Is “ICONERY” in the eye of the beholder, or is it time for a massive refresh of millennial-created, millennial-driven content? 🤔 #sayquoillc #contentcoach #contentmarketing #contentstrategy #millenials #millenialcontent #millenialcontentcreators #millenialcore #socialmediamarketing #contentislegacy
PEOPLE CAN SENSE WHEN YOU’RE NOT BUYING WHAT YOU’RE SELLING. 🤷🏾♀️👀
✨ STORYTIME ✨:
Getting REAL, here…
A few weeks ago, I had a session with a wellness coach. We’ll call her “Amanda”. ☺️
Amanda has been in the game for YEARS, and has made it her mission to empower folks who want to heal themselves from the inside out.
She posted early every day, showed workout routines, showed meal preps and mindset exercises , even went as far as to show the fact that she’s a grandmother… and was frustrated out of her mind because no one was engaging; save for friends and family— and no one was buying her program.
But Amanda was sitting on a huge secret.
She had struggled with body image for her entire life and felt as though she wasn’t being real with her audience by only showing the upside of wellness.
So, we worked on content and messaging that empowered her to comfortably tell her story and her present struggles, and how her programming empowered and changed her.
Baby, when I tell you those reels went OFF?! Engagement through the roof, community revived, and butts in the seats for her webinar! 💥
Release the burden of perfection. Your people will find you, and when they do they need to be able to relate to you. They need to be able to SEE you. Your struggles are a part of your purpose! Don’t hide behind them. Let your light SHINE! You are proof of hope. You are proof of “better”. Your content is your megaphone. 🫶🏾
Your testimony might be your ticket to affecting real change.
Do you struggle with feeling “fake” online? Let’s talk about it. 🫶🏾
#sayquoillc #contentcoach #contentmarketing #contentstrategy #tellyourstory #vulnerabilityisstrength #perfectionisaprison #contentmarketingstrategy #socialmediacoach #socialmediamanager #bookacallwithme
YOU ARE THR VISUALS, BABY!
You cannot remove what makes you, YOU from your brand and expect to see results. 👀
…and your brand isn’t just your colors, your logo, your site…
It’s how you carry yourself
It’s how you show up online
It’s your messaging
It’s the things you WON’T say or be associated with
It’s how deeply and unapologetically you SHARE your world with the rest of us.
…and 9/10, it’s what sells LONG BEFORE your product or service does—- TRUST!
I think the age of performative socials is coming to a drastic close. So, now is the time to get REAL, and get REAL SPECIFIC about the above branding elements; and lean in.
Show your personality!
Share your actual thoughts!
Hit us with facts and receipts to back up what you’re saying.
2024 is gonna be all about LEANING IN!
Are you ready?
#sayquoillc #contentcoach #contentmarketing #socialmediacoach #leanin #brandingstrategy #coachingforcoaches #coachingforentrepreneurs #coachingforexecutives #coachingforcreatives #contentthatconverts #youarethevisualsbaby
Same energy. 😜
Some things NEVER change but instead, they grow to adapt to their environment. At the root, it’s still the same—but the energy hits different because it’s had time to charge. ⚡️
The basic principles of scaling with content haven’t necessarily changed—
•High quality content that tracks with your audience vs. crazy quantity that resonates with no one but you
•Authentic engagement, so folks don’t feel they’re talking to a robot 24/7
• Brand cohesion, so your messaging stays consistent across multiple platforms
• Optimizing each platform you’re on for optimal reach and overall success
•The art of storytelling, to get to the heart and core of the matter; regardless of your niche or market.
…But the methods and approach may shift over time.
That’s why it’s important to seek guidance, so the methods to your madness don’t get trapped in the past via tactics that are outdated and/or don’t fit the person/business/force you’ve become.
Have questions? Let’s talk about it! Shoot me a DM!
#sayquoillc #contentcoach #socialmediacoach #contenttips #contentstrategy #contentmarketingstrategy #bookedandbusy #sameenergy #beforeandafter
YES, I’m here to give you tips and tricks so you can make incredible, authentic content that scales.
