Javier Lozano, Jr.

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Javier Lozano, Jr. My path to marketing leadership wasn’t linear. In 2008, I was a world champion athlete-turned-entrepreneur who started an SMB during the Great Recession.

Fractional CMO | Scaled $1M→$20M+ | GTM systems for B2B Tech in Construction, Facilities & CRE | I help founders & CEOs build predictable pipeline they can count on | Oh... and I’m a World Champion athlete I knew how to build a great product, but I had no clue how to build predictable demand. Every month felt like starting from zero. Fast-forward nearly two decades, and that pain became my obsessi

on. I learned how to turn operational chaos into marketing and sales systems that actually scale. At Wrapmate, I led growth from $1M → $20M+ in under four years. We:
• Built 4 GTM motions (DTC, Franchise, Fleet, OEM)
• Drove 11× pipeline and 15:1 ROAS on a $1M+ budget
• Cut sales cycles by 50% with automation + RevOps
• Lifted lead quality to 97% with a 60%+ close rate
• Landed national campaigns with Volkswagen, 3M, and other household brands
• Acquired Wrapify to expand our footprint and category leadership
• Raised a $16M+ Series A and Pre-Seed round

But here’s what I noticed. Most B2B companies aren’t short on leads. They’re short on systems. Founder-led teams rely on hustle instead of frameworks. They treat marketing as a cost center instead of an engine. That’s why I built The Bolder Growth Engine — a framework that helps founder-led B2B companies turn chaos into a repeatable go-to-market rhythm. It’s not about running more ads or adding another tool. It’s about installing the operating system that aligns three levers of growth:
• Positioning & Narrative: clarity that turns noise into demand
• Demand & Pipeline Systems: compounding flow that doesn’t reset each quarter
• Revenue Ops & Cadence: tight handoffs and consistent accountability

Because growth doesn’t stall from lack of effort. It stalls from a lack of structure. LinkedIn isn’t your marketing plan. It’s the signal center for your story, your system, and your credibility. The edge belongs to operators who think in frameworks, not tactics. Follow for weekly frameworks on building GTM systems, aligning marketing + sales, and scaling without chaos. Ways to engage with me:
• Follow my Predictable B2B Growth podcast for weekly playbooks
• Grab the free 7 Pillars of Predictable Growth guide (Featured section)
• Book a 30-min Strategy call → boldermediasolutions.com

07/01/2026

I was recently invited onto The 8-Figure Product CEO podcast with host Luke Peters, and the conversation went straight to the stuff most B2B founders are actually dealing with.

We talked about the kind of company I see all the time:
- $5M–10M in revenue.
- Good product.
- Smart people.
- But growth has stalled.
- The pipeline feels weak.

Marketing exists… but it’s really just random acts of marketing. And everyone feels like something should be working — they just can’t see it clearly.

In this episode, we unpacked:
- How I diagnose whether a stalled business still has a real growth story (team, numbers, market signal)
- What I look at in the first 90 days when I step into a messy $6–7M company
- What gets killed fast vs. what actually gets built
- The simple weekly scorecard I use so founders stop guessing and can see if demand gen is driving revenue
- What works beyond paid ads for non-recurring revenue businesses
- When a fractional CMO/CRO makes more sense than a full-time hire in a cash-tight environment

No hype. No ‘tactics-for-tactics’ sake. Just how to turn chaos into a system that actually holds.

If you’re sitting on a solid product (or service) but flat sales, this one will probably hit close to home.

Go to Apple or Spotify to download the episode.

06/01/2026

One reason marketing feels “random” in Q1? Most teams don’t know when signal is supposed to show up.

Sales gets feedback fast. Calls booked. Deals move. Money closes.

However, marketing doesn’t always work like that. Yes. You have feedback loop from sales. But those downstream.

The truth is, in marketing you don’t get clean signals in a week. Heck, maybe not even for a month.

My take... this is what I believe happpens in most B2B companies every January. (feel free to tell me I’m wrong)
❌ A campaign launches → people watch daily.
❌ Numbers wobble → concern creeps in.
❌ A week goes by → someone suggests a pivot.

Not because anything is broken... but because no one defined what successful traction actually looks like.

When feedback loops are slow, the CEO starts guessing. Guessing turns into thrash. Thrash turns into “marketing isn’t working.” (yep... I’ve had those conversations too...)

That’s not a team problem. That’s a signal (or traction) problem.

