Think Unconventionall

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Think Unconventionall

We are an inclusive social media company, inspired by the world of Autism.

24/07/2024

“We want to work with you.

But your LinkedIn is pants.”

This was part of a recent conversation with a gentleman who is now a client of Think Unconventionall.

As is the case with almost all of our clients thanks to the neurodiverse connection, we also discussed our entire life stories in 10 minutes but that’s another convo.

Said client didn’t need LinkedIn to save his business or even be a huge lead generator. What he needed it to do was stop him LOSING business on the back end.

Because that is happening.

All.
The.
Time.

Your digital footprint is now the first thing people look at when deciding to invest in your products or services.

You could have all the knowledge, contacts and charisma in the world but if your ideal buyer can’t validate that online, you’ll be losing a lot of business before you even get a chance to show what you can do.

Even if you think you’re doing well. You could be doing a whole lot better.

Speak to us today about how we can stop your back end leaking.

Stay Unconventionall.

15/07/2024

I’ve been resisting what the world wants me to accept.

Because my autistic brain was being extremely defiant.

During the first 18 months of , we had a healthy mix of ghostwriting, full social media management and training clients.

It kept my weeks varied which satisfied the ADHD side of my brain.

But this year, the demand for writing and content distribution packages has massively outstripped anything else.

Even when I think someone is best placed to manage their content creation under our guidance, they still want us to create and manage it.

Which of course, is a huge compliment.

Upon reflection, I put this epic shift in client demand down to the fact that we are building a reputation for this service, coupled with the fact that we are now working with larger businesses than before.

Businesses in which the CEO accepts that this really isn’t their thing, with the experience to know when to recruit an expert.

So, whilst I love training, both in a 1:1 setting or in a group, it would seem that the world has spoken and I must now lean into what we are famous for.

Sometimes your speciality chooses you.

Stay Unconventionall.

P.S. If you would like to explore our individual or group LinkedIn training options, they are still very much a thing!

19/04/2024

This is happening everywhere.

But there is a very simple fix.

In businesses all over the world, sales teams are being asked to work with one hand behind their back.

Armed with a list of phone numbers pulled from an out-of-date online directory, they are being asked to convert cold leads into clients through the power of prayer.

Or roughly translated, cold calls and emails.

Now, please don’t think for a second that we are condemning the process of prospecting for business. It is essential for growth and an absolute must whether you like it or not.

But what these tragically under-resourced sales teams are lacking is a digital presence to back up their bold claims.

And why are they lacking it? Because no one has ever shown them how to build one.

Eventually, your greatest sales asset will figure this out and start asking questions.

If they don’t get the answers they want, they will head off and build one for themselves.

Before that happens, bring in the team that can help them, help you.

Us basically.

Empower your teams with the tools they need to increase sales.

Stay Unconventionall.

17/04/2024

"If you're sending DMs...

Your content must be pony."

Said no successful, growing business. Ever.

Last month, the team will be deploying a strategic, considered DM strategy.

Is it because we don't get enough inbound enquiries?

🤣🤣🤣🤣🤣🤣🤣🤣 No.

Is it because we don't get enough referrals?

😏😏😏😏😏😏😏😏 No.

It's because we are ambitious, and we're aware of the way a decent DM can evolve the conversation.

If you want your sales teams to know how to utilise LinkedIn as a complete business development solution...

We can either train them. Or do it for them.

Stay Unconventionall.

12/04/2024

In 2018…

Andy had an argument.

It was a time when traditional business development methods were fading, and a need to accompany such tactics with a strong digital presence was becoming more and more important.

He argued that if you were neglecting your digital footprint, you were going to pay a heavy price.

He was right. But lost the argument.

In 2019, frustrated with his continued suggestions of creating a strong brand presence on LinkedIn falling on deaf ears, he decided to crack on and build his own.

Armed with nothing more than a Gary V YouTube channel subscription and a very strong desire to be proven right…

He took to LinkedIn having never commented or posted before.

5 years on, we've built 2 businesses, an established brand, and a network that refers business to us on very regular basis.

If your sales teams are still battling it out each day on the phones or email, and they haven’t yet experienced the power of adding an effective content strategy into their sales mix…

Let us show them how.

Before one of them does what Andy did, and you lose your biggest sales asset.

Empower them. Don’t limit them.

Stay Unconventionall.

10/04/2024

When they tell you they are getting inbound leads every day...

They are lying.

Let us break things down with a dose of reality for you.

We've been doing this a long time and post every weekday.

Weekends are hit and miss depending on whether Lego has been built.

Inbound leads are like buses. They often come in batches, and then for the rest of the month, Andy genuinely wonders if he's lost his touch.

But here's the other very important point to remember, especially if you're new...

