CMOtalk

25/07/2023

As Vice President of Marketing Strategy and Communications at Adobe, Stacy Martinet leads a global team responsible for driving awareness, demand and engagement for the company’s brands and technology. Stacy talks about the art of creativity and storytelling. Is AI changing everything we know about arts and crafts? Listen here: https://cmotalk.global/stacy-martinet

Sponsored by Adobe

28/06/2023

In this episode of CMOtalk we are honored to have Simon Harlinghausen, Managing Director of Miele X as our guest. Simon is responsible for Miele's global digital community space that started in 2020. This new hub helps Miele to accelerate digital growth worldwide. How is Simon using technology and data to develop a fully customer-centric brand? And what will the digital face of Miele be like in 2030? Listen here: https://cmotalk.global/curt-simon-harlinghausen

Sponsored by Adobe

26/06/2023

Today we have Jan van Twillert in the studio with Klaas and Adam. As Vice President of Marketing Foods Northern Europe at PepsiCo, Jan oversees the marketing strategies for some of the company's most iconic brands. Before joining PepsiCo, Jan served in a marketing leadership team of Danone, and Nutricia. PepsiCo is making quite a turnaround on a global scale. So how do you become a meaningful brand? And what does it take to keep potato chips out of the danger zone? https://cmotalk.global/jan-van-twillert

Sponsored by Adobe

02/05/2023

In this episode of CMOtalk Klaas and Adam talk to Doug Martin, Chief Brand & Disruptive Growth Officer at General Mills. Doug plays an important role in the long-term growth strategy of the 150-year-old global food company. Today we’re going to talk about the role of the CMO. How can a CMO influence a company's future in tangible ways that spur sustainable growth?

Listen here: https://cmotalk.global/doug-martin

Sponsored by Adobe

05/04/2023

In this episode of CMOtalk Klaas and Adam talk to Abhinav Kumar, Chief Marketing and Communications Officer Global Markets at Tata Consultancy Services. We will talk about something big, a global digital transformation. This year's World Economic Forum in Davos names the Internet of Things top priority. What does the third wave of the connected economy mean for industries, organizations, work, and everyday life around the globe. Today we dive into the future of digital. Listen here: https://cmotalk.global/abhinav-kumar

Sponsored by Adobe

13/03/2023

In this episode of CMOtalk Klaas and Adam talk to Alexandra Gaillard, VP Global Brand & Marketing at Signify, formerly known as Philips Lighting. Prior to Signify she headed up the global digital marketing team at Philip Morris and she was awarded by DMN as ‘Marketing Woman to Watch’. What does a personalized and digital content marketing approach mean for a business-to-business company such as Signify? What do you really need to produce the best content fast? Listen here: https://cmotalk.global/alexandra-gaillard

07/02/2023

In this episode of CMOtalk Klaas and Adam talk to Corinne Aaron, Chief Marketing Officer at Lynk & Co, the brand that breaks every business rule in the car industry. Prior to Lynk & Co, Corinne headed the EMEA marketing team for Tesla, Lovevery and Adidas. Corinne will talk about Lynk & Co’s strategy and tactics. What are the rules of the game when you want to disrupt an industry? Listen to find out what role marketing plays: https://cmotalk.global/corinne-aaron

24/01/2023

In this episode of CMOtalk Klaas and Adam talk to Angie Gifford, Vice President EMEA at technology conglomerate Meta. Prior to that she has built an impressive career with leading roles at Microsoft, Hawlett-Packard, TUI, and was honored with a Managerin des Jahres award. What kind of leadership do we need to deal with change and how do you lead as CMO? Angie will share some insights: https://cmotalk.global/angie-gifford

11/01/2023

In this episode of CMOtalk Klaas and Adam talk to Bram Westenbrink, Global Head Heineken brand. Bram will talk about why it is important to focus on brand relevance. What does it even mean in practice and how does it pay off? Listen here: https://cmotalk.global/bram-westenbrink

14/12/2022

👀 Is it you we’re looking for? Vanwege de groei van CMOtalk en onze ambities zijn we opzoek naar een Community Director voor het meest kwalitatieve CMO-netwerk van Nederland. Solliciteer nu om de volgende stap in je carrière te zetten! Meer info: https://jobs.energize.nl/community-director

13/12/2022

In this episode of CMOtalk Klaas and Adam talk to Ralph Rijks, Global VP Marketing for online fashion platform Zalando. Before that, he worked for fashion brand Scotch & Soda, and led the successful turnaround of Heineken, which struggled in the US. Ralph will talk about what it takes to keep your marketing head cool when the world is on fire, or freezing, and will share what strategy and tactics you can adopt. Listen here: https://cmotalk.global/ralph-rijks

01/12/2022

In this episode of CMOtalk Klaas and Adam talk to Alvaro del Pozo, VP International Marketing at Adobe. Alvaro believes we are living in a new era of experience. What’s it all about? Is it really about delivering great customer experiences? Or is this all just some more marketing hype? Listen to episode 17: https://cmotalk.global/alvaro-del-pozo

19/10/2022

In this episode of CMOtalk Klaas and Adam talk to Paul E. Wahlgren, Co-Founder and Chief Marketing Officer at Beauty Stat Cosmetics. Paul started in marketing at Philips, built an impressive career and since 2018 he has been working as an entrepreneur, marketeer and co-founder at BeautyStat Cosmetics. Today we will talk about building a business and community on social media and Paul will share some insights on dos and don’ts when starting a grassroots beauty startup. Listen to episode 16: https://cmotalk.global/paul-wahlgren

