17/07/2022
Is your Facebook Ads Customer Acquisition Cost too high?
This simple tactic generated over $100K in profit for our client.
Got questions? Send us a DM!
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06/09/2021
The objective you select depends on your strategy. For example, suppose you have a content-first strategy. Because video is currently the most effective type of Facebook content, you could run specific campaigns with the Video Views objective.
If you want to run a retargeting campaign to send people from Facebook to your website, choose either the Traffic or Conversions objective, depending on what specific action you want people to take.
The best way to determine your campaign objective is to work backward from your goal. If your goal is to generate sales for your eCommerce business, for example, you could offer people 10% off of their first order to entice them to make a purchase.
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05/09/2021
If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone.
It’s no secret that Facebook’s organic reach has taken a nosedive. Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship.
But before you write off Facebook as a lost cause, think again.
Facebook is still the preferred place for 97% of marketers to run paid ads for a reason. After all, Facebook boasts the largest user-base of any social network and one of the most engaged.
Facebook can serve your ads for you based on what they perceive as “optimal” engagement or they can run on a set schedule. There is no “right” answer for how to budget, just know that you can quickly drain your dollars if you don’t set restrictions.
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05/08/2021
What are Facebook Lead Ads?
Lead ads allow you to find people who may be interested in your products or services and collect information from them.
Using an Instant Form, you can collect contact information such as name, email address, phone number, and more. ... You can use lead ads to Identify potential customers for your business.
swipe left & checkout the lead ad examples!
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03/08/2021
Google recently announced that as of June 1, advertisers will be able to set monthly spend limits at the account level.
This is groundbreaking for advertisers managing multiple campaigns while trying to keep to a monthly budget.
Since this feature is a new tool to help folks maintain control of their overall advertising costs, then it’s an obvious green light for those who are tight on budget.
It’s worth a try for any account regardless of your business needs, but be sure to keep an eye on your performance to see if it works well for your account.
If so, happy spending! And, if not, then continue business as usual!
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01/08/2021
PPC (Pay-Per-Click) is an online advertising model that advertisers pay when a user clicks on one of their online ads.
There are different types of PPC ads, but one of the most common types is the paid search ad.
These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they're looking for something to buy.
Swipe left & check out the 6 tips for creating international PPC Ads.
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30/07/2021
Out of all of the incredible tools Facebook has created for marketers, perhaps the most useful is the Facebook Pixel.
Without the Facebook pixel, you will not have access to features such as audience creation, bid optimizations, and down-funnel tracking.
Implementing the Facebook pixel, even though it requires a few steps, is a wholly worthwhile investment that unlocks numerous opportunities in the Facebook ads platform and allows you to make the most of your advertising investment.
Do you use Facebook Pixel to run your ads? Let us know in the comments!
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29/07/2021
When you first start with Google Ads, you should keep in mind that you’re making an investment. The less you decide to spend, the more limited your opportunities will be.
The important thing is to focus on your ROI and not the cost of your ads. This way you will be testing the real profitability of your campaigns.
Make sure your landing page is well optimized as optimization is a key factor to spending less on AdWords.
How much do you spend on your Google Ads? Let us know in the comments!
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28/07/2021
Luckily for businesses, Facebook profiles include much of the information needed to lay out a customer persona.
We all know the drill. You create a Facebook profile, fill in your interests, and type in some of your personal information like your birthday and siblings.
Facebook uses some of these details for advertising purposes, meaning that companies can target based on anything from location to hobbies.
Swipe left & check out these tips to build a persona for Facebook Ads.
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27/07/2021
Do you know what your competition is up to? What strategies are they using for their Facebook ads to stand out? The good news is, you can replicate their success by taking advantage of Facebook ads spying tools.
At the moment, FB Ad Library is the most effective tool that allows you to get insight on any ad running on the platform (and it’s completely free).
