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21/12/2024

Re Share Travel Saint Lucia

Celebrate love in , voted the world's leading honeymoon destination by the World Travel Awards 16 times.

20/12/2024

Sandals Resorts Unveils New Global Brand Campaign, “Made of Caribbean”

Sandals Resorts announced today the debut of “Made of Caribbean,” a global, multi-media advertising campaign developed by Leo Burnett. A pioneer of all-inclusive travel, Sandals and Beaches Resorts is ushering in a new brand direction of pure Caribbean expression, also unveiling an evolved visual identity developed in collaboration with Wolff Olins. The new platform is designed to inspire travelers through authenticity, expertise and a genuine connection to the islands.

“My family has called the Caribbean home for more than six generations and there is no one who knows or loves this region more. We are Caribbean. We believe the Caribbean connects us all, it’s part of our soul and we want to share these unique experiences and this joy with the world,” said Adam Stewart, Executive Chairman of Sandals Resorts.

The omnichannel campaign will launch on December 28, spanning linear television, digital, print, social, and out-of-home advertising in key markets. As depicted in a new brand film narrated by Stewart, the vibrant soul, rich traditions, and natural beauty of the Caribbean set the tone for the campaign, highlighting the brands’ commitment to be a champion for the islands and its people.

Drawing from this heritage, the new work vividly captures the brands’ distinct approach to all-inclusive vacationing, offering more than the standard experience and emphasizing the warm spirit of family that has welcomed guests for over four decades. From thoughtfully crafted cuisine and design aesthetics to warm hospitality and curated adventures, “Made of Caribbean” is an open invitation to connect people to the real Caribbean.

The campaign kicks off with two captivating launch spots that showcase the truly unique facets of Sandals’ and Beaches’ offerings.

For Sandals Resorts, “Three Things” takes people beyond the brand’s typical perception, revealing soul-stirring experiences and adventures found only in the Caribbean.

For Beaches Resorts, “Memories” invites viewers on a journey of family vacations through the generations. The spot captures the awe and excitement of travel through a child’s eyes, emphasizing the lasting impact of vacation experiences and how they bring families closer together.

“Sandals and Beaches Resorts are exclusively and uniquely ‘Made of Caribbean,’ that is who they are,” said Mikal Pittman, EVP, Executive Creative Director at Leo Burnett. “The creative platform is designed to celebrate their authentic self and lays the foundation for the next stage of the brands’ evolution.”

The multimillion-dollar campaign will unfold across various platforms and touchpoints throughout 2025 to include print ads in leading publications such as Travel and Leisure, Condé Nast Traveler, Town and Country, and Travel Weekly, as well as additional creative concepts, brand activations and media moments. A defining moment of the campaign will occur on New Year’s Eve with a high-impact out-of-home placement in Times Square, perfectly timed to coincide with the iconic ball drop, and a spot airing during Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest. The evening will also bring attention-grabbing video displays throughout New York City and Chicago, with Sandals-branded ride share cars that will come together in swarms at key moments.

According to Tony Cortizas, Chief Marketing Officer for Unique Vacations, Inc., an affiliate of the worldwide representative of Sandals and Beaches Resorts, the new campaign is a bold step forward for sharing the Sandals and Beaches story. “Sandals pioneered all-inclusive resorts in the Caribbean and with over 40% of guests returning again and again, the brands enjoy unbelievable worldwide recognition, with nearly eight in ten people having heard of or experienced it. For a family-owned, regional hospitality company to have such a global impact, is remarkable.”

An evolved visual identity complements the campaign, developed in collaboration with global brand consultancy, Wolff Olins. Combining expertise in brand strategy, design, internal culture, and customer experience, the initiative elevates how the brands express themselves - visually, verbally, and experientially.

Thomas Wilder, Global Principal for Wolff Olins, said: “Through the ethos of ‘Natural Vibrancy’ a new story can be told, to inspire and invite people to embrace the richness of the islands and its charming mix of tastes, styles, and influences. It’s an invitation to give into the rhythms of the islands and enjoy Caribbean life and culture.”

