Ltd., a specialist business planning and brand marketing resource with a mission to help brands achieve their targets for sales and profitability. We work with our customers to fully understand their business objectives and develop cost effective Market strategies, Business Plans and Marketing solutions that are focused on gaining sustainable competitive edge.We hand hold our customers to implemen
t the strategies in the market. Our team is fully equipped for sales. India is a mosaic of contrasts. Nestling in these contrasts and polarities are opportunities for marketers, both Indian & International. From bustling urban agglomerates to dusty country roads and in between the flourishing towns, there is considerable heterogeneity and confusing diversity. Having more than 90 social cultural regions, India as market is said to have four different countries within one. Lurking too in this maze of Indian market space are quick sands of failure for a marketer, despite her taking the trusted route, charted elsewhere. We make BRANDS in order to pe*****te, compete and capture a place in the mindscape of Indian consumers. Beginning with Market Exploration, we probe macro economic and demographic trends impacting the categories, map current competition offerings, identify need gaps, and bring focus on emerging future trends to assess market potential and its key drivers. Our vast knowledge base in different industry verticals is employed to analyze the market and identify the target consumer and market segments to create brand positioning for India. We work out a pragmatic business plan with a product portfolio optimized for Top and Bottom Lines by identifying the right product mix, price positioning vis-à-vis competition and high velocity price points, setting realistic revenue targets to formulate Entry Strategy and capture market share.
