡Nobody is talking about this and you are missing out.

It will only benefit you to set up an account - no requirements beyond that but no harm in posting a couple of videos to send potential viewers over to whereever you do like to hang out.

No brainer? Job for the summer hols?

Nothing to lose and much to gain.

See you on the dark (joyful) side.

For more TikTok tea join my newsletter The BarBed Wire and you’ll be the first to know about September TikTok training schedule and good stuff to make it easier. 😁 🔗 in bio

21/06/2023

What next for social media? How is social content evolving? So much to say about this when I join panel chat at next week Weds 28th in Bounce Farringdon.

Please do let me know if you are planning to be there so we have a chat.

Thanks .shall for the inviting me talk about the TikTok side - looking forward to hearing from the brilliant line up.

Hope to see you there. Link in my stories today if you still want to come xx

31/05/2023

🎡 You are working hard and so should your content. See slide 3 to see this weeks views on very, very old videos.

When you follow someone new on TikTok, it feels like they are posting all the time. A constant flow of content in your feed. That’s because you are been shown all their best videos since forever. Yup. That’s right - so even if you skip posting for a 2 week holiday - your inbox will still be bustling with action and engagement. Total win for your content and your biz.

You can help yourself even further with great SEO - TikTok is a search engine after all. In fact Gen Z use TikTok to search info more than they use google. Your content could be ranking in searches too.

If this sounds good:

💥More eyes on your content
💥A hugely long video shelf life
💥 Your videos ranking in searches

Then round 4 of my TikTok course:

WOT the TOK: 10 videos in 10 days

could be exactly what you and your business need. We start work on 19th June for 2 weeks.

Join the waitlist now for early bird offer. Link in bio

29/05/2023

🎡Woooohoooo! WOT the TOK is back and starts on 19th June. Doors open on Monday 5th June. Bag your place on the waitlist to receive the best early bird offer

This is a 2 week TikTok course where you will learn how to create 10 videos in 10 days. So that you can confidently create content that attracts your dream clients with ease.

This is for you if you’ve had TikTok stuffed at the back of your ‘to do’ list, knowing you’re going to have to tackle it sooner or later.

10 videos in 10 days means:

You will have a professional TikTok profile with dream client attracting content
You will feel confident about continuing to post on TikTok without feeling overwhelmed
You will say goodbye to content ruts and a default video style
You will be ready to say hello to a new audience in Q3 and Q4 (I didn’t say the C word - you did)
You will be taking positive action for your business and be setting yourself ahead of fence sitting competitors
You will be increasing your business discoverability and opportunities
You will be loving what you do

Next step? Head to the link in bio and bag your place on the waitlist before doors open to everyone.

17/04/2023

🎡 It’s all about rewatch time - the main indicator of good value content. Did the viewer watch your video fully then watch it again?

If you need help making your videos more re-watchable then I can help. Good place to start is we my 22 free video ideas - see my link in bio.

It’s all about posting something. Then reviewing and refining - the more you post - the better you become at it 😜

Ask me anything 👇🏼

03/03/2023

🎡 3 months is all it takes to UNLOCK your TOK on the world’s fastest growing social app

No singing or dancing required.

This is a new TikTok program where I’ll teach you everything you need to:

- do it, but do it faster

Spaces are limited - starts after Easter for 12 weeks.

Book a free call here and I’ll tell you all about it :

https://calendly.com/barbrusa/30-min-unlock-your-tok-zoom

28/02/2023

🎡Nobody is talking about this and you are missing out.

It will only benefit you to set up an account - no requirements beyond that but no harm in posting a couple of videos to send potential viewers over to whereever you do like to hang out.

Point 7 is - potential leads can now direct message you in TT even if you are not following each other.

Nothing to lose and much to gain.

See you on the dark (joyful) side.

21/12/2022

2023 TikTok Predictions

To be fair this is just the tip of the iceberg. There are shops, subscriptions, ads …

If you’d like to now more about how to use TikTok effectively for your business in 2023 then pls send me a DM. I have power hours, a 3 week course and a 4 month TikTok Accelerator prog all kicking off next year.

How can I help?

07/12/2022

🎡 Here’s a mahoosive big ‘Grazie mille’to all the brilliant biz owners who took a leap and signed up to my WOT the TOK course this year.

It has been an utter delight to work with you and see what you do next.

