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WORD OF MOUTH ADVERTISING: HOW TO CREATE EFFECTIVE AWARENESS FOR YOUR SMALL BUSINESSWord of mouth advertising is a form ...
12/12/2021

WORD OF MOUTH ADVERTISING: HOW TO CREATE EFFECTIVE AWARENESS FOR YOUR SMALL BUSINESS

Word of mouth advertising is a form of awareness campaign where your business information travels from person to person, creating a whirlwind of awareness. For a new business start-up, word of mouth marketing is often the best and most effective advertising method.

Sponsored ads can be very expensive, and may sometimes not be very effective. New business owners can’t even consider radio or television advertising as a viable option. What is left for a home business or small start-up to do to spread the word about their enterprise?

Here are some steps that you can take to start a viral word of mouth marketing campaign about your business:

ACQUAINTANCES:

Approach your friends, family and neighbors initially, followed by contacting other people you know in your community and beyond. To begin your campaign, you may take a broad approach to spread your information; ultimately streamlining your message to your target market.

NETWORKING:

Both online and off, networking is the backbone of the word of mouth marketing. You need to have a large network to build a database of prospective customers. Find forums and online communities where your target market hang out and make sure to be active there. Share your opinions and ideas and engage meaningfully.

WEBSITE

In order to reach more people, you need a website. Establish your website with good, focused keywords to get favorable results from the search engine. Also, keep your website, user-friendly with easy navigation and complete updated information about everything regarding your business.If you can't afford hosting yet, you can create a one page website for free here: https://systeme.io/?sa=sa0025609101f5cd5c93cefe76daf1965dae4e411e With this tool, you can build an email list, create sales funnels, display your products and basically everything thing you need to grow your business in the online space.

FREEBIES:

Everyone loves to get something free. Create a free tutorial, mini course or ebook related to your idea or product that can be helpful to your target audience and give it away to potential customers, asking them to give the item to their friends and family as well. This will go a long way to show that you are an expert in your niche and hence build trust.

Word of mouth advertising has stood the test of time and is effective for every business.It is in fact one of the simplest, most affordable methods of starting a viral marketing campaign that will spread like wild fire. By putting into place some or all of the ideas mentioned above, you can create a world of advertising for your business.

3 THINGS THAT WILL TAKE YOUR SMALL BUSINESS TO THE NEXT LEVEL1. FINDING CUSTOMERSThis may sound like a cliché, but the f...
06/12/2021

3 THINGS THAT WILL TAKE YOUR SMALL BUSINESS TO THE NEXT LEVEL

1. FINDING CUSTOMERS

This may sound like a cliché, but the first step to finding customers is figuring out who your ideal customer is. Trying to sell to everybody doesn’t work, you need to make sure you’re spreading the word to the right people.
Start by creating an idea of what your ideal customer looks like, what they do, and where they spend time online. Once you’ve figured this out, you can start to create content that caters specifically to your customers and share it in channels you know they’re in.

2. CREATING AWARENESS

Knowing your ideal customers is not enough, you need to reach them and let them know you/your business exists.
Creating awareness simply involves making your business known to your ideal customers and getting them to trust you. You can do this through:

• Content marketing
• Influencer marketing
• Colloborating with brands/businesses in your niche
• Sponsored ads; fb ads, google ads etc
• Word of mouth
• Fliers, billboards, radio/tv adverts

3. CUSTOMER DELIGHT

Customer satisfaction is gold, but you know what is even better? Customer delight!
Customer delight is the process of exceeding a customer’s expectatations to create a positive customer experience. By giving them an unforgetable experience, you will not only have them coming back but also spreading the word.
For you to delight your customers, you need to understand their needs and expectations and going the extra mile to cater to them.
You don’t have to go overboard or incur losses to achieve this, simple actions like making the whole process of buying from you easy and seamless, apologizing and trying to make it up to them when things go wrong from your end, occassional thoughtful gifts and discounts, etc.

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