TOP Thought Leader, your go-to partner for comprehensive podcasting & stackable content solutions.
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The TOP CMO podcast features interviews with marketing leaders from some of the world’s biggest brands, fastest growing companies, and most disruptive startups.
On the latest Leader's Digest newsletter:
•Quote of the week by Genefa Murphy, PhD
•TOP CMO: Becky Moffat, CMO of HSBC UK
•Our podcast recommendation
•Thought-lead your way to the TOP!
Read now!
https://www.linkedin.com/pulse/weeks-top-cmo-becky-moffat-hsbc-uk-top-thought-leader-l08ef/?trackingId=ln%2F4tbdgzBidaacGJAXY1w%3D%3D
Embark on a podcasting journey like never before 🎙️
Connect with your audience, engage in meaningful conversations, and watch your podcast flourish and grow 🌱✨
Don't just tell stories, create an immersive experience with every episode.
Launch your own podcast + content platform
We've made it easy for brands, organizations, and individuals to become rapid thought leaders via podcasts, videos content, article content, and social media posts.
• World class podcast production
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It is not rare for business people to invest in companies they don’t own.
Investors and shareholders are a fundamental part of every business, especially those seeking to take flight.
Among the types of investments, angel investing pops up as a different breed.
Keep reading to find out more! ⬇
https://www.linkedin.com/pulse/angel-investing-going-beyond-profit-top-thought-leader-knizf
🐣 Happy Easter Sunday to all of our podcast viewers! 🌷
We hope your day is filled with joy, love, and lots of delicious chocolate eggs. 🍫
Don't forget to tune in to our latest episode for some uplifting and inspiring content to make your holiday even brighter.
https://podcasts.apple.com/us/podcast/ep-63-emily-ketchen-lenovo-customer-first-strategy-shift/id1632051370?i=1000650862178
Wishing you all a wonderful day with friends and family.
🐰💐🎧
OUT NOW on TOP CEO!
Dive into an episode with Nate Randle, CEO at , as he faces a crisis threatening his mission to safeguard kids in the digital realm. When their key manufacturing partner exits unexpectedly, Randle is thrust into a whirlwind of challenges, from product delays to stakeholder doubts.
Without revealing how they tackle these obstacles, this episode offers a gripping look at leadership under pressure, the scramble for solutions, and the resilience required to navigate a start-up through uncertainty.
Tune in now:
https://podcasts.apple.com/gb/podcast/case-25-gabb-the-final-reboot-with-nate-randle/id1682011778?i=1000650852305
On this week’s episode of TOP CEO, Ben Kaplan interviews Nate Randle, CEO of Gabb on being faced with the tough challenge of switching manufacturers with little to no warning:
• Leveraging key partnerships like Amazon to offset potential losses.
Read more: ⬇
https://www.linkedin.com/pulse/weeks-top-ceo-nate-randle-gabb-top-thought-leader-unhre
A good leader always bears their mark wherever they go.
Their distinctive personality carries them through each position they’re in and is the reason why they’re chosen for it.
Read more:⬇️
https://www.linkedin.com/pulse/professional-baggage-lessons-from-amazon-vans-dell-akdif
GoDaddy
Step into the world of marketing innovation with host Ben Kaplan as he sits down with , the former CMO of Stack Overflow.
In this gripping episode of TOP CMO, Khalid delves into the dynamic and ever-changing landscape of marketing leadership in the tech industry. Discover how he revolutionized traditional marketing strategies by forging new partnerships with departments like finance and HR to propel company growth and navigate through turbulent times such as the pandemic and economic fluctuations.
Embark on a journey through the inner workings of a cutting-edge company like Stack Overflow and uncover the broader trends shaping the future of CMOs and businesses today. Don't miss out on this rare opportunity to glean wisdom from a true marketing visionary.
Tune in now. ⬇
https://podcasts.apple.com/us/podcast/ep-62-khalid-el-khatib-stack-overflow-tech/id1632051370?i=1000650121824
On this week’s episode of TOP CMO, Ben Kaplan interviews Khalid El Khatib on the intersection of technology, marketing, and communication:
• Staying ahead of emerging trends like generative AI.