In the first 90 days, clarity isn’t just what you’re focused on... it’s when (and what) you expect to learn if it’s working.

Before launching anything, I always want teams aligned. Usually is things like this.
✅ what’s an early indicator vs a lagging one
✅ how long we’ll let something run before judging it
✅ what data actually earns a decision

Without that, every dip feels like failure. Which it isn’t.

So, if marketing feels chaotic right now, ask yourself... “”are we reacting to noise — or waiting for real signal?””

If you want help pressure-testing your feedback loops and expectations for Q1, feel free to DM me.

I’ll keep saying this. I don’t hard sell. I don’t ‘strong arm you’. I work with founders, CEOs, and leaders that NEED assistance. A bridge. To get to the next level. If that’s not you... all good.

05/01/2026

January doesn’t reward speed. It rewards clarity.

I’m sure you’ve seen this, but early January always looks the same across most B2B companies.

❌ Big plans.
❌ Full calendars.
❌ Lots of ideas getting airtime.

And this is usually where teams confuse movement with progress.

If I were stepping into your business as your fractional CMO right now, I wouldn’t start by launching new campaigns or debating channels. I’ve learned—sometimes the hard way—that speed without clarity doesn’t create momentum. It creates noise. And noise is expensive.

The first 90 days aren’t about doing everything. They’re about deciding what actually matters.

Here’s the question I’d push your team to answer immediately... “”If we could only win one thing in the next 90 days, what would it be?””

Not 5 priorities. Not a GTM roadmap. 1 outcome that can push your business forward to a strong Q2.

Your team isn’t struggling because you’re lacking ideas. Trust me. I’ve been in those ‘brainstorming’ sessions. Most of the times, the ideas flow like a fountain.

The REAL struggle is forcing tradeoffs.

Basically saying ‘NO’ to items that don’t move the needle.

In my opinion... the fastest teams that succeed in Q2 are the ones that slowed down in January... they slowed down long enough to get aligned. This is the key differentiator.

If that question feels harder to answer then that’s your ‘sign from the world’—not the problem.

If you want help pressure-testing that focus and creating real clarity for the next 90 days, my DMs are open. (oh, no... I don’t want to be pitched... 🤯)

Don’t worry. I’ve got my own clarity. I only work with founders and leaders that NEED a problem solved. No point of ‘pitching’ to everyone.

Again, just a conversation to see if it’s useful.

01/01/2026

Rolling in 2026 like it’s 1984. Just how I roll.

What about you??

Happy New Year to all. Looking forward to another wonderful year of helping founders crush it.

If you want to dominate 2026 you don't need more AI. Or Ads. None of that stuff.Just share your 🧠Newsletter in first com...
28/12/2025

If you want to dominate 2026 you don't need more AI. Or Ads. None of that stuff.

Just share your 🧠

Newsletter in first comment.

A founder told me recently, “We don’t really focus on brand. We just need more leads.”Then he showed me their sales deck...
21/12/2025

A founder told me recently, “We don’t really focus on brand. We just need more leads.”

Then he showed me their sales deck. Then their website. Then their ads.

Every single one told a different story.

The pipeline wasn’t chaotic because of demand. It was chaotic because nothing lined up.

Buyers could feel the inconsistency before the company ever noticed it internally.

Here’s the thing most teams miss… The fastest way to lower CAC and shorten sales cycles isn’t more tactics. It’s alignment.

When brand, sales, and marketing speak the same language, everything gets easier. Sales stops over-explaining. Marketing stops guessing. Buyers stop getting confused.

Brand isn’t a logo. It’s the operating system your go-to-market runs on.

If your product is strong but your story feels scattered, that’s your signal. Fix the narrative first. The pipeline follows.

I broke this down in more detail in my latest newsletter.

Link’s in my bio.

Yes. Brand (marketing) and sales can shake hands. Here's how...Link below or go to pipeline . bolder media solutions . c...
21/12/2025

Yes. Brand (marketing) and sales can shake hands.

Here's how...

Link below or go to pipeline . bolder media solutions . com

19/12/2025

Burnout isn’t caused by doing too much. It’s caused by doing too much WITHOUT priorities.

There was a stretch in my career where everything felt urgent. Every request mattered. Every fire needed attention. Every decision felt like it couldn’t wait.

That pace looks productive from the outside. Inside, it’s exhausting.

The problem wasn’t workload. It was focus.

