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We all know that the fitness industry has changed exponentially since the first lockdowns began in 2020. Digital fitness...
19/08/2021

We all know that the fitness industry has changed exponentially since the first lockdowns began in 2020. Digital fitness is now a pivotal part of how gyms and studios deliver their services and this will likely be the case for the foreseeable future. And this has been reflected in ACSMs Worldwide Survey of Fitness Trends for 2021. Seen as a leading predictor of industry trends every year, it showed that “online training” is, unsurprisingly, the no.1 trend for 2021. This was up from no.26 in 2020!

At this time of year, there are numerous articles written about fitness business ideas and predicting the direction of t...
19/08/2021

At this time of year, there are numerous articles written about fitness business ideas and predicting the direction of the fitness industry for the coming twelve months. Usually, these predictions and lists are slow to change from year to year with different trends slowly replacing previous trends as the industry evolves. 2021, however, might be slightly different due to the events of the last year.

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