YES, I’m here to encourage you and root for you from a place of positivity and love.
YES, I’m here to coach you into your NEXT LEVEL; crushing your income goals with social media and community.
…but sometimes, I just wanna VIBE with you. 😂
This is your permission slip to BREATHE, act a fool right quick, and VIBE.
NEVER let your goals push you toward losing yourself and losing your joy. Ever! Period!
The viral audio will be there once you’ve centered. So will that email, that whatever it is.
Don’t forget to vibe sometimes. 🫶🏾✨
#socialmediastrategy #contentstrategy #socialmediatips #contentcreators #bookedandbusycoaching
#marketingstrategy #socialmediaexpert
#contentmarketing #digitalstrategy #socialmediamanagement #marketingtips
#socialmediamarketing #brandstrategy #contentcoach #imvanillababy #jackharlow
Algorithm living rent-free and I’m TIIEEEDDDDD, POOKIE! 🙄 😤 😂
#sayquoillc #contentmarketing #contentcoach #socialmediacoach #socialmediamanager #romanempirememes #itsthewayyouact😝 #pookie #entrepreneurship #executives #multihyphenatecreative #creatorlife #myromanempire
🎥: (TikTok) @prayag
❎Making content work FOR you no matter what platform it’s on.
❌Stressing out about making a ton of content every single day.
BABES—- content pillars aren’t dead! In fact, I’m gonna go ahead and stress you need them now more than ever.
If your content is going to be #contentthatconverts into you being booked and busy adding value with your products, services and offerings— it has to have a broad reach and be digestible in ways your audience understands.
You don’t have to reinvent your own wheel— but you *do* have to show up in ways each platform recognizes as boostable value!
So, optimize the platform you’re on! Take the same high-value content idea and talking points and make reels/multi-media carousels for IG, static posts for FB, threads for Threads and X, listicle/blog-style informative offerings for LinkedIn, and so on!
Make sure your pillars are always on beat, and boom 💥… You’ve won! 🙌🏾✨
Need this info personalized for you and your content strategy?
DM “ON BEAT” to join my upcoming live Friday Freebie where I teach y’all how to make one piece of content into ten and give customized pillars/ideas to get you started! 🔥
TikTok 🎥: @beyonceonbeat
#sayquoillc #contentmarketing #contenttips #beyoncealwaysonbeat #fridayfreebies #livetraining #dmtojoin
Want to be a better content creator/marketer?
🍿 Go to the movies.
🎭 See a show.
🖼️ Visit a museum…. I’m SO serious!
Immersing yourself in the arts can surprisingly enrich your proficiency in content marketing. The ability to craft captivating narratives and engage emotions, understand the Human Condition, and seamlessly tell stories that CONNECT, as well as educate and entertain get honed and illuminated when you let your imagination ✨ go there ✨.
The knack for forging connections with audiences, cultivated through the theatrical or artistic experience, serves as a pivotal asset, enabling content marketers to create content that genuinely resonates with their intended viewers. The versatility seen in actors, who adapt to diverse roles and settings, mirrors the flexibility required in the dynamic landscape of content marketing. This adaptability, combined with an aptitude for precise and impactful communication, is instrumental in crafting successful strategies.
On point attention to detail that the arts all for carry over to content marketing, too, where it applies to elements like proofreading, formatting, and SEO optimization. Art lovers find themselves right at home in the realm of creative expression, even as a consumer—from innovative campaign designs to compelling headlines.
…and the ability to take a note and make adjustments without taking it too personally!!! The willingness to accept feedback, constructive criticism or just blunt criticism in the comments aids entrepreneurs and creators in refining their strategies and knowing their audience.
It’s the freakin’ weekend, and your challenge (should you choose to accept it), is to get some ART all up in ya and see what you take away from it that you can infuse into your content to impact your followers and clients/customers next week. How has it inspired you or influenced to make #contentthatconverts?