• Maintaining authenticity and avoiding the hype cycle.
• The need for cross-functional collaboration, continuous learning, and honing communication skills.
• The role of CMOs in shaping the company's voice and strategy.
• Impact-driven leadership and inclusivity within the developer community.
• The issue with 100% remote work.
Don’t miss out on his story! Read more. ⬇
https://www.linkedin.com/pulse/weeks-top-cmo-khalid-el-khatib-former-stack-overflow-3uf6f
A NEW PODCAST SHOW, COMING SOON! 😎 🎙 👀
Break The Internet is a ground-breaking podcast show diving deep into the world of online fame. We sit down with the biggest influencers and viral sensations to uncover the secrets behind their explosive success. From meme makers to trendsetters, our guests share the insider strategies and personal journeys that propelled them from obscurity to online superstardom.
Get ready to Break The Internet with us!
Stay tuned for the show's launch.
Retargeting has become a Marketing 101 strategy.
And with today’s available data and AI tools, one would expect companies to be experts at it.
However, there is no shortage of cases where the approach fails.
Offering the same product after it’s been bought. Ignoring cross-device behavior with a one-size-fits-all strategy. Inaccurate segmentations. Advertising too frequently.
All of these can lead to a negative perception of your company and be counterproductive.
So how can you retarget effectively? Read more. ⬇
https://www.linkedin.com/pulse/art-effective-retargeting-top-thought-leader-8i7vf
Bloomreach
OUT NOW! 🖨 🎬 🍿 🔥
Welcome back to 'Unboredify,' where the ordinary becomes extraordinary! In this action-packed episode we plunge into the heart of the office jungle, where printers are no longer just office equipment but the protagonists of an epic action saga. Forget paper jams and toner shortages; it's time for laserjets and inkjets to take center stage in a thrilling narrative full of twists, turns, and a touch of office humor.
Don't miss out on this epic adventure!
https://podcasts.apple.com/us/podcast/the-fine-print-an-action-movie-making-boring/id1702219865?i=1000648493854
On this week’s episode of TOP CMO, Ben Kaplan interviews Michelle Peterson on staying relevant, authentic, and innovative in reaching consumers:
Read more ⬇
https://www.linkedin.com/pulse/weeks-top-cmo-michelle-peterson-kendra-scott-top-thought-leader-131ff
Kendra Scott
The world of podcasting has experienced an unprecedented surge in popularity.
Creators now have a unique opportunity to turn their passion into a lucrative venture.
Read more: ⬇
https://www.linkedin.com/pulse/navigating-podcast-monetization-tips-success-top-thought-leader-fxkxf
With the words thought leader and influencer being thrown around so much nowadays, these terms are bound to spark conversation and questions.
One that may arise, due to the nature of the people given these titles, is the difference between them.
If a thought leader influences industries, wouldn’t that simply make them an influencer?
If an influencer’s recommendations affect decisions, wouldn’t that make them a thought leader?
Read more: ⬇
https://www.linkedin.com/pulse/thought-leaders-vs-influencers-understanding-difference-gla8e
OUT THIS FRIDAY 15 MARCH, featuring Michelle Peterson, CMO at Kendra Scott a fashion-lifestyle brand with jewelry stores across the country.
Michelle has had leadership roles at Pressed, a trail blazing cold pressed juice and plant-based treats company, IHG Hotels & Resorts and General Mills where she played pivotal roles across various brands, from Cheerios to Pillsbury.
Michelle has always championed storytelling throughout her career, but what’s the importance of storytelling for a brand?
Stay tuned for more updates on this riveting episode.
OUT NOW! 🙌 🎙
Dive into the marketing strategies behind GoDaddy's transformation from a domain-selling giant to an all-encompassing digital platform for small businesses. Our guest, Fara Howard, the Chief Marketing Officer at GoDaddy, shares insider perspectives on integrating AI to revolutionize product offerings and customer engagement.
Tune in to the full episode now.
https://youtu.be/abD707PY1uc
On this week’s episode of TOP CMO, Ben Kaplan interviews Fara Howard, CMO at GoDaddy on balancing centralization and decentralization in marketing operations to drive scale effectively:
Read more: ⬇
https://www.linkedin.com/pulse/weeks-top-cmo-fara-howard-godaddy-top-thought-leader-t9qrf
Recently, it seems like everybody and their mothers have a podcast.
