Think Unconventionall

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Think Unconventionall

We are an inclusive social media company, inspired by the world of Autism.

22/11/2024

If you own a business, you may well have reached a point where you’re doing quite nicely.

A few quid in the bank, a decent sprinkling of clients and a small team of people who don’t mind making the teas and coffees.

If this is you, we take our hat off to you because to go from nothing to what we've just described is extremely difficult.

As you take a rare moment of reflection, you may be considering how you go from a micro business of under 10 people to a small business of 20 or 30.

And all the steps that need to be taken.

Something you may not have considered is how you’re perceived online by the next level of clients.

The ones you don’t currently attract, but would one day give your right arm, leg or maybe even a testicle to work with.

These are the businesses who will elevate you to that big boy status but what they look for, you don’t currently offer.

Authority.

Yes, you’re good at what you do and yes, you’ve built a decent team but to make that leap, your ability to get in front of these key people of influence comes down to how they perceive you online.

If you are not currently presenting yourself in the best possible way on LinkedIn, you need to start.

If you don’t know how let us work with you on a 12-month partnership.

If you don’t have time, let us do it for you.

Stay Unconventionall.

21/11/2024

Be honest…

Do you connect with people or wait to be followed?

You get 100 connection requests a week (250 on sales nav), yet no matter who we ask, no one uses them.

Why?

For most folk, it would seem that the moment they start creating content, a wave of expectation washes over them.

In their mind, LinkedIn celebrity status has been achieved and they are but days away from becoming the Taylor Swift of the business world.

Believe us when we say, Swifties aren’t interested in your drivel.

Grow your audience by actively connecting with interesting people and making the effort to involve yourself in the conversations happening in your space.

Every single one of our coaching clients DIDN'T know how at first.

They do now.

Stay Unconventionall.

20/11/2024

If you are the kind of person who walks into the Lego shop on a new release day, spends £1000 easier than breathing and then celebrates with a cheeky Nandos…

You fit perfectly into our ideal client profile.

Which is epic news. For you.

For clarity, we also work with people who aren't obsessed with Lego, as long as they have the same approach to spending.

And don’t talk about Meccano.

The line has to be drawn somewhere.

Stay Unconventionall.

19/11/2024

As a business owner, we assume you want to attract the best talent.

The kind of people who will move your business forward. Are we right?

Of course, we're right.

We don’t want to be scraping around at the bottom of the barrel interviewing Calvin from the job centre who is only in the same room as you because his job seekers depend on it.

Been there. He received a very direct ‘jog on’.

Something you may not have considered in your quest to attract the next big game changer is the way they perceive you online.

Because for these people, the way you present yourself is a deal breaker.

You could have the creme de la menthe of offices, free fruit in the kitchen, posh coffee in the jar and even chocolate hobnobs in the tin but if your social pages have seen less action than an overworked father of 2 with a new puppy…

You’re in trouble.

There are so many reasons why a strong social media presence is essential for the growth of your business and some are more obvious than others.

But if you want to attract the best people, start presenting yourself in the best way.

Or let us do it for you.

Stay Unconventionall.

18/11/2024

It costs between £6000 and £8000 a year for us to write your LinkedIn content (paid monthly, obvs).

During that time, a few things happen.

👉 People realise you exist.

👉 You become an authority in your industry.

👉 Senior folk with fancy titles start to raise an eyebrow.

👉 Your target buyers hit the follow button because you’ve now got game

👉 Followers attend industry events for a chance to shake your hand and get a selfie

👉 New and lucrative business channels start to open up because you now have serious influence in the sector.

👉 Your competition feels threatened by your newfound stardom and begins making rash decisions, which obviously, end in disaster.

Now, think about your average sale value and consider the investment we're asking you to make.

£8000 looks like pretty good value wouldn’t you agree?

Who’s ready to begin?

Stay Unconventionall.

15/11/2024

“What’s the point?”

“These people aren’t going to buy from me today.”

Said the business owner with single-figure likes and 3 of those are Mum, Nan, and Fluffles the dog.

Picture the scene, if you will.

You come to LinkedIn as a new creator, desperately trying to engage the masses and feel the undeniable boost that comes with high engagement and a flurry of inbound enquiries.

But your mindset is all wrong.

Imagine walking into a networking event, fresh as a daisy without any skin in the game and even less talent. Would you expect the entire room to form an orderly queue just to speak with you?

We think not.

Now think of LinkedIn as that networking event, except instead of chinos and a semi-creased shirt, you’re wearing pants and a week-old hoodie.

With ketchup down it.

Why would anyone show you any love if you don’t give them a little tickle first? Maybe butter them up a bit and put yourself on their radar.

This platform can work wonders for your business, but only if you treat it like any other event in life.

You have to DO THE WORK.

Stay Unconventionall.

14/11/2024

People:

Everyone should be creating their own content for LinkedIn because blah, blah, blah. Boring, boring, boring.