#sayquoillc #contentmarketing #contentcoach #artmatters #artiscontent #co
“ 🎶 Donnnnn’t say I didn’t, say I didn’t waaarrrrrn yaaaaa 🎶”
While social media is a powerful tool, remember that your content’s reach doesn’t end there, and that content isn’t just social. As a content marketer and coach, I always stress the importance of diversifying marketing efforts while meeting your audience where they’re at and solving their biggest problems. Explore email campaigns, SEO optimization, and collaboration with other brands, and more to expand your digital footprint. Your content deserves to shine beyond the feeds! Varying your content marketing strategy leads to: ⬇️
1. Diverse Audiences: Marketing content outside of social media allows you to reach audiences beyond your social media followers. This diversity can help you tap into new demographics, expand your reach, and build a more inclusive customer base.
2. Reduced Dependency: Relying solely on social media can be risky due to platform algorithm changes and potential account suspensions. Diversifying your marketing channels mitigates this risk and ensures your content remains accessible.
3. Improved SEO: Creating and optimizing content for search engines can drive organic traffic to your website. This sustainable traffic source helps you maintain a consistent online presence and attract visitors who are actively searching for your products or services.
4. Email Marketing: Building and nurturing an email list is a powerful strategy to engage with your audience directly. Email marketing allows you to provide personalized content, share updates, and drive conversions effectively.
5. Authority Building: Publishing content on blogs, industry publications, or in print media can establish you as an expert in your field. This authority not only boosts your credibility but also fosters trust among your audience, making them more likely to engage with your brand.
Happy “Breadcrumbing”!!
#sayquoillc #contentmarketing #digitalstrategy #contentstrategy #contentco
Don’t lean on or insist on leaning on a platform if you’re not quite sure how to optimize it and make it work *for* you!
Facebook isn’t nearly as poppin’ (or dare I say as relevant) as it was ten or even fifteen years ago; but it still has some uses that can help boost your marketing, productivity, and community building!
It’s a HUB. It’s the motherboard, and if you still have an account most of its advantages in that regard are FREE.
Is it flawless? NAUR…. but it’s a super freakin’ solid option right now.
Of course, if you know in your soul that the audience you want *are* primarily on Facebook, that means your audience is likely a little older and your content should reflect their needs—not just be accessible because of the platform. You may want to look at tweaking your reels, etc. a bit.
All things I dive deeper into during sessions with my coaching clients. 😉
Think of it this way…
If social media is Bikini Bottom— Facebook is “Karen”. (No pun intended) 😂
Do you still pop in on Facebook, or is it a platform of the past in your opinion? 👀 👀
#sayquoillc #sayquoi #contentcoach #contentmarketing #socialmediacoach #socialmediamarketing #facebook #communitybuilding #bikinibottom
Repeat after me:
“If it’s good enough for Yonce, it’s good enough for me” 💅🏾
When the Queen bee is in town, you go all out!
Reminder to log out every now and again and take advantage of once in a lifetime opportunities!
I couldn’t bring myself to edit out the giggles! I’m sorry Tyler, bud! 😆
My favorite part of this session was us getting REAL and talking about the frustrations of showing up online consistently. Burnout looms, and when you don’t see the ROI you hope for after all the WORK and TIME; it’s TOO easy to start questioning your path and your purpose. Babe, I GET IT.
That’s why I don’t shy away from talking about it or incessantly seeking solutions that make sense for YOU.
Client satisfaction is of utmost importance to me, of course, but satisfaction can also be very subjective.
I’m much more concerned with:
1. Did they leave with more than they came with?
2. By the time we log off, have they been given actionable steps and relatable examples as opposed to just industry buzz words and fluff?
3. Have they reconnected with or located their jenae-sais-quoi? Their own unique and personal “something special” rooted in their why that supports their Big Picture goals and will keep them on an upward trajectory toward them?
4. Have I been a safe space for them? Unleashing your greatest desires for your business and being okay with needing help is a display of VULNERABILITY and TRUST! Have I honored that? Have I honored THEM?
5. Have we had FUN?! Business ownership and being a creative is not always a good time. Have I helped them remember that, “oh yeah… I friggin’ LOVE this work! I’m AMAZING at this! I’m having a wonderful time!” ?
