Storykeller

13/10/2023

What a privilege to take part in ING's global Diversity and Belonging Day this week 🙌🏼

It was a pleasure to be part of a speaker panel of absolute superstars who are so genuinely passionate and have dedicated their careers to creating a sense of belonging for all ✨

Thank you Gudrun, Fiona and all the ING Australia employees who attended, for sharing space and stories committed to driving the inclusion and belonging narrative 🫶🏽

Having a diverse, inclusive workplace where people feel like they belong is a big part of the ING culture. They are passionate about creating that sense of belonging for everyone who works there and it’s such an epic VIBE! 🤘🏽❤️

25/09/2023

Well that’s a wrap on Promax ANZ 2023! 🎬

💥 What a line-up!
💥 What a vibe!

It was an honour and privilege to be Chairperson and Host for 2023 and welcoming to the stage a stellar line-up of true pioneers and trailblazers in the Creative Entertainment Marketing Industry. 🙌🏼

Thank you for inspiring, educating and captivating the entire audience AND ME! I cannot remember a time where every single session was so sumptuously jam-packed with everything and more! ✨

And to the incredible force that is Vanessa Sheldrick, you brought the everything, everywhere, all at once and we were ALL HERE FOR IT! 🤘🏼

Huge congratulations to all the winners and nominees of this year’s awards – the future of content creation and storytelling is BRIGHT! 🏆🥂

20/09/2023

We are thrilled to be this year's Digital Sponsor of Promax ANZ 2023! 🏆

Annnnd can you believe they invited Kells Brown back for a consecutive year as Chairperson and Host?! Us Either! 💁🏼‍♀️

Strap in Creatives... She be packing the glitter and vibes for an out of this world Conference line-up! ✨

https://www.promaxanz.tv/conference

17/09/2023

What an honour, thrill, privilege and overall VIBE to be part of this amazing team of humans bringing art, culture, colour, performance, music, fashion and a sh*tload of GLITTER to the Central Coast for this year's Coastal Twist Festival - if you have not already checked out the line-up, you best get onto that! ✨🌈🪩 >>> https://coastaltwist.org.au/whats-on/

Heroes are real, Dreams can come true & Community can deliver deep and meaningful change to " be the change you want to see".

Tonight we want to share the faces and send 3 cheers to the core team delivering the Coastal Twist LGBTIQA+ Arts & Culture Festival 2023 and we cannot wait to see you all at the Annual Pride festival that changed the landscape on the coast forever. The blood, sweat, tears, joy & determination can not be easily seen, but lives loudly in the delivery of what is today one of the most vibrant and unique Pride festivals in NSW.

With just over 300 volunteers, many of which will be working across the festival please make sure you give a smile and high 5 to the "yellow shirts" you will see supporting across 15 events over the 7 days and nights of Arts, Culture and mayhem!

Want to join us as a volunteer, we have a few fair day spots left, it takes a village.. so sign up today.
https://coastaltwist.org.au/volunteers

60% of events are free and ticketed events like Love Club Superstars Cabaret - 18+ are almost sold out (3 tables left) .

The countdown is on, 8 days away so get yourself sorted!
coastaltwist.org.au/whats-on

11/09/2023

If you know, you know! 😜

Promax ANZ After Party proudly brought to you by West One Music Group 🙌🏼

Have you got your ticket to the After Party of the year? 🎟️

Register now: https://www.promaxanz.tv/conference

20/08/2023

Today we shot with some of the magical students at OnStage Dance Studios 🎥

What a vibe each and every one of these kids are! Manners! Professionalism! Annnnnd Camera Ready!

We look so very forward to bringing your story to life! ✨💕

16/08/2023

💚 You united an entire nation.
💛 You inspired a hopeful next generation of Matilda’s.
💚 You showed tenacity, teamwork, ambition, self belief annnnd there’s nothing second-rate about women!
💛 You demonstrated that a competitive + professional spirit can co-exist with family, compassion, fairness, love and an unwavering appreciation for those who play alongside you.
💚 You changed the entire trajectory of women’s sports forever.