Leads will often come on the back of what you've been led to believe is a bad post.

Because it didn't get hundreds of likes.

That's not a bad post. It's just more targeted.

Recently, Andy posted at 1.40pm which is typically a poor time to release content.

From an engagement point of view, it bombed.

But here's the success metric that counts... It generated 2 fresh enquiries.

Inbound leads are a direct result of the consistency you show, and the messaging you stand by.

They will not come every day and often follow your 'Worst Performing Post'.

Know your audience. Remain true to your offering.

Stay Unconventionall.

08/04/2024

This will come as a shock to some.

But an essential reminder to others…

“Slinging up a few posts each week isn’t enough to scale a business.”

Depending on the industry you’re in, this LinkedIn lark can be a tough slog.

Sure, for businesses with mass appeal and a hugely active audience, inbound enquiries can form a very nice part of your overall lead count.

But for businesses with either high competition or an extremely niche audience, waiting for inbound enquiries on the back of a few dog posts will be a painfully slow process.

And who’s got time to sit around waiting for something to happen?

LinkedIn was never created as a ‘Content Platform’, but rather a B2B business development solution with a whole bunch of options for doing so.

Yes, if you are a master creator and spend hours a day on here, you may be able to keep a small business afloat through inbound enquiries. Eventually.

But for the other 99% of business owners with ambitions of scale and world domination… The rest of the platform could come in pretty useful.

Want help getting to grips with LinkedIn as a complete sales solution?

Drop us a ti**le.

Stay Unconventionall.

05/04/2024

"Andy, we've had 8 enquiries in 3 weeks."

"If there is such a thing as too busy... I'm it."

This was part of a recent conversation with a client weeks after our course had finished.

Said client is someone many of you will recognise because he has made himself a household name on our feeds.

And what does he do to generate such interest in what is typically a very boring product?

He makes people laugh.

Throughout our 3 months together, there were a million tiny lessons that Mr Aluminium himself would admit he didn't know before.

But at the heart of his success on this platform, has been his ability to entertain.

He always had it. We just helped him locate it.

If you need help unlocking your true brilliance and using it to grow your business...

Maybe you should book your slot on our course today.

We even accept Meccano people.

Stay Unconventionall.

03/04/2024

What do almost all of our coaching clients have in common?

No, sadly it's not a shared love of Lego.

Almost all of them sit in an age bracket we like to call...

'Prime of life'.

Basically, they are almost all around Andy's age, or just a little bit older. Sorry, wiser.

But why do we attract this demographic?

Why are we not working with the young trendsetters looking to turn LinkedIn into TikTok?

Well, the answer to that question is very simple...

Folk in their 40s and 50s did not grow up dancing on camera in their pants, whilst juggling a bottle of Prime and an avocado.

They have not spent the last 10 years craving the attention of strangers, only to moan when said strangers publicly criticise their choice of undergarment.

What they have been doing, is grafting. relentlessly building a business and delivering value in the best way they know how.

An analogue way.

These incredible people now recognise the need to evolve but have no idea where to begin.

Burning with anticipation, they invest in the privilege of our time and wisdom.

And as if by magic, a go-forward strategy is formed, and so is the confidence to execute it.

Are you in the Prime of life looking to show off your pants?

Stay Unconventionall.

01/04/2024

Do you know the biggest reason you ignore social media?

'FEAR'.

But it goes deeper than that.

Fear is a very broad statement, covering a whole host of different niggles and anxieties.

If we break it down into its individual parts, one of the biggest obstacles is...

'The fear of what others will think'.

People you don't know, have never met and in almost all cases, will never create anything themselves.

Folk that sit in the shadows, judging your efforts and standing in the way of you growing your business.

This obsession with negative judgement can consume the wannabe creator, preventing you from appreciating one very important factor...

'For every chump looking to drag you down, there are 5 others lifting you back up'.

Fear is natural. Overcoming it doesn't have to be lonely.

And Lego talk is optional.

Speak to us today about a special kind of 1:1 session.

Stay Unconventionall.

29/03/2024

"But how do I make a boring product sound interesting?"

A question we get a lot.

Let's be honest. Most products and services are boring until the day you need them.

So attempting to engage the masses with a daily dose of corporate drivel is probably going to be challenging.

"So how do you catch the eye of the often forgotten LinkedIn lurker then Andy??"

You sell something a lot more interesting.

YOU.

It may amaze you to hear, but folk don't venture to LinkedIn each day to hear about your deals.

Nor are they scrolling their feed looking for the next big thing to empty their wallets.

They come here to connect. To relate. To discuss. To learn.

And somewhere along the line, if you've made yourself memorable enough...

They'll pick you when they need your boring service.

Want to start utilising this platform with purpose?

We're here all week.

Stay Unconventionall.