20/09/2022

Ian Stewart, former Chief Marketing Officer at TOMS, has been responsible for the brand strategy of some of the world's most iconic brands: MTV, Coca-Cola, Converse and UGGS. At shoe brand TOMS he was responsible for the brand reset. Ian talks about what it takes to build an iconic brand and how to maintain that status. Listen here: https://cmotalk.global/ian-stewart

07/09/2022

Anheuser-Busch InBev is world’s leading brewer with over 500 beer brands including Budweiser, Becks, Corona and Stella Artois. In this special episode recorded at the Cannes Lions Festival, Klaas and Adam talk to Tracy Stallard, Global VP Consumer Experiences at AB InBev and in-house agency draftLine. Tracy talks about meaningful marketing and how brands can act in a responsible matter. Listen here: https://cmotalk.global/tracy-stallard

24/08/2022

In this special episode recorded at the Cannes Lions Festival, Klaas and Adam talk to Arjan Dijk, Senior Vice President and CMO at Booking.com. Arjan starred in our Dutch show 1,5 years ago and that episode made the 2nd most listened interview of all time. This time we will talk about creativity and AI: friends or foes? Listen here: https://cmotalk.global/arjan-dijk

10/08/2022

In this summer special episode recorded at the Cannes Lions Festival, Klaas and Adam talk to Anne-Marie Gaultier, Marketing & Communication Director at Intermarché. After nearly 15 years at advertising agencies, Anne-Marie became a CMO/ CCO at iconic brands Club Med, Galeries Lafayette and Bally. How does Anne-Marie apply creativity in the digital age? Listen here: https://cmotalk.global/anne-marie-gaultier

26/07/2022

In this summer special recorded at the Cannes Lions Festival, Klaas and Adam talk to Gary Osifchin, CMO and GM US Hygiene at Reckitt. He is ranked as one of Adweek’s Marketing Minds and valued for his open and authentic management style. How does Gary build a diverse and inclusive marketing team where creativity thrives? Listen here: https://cmotalk.global/gary-osifchin

30/06/2022

McDonald's has been in the top 10 of the most valuable companies for years. However, the list is increasingly dominated by tech companies. Will they be able to keep their coveted position? Erwin Dito talks about future-proofing your brand and how McDonald's gets this done. Start listening on https://cmotalk.global/erwin-dito

25/05/2022

Dean is the CEO and Vice Chairman at Shell Brands International. After nearly six years at Unilever, Dean took on the challenge of B2B marketing at one of the biggest organizations in the world. In CMOtalk, we talk about the challenges he faces in B2B marketing and his vision on the whole B2B concept. Because, according to Dean, the focus should be on B2H marketing, Business to Humans. https://cmotalk.global/dean-aragon

In episode 9 of CMOtalk, Dean Aragón talks about B2B marketing at Shell and his passion for the human element in marketing.

07/04/2022

Bayer is famous for introducing the world to aspirin back in 1899. Nowadays, Bayer is a giant worldwide supplier of medication employing almost 100.000 people. Globally, the health industry is rated 8th on creativity within advertising campaigns. Bayer aims to change this. Recently, they have taken a more emotional approach as opposed to rationality in their marketing. Besides creativity, Patricia is also a strong supporter of women and diversity in business. How does she cope with the challenges? And what is there to take away for you? Hear from the CMO of Bayer in episode 8 of CMOtalk!

In episode 7 of CMOtalk our guest is Raja Rajamannar, Raja explains why multi-sensory marketing is important for any brand, especially Mastercard.

14/03/2022

Mastercard is of course famously known for providing payments across the world. They are also one of the first companies who want to stimulate all the five senses of the consumers. With the release of restaurants, perfume, and cards with physical notches they are well underway. In this episode of CMOtalk, Raja Rajamannar, CMO of Mastercard and the 4th most influential CMO of the world explains why and how Mastercard aims to apply multi-sensory marketing.

In episode 7 of CMOtalk our guest is Raja Rajamannar, Raja explains why multi-sensory marketing is important for any brand, especially Mastercard.

03/01/2022

In the sixth episode of CMOtalk, we talk to Arjan Dijk, Senior VP and marketing director of Booking.com. Booking’s mission is to make experiencing the world available to everyone. He discusses how diversity and inclusion are key parts of business and travel.

22/11/2021

In the fifth episode of CMOtalk, Conny Braams explains the core foundation of Unilever’s actions, purpose. Introduced by William Lever himself the company believes, and proves, that acting from purpose makes brands grow.

02/09/2021

Domino’s Pizza holds a 50% share of the global pizza delivery market. What is the key to their success? Chief Commercial Officer Europe Nicky Claeys talks about their frictionless customer experience journey and how the company keeps on innovating to stay relevant.

05/08/2021

What does it feel like to hold a 51 billion dollar piece in your hands? Ulrich Klenke shares his vision on brand equity in this podcast.

02/07/2021

As one of the frontrunners in digital transformation, L’Oréal engages consumers with innovative AI and AR solutions. Philipp explains how they create meaningful experiences with digital products that build brand love and recruit new consumers. Listen to our first episode.

29/06/2021

The time has come! This Thursday, July 1st, we will launch the first episodes of CMOtalk. To offer you a sneak peek while waiting, we have collected a few highlights from the first podcast episodes.

Want to hear more? Subscribe to our newsletter or your favourite podcast app on https://cmotalk.global and simply get a notification when a new podcast airs.

31/05/2021

Our first three podcast episodes have been recorded and we are super excited about the upcoming shows. Here's a little sneak peek for you: first in line is Philipp Markmann (L'Oréal Group) on digital services. In July you'll hear Ulrich Klenke (Deutsche Telekom) on brand equity and our third guest will be Nicky Claeys (Domino's) about the customer experience journey. Don't want to miss any of these first episodes? Go to cmotalk.net and subscribe to our monthly newsletter.