Javier Lozano, Jr.

15/10/2025

Most people overthink personal branding. They want the perfect niche. The perfect tone. The perfect moment.

But here’s the truth. Clarity comes with consistency.

3 steps to help build your personal brand. I’ve done this on social and podcasts.

1️⃣ Start posting. Yep. I know it’ll be rough. Embarassing. Staring at blank screens. But you gotta start somewhere.

2️⃣ Keep posting. Even when it feels like no one’s watching. They are. They aren’t commenting. They aren’t liking. But they are watching. I promise.

3️⃣ Engage. You gotta network. You gotta talk to the people you want to work with. That’s also why it’s called social media.

You don’t need viral reach. You need visible credibility.

The goal isn’t followers. It’s familiarity. Because in B2B, people buy from the names (people) they recognize and trust.

What’s one trait you used to downplay that now defines your brand?

01/10/2025

Been a few years since I’ve pitched and closed.

And guess what??

Still got it. 😎

Don’t forget about Javy

20/09/2025

Here’s something most people overlook. Investors don’t just bet on numbers. They bet on momentum.

When we raised $16M in funding, it wasn’t just because of revenue growth. It was because we positioned the company as the leader in an antiquated industry.

How?

⭐️ Built predictable pipeline that showed growth was sustainable.

⭐️ Launched creative campaigns that got national attention (like wrapping my own F-250 and 25 other cars when Coach Prime came to Boulder 🦬).

⭐️ Partnered with Volkswagen of America to launch a graphics program for the ID. Buzz.

⭐️ Turned a boring industry into a buzz-worthy story.

That combination gave investors confidence we weren’t just another ‘company.’ Rather, we were a category leader.

And this is exactly why I’ve stepped into the Fractional CMO role at Bolder Media Co.

For many $10M to $50M B2B companies, the difference between staying flat and unlocking capital or acquisition opportunities is the right marketing leadership.

👉 If you’re scaling and preparing for funding, remember, it’s not only about hitting targets.

You gotta have a story to tell that demonstrates growth in a way the market (and investors) can’t ignore.

That’s what I do.

19/09/2025

The past 2 weeks have been different.

I’ve gone from running marketing at a high-growth company… to sitting at my desk, building the next chapter. Brick by brick.

And here’s what I’ve noticed:
☑️ Numerous DMs encouraging me to double down and keep building. Gives me the feel-goods.

☑️ Over 2 dozen 1-to-1 meetings from prospects, partners, connectors, and customers. Plus, I needed to catch up with a few folks.

I gotta say, the number of people who’ve shown support, shared advice, or just sent encouragement has been amazing.

So here’s a Friday reminder. Don’t underestimate your network.

The people you’ve built relationships with over the years? They show up when it matters.

I’m grateful for that. 🙏

👉 If you’re in the middle of a transition yourself, keep moving.

Comment. Connect. Share your story. It matters. Trust me.

I’m also happy to help in any way possible. Just ask.

Momentum is everything. From sports. To careers. To companies. To life.

The right ‘yes’ always comes after a lot of no’s.

11/05/2025

New summer drink.

Blood orange Paloma

- 1 shot tequila
- 1/2 shot triple sec
- 1.5 fresh lime
- 1 blood orange
- 3 tsp simple syrup
- topo Chico float

Let me know what you think.

08/03/2025

Just rizzing on my porch.

Socks and birks. With joggers.

(Did I use this right??)

16/11/2024

This puppy. ❤️

02/09/2024

26/07/2024

Probably one of the toughest things to do as a marketer is to create timeless content.

Nike is amazing at creating evergreen content.

Like their old school kicks, their ads never loose style. If anything, they get better! They age well.

Have you ever created content and looked back at it 6 months later and was like “WTF was I thinking?”

Yep. Been there. Still do that sometimes too. 😬

But that’s why good content. Copy. Creative. Strategy. It all takes time. Precise planning. And perfect ex*****on.

Be like the Air Max 90. Timeless.

02/07/2024

Mines bigger. 😅

04/06/2024

When I decided to join in 2022 as the CMO — I had a feeling we’d be doing some exciting things.

But I had no idea that our team would collaborate with to introduce a 3D configurator and custom graphics program for the new VW ID. Buzz.

🤯

Pumped. Excited. Pinch me moment. All of it.

We’re on all sorts of auto blogs, EV blogs, auto tech blogs, social... it’s nuts.

And mentioned NEXT to VW. That is what is so wild about this all.

Checkout VW’s social page. The post that came out on June 2nd... the ‘Love the Earth’ wrap. Our team wrapped that.

Anyhoo — if you want to check out the ID. Buzz 3D configurator and create some fun graphics, visit Wrapmate . Com / vw

Maybe share your design too!

24/03/2024

said my hair looked bad. ☹️