27/03/2024

Well-crafted business posts 'Bomb'.

Posts about Colin the Cockapoo 'Fly'.

Sound familiar?

Our clients will come to us at times scratching their heads with a very similar mindset.

They've sat on the fringes watching in their opinion, bang average content go viral...

Whilst carefully considered word p**n lay limp in LinkedIn's no-mans land.

Never to be seen again.

"Andy, what the duck is this all about and how do I get some of that success?"

But does being in the cool kids' club guarantee you'll have inbound leads filling up your inbox?

NO.

Yes, you need to build an engaged network that supports your content.

But you also need to stand out for the RIGHT reasons so that folk never forget what you do.

Unless you breed Cockapoos.

Stay original. Stay on point. Stay focused.

Stay Unconventionall.

25/03/2024

95% of business owners will never post.

And yes, we made that number up.

Now, of course, we are talking about business owners broadly.

From a single-person outfit to a huge corporation with thousands of employees.

But my numbers, although not fact, are a very educated guess based on our experience with this platform.

And you know what that presents you with, don't you?

Opportunity!

👉An opportunity to stand out in a tough market

👉An opportunity to build character around your brand

👉An opportunity to create a memorable presence that people think of first.

👉An opportunity to grow your business the right way, providing authority in your space.

It's not quick. It's not easy.

But it works.

Stay Unconventionall.

22/03/2024

LinkedIn is full of opinions.

Let's explore a few...

👉 Posts perform better with visuals.

👉 Personal brands are more important than business ones.

👉 Lego and dog posts belong on Facebook.

👉 Posting content is the most important part of your strategy.

👉 DMs are the work of the devil and only used by spammers.

👉 Personal posts 'Perform' better than ones focused on business.

👉 Video content is the best way to build trust among your target audience.

👉 Follower count directly impacts the growth of your bank balance.

Every one of these statements is an opinion.

None of them are fact.

Some we agree with, others not so much. And do you know what that makes us?

Human.

It takes time to carve out a path that delivers the best results on here.

But to get the most from LinkedIn, that path must be your own.

That's a FACT.

Stay Unconventionall.

18/03/2024

Despite its size...

They all seemed very happy with it.

Or at least that's what Andy tells himself.

Over the last few months, the team at Think Unconventionall has expanded and enabled us to continue never using the words...

"Sorry, we don't have capacity."

But how do you make a group of freelance writers and VAs feel like part of a team when you do not employ them?

You give them a company email and a matching signature. Obvs.

Now, when we need to loop people into communication with the clients about onboarding, strategy, TOV, and the all-important...

"Should we even continue because they don't like Lego" conversations...

Said communication looks a lot more profesh.

And, our team of Unconventionalls feel just that little bit more valued.

It's a little thing, with a big impact.

Stay Unconventionall.

13/03/2024

Let's have a debate...

What does this statement tell you? 👇

"Andy's best-performing post a few weeks ago was a video of him ironing".

No joke.

There is a well-known fact (opinion) that posts lined with a tinge of personal life resonate better.

That no one cares about our services so we may as well just use LinkedIn like Facebook.

And of course, the leads will come rolling in.

Not quite the case.

We'd say he has a 70/30 split between business and personal posts respectively. Feel free to correct us.

The business ones, whilst often littered with attempts at comedy and dog post mockery...

All have a clear business message.

They are the ones that ensure people NEVER forget what we do.

The personal ones let people behind the curtain of his life and allow them to see who they are investing in.

Without the business ones, he's just a fool with an iron and too much Lego.

Balance is key. Follow your purpose, not the likes.

Stay Unconventionall.

11/03/2024

We work 8 minutes a day.

And make 6 figures a month.

Said no successful business owner ever.

We know people want balance. Time for the simple things in life and all the wonders of a weekend wander.

But the savage truth of this turbulent tale is that to make something work...

It's less about balance and more about integration.

Weekends. Evenings. Holidays. All will be consumed at times in your quest to survive and thrive.

Take time for yourself when it makes sense and accept this is very far from a 9-5.

Then when it all gets too much, outsource your social media to Think Unconventionall.

You know it makes sense.

Stay Unconventionall.

08/03/2024

People don’t win deals from one post.

This is what really happens.

We hear it all the time.

“I posted about my dog swimming the channel and my nan running a marathon.

Then I posted about our services and got an enquiry. I should have just done that.

I don’t even have a dog.”

But one post, no matter how good, never wins you a lead, let alone a deal.

The success you see people shouting about comes from months of showing up. Day after day churning out content and making the effort to connect and engage with their audience.

It’s an accumulation of thousands of small inputs, even when they’ve had the day from hell and would rather build some Lego.