“Made of Caribbean encompasses the true heart and soul of our organization,” said Adam Stewart. “We are so deeply grateful to the teams at Leo Burnett and Wolff Olins for beautifully capturing who we are at our core. My father and Sandals Resorts’ founder Gordon “Butch” Stewart, built these world class brands through celebrating the place he cherished so deeply. He believed with unwavering certainty that the Caribbean was worthy of deep exploration – and that its people, the most welcoming in the world, are a constant source of joy. His vision lives on in everything we do and it is with great pride and gratitude, that we declare to the world, we are ‘Made of Caribbean’.”

Watch the video here https://www.youtube.com/watch?v=-v07S4BO-6I&t=13s

19/12/2024

A Throwback to Caribbean Nostalgia at East Winds Saint Lucia

East Winds, a boutique resort in Saint Lucia, has undergone a transformative redesign led by Andria Mitsakos, blending Caribbean nostalgia with sustainable, artisanal craftsmanship. This renovation preserves the resort’s 1960s charm while modernizing its spaces, featuring restored furniture, hand-painted murals, and locally crafted décor that highlights the island’s cultural heritage. The project celebrated local artisans, employing over 60 island residents to produce bespoke items such as grass mats, bamboo furnishings, and vibrant textiles. Key upgrades include redesigned Superior and Deluxe rooms, refreshed common areas like the Bamboo and Sunset Lounges, and a reimagined restaurant, Bird of Paradise, showcasing bold colors and custom-made tableware. The renovation pays homage to East Winds’ lush botanical gardens, integrating nature-inspired elements throughout, while modernizing the guest experience with a seamless blend of heritage and contemporary elegance.

One of Saint Lucia’s longest standing resorts just got a massive design rehaul. Originally built in the mid 1960s by American expats, Richard and Margaret Egerer, East Winds, a cherished 30-room boutique resort renowned for its tropical gardens, has unveiled a design renovation that masterfully marries the nostalgia of the Caribbean’s golden age with artisanal craft. Sustainability was central to the project, with 70% of the existing furniture thoughtfully restored and refreshed in a vibrant new color palette, and 100% of the new light fixtures (including lampshades) made on island by local artisans.

The renovation was led by hospitality expert and designer Andria Mitsakos, founder and creative director of Anthologist, a design studio rooted in cultural preservation. Mitsakos drew inspiration from the resort’s storied history, where sunset gatherings and a classic Planter’s Punch captured the leisurely elegance of Caribbean life. “I’ve been traveling to the Caribbean since I was eight months old, from 1974,” Mitsakos shared. “This project is a tribute to my upbringing there—full of color, confidence, and a nod to the locally made crafts my mother, also an interior designer, helped export in those days. There was never anything cookie cutter in the hotels we stayed in, most of it was always made on island. Now, East Winds is a true celebration of the era’s vibrant nostalgia.” Cont...https://drifttravel.com/a-throwback-to-caribbean-nostalgia-at-east-winds-saint-lucia/

17/12/2024

Nestled beside the Pitons, explore a world where elegance and nature converge on the beach. https://brnw.ch/21wPtnx

16/12/2024

We are so honored to be nominated in the 2025 Travel + Leisure World’s Best Awards. Vote now for your favorite travel experiences at tlwbavote.com and enter for a chance to win a $15,000 cash prize!

16/12/2024

15/12/2024

15/12/2024

🎉 This month, we're counting down your most-loved Saint Lucian moments from 2024! Each day, we'll reveal another favourite, bringing back the views, vibes, and adventures you loved most this year. 🤩🇱🇨

✨ And at number 15: waking up to this stunning view of the epic, UNESCO-heritage-listed Pitons. 😍🇱🇨 No matter the season, Saint Lucia’s landscapes continue to amaze.

📸 Photo by .

13/12/2024

December 10, 2024, turned out to be an extraordinary day for the Caribbean Island of St. Lucia.

The nation witnessed the arrival of five cruise ships at two different ports, collectively bringing over 8,000 passengers to St. Lucia – a record one-day high.

The bustling activity saw Oceania Cruises’ 30,277-gross-ton Insignia, Silversea’s 28,258-gross-ton Silver Shadow, Celebrity Cruises’ 91,000-gross-ton Celebrity Summit, and Royal Caribbean’s 137,308-gross-ton Explorer of the Seas calling at Port Castries, the island’s largest port near the capital city of Castries.

