Shrike & Thorn

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Shrike & Thorn

Social Media, Content Creation, Business Strategy. We help brands increase awareness and improve customer experiences, driving revenue.

16/06/2022

Cross-selling and upselling - have both.
In order to have a complete strategy, brands need to have methods of both cross-selling and upselling.

Hubspot has a great analogy to help explain this. If you’re a burger joint, your upselling opportunity would be enhancing and upgrading your burger with bacon, extra toppings, special bun, etc, for an additional fee. 👀 Chipotle and their gauc anyone?
You’re not selling them something else, but enhancing the existing product. This is upselling. The issue with upselling is that not everyone needs the enhanced/advanced/or premium version of what you’re offering.

Cross-selling, on the other hand, opens new opportunities for everyone. Cross-selling for your burger would be adding on french fries and a drink for a more complete meal, building around your existing product.
There’s an important distinction between cross-selling and simply adding on another offering. Cross-selling works in conjunction with a single product/service, broadening and improving that specific offering or experience. Be mindful that you’re effectively cross-selling and not simply adding in additional products, as not everyone needs additional products or services, but everyone can benefit from an improved offer/experience.

What opportunities do you have to cross and upsell?

14/06/2022

🛑 Stop the drop!
It doesn’t matter if you’re an international corporation with 1000s of offices or an independent business owner working out of a garage, there’s a place in your business where people drop-off. You can be the most successful business owner, make millions of dollars, and you will ALWAYS have a drop-off point - heck, maybe even several drop-off points.

A drop-off point is simply a single point throughout the consumer journey where consumers drop-off - aka walk away, don’t complete their purchase, don’t click through, don’t book a consult call, etc, etc. This is completely normal and expected from consumers.

This drives business owners CRAZY. Have you ever felt like you’re missing “that one thing” or if you could just figure out “something,” you would be more successful? It’s probably because you’re trying to solve for this drop-off point, without truly realizing what it is and how it works.

Apart from the mental turmoil, this drop-off point also results in a lot of lost revenue. 😭
If this is normal and expected from consumers, this is just a reality to accept then, right?

Well, NO! You’ll always have to address these points throughout your business. You’ll most likely have more than one drop-off point and they’ll most likely change over time, even if your business and offerings stay the same. This doesn’t mean that it needs to cause turmoil or even result in lost revenue. A deep dive into your brand and a solid strategy can turn these drop-off points from sources of hell into hidden heavens of opportunity!

If you need help doing a deep dive into your brand and creating a solid strategy, we’re offering a limited-time service that does EXACTLY this and more. Send us a DM today to chat with us and learn more!

19/05/2022

It's that simple. We make decisions and run our business off doing good. Let's do good, together. 🪄

18/05/2022

Sharing some client appreciation! 🤍

17/05/2022

✨New hours and availability + one opening left for social media management!

Our consultation calls give you answers, provide solutions, and are 100% FREE. We strongly believe in connections as the foundation for business and it is our mission to have you walk away feeling confident, reassured, and inspired at the end of every call.
⤹ BOOK YOUR CALL:
https://calendly.com/shrikeandthorn/consult

16/05/2022

Insider secrets to help you budget for social media marketing + the four main questions you should be asking yourself. ⤵

✨1) What are your main business goals? Additionally: What are you trying to achieve overall? What are you trying to achieve with social media? What are you currently doing to achieve these goals? Is it working?

✨2) Does your main stream of revenue come from social media? Do you want it to? Why?

✨3) What additional tools and processes need to be setup and budgeted for in order to make your social media marketing run smoothly, generate sales, connect to other workflows, look good, have purpose, so on and so forth?

✨3a) Are these tools and processes something your outsourced social media partners will handle or will they be an additional cost and workload for you?

✨4) If your main stream of revenue is not from social media, where does it come from? How does it flow? Why? What’s working? What’s not working?