When everything is a priority, nothing actually is. Energy gets scattered. Progress slows. And leadership turns reactive instead of intentional.

What changed for me was simple — not easy, but simple. I started forcing tradeoffs.

If something wasn’t tied to the next real outcome, it waited (undisclosed amount of time). If it didn’t move the system forward, it didn’t get energy (sorry... not sorry).

Clarity protects capacity. Priorities protect momentum. Look, if you’re on a path to winning, the last thing you need are distractions.

If you’re feeling burned out heading into the end of the year, don’t ask how to do more. Ask what you’re willing to stop doing.

What’s one thing you’re removing from your workload before the year ends?

16/12/2025

Most “dead leads” aren’t dead. They were just never worked.

One of the most common things I see when I look inside CRMs is this:

Leads marked lost or unqualified after...
❌ one email
❌ one call
❌ and zero follow-up plan

Not because the lead was bad. But, because nobody owned what happened next. Or better yet. The AE expected to lead to reply to the email or call... immediately.

Most founders assume this means they have a demand problem. They don’t.

They have a follow-up system problem because their leads are dying on the vine.

When follow-up depends on memory, motivation, or “good reps,” leads quietly die. Not all at once, but slowly, one missed touch at a time.

The fix is never “try harder.” It’s design.

Real follow-up systems have:
 - clear ownership
 - a minimum number of touches
 - time-based rules
 - a defined recycle path with signal, not guesses

When follow-up becomes a system, pipeline doesn’t magically improve — it wakes the f@ck up.

Here’s what I believe most teams don’t want to hear. Leads don’t die on their own. They’re abandoned.

And, let’s be honest... AEs want the simplest path to a sale. Sorry... but that doesn’t happen often.

If you pulled your CRM right now, how many leads were contacted once… and written off?

15/12/2025

Most founders treat trade shows like a shopping mall—browse, collect swag, hope for luck. That’s not a growth motion. If you don’t leave with meetings on the calendar and a short list of real deals, you burned a week.

The No-Booth Trade Show Playbook (5 moves)

1) Pre-Event Mapping to Booked Meetings — Listen, you’re not going for foot traffic. Build a 20-account hit list, confirm availability, and stack 8–12 on-site micro-meetings (15–20 min) within walking distance of the floor. You can even do this OUTSIDE of the event hall... so you don’t pay for a booth.

2) Earn the Mic To Make A Pitch — Schedule a talk or panel that teaches something operational (not “about us”). Title it to a hard operator problem (handoffs, field ex*****on, downtime), not a feature. These are tangible, and actionable tactics.

3) Host a Roundtable of 6–8 Leaders — The idea is to have one focused prompt that’s about 45 minutes long. You facilitate, they talk. Capture themes and next steps; offer to synthesize notes for the group. You’re now the ‘cool kid’ because you organized something with other thought leaders.

4) Proof-on-a-Page To Bringing A One-Pager Enablement — Make sure you CLEARLY address who it’s for, the painful trigger(s), the before/after, 1–2 fast proof points, and a simple next step. No brochures, no novellas.

5) Same-Day Follow-Through For Every Conversation — This will surprise folks. Same-day recap + calendar link with the one reason-to-meet anchored to their words. If it’s not on the calendar by wheels-up, it usually won’t be.

Trade shows aren’t for “exposure.” They’re concentrated deal weeks for the disciplined. Skip the booth. Own the agenda. Leave with commitments, not contacts.

Headed to an event in Q1 2026? Reply “playbook” and I’ll share my roundtable prompt list + one-page template you can copy.

B2B isn’t lacking ideas for campaigns, demand gen, GTM motions... none of that. If anything, there are TOOOOOOO many ide...
14/12/2025

B2B isn’t lacking ideas for campaigns, demand gen, GTM motions... none of that. If anything, there are TOOOOOOO many ideas. 😅

So... how do you get rid of the 💩 ideas? Easy. It’s in my latest newsletter.

Link in bio.

Enjoy

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I’ve always been hustling to achieve success. From winning a World Title in sport karate as a young adult, to getting kicked out of college and finding a way to graduate.

Or starting my first business as a Plan B income (eventually plan A), while still working a full-time job... hustling has been my thing.

After selling my business in 2018, there were a few things I learned during that chapter of my life. Yea, I got amazing at sales and marketing. Not gonna lie. But, what I also understood is that I needed to always create a variety of income streams, just to survive.

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