Us:

You really are so naive.

Until you understand all the very personal reasons people use a ghostwriter to articulate their voice in a way they can’t…

Get back in your box.

Stay Unconventionall.

13/11/2024

👉 How it starts:

“Posting on LinkedIn WON’T change my business.”

👉 3 months in:

“Sh*t, the high rollers from the big dog businesses in (insert industry here) are now following me and reading my waffle.”

👉 6 months in:

"I’ve just been to an industry event and 5 people approached me about working together purely because they recognised me from LinkedIn.”

👉 12 months in:

“What an absolute baller I am. Do I get a star on the Hollywood Walk of Fame?

Or should it be called the Walk of Game (smug chuckle and snort)?”

Business.
Completely.
Changed.

Want to truly become an authority in your space? Of course, you do.

When do we start?

Stay Unconventionall.

12/11/2024

“Andy, I’m being followed by some big dogs in my industry now.

Who’d of thought they’d be interested in little old me?”

The words of a client who can’t quite believe what LinkedIn content is doing for his business and the influence he is having in his space.

And for the record, he is a man in his 50s who has no experience with social media and prefers a nut & bolt to a phone or laptop.

He’d go back to a Nokia 3210 tomorrow if he could.

Yet thanks to the incredible stories he shares, and our ability to articulate them in his tone of voice, he is now ballin with the high rollers and being followed by folk who 3 months ago didn’t know he existed.

Job.
Well.
Done.

If you are a business doing wonderful things that nobody knows about, maybe it’s time to start taking those stories and bringing them to life.

The people you dream of being noticed by are a lot more accessible than you realise.

Imagine one day, they want to be noticed by you.

When do we start?

Stay Unconventionall.

11/11/2024

Not every client is a success story.

And that’s perfectly ok.

We were recently discussing our LinkedIn coaching course and the people who, in our opinion, have massively benefited from the £2000 investment.

People who listened and took on every piece of advice, resulting in increased engagement, a better set of LinkedIn skills, and most importantly…

Inbound enquiries and conversions.

But, because Andy is an ungrateful little sh*t, we found ourselves pondering on the ones that perhaps didn’t work so well.

Those who haven't become the next Aluminium Influencer, Curious Mentor, or Family Business coach.

But a comment from Linz summed it up perfectly.

“The success stories are only in that bracket because they did the work.”

When we hear positive comments from people we’ve been lucky enough to help, it’s a feeling quite like no other. But our part in the relationship is very small.

No matter how much information we give, stories we tell, or tips and tricks we download… The client still has to DO THE WORK.

When you’re ready to get so much more from this platform, we’re ready to show you how.

Bring your work gear.

Stay Unconventionall.

08/11/2024

Do you want to get in front of the influential people in your industry?

Maybe collaborate with the superpowers who currently don’t know you exist?

Of course, you do. We all do.

The challenge is, that, unlike the good old days, you can’t just roll up to the club and expect to get their attention.

You won’t even make it past Shanika at reception.

She’s damn good at her job is Shanika.

So what do you do?

Well, the first thing you need to turn your attention to is LinkedIn, specifically your current presentation on a platform where said influential figures reside.

What does your current content strategy say about you? Are you doing all you can to become an authority in your industry?

Are people learning from you? Being inspired by you?

When this platform is used well, eyes are opened. Ears are pricked. Interest is piqued.

Of course, you want to become noticed by the most influential people in your space.

But imagine if they wanted to be noticed by you.

When do we start?

Stay Unconventionall

07/11/2024

“Just start posting.”

The worst advice ever.

Let’s take a look at why.

You start banging up dog carousels and shameless selfies because all the cool kids are doing it.

A sprinkle of likes and comments start coming your way and the dopamine is beginning to flow.

“This is awesome”, you say.

“I’m smashing this LinkedIn business. I’ll be an influenza in no time.”

But as the AI automators and carousel connoisseurs start regularly sticking lifeless comments on your attention-seeking posts, something terrible happens…

Real folk who use LinkedIn to find suppliers start looking at your profile.

Oh dear. Forgot to stop for a moment in between the ‘cute puppy’ poses and the ‘how to crush LinkedIn’ slideshows and actually sort your shop front out.

Potential.
Deal.
Lost.

Please, for the love of all things Lego, start with your profile. A good LinkedIn coach will tell you that.

Stay Unconventionall.

01/11/2024

If you are worried about your team posting on social media and disrupting your brand reputation, think of it another way.

Your silence in the most important spaces on the web is causing you more damage than your employees ever could.

By neglecting your social media pages, your brand perception is in tatters anyway.

Empower your people. Get them the training they need to make this work for you.

Stay Unconventionall.

30/10/2024

If you have a sales team, and your social media pages have less meat on them than a Lidl sausage roll...

You're losing a lot of deals.