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26/07/2021
Google Ads and Facebook Ads are two excellent options for PPC advertising, and in many cases, the two platforms work best if used together. If you advertise on both, make sure you're accurately tracking your campaign results so you know which channel is your top performer.
Do you use Facebook or Google ads to drive more traffic and conversions? Let us know in the comments!
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25/07/2021
Does this sound familiar?
You spend a ton of money on a Facebook ad campaign hoping to generate a lot of leads but end up with little to no conversions. It seems like you just flushed your advertising budget down the drain.
You are not the only one!
Swipe left & Note down these 5 points to gt best out of your Facebook Ad Campaign.
19/07/2021
What is Ad Copy?
“Ad copy” refers to the copywriting of advertisements—the combination of headline, main body, and call to action written to form an ad.
While design is important, copy drives visitors to your site. Whether it's the headline or the call-to-action (CTA), your ad copy needs to be compelling, concise and clear.
It's easy to overlook ad copy when building new creatives. Sometimes we get so wrapped up in the design process that we disregard the message itself.
Here are five recommendations to improve your ad copy, and craft a message that turns browsers into buyers.
Follow us to learn more about Social Media Ads
19/07/2021
If you’re an advertiser who wants to start capitalizing on the astronomical number of searches that take place on Google daily, and quickly earn the attention you need to grow your bottom line, there’s no better way to start than by signing up to use Google Ads.
In google ads you are not targeting someone random, but your ads reach to people who specifically looking for services or products which you offer. They have an intent to buy, Thats the power of google ads.
Follow us to learn more about google ads
19/07/2021
The most important factor of any Facebook Ads campaign is to know to whom exactly you want to show your ads to.
If you are showing an ad of dog products to cat owners, you will never get a sale.
If you are having an average product and showing it to exactly the right audience, you might get few sales.
If you are having a great product and your targeting is spot on, you will win!
There are more than 7 million advertisers battling for user’s attention. The average CPM cost to show your ad 1000 times is increasing every year and it will get more competitive and expensive to reach people on Facebook.
If your targeting is not right, your ads wont give results.
Do you need help with audience targeting? DM us now!
18/07/2021
Facebook is the biggest of all the social networks, by far, based on just about every measure. In this post, we lay out top 5 current Facebook statistics—updated for 2021—that prove this enormous platform is still a must for marketers in almost every sphere.
Let’s explore the Facebook stats that will matter to marketers this year.
Follow for more to learn about Facebook & Google Ads
18/07/2021
In May 2020, Google announced that they would be launching an image extension beta program.
Image extensions show alongside your ads on the search engine results page (SERP) with the goal of giving your ads greater visibility as well as improving overall performance. They only show on Mobile in the absolute top position.
Follow these best practices to get best out of image extensions in your google ads.
@ Marketikmedia
18/07/2021
Although the two platforms are often positioned as competitors, nothing could be further from the truth in a practical sense. Many businesses are leveraging the strengths of advertising on Google and Facebook Ads in concert to achieve maximum visibility, increase leads and sales, and find new customers, adopting different strategies that align with the functionality of each platform and seeing remarkable return on their advertising spend.
Google AdWords ( Now Google Ads ): Paid Search
Google AdWords is the world’s largest and most popular PPC advertising platform. AdWords is so widely used, it has become synonymous with the term “paid search.” The two terms are used interchangeably, even though other platforms such as Bing Ads work in a similar way.
Facebook Ads: Paid Social
Facebook Ads is a prime example of what is known as “paid social,” or the practice of advertising on social networks. With the highest number of monthly active users (or MAUs) of any social network in the world, Facebook has become a highly competitive and potentially lucrative element of many business’ digital advertising strategies.
Which Should You Be Using?
We would say you need to have a strategical combination of both FB & Google ads to have better results
18/07/2021
These 4 Facebook targeting techniques will help you boost ad conversions and lower the cost per conversion—the ultimate measure of an ad’s value.
Follow for more Fb & Google Ads Tips!
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