TOP Thought Leader, your go-to partner for comprehensive podcasting & stackable content solutions.
The TOP CMO podcast features interviews with marketing leaders from some of the world’s biggest brands, fastest growing companies, and most disruptive startups.
17/11/2025
Where do we draw the line? Shay Mitchell launched a beauty line aimed at young children and people are split.
14/11/2025
Unwell Creative aims to make ads for Gen Z that don’t sound like ads for Gen Z. She’s writing, pitching, directing not just lending her face.
12/11/2025
You Can’t Be an Influencer in China Without a College Degree
China now requires influencers to have certified degrees before discussing law, medicine, or finance.
10/11/2025
KitKat transformed public benches in the Philippines into giant chocolate bars. The result? A viral hit and their best sales in two years.A masterclass in guerrilla marketing turning ordinary moments into shareable stories.
07/11/2025
Would you wear it? Vogel’s just dropped a clothing line that literally holds bread.
05/11/2025
The Skims Strategy Is Marketing Genius 💅
Kim Kardashian’s marketing playbook is simple make people part of the story. From sculpting masks to viral “fake” drops, Skims keeps turning conversation into conversion.
04/11/2025
IKEA just turned sleep hygiene into marketing.
Their new “Phone Sleep Collection” real mini beds for your phone rewards you for putting it away at night.
03/11/2025
Whole Foods just called it tallow (yep, beef fat) is trending again. And one LA startup is already making potato chips fried in it. Old-school flavor, modern hype.
31/10/2025
RIP Beige 🙌 The millennial brand once ruled the internet.
But that world’s gone. TikTok made imperfection cool again.
The new question isn’t “Are we on brand?”, it’s “Will anyone feel this? 💬 Do you miss the minimal era?
30/10/2025
Ramp’s Viral Expense Report 💼🔥 Ramp turned the most boring task in the office (expense reports) into viral content. They put Kevin from The Office in a glass box for six hours to manually file them, just to show how painful the process really is. The twist? Ramp already solved it with automation.
29/10/2025
💬 Snack habit… but make it fashion.Cheetos knows you wipe your hands on your pants… so they made pants for it.
Same orange shade. Sold out in a day. Messy? Sure. Viral? Absolutely.
29/10/2025
Snack habit… but make it fashion 🧡👖Cheetos knows you wipe your hands on your pants… so they made pants for it.
Same orange shade. Sold out in a day.
Messy? Sure. Viral? Absolutely.
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