Apart from budgeting, communicating your existing processes, workflows, and ideas to your outsourced partners is invaluable for them, as it allows your partners to create marketing strategies and plans that work with and complement existing revenue streams and processes.

What do your answers look like? Are you ready to outsource?

15/05/2022

FRESH BEGINNINGS | NEW KNOWLEDGE | TO DO GOOD AND BE GOOD | TO SHARE.

03/12/2021

"It creates this perception that a successful product or service sells itself."⠀
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Have you ever changed your offer, service, or price because what you were doing wasn't working and you thought that by changing X, you'd appeal to more people? ⠀
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Don't worry, we've all been there. When you change and try all the things to increase sales, you're changing how your marketing and sales strategy is oriented. This means that your previously aligned branding, marketing strategy, and product/service, are now unaligned.⠀
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Not to mention, when you discount things to try to appeal to more people, you're not valuing yourself, your service, or your product as you intended it to be.⠀
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Changing all the things won't help you sell. If you're not selling you either need to change your mindset around selling, create a proper marketing strategy, change your current marketing strategy, and/or implement marketing aligned with your business.⠀
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It's that simple. What are your thoughts on this?⠀⠀⠀⠀⠀⠀

04/11/2021

Frustrated with the quality of your reels and images? It might not be you! Make sure you have high quality uploads turned on in your IG settings.⠀
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🔖 Save this post for reference!⠀⠀⠀⠀⠀⠀

19/10/2021

🦑 Fun IG ad statistics below! Data updated Sep. 28th, 2021. ⠀
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‪▹ The average CPC value for Instagram is $1.09⠀
‪▹ Most brands orient their ads for placement in the Feed on IG⠀
‪▹ Instagram story ad placement has the highest CTR at 0.76%⠀
‪▹ Facebook has a higher CTR overall with 3.06% average, compared to IG's 0.68%⠀
‪▹ The FB Feed is the most common placement for advertisements⠀
‪▹ Facebook Feeds have the highest CTR @ 4.70%⠀
‪▹ Brands spend more money on IG ads than FB ads year over year⠀
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Have you ever invested in paid ads? Did you DIY it or hire someone? What was your experience like? Super curious to know what your thoughts are surrounding paid ads! Let's discuss in the comments below!⠀⠀⠀⠀⠀⠀
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18/10/2021

📸 Client Image! ⠀
This was from a client shoot this past May. One of their favorites and one of mine. How beautiful is that crystal!? The clarity, the color, the refraction! 😍⠀
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Did you know we offer monthly content creation services? Every month we'll deliver stunning images and short-form video content, perfect for your social media feeds! We currently have a limited number of spots open for new client's, so if you're interested and want some stunning shots for your own brand, please reach out! Our content creation services are 100% custom and available as a standalone or in partnership with our social management services. ⠀
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Our content, without a doubt, can help enhance your brand presence and engage your community. 💚 Let's connect! ⠀⠀⠀⠀⠀⠀

12/10/2021

Started as a photographer, now we're here. 🎵😎⠀
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Song parody aside, photography will always be something we offer. It is something I truly love and is necessary for business. We offer photography as part of our creative development and as a standalone service, focusing on brand, product, and lifestyle shots. ⠀
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This shot from a few years ago will always be one of my favorites. Believe it or not, there's been very little done for editing, just a bit of brightening. No photoshop, just a cloudy Autumn day. ⠀⠀⠀⠀⠀⠀

24/09/2021

Spilling that hashtag tea! ☕ Swipe through to learn more! ⠀
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Hashtag performance (and your account performance on a whole) is not solely based on the algorithm! There are many factors that can contribute to growing your account (or why your account suddenly became stagnant 🙈). The algorithm is only one of many. ⠀
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Do you have any hashtag questions? Leave them in the comments below! Let's help each other grow 🌟⠀⠀⠀⠀⠀⠀