But more than anything, Matildas, you've shown us that the status quo is nothing. The future is bright. And women can do absof**kinglutely anything 🙌🏼

🫶🏼 We are entertained.
🫶🏼 We are inspired.
🫶🏼 We are thankful.

History made by the Matildas.

Now, let’s hit the pitch on Saturday with those heads held high 💚💛

15/08/2023

Regal Unleashes the Big Screen Experience 🤮

In a world where streaming reigns supreme and mobile devices are glued to our hands, Regal Cinemas is breaking the mould with their audacious new ad campaign, "Pool," "BBQ," and "Ice-Cream." 💦 🌭🍦

Picture this: a levitating ghost poolside, regurgitating with both horror and hilarity. A dead-but-not-dead action hero, lining up for a sausage hot of the barbie as if he just wandered off a movie set. And let's not forget the majestic blue avatar, whose love for ice cream transcends dimensions. These familiar spoofs of iconic movie characters crash backyard barbeque’s and navigate familiar streets, delivering a simple message: "Don't wait for the movies to come to you." 🤯

Regal Creative Director, Rodney Griffin, hits the nail on the head: "Movie theatres are more than screens; they're communal experiences, where you become a part of something bigger. A story, a moment, a collective gasp or a shared laugh - all magnified on the grand canvas of the silver screen."

Like its competitors, Regal is feeling the present and future sting of the SAG-AFTRA and WGA strike that’s disrupting the Hollywood pipeline with schedule changes and shifting release dates - so name a more iconic time to seize the moment to remind us why cinema matters because the experience of seeing the next big blockbuster on the big screen, is unparalleled. 🎬

The trio of spots are by Chicago-based creative agency Quality Meats Creative and were directed by actor, comic and former Conan O’Brien sidekick, Andy Richter.

So, before you settle for the sofa and a small screen, heed the FOMO warning – because missing out has never felt so unimaginable 🍿

08/08/2023

Women are writing a new script for sportsmanship and compassion on the world’s biggest stage! ✊🏼

After an extra-time play out rendering the England v Nigeria match goalless at the end of 120mins, Chloe Kelly stepped up to blast the crucial penalty shootout spot kick past Nigeria’s formidable, Chiamaka Nnadozie. 🥅⚽️

However, Kelly instantly showed her “class-act” as she raced over to the heartbroken Nnadozie and pushed a camera out of the way as it tried to capture the agony on the keeper’s face following her side’s heartbreaking exit from their world cup dream telling the cameraman to “f%$k off!” 🫶🏽

The Lionesses protective instincts were in full force, as she instantly clocked and felt the immense disappointment and heartache of her competitor and put celebrating her own personal and teams’ success aside for a moment to comfort another woman’s simultaneous loss. ❤️

Name how many times you have witnessed a winner put a rival’s well-being before their completely valid and earned celebrations?! 🧐

This is a beautiful moment and the epitome of on the world’s biggest stage and the world is all here for it! 🙌🏼✨

07/08/2023

Don't miss Landy Slattery as she takes us on a deep-dive into the creative process behind the new iconic idents of Channel 4 at Promax ANZ on September 22!

Have you registered yet? https://www.promaxanz.tv/conference

03/08/2023

Thank God You’re BACK Here! 🚪

The highly anticipated reboot of Thank God You’re Here finally returned to screens last night after 14 years off-air and it absolutely lived up to my ridiculously nostalgia-fuelled high hopes! 🙌🏼

Rebooting such an hilarious, iconic and much-loved improvisational comedy series in a brand-new era of audiences, socio-economic climate and a super charged politically correct v incorrect era of comedy was undoubtedly a huge risk – but Working Dog Productions have proven their pioneer status in nailing the format, talent and timing! 👏🏾