✅ Check, x’s 5!
The breakthroughs always happen when you feel like throwing in the towel—ESPECIALLY with content and with social media. But, you have options! ☺️ 🙋🏾♀️
DM me a time you felt the pressures of being online, and throwing in that damn towel started looking like THEE move. Let’s talk about it!
Tyler, you’re incredible. Keep up the amazing work! Can’t wait for our next session! 🙌🏾🙌🏾🙌🏾
#sayquoillc #clienttestimonial #thegrandgeekgathering #youtubers
Don’t shoot the messenger. Just stay creative, inquisitive, and don’t be fooled by any “quick turn around” product, software or person.
The tools are here to help you do the work. They are here to help streamline YOUR work. Not to be the entire process, copy/paste.
Period. 💙
Your branding HAS GOT to go deeper than your logo and brand colors. Get specific. Get creative. 🍦 😉
Thank you for some of the best training I ever got, in many ways, @21choicesfrozenyogurt 💙
#sayquoillc #brandingtips #brandidentity #21choicesfrozenyogurt
🚨 You’re gonna wanna save this post for later, babes! 🚨
… I interrupted a killer workout (courtesy of @keepgoingkat ) to talk about two of my favorite things :
-Social Strategy and Mexican Food… 😆
Clients come to me almost daily burnt out, frustrated and ready to throw in the towel because they are overlooking one KEY COMPONENT to content creation, content strategy and social media strategy…
🔊Social media isn’t about saying 200 different things 200 times every other day…
It’s about cementing your messaging and saying a few KEY things 200 different ways.
🌯 I look at social like Mexican food—-(HEAR ME OUT)—which takes nutritionally dense, high-value base ingredients rich in culture, flavor and love; and making a ton of different meals with them.
If you have tortillas, meat, cheese, and sauce you can make burritos, taquitos, flautas, quesadillas, tostadas and so on… All it takes is varying temperatures, meal sizes/appetites, kitchenware, etc. to take the same handful of ingredients and make them into a whole new meal/concept.
In that same way, a blog can transform into a newsletter, a reel, a TikTok, a YouTube short or long form video , a LinkedIn post, a tweet thread, and so on.
Making “Mexican food” out of your social strategy is ultimately a masterclass in social listening and knowing how any given audience digests your value on any given platform.
Now this isn’t to say you shouldn’t be fresh, come with new ideas and disrupt industry. It’s to say there’s an art and a magic to making your business/brand digestible, effective, and time efficient.
“This burrito should’ve just been a taco”, said no one who ordered a burrito, ever. 😂
Not sure how to make “Mexican food” out of your approach to your socials and content?
Let’s talk (preferably over a plate of nachos 😉 😆)
#sayquoillc #contentstrategy #smarternotharder #mexicanfoodie #contentcoach #socialmediacoach #socialmediamanagersa
LISTEN 👂🏾…
Having a large following is AMAZING—-
…when they’re engaged, dialed in, saving and sharing your content, implementing the value you’re giving them, and BUYING from you.
💯 Having a large following just to have it, or not knowing how to use it to your advantage and greatest good toward your goals for your business or personal brand is a time waster, baby!
🍝 Stop throwing spaghetti at the wall to see what sticks….
100,000 followers does not $100,000 make, always.
🧐 Get clear on who you want your audience to be, what your messaging is, and WHY you want to pursue a large following.
You might find that your methods don’t match your messaging, and the sooner you find that out; the sooner you can make adjustments that benefit both you AND your followers. 💙👍🏾🙌🏾
#sayquoillc #contentcoach #vanitymetricsinmarketing #messymessaging #brandclarity #contentstrategy
….but WHY, tho?! 🤔
If YOU don’t know your why, we cannot truly, fully or effectively get to work!
Don’t be afraid to discover some potholes in your plan, or to be a beginner!!!!
I promise—there’s ZERO judgement here, babes… I want to see you and your business THRIVE.
…and a HUGE part of that is getting your social media, branding, online presence and your OFFERS right and tight!