Is it a fad? Is it here to stay? It’s hard to tell.
What is evident is that it’s in vogue. And that must be for a reason, right? People must be getting something out of it. (Aside from the passion and/or vanity projects, obviously.)
But sometimes, it can be hard to see how something that may be so far from what your business does can translate into benefits for you to reap.
Lucky for you, we’re here to tell you all about it.
Read more ⬇
https://www.linkedin.com/pulse/whats-payoff-starting-podcast-business-top-thought-leader-ex1qf
Three strategies to integrate emotional intelligence into decision-making. Understanding the role human emotion plays in choice. Striving to find a balance between reason and emotion. Fostering community and trust.
Read now!
https://www.linkedin.com/pulse/reducing-emotional-cost-business-decisions-top-thought-leader-e0esf
TextNow
The three key stages to create well-rounded campaigns to further improve chances of success. Planning ahead and promoting. Elaborating interactive and meaningful experiences. Following up and reaching out.
Read now!
https://www.linkedin.com/pulse/turning-tactics-campaigns-improve-reach-effectiveness-lr3gf
Traceable’s CMO gives his insight on the importance of testing to make informed marketing choices. Their use to navigate resource limitations. Adaptability through data. The benefits of digital environments. The role of paid advertising. The importance of leadership alignment.
Read now!
https://www.linkedin.com/pulse/conducting-measurable-marketing-experiments-informed-wbydf
OUT NOW!⬇
Delve into the intricate journey of Jason Scherer, CEO of VitaTek, as he navigates the complex landscape of the medical device manufacturing industry. Faced with the daunting challenge of integrating disparate elements of medical device development under one roof, Scherer's story unfolds as a quest for efficiency and innovation against a backdrop of industry fragmentation.
Tune in now:
https://podcasts.apple.com/gb/podcast/case-24-vitatek-the-device-with-jason-scherer/id1682011778?i=1000647694515
On this week’s episode of TOP CEO, Jason Scherer shares insights into the intricate process of merging Vita Group –a company that supports the development and growth of new medical devices– and i-Tek –a business that specializes in the production of devices or products on behalf of other companies–.
Read more. ⬇
https://www.linkedin.com/pulse/weeks-top-ceo-jason-scherer-vitatek-top-thought-leader-8dqzf
Attention all businesses and entrepreneurs! 📢
It's time to take your brand to the next level and broadcast it to the world. 🌎
Amplify your message, reach a larger audience, and make a lasting impact with strategic podcasting and content creation. 💥
Don't let your brand stay hidden - let it shine bright for all to see! ✨
[email protected]
Based on Morgan Stanley’s tagline, “Old-school grit, new world ideas”, here’s how you can balance the trustworthiness granted by legacy and the relevance that comes out of constant innovation. Find new ways to become a reliable partner that helps customers achieve their goals.
Read now!
https://www.linkedin.com/pulse/good-old-new-balancing-tradition-innovation-top-thought-leader-dzfqe
Traceable’s CMO gives his perspective on the key points to create a smooth relationship between the CEO and the CMO for the company’s success. Understanding what the other stands for. Having both short- and long-term perspectives. Staying data-driven. Balancing firmness and flexibility.
Read now! ⬇
https://www.linkedin.com/pulse/establishing-effective-ceo-cmo-relationships-top-thought-leader-8sp6f
COMING SOON to the TOP CMO podcast channel, featuring Amanda Cole, CMO at Bloomreach, a pioneer in the world of AI driven marketing and customer experiences for E commerce.
So what does it take to lead marketing in an era where AI is reshaping consumer interactions? And how does one cultivate a brand's voice in this rapidly evolving digital ecosystem?
Stay tuned to find out more from Amanda Cole
🍔🔥 Get ready to sink your teeth into some juicy marketing insights with Jay Livingston, CMO of Shake Shack, on the latest episode of "TOP CMO" with host Ben Kaplan. From integrating marketing with product development to creating the perfect menu items like the hot chicken sandwich, this episode is a must-listen for anyone in the industry.