It was the perfect mix of familiar faces and new talent that has emerged since that infamous blue door closed for the last time in 2009 with guest Judge Glenn Robbins and Ryan (Toadfish) Moloney and Todd McKenney making cameo appearances that surprised both audiences and the comedians alike! 😱

If you don’t remember the show, (firstly, you can’t sit with us) the format was clever, simple and required perfect timing. The premise of the show sees a guest comedian invited to walk through a blue door where an unknown scene filled with props, a narrative and an ensemble cast awaits. After being greeted with the series catchphrase, "Thank God you’re here!” they must then improvise in character for five minutes. 🎬

Last night, comedians Urzila Carlson, Aaron Chen, Mark Bonanno and Julia Zemiro were the first invited on the series reboot and they certainly brought the belly laughs. 🤣

I cannot wait to see what un-hinged comedy from familiar and new faces unfolds as new host Celia Pacquola walks them through that famed blue door each week! 🍿

Australian Comedy TV is back in a big way – and we are ALL HERE FOR IT! 🎤

Thank God You're Here | Wednesday’s 7:30pm on Network 10 and 10Play.

31/07/2023

Incredibly saddened to wake to the news of the passing of Angus Cloud.

He was an immensely talented actor who will be remembered for his humour, laughter and love for everyone.

Our thoughts and deepest condolences go to his family, friends and + Family during this extremely difficult time 🤍

If you or someone you know is struggling, you can contact for support on 13 11 14.

27/07/2023

Turning Customer Complaints Into Content Goals 🙌🏼

Liquid Death, the canned and iced tea brand known for making waves with their viral marketing stunts are at it again, with the ULTIMATE internet troll response starring Zach “Zackass” Holmes. 😱

“At Liquid Death, we take the internet’s complaints very seriously. So when a random internet troll left a comment that they’d rather “lick sweat off a fat guy’s back than drink Liquid Death” we knew we had to do something. To test their claim, we invited 10 real people and Zach “Zackass” Holmes to participate in an official taste test to decide which is better”

Disclaimer: You cannot unsee this 🤢

26/07/2023

With great power, comes great responsibility.

Growing up, we all had idols we admired, looked up to and inspired to emulate.

We were excited and entertained by them, we’d dress up like them, talked like them and celebrated them - influenced by their actions, words and opinions.

This has been a generational human practice since the beginning of time. When we see someone embodying the dreams, confidence, power, talent or success that we want for ourselves, we elevate them and hold them up as someone we’d like to aspire to be.

Fast forward to today, and the world has transformed dramatically. Our idols are no longer confined to glossy magazine covers or movie screens; they now populate within the vast digital landscape, wielding more influence and power than ever before.

But in this era of boundless connectivity: Are all brands and individuals harnessing their power for the greater good? Do they truly understand the immense responsibility that comes with their influence?

As a parent, I've had a front-row seat to this phenomenon, observing my 8-year-old daughter as she navigates her own world of idols and influencers. She's discovered her idol on TV, and like many kids her age, she watches this captivating figure religiously on YouTube (only because I’ve said no to her daily pleas for her own TikTok, Instagram and Snapchat accounts) but her admiration for this idol runs deep, and the influence is palpable.

This person she has chosen to idolise has a huge platform with multiple TV series, movies, song releases, brands and merchandise. They have a super engaged global fan base with accounts on all the socials and endless content easily accessible on the internet.

They have a platform, a voice and influence - a whole lot of power!

To my daughter, they are entertaining, hilarious and fabulous just like any of her friend’s idols, but their influence goes beyond mere entertainment; it's a force for positive change. They:

❤️ Promote positive body image, self-love and the courage to be your authentic self.
❤️ An advocate for inclusivity, diversity and equality for all.
❤️ Give stories a voice, that would otherwise go unheard.
❤️ Challenge societal beliefs, outdated laws and lead the conversation for change.
❤️ Coin catchphrases and a brand legacy that inspires and empowers.
❤️ Donate and raise money and awareness for movements, people and charities.