Your ideal clients are no longer on the end of a phone, which means communicating with them has to be done in a more passive, less direct way.

Your sales team, no matter how good it is, can only open the door so far before your target buyer keeps it on the latch and heads off to social media.

To validate you online.

If they don't like what they see, you've lost.

Speak to us today about how to improve sales conversions and create authority in your space.

Stay Unconventionall.

28/10/2024

We naively assume that everyone enjoys posting on social media.

But this simply isn't the case.

Around 1% of the active account holders on LinkedIn create regular content, which shows you the size of the opportunity for your business to stand out.

But it's one thing knowing you need to do it, and something very different actually committing to delivering the work.

Which is where come in.

If you want to be part of the 1% but feel like the other 99%. Drop us a message and let's see what we can do.

Stay Unconventionall.

25/10/2024

There is a much easier way to create endless social media content.

All you have to do is document the events of your life, rather than trying to be creative after a long day.

Or first thing in the morning!

You'll be surprised how many people are inspired by everyday life events and how you navigate them.

It works for influencers.

Stay Unconventionall.

23/10/2024

This is how easy it is to lose a deal to your competition.

You might be 10x better than they are at what you do but in the eyes of your target buyer who uses social media to validate their investment...

They're brilliant, and you're closed.

Control the perception people have of you.

Let us write for you.

Stay Unconventionall.

21/10/2024

Before you post on LinkedIn, do these 2 things:

👉 Understand your target audience better than they understand themselves

👉 Understand the most pressing challenges they currently have

👉 Have a deep knowledge of how you overcome said challenges

Stay Unconventionall.

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Videos

Let loose

If you are worried about your team posting on social media and disrupting your brand reputation, think of it another way. Your silence in the most important spaces on the web is causing you more damage than your employees ever could. By neglecting your social media pages, your brand perception is in tatters anyway. Empower your people. Get them the training they need to make this work for you. Stay Unconventionall.

Last leg

If you have a sales team, and your social media pages have less meat on them than a Lidl sausage roll... You're losing a lot of deals. Your ideal clients are no longer on the end of a phone, which means communicating with them has to be done in a more passive, less direct way. Your sales team, no matter how good it is, can only open the door so far before your target buyer keeps it on the latch and heads off to social media. To validate you online. If they don't like what they see, you've lost. Speak to us today about how to improve sales conversions and create authority in your space. Stay Unconventionall.

Hate posting

We naively assume that everyone enjoys posting on social media. But this simply isn't the case. Around 1% of the active account holders on LinkedIn create regular content, which shows you the size of the opportunity for your business to stand out. But it's one thing knowing you need to do it, and something very different actually committing to delivering the work. Which is where come in. If you want to be part of the 1% but feel like the other 99%. Drop us a message and let's see what we can do. Stay Unconventionall.

Document

There is a much easier way to create endless social media content. All you have to do is document the events of your life, rather than trying to be creative after a long day. Or first thing in the morning! You'll be surprised how many people are inspired by everyday life events and how you navigate them. It works for influencers. Stay Unconventionall.

Closed

This is how easy it is to lose a deal to your competition. You might be 10x better than they are at what you do but in the eyes of your target buyer who uses social media to validate their investment... They're brilliant, and you're closed. Control the perception people have of you. Let us write for you. Stay Unconventionall.

Better b2b

Before you post on LinkedIn, do these 2 things: 👉 Understand your target audience better than they understand themselves 👉 Understand the most pressing challenges they currently have 👉 Have a deep knowledge of how you overcome said challenges Stay Unconventionall.

Responsible_1

If you are spending multiple hours a day on social media... Please stop and think about the genuine value you're getting from it. Work with Think Unconventionall and learn techniques for getting a lot more value, from a lot less time. Stay Unconventionall.

Your team_1

If you manage people and think they're not on social media in the middle of the day, you are living in cuckoo land. Accept it and let us help you do something productive with it. Stay Unconventionall.

take a break_1

Too much social media usage is rotting your brain. How long have you been on at the point of watching this video? We are huge advocates of getting more value from less time with effective content distribution strategies. To find out how register for one of our courses by sending us a DM Stay Unconventionall.

Silence_1

Imagine being truly awesome at what you do, only for a large chunk of your potential audience to think you suck. Hurts doesn't it? People are going to form a perception of your business based on what they see online, especially on the pages of their favourite social media platforms. When your buyer uses this platform as a search engine, what perception will they form about you? Stay Unconventionall.

Competitors_1

This is why your competitors are taking your deals. Thanks to their effective social media content strategy, the 'Perception' of your target buyers is they are the go-to in the space. Even if you are 10x better. Stay Unconventionall.

Cockroaches new

There is really only one way to choose your ideal social media manager... Decide who you connect with the most so that you can feel confident to tell the stories of your life that make you the authority you are. Stay Unconventionall.

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