Tune in now to hear how storytelling plays a crucial role in Shake Shack's success and learn about their innovative strategies that keep customers coming back for more.
Don't miss out on this mouthwatering episode! 🤤
https://podcasts.apple.com/us/podcast/ep-58-jay-livingston-shake-shack-marketing-meets-menu/id1632051370?i=1000646636948
On this week’s episode of TOP CMO, Ben Kaplan interviews Jay Livingston, CMO Shake Shack on the role of emotion-driven storytelling and a diverse, adaptable team in successful marketing strategies.
Read more: ⬇
https://www.linkedin.com/posts/top-thought-leader_topthoughtleader-leadersdigest-topcmo-activity-7166875778138136576-hztw?utm_source=share&utm_medium=member_desktop
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Join Becky Moffat, Chief Marketing Officer of @hsbc UK , as she shares her valuable insights on what it takes to succeed in the world of marketing. Discover the key qualities needed for success and explore the strategic role of marketing in business growth. Don't miss out on this episode of TOP CMO - tune in now! https://podcasts.apple.com/us/podcast/ep-65-becky-moffat-hsbc-uk-from-insights-to-impact/id1632051370?i=1000652257615 #TOPCMO #BeckyMoffat #HSBCUK #Marketing #BusinessGrowth #TOPThoughtLeader #BusinessSuccess
"AI will not take your job away, but someone who know AI will take your job away." In this latest insightful episode of TOP CMO, Mandeep Khera, the Chief Marketing Officer of SecureAuth , sheds light on the evolving role of CMOs in shaping business strategy and the impact of AI and personalization on future marketing practices. Dive into a conversation that blends practical marketing insights with broader discussions on the importance of adaptability and innovation in a rapidly changing landscape. https://podcasts.apple.com/us/podcast/ep-66-mandeep-khera-secureauth-from-contact-to-contract/id1632051370?i=1000652977490 #TOPCMO #SecureAuth #OUTNOW #podcast #ThoughtLeadership #AI #Marketing #adaptability #innovation #businessstrategy
There's a lot of uncertainty. Are we in a recession? Are we maybe in a recession? Are we soon to be in a recession? What should people be doing now? "Opportunity can always be found in uncertainty and in change." Tune in to this latest episode of TOP CMO, featuring Becky Moffat of @HSBC UK, who brings a wealth of experience and a unique perspective on what it takes to lead in the ever-evolving landscape of marketing. https://podcasts.apple.com/us/podcast/ep-65-becky-moffat-hsbc-uk-from-insights-to-impact/id1632051370?i=1000652257615 #TOPCMO #BusinessSuccess #FinancialServices #Leadership #HSBCUK
In a riveting episode of TOP CMO, host Ben Kaplan delves into the enigmatic world of marketing with the esteemed Khalid El Khatib, former CMO of tech giant Stack Overflow. Together, they unravel the secrets behind the ever-evolving role of a CMO in today's fast-paced and ever-changing business landscape. Tune in as the duo demystifies the elusive art of marketing and unlocks the key to success in a digital age. https://podcasts.apple.com/us/podcast/ep-62-khalid-el-khatib-stack-overflow-tech/id1632051370?i=1000650121824 #TOPCMO #KhalidElKhatib #Marketing #SuccessInDigitalEra #BusinessSuccess #thoughtleadership @kmelkhat
Follow Jason Scherer, CEO of VitaTek, on his journey through the challenging world of medical device manufacturing. From forging strategic partnerships to bridging company cultures, Scherer's quest for efficiency and innovation is a captivating tale of resilience and visionary leadership. Watch now: https://youtu.be/--M1djnJVC8 #leadership #TOPCEO #medicalindustry #partnerships #culture
"We have taken a very hard stance against social media." "We don't believe that kids younger than the age of 16 should have social media." Tune in to Nate Randle's episode now. https://podcasts.apple.com/gb/podcast/case-25-gabb-the-final-reboot-with-nate-randle/id1682011778?i=1000650852305 #TOPCEO #NateRandle #Gabb #Leadership #BusinessSolutions #BusinessChallenges #StartUp @gabbwireless