16/09/2021

A moody moment that was left on the cutting room floor. 🎞️ ⠀
This lighting didn't fit the client's aesthetic, but I enjoyed it too much not to share. Thoughts? Do you prefer the light and bright aesthetics or dark and moody? ⠀⠀⠀⠀⠀⠀

07/09/2021

📣 CALLING ALL WELLNESS BRANDS! Save this post for when you're stuck on what to film!⠀
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Reels are the best way to increase your reach and impressions right now. We all know that reaching more people is a good thing, especially when it comes to spreading the wellness love. Buuttt... wellness brands can have it tricky sometimes when it comes to providing value, being entertaining, and being relatable. Plus, you might not always want to be on camera. Here are some reel ideas perfect for wellness brands that can be done with or without showing your face! 🤗 ⠀
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Let me know in the comments if you've used or plan to use any of these! Don't forget to save this post so you can come back to it when you're ready to film! ❤️⠀⠀⠀⠀⠀⠀

06/09/2021

🔊Sound on! Hope everyone is enjoying and getting in some final summer rest and relaxation!

Two very underrated, but necessary things needed to run a business. You can’t show up as your best if you’re always on. Take time to be off.

03/09/2021

✨ The benefit to hiding likes and view counts…

Analytically and statistically, nothing.

HOWEVER, what content would you interact with if only your opinion mattered? If you were no longer influenced by others? If your mind had the freedom to create and consume by what it likes - not what the media says it should like.

Why does it matter how many people liked the post in the first place? Or how many people saw the video? Unless you’re analyzing your own content from a management perspective, the numbers don’t matter. Even then, you should be enjoying yourself while creating, posting, and interacting.

So, while hiding likes and views “technically” doesn’t benefit you, it may change how you use social media and view the world.
🥮 remember - hashtags in the caption!

22/06/2021

If you ever wanted to know how community grows, here's a note...⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

26/05/2021

Shine some light on your strategies 🌞 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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"Strategy is about opportunities, creating them, and capturing them." - Dave Wakeman⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you're only following what you think works or what is working for your competitor, you need to reevaluate. Let's reword strategy to daily plan. What's your daily plan look like and how is helping you achieve your goal? If you want to grow your brand, how is what you're doing today helping you grow? Are you talking to existing people or truly gaining new reach? If your goal is to get more sales and make that cash, is what you're doing contributing to that? If you know who you want to target, understand who you want your audience to be, nailed down your brand values, but aren't reaching your business goals, then you don't have a strategy...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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❣️ Harsh truth is you have pretty ideas for where you want to be. These ideas are great, they help create the actionable steps and guide you, but they aren't what pushes you to becoming a household name or increasing your cash flow. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I can help you get to where you want to be without the fluff. So, shine some light on your strategies and let me know if you have any questions about strategies in general!

24/05/2021

As much as I hate to admit it, your mindset controls all things in your life - INCLUDING your business! You've heard it once, but I'll say it again for a good Monday reminder... You are the only thing in your way. You are the only thing holding you back. It's all on you, but you don't have to do it alone! Find a good support group, outsource what you can't handle, and stay consistent with actionable steps.

06/05/2021

An audience is a group of people you speak to, but a community is a group of people you share connections with. You engage with a community, interact, support, listen, and evolve with them. It's important for brands to build a community, not just an audience.

03/05/2021

Numbers do not equal growth. They do not equal success. They don't mean that person is doing well. They don't equal connections. They are simply, numbers.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Community building, creating genuine connections, and showing up will bring you growth and success with a lot less stress than trying to boost arbitrary numbers.

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🔊Sound on! Hope everyone is enjoying #laborday2021 and getting in some final summer rest and relaxation! Two very underrated, but necessary things needed to run a business. You can’t show up as your best if you’re always on. Take time to be off. . . . . . #contentmanager #createlounge #hashtagauthentic #productphotography #productphotographer #socialmediaagency #neutralaesthetic #socialmediamanagement #contentcreation #contentcreator #creativestruggle #mindfulmonday #socialmediaexpert #socialsellingexpert

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