Tap to decorate with the first batch of loonies who signed up to my very first one. You guys 🤗🥰🤗🥰🤗🥰 Thank you

🥰🥰🥰

27/05/2022

🎡 Yes, mums are taking over. It’s arriverderci to singing and dancing for your supper and buongiorno online business potential.

Ready to upskill and grab this amazing video only platform by the biz balls?

Stick WOT THE TOK in my DM’s to be the first to know about my June T*kTok short course.

Goodbye video overwhelm. Hello plan.

Pls do ask me anything in the comments 😁

Penny x

(I know, I know - I did a grid post 🤷🏼‍♀️)



Ciao 💅🏽

03/05/2022

22/04/2022

🎡Your T-Tokking future of fun awaits you and your biz. Come and say hi over there when you’re ready.

The InstaTok gang is growing fast and I am delighted to see it.

It is update galore at the moment over there. Here are the main 3 this month.

1. See who has viewed your profile in the last 30 days. Will this put an end to spying on ex’s? So far I have not been stalked by any celebrity accounts and feel bitterly disappointed. However, it is really interesting to see who looks at your profile and then converts /or not to following. A good indication of reaching the right people with the right content.

2. TikTok stories have landed. It is not very obvious in the feed if you are viewing a story or not. There is a lot of experimenting going on with what content works - naturally I’m using it as an excuse to try out all the filters and call it work/research. Have you had a go yet?

3. Finally you can categorise your fav saved videos rather like IG collections. Previously it was just one long ginormous random list of videos. This is good.

Have you opened a TikTok account yet and bagged your biz name before someone else does? Do it, do it, do it today.

Ciao 💅🏽

14/04/2022

🧘🏻‍♀️Do you run classes/workshops in the Lewes area? Do you have a great offer but struggle to fill up your classes? This Instagram workshop will give you confidence and know how to market your class effectively. Filling up all those seats with people who are dying to learn what you know. 🎉

In this class you’ll learn:
- How to optimise your Instagram profile
- How to use links
- Why and how to use reels
- How to make impactful stories
- Why messaging is crucial to your biz

You’ll leave the session with a content plan, a clear strategy and most of all no more social media overwhelm.

Join me for an actual in real life Instagram for business workshop. In Lewes, Unity Lounge - 28th April.

Hope you can join us. Tickets selling fast - grab yours today 👇🏼

Know someone who needs this? Please share.

Learn how to effectively market to your target audience. Gaining the skills & confidence to create engaging, profitable content every day.

16/03/2022

Introducing... THE WORLDS SHORTEST SOCIAL MEDIA SUMMIT! - a fundraiser to support the people of Ukraine

have gathered together over 100 social media experts from around the world to share their expertise. I’m in the there too, talking Tiktok.

And are donating 100% of the proceeds (after PayPal fees) to Save The Children and War Child.

You can donate as much or as little as you like to access the summit. A £39 donation will feed a family in Ukraine for a whole month.

Even if you can't donate, we'd love you to tell people about the summit.

We ALL know 10 business people who could benefit from this content don't we? Imagine how much we could raise together if everyone told 10 people!

Get access right now via the link in my bio, 100% of the proceeds are being split between the Ukraine funds being managed by and .

15/03/2022

💥 Join us on TikTok Live every Thursday at 11.45 We’ll be talking about going live, sharing tips, answering social media questions and maybe challenging each other to a match.

Swipe to see what we’ve learnt so far.

Where: TikTok Live - via Hollie or Penny’s TikTok profile
When: Every Thursday
Time: 11.45 for 30 mins

14/03/2022

🤔 Do you need a niche on TikTok? Coming up this week on TOK TALK for Business episode 3. Penny and Danielle Canva video teacher] will be airing this hot topic. Please drop any questions you have in the comments.

In the mean time why not jump over to TikTok and check out Danielle’s incredibly popular account also Canva video teacher] - for Canva video ideas for your small biz.

If you’d like to join us:

Where: IG Live
When: Weds 16th March
Time: 12.30

If you can’t make we’ll post the live recording for catch up.

See you on Weds 😁

09/03/2022

Tok Talk: TikTok Shops - what we’ve learnt so far

Tok Talk for business with - what we learned so far about TikTok shops. Listen in for:

- Shopify and Shops are very different on TikTok
- business account for Shop
- immediate lives
- tips for live streaming and online selling
- advice if you are thinking of trying

Please do ask any questions you may have in the comments.