This idol is also a person of colour, gay and a DRAG QUEEN 👑

This mentor my daughter idolises is, RuPaul 💋

As a parent, I couldn't be prouder that her chosen role model embodies values that align with the world we hope to build. It's a testament to the power of idols who use their platform responsibly.

As we navigate this digital age where influence holds unparalleled power, let us all remember the immortal words of RuPaul and "Don't F**k It Up."

Whether you're an influencer, a brand, or simply someone with a voice, remember that with great power comes great responsibility ✨

19/07/2023

India's Tata Play Binge App is unlocking the power of meme marketing and we are low-key all here for it! 🙌🏼

The brand created content in a vox pop format, memes, and short-form chat series to highlight the core proposition of Tata Play Binge – ease in the process of content discovery, reduce the hassle of multiple subscriptions, and availability of 25+ apps u

18/07/2023

Calling all student filmmakers! 🎥
Entries are now open for Australian Academy of Cinema and Television Arts (AACTA) Pitch: Focus offering emerging creatives an opportunity to break into the industry and receive $15,000 in production funds💰

Calling all student filmmakers! 🎥

Entries are now open for AACTA Pitch: Focus in partnership with Sony Australia - a national short film development and production initiative. Now in its third year, Focus offers emerging creatives an opportunity to break into the industry, receive $15,000 in production funds, and invaluable feedback and guidance throughout the production process.

Sony is also upping the ante this year with the recipient to receive a loan of state of the art camera equipment valued up to $20,000.

Round one entries close 9:00am AEST Monday, August 14, 2023. Head to our website for more details!

16/07/2023

We are looking forward to the Promax ANZ DAZZLE! ✨

16/07/2023

If you're involved in strategy, managing, creating content, or advising on social media for a brand, big or small business, or public profile / personal brand - you don't want to miss this! 💡

We are always on the lookout for proven campaign successes, creative ideas, and digital strategies that can provide valuable insights and actionable takeaways to implement immediately for our clients and peers to elevate their content marketing game (and ours too!) ✨

Check out the dets of this webinar workshop for yourself 📲💪 https://rb.gy/kl62o - we look forward to seeing you there! 👋🏼

15/07/2023

𝗙𝗲𝗮𝗿-𝗯𝗮𝘀𝗲𝗱 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 | 𝗦𝗼𝗰𝗶𝗮𝗹 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁 𝗘𝘅𝗽𝗼𝘀𝗲𝘀 𝗗𝗮𝗿𝗸 𝗦𝗶𝗱𝗲 𝗼𝗳 '𝗦𝗵𝗮𝗿𝗲𝗻𝘁𝗶𝗻𝗴' 🫣

Deutsche Telekom and adam&eveBerlin join forces in a bold campaign called "Share with Care" to address the concerning trend of "sharenting" – parents oversharing their children's photos on social media without fully understanding the consequences. 📲

In a thought-provoking advertisement, AI technology is used to manipulate a child's image, transforming her into an older version of herself. The deepfake depiction of Ella shocks her parents when they see her on the big screen, revealing the potential dangers of sharing children's images online. 📸

The campaign aims to shed light on the dark side of social media and raise awareness about the risks children face when their images are shared without caution. It presents worst-case scenarios, illustrating the risks of cyberbullying, identity theft, and even child po*******hy. 😱

While the campaign emphasises the right of individuals to control their digital identities, it has us curious as to whether fear and shame are the most effective approach to educate people? 🧐

Fear taps into our primal instincts, driving us to think, form opinions, and take action so it's no surprise that fear-based narratives are commonly used by marketers. But do these extreme fear-based campaigns truly work? 💁🏼‍♀️