The result of this graft is a message that sticks in the minds of the people they are trying to reach, like a naughty WhatsApp meme you just can’t unsee. 🤦‍♂️

The post that seemingly generated the enquiry, was the tip of a very large iceberg, pushing the individual into action after months of watching from the sidelines.

You don’t win deals by showing up once.

You become memorable by showing up every day.

Stay Unconventionall

06/03/2024

This is the No.1 reason business leaders don’t start a LinkedIn strategy.

Fear.

👉 Fear of where to begin

👉 Fear of being judged by others

👉 Fear of saying the wrong thing

👉 Fear of showing up and no one seeing

👉 Fear of their dog not being photogenic

👉 Fear of everyone else being five steps ahead

And the biggest FEAR of them all…

Doing it alone.

Think Unconventionall manages the social media strategy and content delivery for a lot of businesses because they don’t have the time or desire to do it themselves.

But for those that do, you can work with Andy 1:1 so that all those fears can slowly drift away.

If you have the time and the desire, but don’t know what you don’t know…

Ask us about our 1:1 sessions.

We even take people who don’t like Lego.

Stay Unconventionall

04/03/2024

In the beginning, we worked with anyone.

Tom, D!ck, and even a Harry.

People can say all they want about ideal clients and not selling themselves short, but when you’re 41 with a £1600 a month mortgage and a borderline unhealthy Lego habit…

Folk can preach. They aren't paying the bills.

But here’s the thing. We got very lucky in so many ways.

Yes, our pricing was terrible and no, we did not have all the T’s crossed and I’s dotted but gawd blimey did we learn a thing or three from some incredible professionals!

Despite saying yes to everyone quicker than Lynsey Barden can delete a double points email from Lego…

We can count on one hand the amount of ‘Bad Fits’ we’ve had in 20 months.

“I bet you’re super choosy now right though guys?” (many people)

No, not really.

The way we see it, people come to us with a problem because they believe we can solve it, or help them solve it.

We ask what the goals are, set out the plan of attack and control the process as the expert in the room.

It’s not about whether said individual loves football or laughs at Andy's jokes.

It’s about the delivery of an efficient service. Plain and simple.

Our ideal client is someone who knows what the goal is, listens to direction, and appreciates that right now, we know more than they do about social media.

Oh, and they must have more than £4.57 to spend. Obvs.

One of our clients doesn’t even like Lego.

Stay Unconventionall.

01/03/2024

When folk first start posting…

This is what goes wrong.

They don’t treat us all like idiots.

Let us explain.

This platform is populated with some of the most incredible minds you’ll ever have the pleasure of meeting.

But when said people are scrolling socials, they are not putting those minds to use in the same way they would doing anything else.

They are in chill-out mode, catching a sneaky 10 minutes with a cuppa and a chocolate Hobnob. The ones struggling might have bourbons.

This means your content needs to be as easy to consume as a ‘Last Chance to Buy’ email from Lego regarding the Captain America shield.

Andy's sold before he's read the subject line.

Long words. Industry jargon. Bulky paragraphs. No dog pic.

All things that turn people off because they’ve had to apply an ounce of intelligence to consume the piece.

I know you want to sound authoritative and all that other guff, but you are making it too hard for people.

Think of us as idiots. Keep it stupid simple.

Stay Unconventionall.

28/02/2024

Social media is a building block.

One that you might be leaving out.

It can act as a gateway to online success, providing authority in a sea of cutthroat competition.

With LinkedIn especially, you can reach your target audience more regularly than any other platform.

Through the power of effective content, clever engagement and strategic DMs, you can build business relationships that help turn this platform into a seriously powerful sales tool.

But we know what you're thinking...

"I don't have time to be on here every day."

Of course, you don't. You're running a company.

Luckily, your time isn't something we need to help your business utilise LinkedIn.

We just need your trust.

Stay Unconventionall.

08/12/2023

"Andy. I want to connect with CEOs of the top 10 companies in my industry." (Colin)

"Why?" (Andy)

"So they can like and comment on my posts."

"Oh Colin, we've got a lot of work to do."

Let us break it down for you.

People in top positions at the biggest companies in the world don't spend time on LinkedIn contributing on content about your services.

In fact, they are barely active at all. Why would they be?

You may want to work with them, but do you really think your dog carousel is going to draw them into breaking a habit of a lifetime?

We think not.

If you want your posts to be seen by people who one day might spend money with you, there is a game to be played.

And here's a very top-level tit bit...

Fill your feed with people who are active creators AND contributors on this platform.

People who excite you, entertain you and inspire you regardless of industry at this early stage.

Support them, and you in turn will be supported, which is where the organic magic happens.

Getting in front of the right people through content alone is never a straight line.

You know where we are when you want to know more.

Stay Unconventionall

06/12/2023

Did you know?

