28/05/2019
Pets are like children to many Americans — According to Nielsen, annual household spending on pet food among pet owners increased 36?tween 2007 and 2017. The average price of pet food increased from $1.71 a pound in 2011 to $2.55 a pound by the end of 2017.
To put things in perspective - In 2019 One out of six children -- roughly 100 million -- in developing countries is underweight.
Many millennials are becoming pet owners instead of having kids, and they're buying premium products.