The ships carry 10,461 passengers and crew combined.

Meanwhile, the smaller, adult-only Le Champlain, which is just shy of 10,000 gross tons and carries 184 guests, docked at the Port of Soufriere, located on the west coast of the island near the iconic Pitons.

https://www.cruisehive.com/caribbean-port-receives-five-cruise-ships-and-shatters-one-day-record/153757

11/12/2024

Sandals Resorts announced today the introduction of several new suite experiences across its portfolio of award-winning, adults-only, all-inclusive Caribbean resorts, including four-bedroom butler villas - a ‘Sandals First’ - and Skypool suites with rooftop terraces, as well as additional next-generation rooms, like the guest-favorite Rondoval Villas and reimagined beachfront and bluff view rooms.
“From villas that encourage gathering among friends to suites that effortlessly merge the outside and in, these new accommodations match the natural beauty and vibrancy of the Caribbean,” said Adam Stewart, Executive Chairman of Sandals Resorts International. “They’re part of the next generation of Sandals Resorts, a continued commitment to innovation that showcases the spirit of the region we call home. My father always used to say that the world waits for no one, and that evolution will happen whether you’re a part of it or not. And we’ve always made it our mission to lead it.”
EVERYTHING IRIE: SUITE DEVELOPMENTS THROUGHOUT JAMAICA
Newly renovated villas at Sandals Ochi, including the Two-Bedroom and Four-Bedroom Butler Villas with Private Pool, are now offered as a bookable package for immediate stays. Creating the perfect escape for a friends’ getaway, the new “FOMO: Fear of Missing Ochi” package takes care of everything, from a VIP Beach Club Day and $350 experience credit to an in-villa private dining experience so that guests can laze by the private pool, explore the lore of Ocho Rios or vibe to the beats of the resort’s Ochi Beach Club. The package is available to book through January 31, 2025 for stays through December 26, 2026. The recent expansion of nearby Ian Fleming International Airport with non-stop daily flights from Miami via American Airlines makes for an even more relaxed vacation experience.
New One-Bedroom Skypool Butler Suites with Roof Terraces are also available to book now at Sandals Royal Caribbean in Montego Bay for arrivals on February 1, 2025. These elevated suites take the guest favorite Skypool suites to the next level, offering unparalleled ocean views, spacious living and dining areas, and ample space to unwind. As part of the new Balmoral building set on the ocean, the suites focus strongly on design and feature contemporary coastal Caribbean details, drawing inspiration from the blue waters and white sand of its setting. This expansion comes after the room category’s earlier debut at Sandals Negril, which quickly became one of the most sought-after suites at the resort.
ISLAND TO ISLAND, A PORTFOLIO-WIDE COMMITMENT TO SANDALS 2.0
Sandals is introducing additional Rondoval Villas across the portfolio as well, expanding and elevating a guest-favorite room design. At Sandals Regency La Toc in St. Lucia, nearly two dozen Rondoval Butler Villas with Private Pools – eight of which will also feature a private rooftop – are now available to book for March 1, 2025 arrivals. Inspired by St. Lucia’s tropical charm, the villas’ sleek, modern design feature light, airy tones and seamlessly tie in the serene outdoor setting into the lush getaway through glass doors. At Sandals Royal Curaçao, several Asombroso Rondoval Butler Villas with Private Pools are available to book now, offering a secluded getaway for travelers and a taste of what’s to come in St. Lucia.
Additional new room types across the portfolio include refreshed and reimagined beachfront suites with outdoor tranquility soaking tubs at Sandals Montego Bay and Sandals South Coast in Jamaica, two-story bluff villas with private patios and pools at Sandals Regency La Toc, and additional swim-up and skypool suites at Sandals Negril.
‘TIS THE SEASON TO “STAY MORE, SAVE MORE”
Bookable now through December 23, 2024, guests who bask in the Caribbean a little longer can receive additional savings with up to $1,000 off plus one free night on stays of at least seven nights at select Sandals, and up to $400 off plus one free night for stays of seven nights or longer on select room categories at Beaches.
For more information or to book your vacation, visit www.sandals.com or www.beaches.com.