…and so, I ask again…
Why, why, WHY?! 😆
What’s YOUR “why”?? Drop it in the comments! 💙
#sayquoillc #sayquoi #whatsyourwhy #yourwhymatters #whymakesyouwork #contentmarketing #yourcontentcoach #yourcontenttherapist #socialmediamarketing #socialmediacoachingservices #brandingforyourbusiness #bookacallwithme #letswork #dontbeafraidtolevelup👏🏽✔️
I hate to break it to ya…. 😬
But it’s true….
Unless your business goals support or require you going the route of an influencer, vanity metrics like follower count and views are not *that* significant. 🙃
Instead of focusing on gaining a ton of followers or a million views, ask yourself if you creating content that is converting followers into customers, or that’s inspiring the folks who may not be interacting directly with your content to hire you and take the relationship offline.
I’d rather have 500 followers and consistent sales/bookings than 1M followers and be struggling offline. 🤷🏾♀️
There are unicorns that can do a million roles in one—but no one should be asked to carry the weight of an entire marketing department unless they want to, are able to, and are getting compensated accordingly. Folks on both ends of that relationship—get very clear on your goals, the abilities and the capacities of folks you bring in and make sure it all works cohesively. 💯
…and finally…
Your social media is ultimately a reflection of your business goals and of yourself. Bringing in a team or someone to help you doesn’t mean you can wash your hands of social entirely. Your team needs to be able to translate your goals into a strategy, and create with YOUR voice, YOUR flare, YOUR je ne sais quoi.
Nurture your team , listen to their guidance and expertise, and give them what they need so they can create work that will contribute to your overall success. They need you and so do your followers/future consumers. 💙
Some rough truths, but I share because I care—and because I can help you figure all of this out and execute it in a way that honors your goals, your team, and your vision. 😉
Save this post for later, for when you’re feeling like singing “oh no no nooooo” to the heavens. 😂
You can do this! Reframe, re-evaluate, and come at it with fresh eyes/perspective. 🙌🏾
#sayquoillc #ushermemes #ohnonono #hardt
Have you tuned in to SayQuoi’s episode of the Napping Through Happy Hour podcast yet?! 👀
Don’t miss out, y’all!
This episode covers who I am, the humble beginnings of SayQuoi, advocacy in medical spaces, understanding that most everything is a business—therefore, most everything is marketing/content and how to leverage that knowledge in order to be seen, heard and respected and to take up space (AS YOU SHOULD)!
I’m still so honored to have been asked to spend time sharing my story and my heart with these badass lady-friends.
Click the link in my bio to tune alllllll the way in, and head back here to the comment section or say hey in my DM’s once you’ve checked it out. I’m here to answer any questions you may have, to expand on what the episode covers, and support you in any way I can. ☺️
Let’s “Nap Through”! 😴 😆🙌🏾
#sayquoillc #nappingthroughhappyhour #nappingthroughhappyhourpodcast #advocacy #entrepreneurship #theatrekids #socialmediamarketing #socialmediacoach #contentcoach #yourcontenttherapist #listennow #spotify #applepodcasts #linkinbio
“In our 1:1 session, I was able to get more clarity in 45 minutes than I’ve had in the last 5 years of having an Instagram…”
⬆️ THIS!
This is why SayQuoi exists.
This is why I do what I do. 🥹
Clarity, confidence, and authentic impact.
Making social media work for you, and cleaning up space, time and mental capacity so people can focus more on working ON their businesses instead of IN them and still grow and scale. 🎤 💥
This session was soul-filling. Thank you Healed and Empowered for trusting SayQuoi LLC and spending some time with me. ☺️
Can’t wait for our next session!
…Now..:
Who’s next? 🙌🏾🔥⬇️
#sayquoillc #sayquoi #thesayquoicoachingprogram #yourcontenttherapist #contentcoach #socialmediamarketing #contentmarketing #brandcoach #worksmarternotharder #healedandempowered #impactwithsocialmedia #bookacallwithme #maythe4thbewithyou #linkinbio
