26/07/2024
Probably one of the toughest things to do as a marketer is to create timeless content.
Nike is amazing at creating evergreen content.
Like their old school kicks, their ads never loose style. If anything, they get better! They age well.
Have you ever created content and looked back at it 6 months later and was like “WTF was I thinking?”
Yep. Been there. Still do that sometimes too. 😬
But that’s why good content. Copy. Creative. Strategy. It all takes time. Precise planning. And perfect ex*****on.
Be like the Air Max 90. Timeless.