𝙃𝙖𝙨 𝙩𝙝𝙞𝙨 𝙘𝙖𝙢𝙥𝙖𝙞𝙜𝙣 𝙜𝙤𝙣𝙚 𝙩𝙤𝙤 𝙛𝙖𝙧 𝙤𝙧 𝙝𝙖𝙨 𝙞𝙩 𝙝𝙞𝙩 𝙩𝙝𝙚 𝙢𝙖𝙧𝙠 𝙞𝙣 𝙧𝙖𝙞𝙨𝙞𝙣𝙜 𝙩𝙝𝙚 𝙖𝙬𝙖𝙧𝙚𝙣𝙚𝙨𝙨 𝙤𝙣 𝙩𝙝𝙚 𝙙𝙖𝙣𝙜𝙚𝙧𝙨 𝙤𝙛 "𝙨𝙝𝙖𝙧𝙚𝙣𝙩𝙞𝙣𝙜"?

10/07/2023

Have you registered for Promax ANZ?! 💁🏼‍♀️

10/07/2023

📢 Attention small business owners and start-up brands! Want to make an impact on social media and reach your target audience? We understand the challenges you face, but fear not—we've got you covered!

Join us for an exclusive webinar experience featuring the extraordinary Aziza Francis, direct from the UK. Get ready to be inspired and equipped with tips and tricks to immediately elevate your social media content and boost community engagement—all without breaking the bank! 💥

As professionals in your industry, we know it's unrealistic to expect you to be digital experts and social media gurus on top of running your business or brand. That's where we come in. Storykeller is here to help you navigate the fast-paced digital landscape and capture your audience's attention like never before. 🚀

Forget about pricey paid spend campaigns or influencer collaborations that seem out of reach. We believe that every consumer, including you and me, can be an influencer on a different scale. Aziza will guide you through the art of fostering deeper engagement and building unwavering brand loyalty using creative content tips and influencers within your own reach and community. 🌟

Prepare to unlock game-changing techniques that will set you apart from the competition and make your brand shine. This webinar is your golden ticket to transforming your social media presence and leaving a lasting impression on your audience.

Don't miss out on this incredible opportunity to learn from the best. Register now and get ready to take your social media game to a whole new level! 📲💪 https://lnkd.in/gRYdUpxA

07/07/2023

📞 Calling all Content Marketing Players! Get ready for a mind-blowing opportunity to level up your skills and soar to new heights.

We are beyond thrilled to bring the extraordinary Aziza Francis to our fellow creative content marketing comrades in an exclusive webinar experience that will leave you buzzing with excitement 🥳

Unlock the secrets of successful businesses and brands in connecting with their target social media audience as Aziza, the enchantress of influencer marketing magic, reveals powerful tools and proven strategies that will revolutionise your approach. ✨

In the fast-paced digital landscape, capturing and retaining your audience's attention is crucial. Aziza will guide you through the art of fostering deeper engagement and building unwavering brand loyalty. Prepare to discover game-changing techniques that will set you apart from the competition. 🫶🏽

This is your golden ticket to an exclusive webinar experience like no other. Don't miss out on the opportunity to learn from one of the brightest minds in the industry and gain invaluable insights, ask burning questions, and connect with fellow content marketing trailblazers in this immersive digital gathering. 🎟

You don't want to let this incredible opportunity pass you by - you are one-click away from becoming a force to be reckoned with in the world of content marketing! 🖱💥

Book now: https://lnkd.in/gRYdUpxA

06/07/2023

𝗠𝘂𝘀𝗸 𝘃 𝗭𝘂𝗰𝗸𝗲𝗿𝗯𝗲𝗿𝗴 𝗧𝗵𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝗵𝗼𝘄𝗱𝗼𝘄𝗻! 💥📱

The battle between tech titans Elon Musk + Mark Zuckerberg is heating up, and things just got even more intense! Meta, led by Zuckerberg, has thrown a surprise punch by announcing its competitor to Twitter: Threads. 🥊🤯

