16/01/2024
Marketing 6.0: The Future Is Immersive
In “Marketing 6.0: The Future Is Immersive,” the renowned marketing minds Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler, propose a revolutionary framework for marketing in the age of transformative technology. They move beyond the limitations of traditional and digital marketing, introducing the concept of metamarketing.
Metamarketing transcends mere product promotion, focusing on creating immersive customer experiences that seamlessly blend the physical and digital worlds. The book delves into the rise of Generation Z and Alpha, their tech-savvy nature, and the platforms they frequent, like the metaverse and extended reality. It equips marketers with the tools and strategies to navigate this evolving landscape and build lasting relationships with their customers.
7 Key Takeaways:
The Shift from Multichannel to Metamarketing: Move beyond omnichannel marketing and embrace metamarketing, which creates a unified customer experience across all touchpoints, physical and digital.
Understanding Phygital Natives: Cater to the preferences and behaviors of Generation Z and Alpha, who are comfortable navigating both physical and digital spaces.
Immersive Marketing through Five Micro-Trends: Leverage trends like personalization, gamification, AR/VR integration, and influencer marketing to create engaging and interactive experiences.
Fusing Physical and Digital for Complete Immersion: Design marketing campaigns that blur the lines between physical and digital, offering seamless transitions and a unified brand narrative.
Tech Enablers Powering Metamarketing: Master the technologies driving the future of marketing, including artificial intelligence, big data, blockchain, and the Internet of Things.
Building Extended Realities: Craft immersive experiences using augmented reality and virtual reality to connect with customers on a deeper level.
Tapping into the Metaverse: Explore the marketing potential of the metaverse, creating virtual brand activations and engaging communities within this nascent digital space.
“Marketing 6.0: The Future Is Immersive” is a thought-provoking guide for marketers looking to stay ahead of the curve in a rapidly changing world. By embracing metamarketing and its immersive potential, businesses can build stronger customer relationships, foster brand loyalty, and achieve sustainable success in the age of digital transformation.