There are 3 ways to work with Think Unconventionall...

👉 We can teach you how to boss LinkedIn like a pro and actually use it with purpose.

👉 We can create the strategy, write the content and manage it in full.

👉 We can set up, manage and optimise your paid ads program (if you have more than 50p to spend).

And...

We've even been known to take people who own dogs.

Just for the record, this is the first post we've ever done like this.

And based on the cold sweat it's brought Andy out in, it will probably be the last.

Stay Unconventionall.

04/12/2023

"Andy, I'm killing it with likes and comments." (people)

"That's great. What do you do again?"

We've seen this happen far too often and it's a trap that can easily swallow you up.

"But people love me, Andy, I'll be on Strictly this time next year."

No Colin. No, you won't.

There is no denying that getting decent engagement on your content is a buzz.

But if you're six months in on here and still not having any meaningful convos in the DMs...

You've become a slave to the vanity.

Staying memorable is essential for generating a regular flow of inbound enquiries.

But just be sure you're not being remembered for dogs, holiday snaps, or gym selfies.

Unless you sell dogs. or holidays.

Do people know what you do?

Stay Unconventionall.

01/12/2023

Me. Me. Me. Me.

Ever think that when you read a post?

"I did this and I did that."

"My dog wrote a book and my nan climbed Everest."

We've all celebrated a win with our connections and when you've spent time building a community, so you should.

But never forget the main purpose of creating content for LinkedIn...

'To bring something new to our target audience'.

When you draft a post, ask yourself...

"What's in it for my reader?"

"Will this information help them move forward?"

It's easy to fall into the trap of talking about your life without delivering any meaningful value.

It could be that your drafted content only needs a few tweaks to change the tone completely.

When you decide to work with me and get this nailed, we're all ears.

Stay Unconventionall.

29/11/2023

You won't succeed on here...

If your business has no personality.

Let us paint you a picture.

Some of our clients come to us initially with a similar mindset.

"I don't want to talk about me, I just want to show how great we are."

But there's a problem with that.

Every man, woman and photogenic dog is claiming to be the best at what they do with a stat here and a testimonial there.

So in a sea of dismal corporate drivel, why is anyone going to be interested in that approach?

"You have to throw some sauce on it." 💦

Give your audience something to connect with and bring them into a world they can relate to.

Create an identifier for your content that people immediately recognise, generating an emotion that means they look forward to seeing you in their feed.

Talk shop, but do it in a way that stands you apart and brings people into your world.

We've never seen anyone turn LinkedIn into a sustainable revenue stream sharing industry articles and corporate jargon.

People buy 'You' long before they invest in your services.

If you are stuck on this, give us a whistle.

Stay Unconventionall.

27/11/2023

It recently clicked.

And it was quite the confidence-boosting moment for Andy.

Almost everyone who comes to us for LinkedIn support is full of character, charisma and creativity.

We often find ourselves questioning why such interesting and intriguing people haven't yet made it on this platform.

But after speaking with a gentleman yesterday (who is now a client), the penny dropped.

Confidence. Direction. Strategy.

It's one thing being the life and soul with close friends and family, but extending that to a network of thousands...

Is a daunting prospect that prevents most people from even starting.

By his own admission, Andy is a pretty average guy with simple tastes and a love-or-hate personality thanks to a healthy combination of ADHD and Autism.

But one thing he has never lacked is confidence. You can do a lot with that even without the most exciting life.

Or a dog.

The success stories from our 3-month course speak for themselves (and regularly tag us).

If you feel this story resonates with you... Drop us a line.

Stay Unconventionall.

24/11/2023

"Susan, we know you're double busy.

But can you just...

Sling something up on our socials?

The last time someone posted was in 2014 and that was a video of a dog falling in a puddle."

It's the default request of the business owner that is ticking the social media box.

Badly.

"But as you said Leonard, I am double busy spinning my other 8 plates." (Susan cries)

"Anything will do darling, just so people know we're alive."

Poor Susan doesn't know whether she's coming or going in this scenario, and one day soon, she will get snapped up by a business that doesn't ask her to tick boxes.

If you want to keep hold of your Susan (because Susan's are epic) and do social media properly...

We're here all week.

Stay Unconventionall.

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Videos

1696363068661

It recently clicked. And it was quite the confidence-boosting moment for Andy. Almost everyone who comes to us for LinkedIn support is full of character, charisma and creativity. We often find ourselves questioning why such interesting and intriguing people haven't yet made it on this platform. But after speaking with a gentleman yesterday (who is now a client), the penny dropped. Confidence. Direction. Strategy. It's one thing being the life and soul with close friends and family, but extending that to a network of thousands... Is a daunting prospect that prevents most people from even starting. By his own admission, Andy is a pretty average guy with simple tastes and a love-or-hate personality thanks to a healthy combination of ADHD and Autism. But one thing he has never lacked is confidence. You can do a lot with that even without the most exciting life. Or a dog. The success stories from our 3-month course speak for themselves (and regularly tag us). If you feel this story resonates with you... Drop us a line. Stay Unconventionall.