Amidst Twitter's struggles under Musk's leadership, including layoffs, declining ad revenue, and plummeting value, users + advertisers have been seeking alternatives. Now, Meta, the powerhouse behind Instagram + Facebook, aims to seize the initiative. ✊🏼

The timing of Meta's launch raises questions + stirs curiosity. One key motivation behind this Twitter competitor lies in the treasure trove of text data held by platforms like Twitter and Reddit. This valuable resource serves as training data for AI models. By developing Threads, Meta likely intends to enhance its AI capabilities + build its own repository of text-based data. 🧐

If Meta succeeds in establishing Threads as a competitor, it could disrupt the social media landscape + reshape the industry. Positioned as "Threads, an Instagram app," the platform leverages Instagram's user base while presenting itself as a separate entity. 📱

Similar to Twitter, Threads enables users to create posts, engage through likes + replies, and even share "re-treads" (a clever play on retweets). While previous start-ups have failed to fill Twitter's void, Meta remains hopeful that Threads will emerge victorious. 🤨

As the battle between Musk and Zuckerberg intensifies, one question lingers: 𝘾𝙖𝙣 𝙏𝙝𝙧𝙚𝙖𝙙𝙨 𝙗𝙚 𝙩𝙝𝙚 𝙠𝙣𝙤𝙘𝙠𝙤𝙪𝙩 𝙗𝙡𝙤𝙬 𝙩𝙝𝙖𝙩 𝙨𝙚𝙖𝙡𝙨 𝙏𝙬𝙞𝙩𝙩𝙚𝙧𝙨 𝙛𝙖𝙩𝙚?

Only time will tell. In the ever-evolving world of social media, innovation, adaptability, and user satisfaction are the ultimate deciders. All eyes are on Threads as it enters the ring. 🔔

Will Threads become the game-changer that everyone anticipated, or will Twitter stand its ground? Stay tuned as this exciting showdown unfolds! 🎟

03/07/2023

NAIDOC Week is a time to listen, learn, recognise and celebrate the history, culture and achievements of Aboriginal and Torres Strait Islander peoples ❤️

This year's theme 'For Our Elders' serves as a reminder to us all to pay tribute to the wisdom, knowledge and resilience of our Elders who have paved the way for future generations 👵🏾👴🏽

They are cultural knowledge bearers, storytellers, leaders, educators, nurturers, advocates, survivors, hard workers, and our loved ones 🫶🏽

It's a moment for all Australians, including the Digital Content Marketing Community to learn about and share First Nations stories and experiences to support and elevate Aboriginal and Torres Strait Islander creative voices 🔊

With the support of allies, and shared storytelling we can all play a role in creating a kinder, more inclusive Australia 👏🏾

🖤 💛 ❤️

03/07/2023

𝗔𝗥𝗘 𝗬𝗢𝗨 𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗨𝗡𝗟𝗘𝗔𝗦𝗛 𝗬𝗢𝗨𝗥 𝗜𝗡𝗙𝗟𝗨𝗘𝗡𝗖𝗘𝗥 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗔𝗡𝗗 𝗦𝗢𝗖𝗜𝗔𝗟 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗧𝗬 𝗕𝗨𝗜𝗟𝗗𝗜𝗡𝗚 𝗚𝗔𝗠𝗘?!

Get ready to transform your digital marketing strategies like never before 🤯

Join us for an unforgettable virtual workshop with the content marketing powerhouse that is Aziza Francis ⚡️

Grab your spot now and let's make some content marketing magic together! ✨

𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 https://vist.ly/59g6

03/07/2023

𝗔𝗩𝗘𝗡𝗚𝗘𝗥𝗦 𝗔𝗦𝗦𝗘𝗠𝗕𝗟𝗘... 𝗙𝗼𝗿 𝗣𝗿𝗼𝗺𝗮𝘅 𝗔𝗡𝗭 𝟮𝟬𝟮𝟯! ⚡🏆

We are thrilled to announce our very own Kellie Brown is back for a consecutive year, as Chair for the Promax ANZ 2023 Conference and Awards.

