Paul Castain's Sales Playbook

10/01/2025

You’ll lose 68 days to this in 2025 if you aren’t careful;

There was a study done by BASEX where they found that the average person loses 2.1 hours per day to interruptions.

That’s 68 days a year!

Something to think about as you head into the new year!

09/01/2025

The average response rate for cold emails is an awful 8.5% according to a study from Backlinko, but;

There's a way to double that.

According to data from Gong, leaving a voicemail alerting the recipient of an email they're about to receive will double your reply rate.

It's true, I tested it, but;

There's a very specific voicemail you need to leave, with a very specific tactic, followed by a very specific intro and subject line in the email if you really want to get better results.

I'm going to share it as well as the exact voicemail script and cold email template I've been using during our 25 Prospecting Tactics For 2025 webinar next week

Here's a brief overview of what you'll gain access to;

The "Monday/Friday" Cold Call Script

The "Two Challenges" Cold Call Script.

The 4-Step Prospecting Framework That Will Enable You To Write A Quick Prospecting Script In YOUR OWN VOICE!

How To Use "Signal Based Selling" To Dramatically Increase Your Opportunities.

(2) 3-Touch LinkedIn Sequences That Generate Appointments WITHOUT Spamming.

The "Perimeter" Tactic.

3 Phrases That Will Help You Combat Almost Any Objection.

(2) Voicemail Tactics That Will Immediately Set You Apart.

The "Transcript Review" Tactic.

The Tactic That Will Grow Revenue 50% More Than Your Competitors According To Outreach Data.

How To Double Your Cold Email Reply Rates


When?

Friday, January 17th, from 11:30 am to 1:00 pm EST and yes, I'm sending the replay to everyone who signs up. Join us live or view later.

What's included?

(1) 90-Minute Webinar With 25 ACTIONABLE Tips

Webinar Replay

(4) Cold Call Scripts

(2) Voicemail Scripts

(7) Cold Email/LinkedIn Inmail Templates

How Much?

$99

Please click the link below to access the 25 tactics

https://www.paypal.com/instantcommerce/checkout/LJRDQ3WH3Q8JS

28/12/2024

Listen to The Sales Playbook Podcast on your favorite podcast platform;

Spotify
Apple Podcasts
Amazon/Audible
Pandora
iHeartRadio
PlayerFM
Podbean

25/12/2024

Merry Christmas from Castain Training Systems!

18/12/2024

Time Sensitive: Please read this if you send cold emails;

Decision-makers suffer from inbox overload, and;

That means the cold email you send them has to “Indiana Jones” past spam filters, quick scrolling, and judgment calls from someone who;

Has our cold email playbook memorized thanks to all the other sales reps showing up with the same tired tactics!

I just finished testing 20 new cold email tactics.

Several cold email templates, and;

3 cold email sequences.

I’ll share them this Thursday during our 20 All New Cold Email Tactics webinar.

Here’s what you’ll discover by attending;

* The Tactic You MUST Use This Time Of Year And A 3 Email Sequence To Bring Your Prospecting To The Next Level

* The 3 Email “Curiosity Sequence” With 3 Templates

* 6 Fatal Cold Email Mistakes You Must Avoid

* 3 Cold Email Tactics To Use When Approaching Busy Execs

* The “Reddit Tactic”

* A Hyper-Personalized Tactic That Taps Decision Makers On The Shoulder

* The Email Sequence To Send When You Lost A Deal (With 3 Templates)

* 4 Tactics To Use At The End Of Your Cold Email To Create IMPACT

When?

Tomorrow, December 19th, at 11:30 am EST!

What’s included?

(1) 60-75 Minute Webinar With Actionable Tips and Tactics

Webinar Replay For Those Who Can’t Join Us Live Or Those Who’d Like A Second Helping

(3) 3-Touch Email Sequences

(10) Email Templates

Templates To Help You End Your Email With IMPACT

How Much?
$99

Please click this link to gain access> https://py.pl/1fQBx3

14/12/2024

How to generate at least 3 extra appointments, each week, WITHOUT cold calling.