Linkedin Coach step 3_1

Creating content is just one part. Some may even argue it’s less important than others. But when the day finally comes to put together a content strategy for LinkedIn (and in general) you first need to understand the differences between writing for social, and pretty much anything else. Over the years, we’ve seen countless people coming to LinkedIn, trying to grab the attention of the masses with what looks like a page from the bible. Sorry, amigos, chapter 4, verse 7 won’t cut it here. You have to appreciate where people are at when they're scrolling the pages of LinkedIn because one thing is for damn sure… They are not in ‘Book Reading’ mode. Knowing how to write for social media is about truly understanding the mindset of your readers, at the point they open that app, and decide to engage. A good LinkedIn coach will help you with this. Watch the full video in the comments Stay Unconventionall.

Linkedin Coach

“What’s the point?” “These people aren’t going to buy from me.” Said the creator with single figure likes and 3 of those are Mum, Nan, and Fluffles the dog. Picture the scene, if you will. You come to LinkedIn as a new creator, desperately trying to engage the masses and feel the undeniable boost that comes with high engagement and a flurry of inbound enquiries. But your mindset is all wrong. Imagine walking into a networking event, fresh as a daisy without any skin in the game and even less talent. Would you expect the entire room to form an orderly queue just to speak with you? We think not. Now think of LinkedIn like that networking event, except instead of chinos and a semi-creased shirt, you’re wearing pants and yesterday's t-shirt. With ketchup down it. Why is anyone going to show you any love if you don’t give them a little tickle first? Maybe butter them up a bit and put yourself on their radar. This platform can work wonders for your business, but only if you treat it like any other event in life. You have to DO THE WORK. To watch the whole video on ‘Why to hire a LinkedIn coach’, hit the link in the comments. Stay Unconventionall.

Linkedin Coach step 1_1

“Just start posting.” Is the worst advice ever. Let’s take a look at why. You start banging up dog carousels and shameless selfies because all the cool kids are doing it. A sprinkle of likes and comments start coming your way and the dopamine is starting to flow. “This is awesome”, you say. “I’m smashing this LinkedIn business. I’ll be an influenza in no time.” But as the AI automators and dog lovers start regularly sticking lifeless comments on your attention-seeking posts, something terrible happens… Real folk who don’t comment and use LinkedIn to find suppliers start looking at your profile. Oh dear. You forgot to stop for a moment in between the ‘cute puppy’ poses and the ‘how to crush LinkedIn’ carousel and actually sort your shop front out. Potential. Deal. Lost. Please, for the love of all things Lego, start with your profile. A good LinkedIn coach will tell you that. Catch the full video in the comments. Stay Unconventionall.

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Want to create more content? Here's a little trick. 👇 'Create long-form content, and then chop it up'. Many of our LinkedIn coaching clients struggle with the same thing. Keeping content short and on point. You've all seen the posts that look more like a page from the bible than a scroll-stopping piece of social media sorcery. Almost all of our clients want to start a newsletter but were struggling to find time to create that and get ahead with LinkedIn content. Enter the above solution. Build out the long form they so clearly love to create, and then from that, pull out the titbits for social. 2 birds. 1 stone. It's the same with video content. Create long form for YouTube to add another hugely beneficial digital touchpoint... Then chop that sh*t up into snippets of supreme social sauce. Simples. For context, this video is Andy editing his first in a long line of long-form content. Keep your peepers peeled for the titty bittys. Stay Unconventionall.

Content creators and ADHD

You're giving it all away at once. Then you're stuffed for the rest of the week. How often do you see social content that looks more like a book than a post? Peeps with a million things to say, and a desperate need to give it to us all in the same day. But wait. if this is you. slow your roll, my LinkedIn lunatics. You've got 6 more days to fill and you want to throw your entire story at us in one sitting, which will inevitably be too long for most people to read. Coz ADHD. Or time-poor. Or just bored. Look at your novel-like post and break that sh*t down into bite-size chunks, giving people a taste and leaving them drooling for more. Do this, and never get stuck for content ideas again. You're welcome. Stay Unconventionall. #SocialSelling #BusinessGrowth #ContentGold

Clip two - Three posts

What's the benefit of putting a list in a post? And how many should you use? Let's work on the principle that 'Most' people scrolling through LinkedIn are time-poor, probably taking time out to see if anything catches their eye. They've only got a short window (and by they I mean your target buyers), so the chances are they are 'scanning' posts rather than reading them intently. A List: 👉 Gives the reader an 'easily digestible' piece of information 👉 Gives the reader all the info they need to add a comment to the post 👉 Accompanied by a great hook, can often be everything a 'straight to the point' reader needs But don't go thinking you can write a maximum character limit post and fill it with 48 lists, with the justification that 'lists are easy to digest'. Any more than two in the same post and it goes from easily digestible to confusing and complicated, thus turning readers away. Why else would you add a list to a post? Stay Unconventionall. #LinkedinTips #VideoMarketing #ContentIdeas

Was it luck?