"Hiring the right people to be on our leadership team and even mid-level management has become so important because I lean on them heavily." Faced with the existential threat of losing their product manufacturer, Nate Randle, CEO of @gabbwireless demonstrates the resilience and innovation necessary to pivot swiftly, securing a new alliance with Foxconn and turning a critical challenge into a milestone victory. Tune in now to his journey: https://podcasts.apple.com/gb/podcast/case-25-gabb-the-final-reboot-with-nate-randle/id1682011778?i=1000650852305 #TOPCEO #NateRandle #Gabb #Leadership #BusinessSolutions #BusinessChallenges #StartUp
Immerse yourself in the latest TOP CMO podcast episode with Emily Ketchen, Global VP & CMO of Intelligent Devices Group & International Markets at @lenovo , as she shares insights on the marketing transformation journey at Lenovo. From shifting to a customer-centric approach to integrating generative AI in marketing, Emily discusses the challenges and strategies in this captivating episode. Tune in now! https://podcasts.apple.com/us/podcast/ep-63-emily-ketchen-lenovo-customer-first-strategy-shift/id1632051370?i=1000650862178 #TOPCMO #Lenovo #MarketingTransformation #IntegratingAI #BusinessStrategies
"We use various assets in different ways, audio, visual, and even personified, to make sure that at the end of the day, our value proposition is coming through." Alyson Griffin @statefarm shares her experiences and insights on how State Farm is navigating the challenges and opportunities of digital transformation. We dive into the company's innovative foray into the metaverse, discussing how this venture is reshaping customer engagement and brand dynamics. Tune in to the full episode now: https://youtu.be/ll3fDAcxy2A #marketing #topcmo #statefarm #business #leadership #metaverse #digitaltransformation #marketingevolution
"AI is changing so fast, that the pace of innovation is really difficult to keep up with." Amanda Cole, CMO at @bloomreach_tm , emphasizes the significance of comprehending customer intent and the crucial role that AI plays in tailoring e-commerce experiences. Let's find out more with Amanda, tune in to her full episode now: https://youtu.be/QLmEuOE1Qxg #TOPCMO #podcast #thoughtleadership #AI #marketing #Bloomreach
"Each one is trying to bleed you of money as long as they possibly can." In a cutthroat industry where every player is vying to drain your resources dry, Jason Scherer, the mastermind behind @vitatekmedical stands out as a beacon of resilience and determination. Join us in this gripping episode of TOP CEO, where Scherer's relentless pursuit of efficiency and innovation in medical device manufacturing will leave you spellbound. Don't miss out on his captivating journey - tune in now! https://podcasts.apple.com/gb/podcast/case-24-vitatek-the-device-with-jason-scherer/id1682011778?i=1000647694515 #TOPCEO #VitaTek #medicaldevicedevelopment #innovation #efficiency #podcast
Discover the critical significance of leveraging every precious moment to connect with your consumers on a personal level in our latest episode featuring Amanda Cole, the innovative CMO at @bloomreach_tm Uncover the transformative power of deciphering customer intent and delve into the cutting-edge advancements of AI in revolutionizing the e-commerce landscape. Don't miss out on this captivating discussion. Watch the full episode here: https://youtu.be/QLmEuOE1Qxg Share your insights with us. Your thoughts are invaluable to us! #TOPCMO #Bloomreach #AI #ECommerce #TOPThoughtLeader #Podcast #Marketing
"As we start to understand our target core reaching, we can redefine reach and frequency." Melissa Grady Dias, the brilliant Global Chief Marketing Officer at Cadillac, delves into the dynamic world of automotive marketing and the unique strategies in staying ahead of the curve in an ever-changing market, from consumer preferences to cutting-edge digital marketing tactics. Tune in to the full YouTube episode now: https://youtu.be/acthYACbXKI #TOPCMO #Cadillac #AutomotiveMarketing #DigitalMarketing #TargetReaching #BusinessStrategies Share your thoughts with us on this episode.