I’ve been leveraging a super simple system that’s helped me generate at least 3 appointments each week since I started using it back in 2010, and;

There’s NO cold calling involved!

When I say “at least 3 new phone appointments each week” that’s a minimum.

My clients generate an average of 5-7 appointments using the step-by-step method I’ve detailed in this free resource.

So if you’d like to set more appointments, WITHOUT cold calling, then click the link below for this FREE resource.

Enjoy!

https://forms.aweber.com/form/92/305765292.htm

11/12/2024

Time Sensitive: 20 All New Cold Email Tactics

Decision-makers suffer from inbox overload, and; That means the cold email you send them has to “Indiana Jones” past spam filters, quick scrolling, and judgment calls from someone who; Has our cold email playbook memorized thanks to all the other sales reps showing up with the same tired tactics...

11/12/2024

Join us for our 2025 sales program https://yoursalesplaybook.aweb.page/p/6a1d149e-7262-4c19-8c69-115f69eed591

04/12/2024

Want to feel “wealthy”?

Take a moment to count your blessings.

04/12/2024

New Episode Alert! Episode 429: The Secret Tactic Sales Reps Can Learn From Allstate Commercials https://yoursalesplaybook.com/uncategorized/the-secret-tactic-sales-reps-can-learn-from-allstate-commercials/

03/12/2024

Why is it so difficult to get a decision maker's attention? I have the answer and you’re not going to like it!

Decision-makers have been hit with thousands of calls, voicemails, emails, and LinkedIn messages. And guess what?

Your cold calls, emails, and LinkedIn messages probably sound just like all the others. So why should they hear you out? They already know the drill.

And in fairness, maybe you’ve tried to mix things up. But more often than not, you end up staring at your screen, sweating bullets, trying to conjure something fresh and effective—something that might just get you in front of that elusive dream client.

Here’s something better;

I created a prospecting program that takes the guesswork (and the heartbreak) out of coming up with new tactics. It’s like giving your prospecting game a full makeover without the blood, sweat, and “holy sh*t, that didn’t work so good” moments!

I’ve packed in 50 templates covering everything from email to cold call openers to LinkedIn messages, plus 25 ChatGPT prompts to give you a modern edge.

Let’s make your prospecting pop.

Because after all, the only thing worse than being ignored is being forgettable.

Please click here to see the course outline

https://yoursalesplaybook.aweb.page/p/4d4bf966-49bd-4259-9ecd-76b9cdb35d0d

03/12/2024

How To Host A Sales Kickoff That Kicks Ass

https://forms.aweber.com/form/39/243522939.htm

03/12/2024

Ready To Train For Your Best Year Ever?

Join Us For Our Sales Program

Details Via The Link Below > https://yoursalesplaybook.aweb.page/p/6a1d149e-7262-4c19-8c69-115f69eed591

01/12/2024

Time Management For The Aspiring Sales Rock Star! https://yoursalesplaybook.com/uncategorized/time-management-for-the-aspiring-sales-rock-star/

01/12/2024

Pairs well with your Sunday morning coffee! The Sales Playbook Podcast;

400 episodes and counting!

Listen to The Sales Playbook Podcast on your favorite podcast platform;

Spotify
Apple Podcasts
Amazon/Audible
Pandora
iHeartRadio
PlayerFM
Podbean

29/11/2024

A Black Friday gift for you; If you're like me, you not only enjoy a good bargain;

Sometimes, during a Black Friday sale, you pick up something for yourself!

Please take a moment to check out our Black Friday Sale.

You can score a FREE month in our one on one sales program, and;

Everything else is 50% off, but;


Like all the other sales, this one ends soon!

Please click the link below to check it out and cash in on the savings before the sale ends! https://yoursalesplaybook.aweb.page/p/169a91fb-c215-417a-8834-3b20d43da5bd