Was it luck? Or was it strategy? As a new creator on LinkedIn, you'd be forgiven for buying into the BS. That new business grows on trees and your mediocre content will drive more inbound enquiries than you can handle. And let us be clear, much of our own content is mediocre. But in our business, the partnerships with almost limitless growth potential have come from a DM. A light-hearted, semi-sales message that hit the spot because of everything else we do on here. Content alone isn't enough. Not if you want to keep your pipeline fruity fresh. But when you combine content, engagement, and a messaging strategy... Then sh*t gets interesting. Stay Unconventionall. #LinkedinStrategy #LinkedinMarketing

Jens Clip 3

When you're talking to a client about DM's... And you remember they are only a client because you sent them one. 5 years ago, Andy worked for people who still believed cold calling was the best way to generate business. Forget having a strong digital presence or an effective social strategy to support the calls. Just smash the phones and hope for the best. No thanks, he thought, that really wasn't his bag. A year later he started bringing his love-or-hate personality to LinkedIn, with the goal of proving how effective building a solid brand online could be. Safe to say he's proved his point. But it's easy to fall into the trap of thinking because you create a bit of content, deals are just going to land in your lap every month. And if you are happy waiting for things to happen rather than making them happen, you could live by that rule. 90% of our business has been inbound. But... DMs paired with an effective content strategy are a powerful tool for reaching people your content may not always reach. For reminding people of your presence and jolting them into a decision they've been meaning to make. Creating content doesn't replace the need for DMs. It enhances their effectiveness. Stay Unconventionall. #DigitalMarketing #SocialStrategy #LinkedinMarketing

Jens Clip 2

Are you proud of what you're producing? Or are you forever following someone else's path? Creating content that speaks to your target audience in their language is vital. But if you dedicate hours of your week to producing and delivering content, building a network and creating an effective content strategy... You have to feel a sense of satisfaction and pride with what you're doing. Otherwise, it simply isn't sustainable. Establish what your buyers want to see. Create that in a way that makes you happy. Stay Unconventionall. #LinkedinMarketing #ContentCreation #VideoMarketing

Paul clip 2

It doesn't have to cost much. You could even do it without spending anything... The phrase "Everything is content" really is something we talk about a lot with our clients. It's easy when you first start out to overthink your posting strategy, feeling like everything has to be polished, rehearsed and perfectly engineered. But in truth, this type of content is often overlooked in favour of the quick, natural, genuinely authentic pieces. Every day, you are having conversations with people. These conversations are full of powerful, post-worthy snippets of absolute gold. But 99.9% of the time... These content-crushing convos are forgotten, never to be heard again. So instead of missing said golden opportunities to make life easier for yourself, grab yourself a cheap phone tripod (or a box to prop it up against)... And start recording your calls. Just as Andy's done here. A 30-minute call could give you a week's worth of content. You're very welcome. Stay Unconventionall. #VideoMarketing #ContentCreation #LinkedinMarketing

Jens Clip 1

LinkedIn is toying with us right now. Playing with our emotions and messing with our minds. 👉 Notifications are pretty much non-existent 👉 Impressions are less than half what they were 👉 Our regular contributors are dropping like flies 👉 Carousels have taken the number 1 spot on the podium 👉 The 'I made a trillion quid in a day' posts are getting mega engagement... Oh wait, that last one has always been the case. Why? 🤷‍♂️ Because of this, people you love may drop from your LinkedIn world unexpectedly. But fear not. They haven't died or deleted their account after seeing one too many 'How to get more followers' posts (double dawn)... They are still very much alive and kicking, and just need you to go and find them, stick a comment or two on their posts and jolt LinkedIn into sliding them onto your feed again. The system is flawed and right now, LinkedIn is having a moment. But crying about it won't win you friends. Or business. Go and find your missing peeps. Disrupt the system. Stay Unconventionall. #LinkedinMarketing #Regulars #VideoMarketing