Thank you

04/03/2022

🤔 Did you know that you don’t even need a TikTok account to run Ads. Yup.

In this 2nd episode of TOK TALK I’m joined by the fabulous TikTok Ads pro on Monday at 12.30.

TikTok Ads, Promoted Posts - whats the right choice for you?

Please ask questions for the live in the comment here or via DM. We’d love to hear from you. The Iive will be available for catch up if you can’t make the session.

If you’d like to join us its:

What: TOK TALK for Business:
Where: Here on Instagram Live
What: TikTok Ads - The Lowdown
When: Monday March 7th at 12.30
😁

24/02/2022

With . Are you a product based business wondering whether a whole new world of sales awaits on TikTok? We’ve got the lowdown you don’t want to miss. In this first ever TOK TALK IG Live we’ll be sharing everything we have learnt so far.

Please ask questions for the live in the comments here or via DM. We’d love to hear from you. The Iive will be available for catch up if you can’t make the session.

If you’d like to join us its:

What: TOK TALK for Business
Where: Instagram Live
What: TikTok Shops - What we’ve learnt so far
When: Tuesday March 1st at 1pm

😁

08/02/2022

🎡 Optimise your profile for followers. Start with this.

Wondering if you target audience is on TikTok? They are.

DM me to book an Intro to TikTok today.

See you there.

Ciao 💅🏽

11/01/2022

🎡 Just getting started on TikTok? Here’s the lowdown on which account will suit your business best.

Smaller businesses and freelancers usually get started with a personal account (it used to be called ‘creator account’). This way you can use trending sounds as part of your launch strategy. You can link your www at 1k and join the Creator Next at 10k.
(Creator Next means you can receive coin gifts, get paid to create if you have a high volume of views and be paired with businesses as a creator).

If you are already a well established business on social platforms or want to have a TikTok Shop - then a business account will work better. Although you won’t have all the trending sounds you will have much better messaging and an immediate www link.

As you may have noticed, I adore TikTok. If you would like to find out how you can grow your business through TikTok then book a power hour with me and we’ll get you started. DM me for details.

Ciao 💅🏽

11/01/2022

🎡 Just getting started on TikTok? Here’s the lowdown on which account will suit your business best.

Smaller businesses and freelancers usually get started with a personal account (it used to be called ‘creator account’). This way you can use trending sounds as part of your launch strategy. You can link your www at 1k and join the Creator Next at 10k.
(Creator Next means you can receive coin gifts, get paid to create if you have a high volume of views and be paired with businesses as a creator).

If you are already a well established business on social platforms or want to have a TikTok Shop - then a business account will work better. Although you won’t have all the trending sounds you will have much better messaging and an immediate www link.

As you may have noticed, I adore TikTok. If you would like to find out how you can grow your business through TikTok then book a power hour with me and we’ll get you started. DM me for details.

Ciao 💅🏼

03/12/2021

Show your business that you care 🎄

‘10% Braver’ was an element of ‘s talk at . The idea has stuck like glue to my brain and really got me thinking - what if? 10% braver seems doable.

What would you add to the list?

24/11/2021

🎡 If this is all Greek to you, how about just opening an account today? So you can bag your awesome business name and have a nosey at Christmas video content inspo. Wouldn’t hurt right?

Book an 1:1 Intro to TikTok with me today. 2 slots left for next week only.

Lucinda did. “I highly recommend Tik Tok training with Penny. It gave me a good grasp for using a completely new social media platform. My second Tik Tok post has already achieved over 30K views and my client is thrilled - this is all thanks to Penny’s advice. The training was thorough and most of all fun. It gave me confidence professionally … Thank you Penny, you are a Tik Tok star!”

😁💅🏽

15/11/2021

🎄Only 5 weeks to go. Pass on some love , share some fabulous accounts, show us what you like?

I’ve already decorated my tree with people who have made me laugh out loud this week.

Pass it on!

Tree decoration inspo:

1. Businesses you are buying gifts from

2. Accounts that have supported you this year

3. Places for Christmas fun near where you live

4.Accounts you love

5. Accounts with seasonal decor tips

6. Don’t need a reason - just tag in other accounts - last year I did randoms 🤣 (still apologising)

7. My personal fav - businesses you want presents from (nudge, nudge)