02/07/2022
WELCOME TO PESHAWAR, SERENA HOTEL!
SERENA HOTEL ACQUIRES PC PESHAWAR
A bit of good news. It is official: Serena Hotels after a deal has acquired the Pearl-Continental Hotel Peshawar, according to a press statement.
The statement reads, "Tourism Promotion Services (Pak) Limited has entered into a Business Sale Agreement with Pakistan Services Limited to acquire PC Peshawar with the intent to promote the untapped potential for tourism in Khyber Pakhtunkhwa province."
It will be Serena Hotels’ second property in KP province after the Swat Serena Hotel, and ninth in Pakistan the statement said.
The addition of Serena Hotel in Peshawar, the oldest city of Pakistan with a rich cultural heritage, will not only help in extending the tourist circuit in KP province but will also allow regional connectivity for tourists and business travelers through its portfolio of hotels in Islamabad, Peshawar, Kabul and Dushanbe, it said.
The Serena Hotels has plans to further expand its portfolio to other Central Asian countries in the future.
Serena Hotels in Pakistan is playing a pivotal role in promoting tourism in underdeveloped areas of Pakistan with four properties in Gilgit-Baltistan including three Heritage properties.
The properties will showcase the scenic areas, rich cultural heritage, local cuisine, and traditional hospitality of the region, while providing economic opportunities for the local community through skill development, employment, and enhancement of the value chain.
As destination hotels, they will not only allow tourists to relax and enjoy the stunning views, but will also provide venues for corporate retreats, family reunions, weddings, and conferences.
The Company plans to invest in Peshawar Hotel for upgrading the guest rooms, restaurants, banquet hall, meeting rooms, health club, public areas, and service delivery in line with Serena Hotel’s standards, the press statement said.
(Zubair Qureshi, Islamabad for Pakistan Observer) https://pakobserver.net/serena-hotel-acquires-pc-peshawar
[QK Note: Peshawar welcomes this great development. Serena is a highly credible and respected name with demonstrated achievements in the field of hoteling in Pakistan in many cities and in northern areas. The Serena Hotels Group ("TPS Serena") is an international group with hotels in many other countries besides Pakistan such as Tajikistan, Afghanistan, East Africa, Mozambique and so on. TPS Serena's acquisition of PC Peshawar is great news! The 'inter-continental hotel' has served Peshawar well for generations and QK wishes PC Hotel management all the best in their upcoming venture "PC Zaver Hayatabad" and at the same time accords a warm welcome to TPS Serena group to our city Peshawar - QK]