Liam Cal Short 2 - Video

This is why your video content MIGHT not get good engagement. Even after all the hard work you've put in. 'You are not explaining your video in the copy'. "But surely that's just doing the work twice". (everyone) "No my friends, it's making it completely accessible to everyone." (us. Obvs) LinkedIn is full of people that are very short on time. Some will watch, but many will scan and take something from the post they can use. If there is nothing for them to scan, you lose a large number of potential viewers that needed to consume your post in a different way. Video is great, but don't assume everyone will watch it just because you spent all day making it. Cover all bases. Be Inclusive. Make it accessible. Stay Unconventionall. #VideoContent #VideoMarketing

Colette call clip 1

"I feel like I already know you." We hear this almost every time we meet someone new. Whether it be a LinkedIn connection or a potential client on a first call... Andy's video activity on social media has always helped people feel a sense of familiarity when they first meet. This does three things: 👉Takes any element of surprise away 👉Puts people at ease quickly because they've seen and heard him before 👉Gives them an immediate talking point to help break the ice Despite the LinkedIn algo not giving video the love it once did because carousels are clearly far more engaging (yawn)... We (and many of our comrades) still believe it to be the best way to establish trust through your content, giving you a very handy head start in the sales process. What's holding you back from doing more videos? Stay Unconventionall. #VideoMarketing #ContentCreation #BuildingTrust

Final business page for linkedin

Picture the scene... Because this could easily be you. Your potential customers are searching on LinkedIn for a service, as they do in 2023. In case you thought everyone just used Google. They come across a couple of business pages and want to compare the 2. One is super active, full of content showing exactly what they do, their customer reviews, their culture, and the problems they solve. The other one... Well, that looks like they closed the doors to the public 4 years ago, and haven't returned since. Now ask yourself 2 questions: 👉 Which one do you think this potential customer is going to choose? 👉 Which example do you most represent? If it's the second one... Maybe we should have a little chat. Stay Unconventionall. #BusinessPages #LinkedinMarketing #BusinessStrategy

John And Bill Linkedin

A conversation unfolded... Between the CEO and the Marketing Manager. 👇 (This was the hardest sketch Andy has ever made). Let us break it down for anyone not watching his incredible acting skills... The benchmark of success for creating a presence on social media should NOT be millions of DM's. Your customers will see you here, and then go around the houses, hitting multiple touchpoints around the web before they make a decision to buy. Your social media shop front is hard to track, but an essential part of your customer's buying journey. When your ideal buyer is using social media like a search engine each day... What will they find when they land on your page? Stay Unconventionall. #LinkedinMarketing #ContentCreation #DigitalMarketing

Social short 2

This was without a doubt the most open I've been. Speaking with Jamie Shields on the latest Unconventionall Podcast was a real treat. But opening up about money management back in the day was something I've never really done. Spending your way out of misery is only ever going to lead you down a dark path. For both Jamie and I, shiny object syndrome has played a huge part in our lives over the years. For me, creating the Unconventionall brand has completely shifted my focus and created a new obsession, meaning I am not spending to fill a gap in my life. But for many years, it wasn't the case. Check out the full episode in the comments. Stay Unconventionall. #Autism #ADHD #MoneyManagement

Linkedin strategy for Linkedin final

LinkedIn is for 2 things. Most creators are only covering one. 👉 Awareness - This is your profile content, network building and DM strategy 👉 Validation - This is your business page strategy This may not be a popular opinion, but most of your potential customers don't care about personal branding. They want to see your professional front, and this is where your business page comes into play. Your customers are using social media like a search engine every day. It answers so many of their questions and gives them countless options when it comes to a service they need. If they are comparing you with your competitors... How will your page stack up? Is it winning you the business you need? Stay Unconventionall. #LinkedinMarketing #CompanyPages #LinkedinStrategy

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LinkedIn has given us a tool. And it’s still not being used by many. ‘Captions’ can win you business. Or lose you business. Yes, it’s a little extra work checking that they are accurate (which they rarely are). But by not including accurate captions on your videos, you are excluding a large percentage of people that can’t hear you for these reasons: 👉 They are in a busy place without headphones 👉 They choose to read and not listen (our autistic son does this and has perfect hearing) 👉 They can process text easier that visual movement 👉 They are hearing impaired Imagine standing in a room and ignoring 70% of the audience, all there to hear you speak. This is what you are doing when you ‘choose’ not to add captions to your video content. We wish we could afford to ignore that many people and still be successful. Stay Unconventionall. #Accessibility #Inclusion #Captions

Social short 1

Teacher strikes. Some of the comments I've seen have made me boil. 😡 We appreciate the disruption, but as a husband to someone that gives everything as a learning support assistant... Andy can understand the frustrations. Our latest guest on the Unconventionall Podcast Christina Mitchell was only too happy to discuss this and other topics relating to schools and how we need to move forward. If you are a parent, this is an episode not to be missed. Link in the comments. Stay Unconventionall. #TeacherStrikes #Podcasts #ChildrensMentalHealth

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