11/12/2024

Celebrate the festive season with a Caribbean escape to ! Nestled in the heart of paradise, this serene retreat offers the perfect blend of luxury, relaxation, unforgettable memories and personalized service. From breathtaking marina views to world-class hospitality, it's a vacation to truly cherish.

08/12/2024

Why this Caribbean island is the perfect place for a female-focused wellness break

t Lucia is the only country in the world named after a woman – and true to its name, the island was shaping up to be the perfect place for a female-focused trip.

As I scrambled up and over the rugged rocks of the trail on Pigeon Island, a breeze blew in off the Caribbean Sea, providing welcome respite from the rays of the mid-morning sun and filling the air with the aroma of the wild lemongrass growing on the hills.

At the peak, I took in the panoramic views stretching out across the volcanic island and the turquoise water. I looked out across the island’s many curves, spotting St Lucia’s iconic Pitons – Gros Piton and Petit Piton – looming in the distance.

https://www.independent.co.uk/travel/central-america-caribbean/saint-lucia-holiday-vacation-female-wellness-b2556016.html

07/12/2024

Island Routes World's Leading Caribbean Attraction Company 2024
World Travel Awards

Winner Profile |https://www.islandroutes.com/

05/12/2024

Sandals Grande St. Lucian
Readers' Choice Awards 2024

Located on a powdery white sand peninsula, Sandals Grande St. Lucian seats its guest on the edge of Rodney Bay, the calmest waters on the island. Here, Over-the-Water suites built in Balinese style with glass-floored pools reveal the marine life below. For guests wanting more than the view of the life aquatic from above, the resort offers access to its waters to PADI certified scuba divers. Divers from all over the world travel to St. Lucia each year to witness some of the world's greatest reef communities and shipwrecks in balmy, crystal-clear waters. Experiencing one of the world's most comprehensive professional diving programs is a part of the all-inclusive package at this resort. Beyond the water, the resort offers land sports ranging from beach volleyball to croquet, table tennis to billiards.

https://www.cntraveler.com/gallery/readers-choice-awards-caribbean-resorts

04/12/2024

The Naked Fisherman: Vote for your favorite Caribbean beach bar!!

03/12/2024

The Caribbean Hotel & Tourism Association is mourning the passing of Saint Lucian hotelier, developer and visionary, Nick Troubetzkoy, SLC, SLMH.

Fellow Saint Lucian hotelier and CHTA President Sanovnik Destang said Nick’s legacy lives within the spirit of the people of Soufriere and his adopted country and is woven with the natural beauty of Saint Lucia, which inspired the iconic Anse Chastanet and Jade Mountain Resorts, which he etched into the Saint Lucian landscape.

“He was an industry giant who will be missed. He left a legacy on tourism in Saint Lucia and in the Caribbean,” said Destang. “Not only by dreaming big and creating a world-class product that stretched the boundaries of what we imagined possible but also his impact on the community and on championing sustainable tourism development.”

Nick and his wife Karolin, who was past President of the CHTA, were the 2023 recipients of the Lifetime Achievement Award at the Caribbean Hotel & Resort Investment Summit for their significant contributions to the hospitality industry over their lifetime.

Nick was also honoured by the Saint Lucian government with the country’s highest honours: the Saint Lucia Cross (SLC) and the Saint Lucia Medal of Honour (SLMH).

Nick grew up and was schooled as an architect in Western Canada before he arrived in Saint Lucia in the 1970s. He worked on designing some of the island’s early resorts and immediately fell in love with the island and its people, said Destang.

When asked what he was most proud of professionally, Nick said, “I am most proud of celebrating all things local, supporting the local St. Lucian communities and building in harmony with nature… These were always at the forefront of my mind when I was designing and building both Anse Chastanet and Jade Mountain. It was important that our mantra throughout was local, local, local.”

https://www.travelweek.ca/news/chta-mourns-passing-of-legendary-hotelier-nick-troubetzkoy/

30/11/2024

Escape to paradise and embrace the rhythm of Saint Lucia 🌴✨ Live your best life with every sunrise, savor every breathtaking view, and let the island’s positive vibes fuel your soul. 🌞💃