Shake Shack and Game Of Thrones final season collaboration. 😱 🍔 ⚔ "Marketing promotion, that we were just super enthused about." Tune in to explore how Shake Shack weaves marketing into the fabric of product development and how Jay Livingston's unique approach to storytelling and authenticity drives the brand's success. https://youtu.be/6sUtH1ViIqY #TOPCMO #ShakeShack #storytelling #marketingpromotion #brandsuccess
"We had a lot of very authentic connections with influencers and that is the magic for us that we keep." The conversation with Michelle Peterson, CMO at @kendrascott , delves into strategic marketing and genuine brand storytelling, offering insights into creating a lasting impact in the consumer's heart and mind. Tune in now to her riveting episode: https://podcasts.apple.com/us/podcast/ep-61-michelle-peterson-kendra-scott-crafting-connections/id1632051370?i=1000649315361 #TOPCMO #podcast #KendraScott #ConsumerConnections #StoryTelling #ThoughtLeadership #Marketing
"Connection is key." In this latest episode of TOP CMO, Ben Kaplan engages with Michelle Peterson, CMO of @kendrascott , discussing the brand's commitment to connection, purpose, and innovation in the jewelry industry. Dive into a conversation that melds strategic marketing with genuine brand storytelling, offering insights into creating a lasting impact in the consumer's heart and mind. https://podcasts.apple.com/us/podcast/ep-61-michelle-peterson-kendra-scott-crafting-connections/id1632051370?i=1000649315361 #TOPCMO #podcast #ThoughtLeaders #MarketingStrategies #Leadership #KendraScott #CommunityEngagement
Immerse yourself in the cutting-edge world of marketing with Amanda Cole, the brilliant CMO of @bloomreach_tm . In this thrilling episode of TOP CMO, uncover the secrets to mastering AI in marketing and revolutionizing customer experiences. Unleash the power of real-time and historical data integration, transform e-commerce through personalized AI strategies, and reign as a leader in a dynamic digital realm. Delve into the revolutionary impact of generational AI and strike the ultimate balance between innovation and pragmatic marketing solutions. Don't miss out on this game-changing journey through the future of marketing. #topcmo #Bloomreach #AI #ConsumerConnections #RealTimeData #FutureOfMarketing
OUT NOW! In this latest episode of TOP CMO, Ben Kaplan engages with Michelle Peterson, CMO of @kendrascott discussing the brand's commitment to connection, purpose, and innovation in the jewelry industry. Dive into a conversation that melds strategic marketing with genuine brand storytelling, offering insights into creating a lasting impact in the consumer's heart and mind. https://podcasts.apple.com/us/podcast/ep-61-michelle-peterson-kendra-scott-crafting-connections/id1632051370?i=1000649315361 #TOPCMO #podcast #ThoughtLeaders #MarketingStrategies #Leadership #KendraScott #CommunityEngagement
Meet The Candidates: Daniel Lurie on We Are San Francisco with @benjaminkaplan . Out now! In the first episode of We Are San Francisco's special 'Meet The Candidates' series host Ben Kaplan delves into the city's political landscape with mayoral candidate Daniel Lurie. Known for his philanthropic leadership at Tipping Point Community and his ties to the Levi Strauss family, Lurie discusses his motivations for running for mayor, emphasizing his concern for the city's direction and his desire for a San Francisco that maintains its pride and integrity for future generations. Tune in to the conversation ⬇ https://youtu.be/oBb0RNm2V9g #WE #wasf #MeetTheCandidates #DanielLurie
"The power is held by so many different people, that no one is really in charge." Join Ben Kaplan on an exhilarating episode of We Are San Francisco as he delves into the world of impactful change with the dynamic Kanishka Cheng, founder of Together SF. Discover how Together SF, backed by the support of renowned venture capitalist Michael Moritz, is dedicated to tackling the city's most pressing issues - from the drug crisis to homelessness and rising crime rates. Uncover Kanishka's unique insights from her background in city government, as she shares powerful strategies to combat the fentanyl crisis and revolutionize city governance. https://podcasts.apple.com/gb/podcast/ep-3-fixing-city-government-with-kanishka-cheng-we-are/id1692826888?i=1000619283001 #WE #WASF #SanFrancisco #KanishkaCheng #TogetherSF #Change #community
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