𝗘𝗻𝘁𝗲𝗿 𝘁𝗵𝗲 𝗠𝘂𝗹𝘁𝗶𝘃𝗲𝗿𝘀𝗲: 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴, 𝗘𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲, 𝗔𝗹𝗹 𝗔𝘁 𝗢𝗻𝗰𝗲!
Get ready to ignite your creativity, expand your horizons, and celebrate the trailblazers of the entertainment industry at the highly anticipated Promax ANZ 2023 Conference and Awards!

𝗠𝗮𝗿𝗸 𝗬𝗼𝘂𝗿 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿𝘀 🗓
Friday, 22 September 2023
CIC, Telstra Building, Sydney

𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄: https://vist.ly/59ea

08/06/2023

🎉 Join the Celebration of Content Marketing, Creation, and Entertainment! 🌟

🙌🏼 Storykeller Productions are thrilled to see the return of our very own Kellie Brown for a second season as Chairperson of Promax ANZ 2023, and we invite you to be a part of an extraordinary journey.

✨ Get ready to immerse yourself in a world of inspiration, as we embrace the future of content marketing, creation, and entertainment.

🤯 This upcoming season promises an unparalleled opportunity to connect with industry experts, learn from the brightest minds, and celebrate the trailblazers who are shaping the entertainment landscape.

🍾 It's a time to celebrate innovation, creativity, and the power of storytelling.

📺 Join Promax ANZ as they uncover the latest trends, explore cutting-edge strategies, and dive into the ever-evolving world of content marketing. Together, we will discover new ways to captivate audiences, forge meaningful connections, and elevate our craft to new heights.

💭✨ Don't miss out on this exciting adventure! Follow Promax ANZ for updates, insights, and exclusive behind-the-scenes moments. Let's embark on this new series together and create a future where imagination knows no bounds.

07/06/2023

🎯 TOP 5 PAIN POINT FACING CONTENT MARKETERS TODAY

🤯 INFORMATION OVERLOAD: Audiences are bombarded with a constant stream of content. Standing out from the crowd + capturing their attention has become a formidable challenge. We must find innovative ways to cut through the noise + deliver valuable, captivating + relevant content that resonates with our target audience. Easy right?

📈 SHIFTING ALGORITHMS: Search engine algorithms + social media platforms continuously update their algorithms, impacting the visibility + reach of content. We cannot longer rely just on S**T HOT content. We need to stay updated with these changes, monitor performance analytics + optimise strategies to ensure content remains visible to the intended audience. There’s no point getting our glam on if no-one can see it right?

💦 CONTENT SATURATION: The internet is flooded with content, making it challenging to create unique + engaging content. Developing innovative original content that provides genuine value, entertains + meets the specific needs of your audience is no easy feat! And you will lose may battles, before you win the war.

🙋🏼‍♀️ AUDIENCE FRAGMENTATION: With the proliferation of digital platforms + channels, audiences have become more fragmented. Identifying + understanding target audience segments is imperative for delivering personalised + relevant content. Get intimate with your audience + connect with them on a personal level. By investing in data-driven insights + analytics we can better understand audiences + tailor strategies accordingly.

📱 EVOLVING TECHNOLOGY: Technology advancements, such as AI, VR + AR are shaping the future of content creation + consumption. Rather than fearing or feeling overwhelmed – we need embrace this new digital existence with curiosity + open minds. Harnessing the wave of creativity + storytelling elevation that the Multiverse presents is like a blank canvas, ready for us to create unforgettable experiences + captivating narratives that reach the right people, at the right time + in the right place—faster + deeper than ever before.

Acknowledging these challenges is your ultimate SUPERPOWER in overcoming them 🦸🏼‍♀️