Tranzlogic

10/11/2016

Data analytics can help your business evaluate its current locations... Read more from https://goo.gl/2jTwbg

By Charles Hogan, co-founder and CEO, Tranzlogic. Not enough businesses are using data analytics, and it’s not because there’s a data shortage. A new survey found that more than half of companies …

09/29/2016

Are you using to target ? According to this article from Mobile Marketer, you might want to reconsider.

"While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on mobile."

While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on...

09/26/2016

When calculating your ROI, are you using the correct ?
Learn about the "blind spot" you may be neglecting in this post from Entrepreneur.

Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?

09/23/2016

When Newbury Park Bicycle Shop wanted to expand, they turned to Tranzlogic's analytics and marketing services to increase sales, optimize campaign strategies and target their best customers. The result was a doubling of their flagship store and two new locations, all of which were chosen with Tranzlogic's analysis of communities and geographies that would maximize ROI. See the full case study here: https://goo.gl/V2ZHof

Follow Us: CLIENT About: Southern California bicycle and bike accessory retailer Goal: Efficient expansion, marketing, promotions and product...

09/22/2016

Transactional data is the key to driving sales; it's all about properly utilizing it!

Learn how to get the most value from your in this article from our CEO, Charles Hogan.

09/22/2016

Are your offline habits promoting your online endeavors? You could be generating traffic online without ever logging on to your computer.

Check out this post from MarTech Advisor to learn more.

You may have created your dream website, put in your time to pick the perfect background, and developed the content with a lot of effort. But, it...

09/20/2016

Big data is altering big business and improving the customer experience.

Learn about how allows business owners to target their customers' needs directly in this article written by Tranzlogic's CEO, Charles Hogan.

How Localization Is Using Big Data to Drive Big Business by Marketing | Sep 20, 2016 | Customers, In the News, localization, Retail, Sales | 0...

09/20/2016

Learn how to implement a company-wide strategy in this insightful piece from Business 2 Community.

Successfully developing a content marketing culture, not just within your marketing team but, across your organization requires planning, process...

09/16/2016

"This generation responds to interactive content that uses real, honest people and influencers they trust over celebrities."

See what else these two business-savvy have to say about marketing to in this Forbes article.

I recently connected with Deep Patel and Connor Blakley, two 17-year-old entrepreneurs who just teamed up to launch their youth-marketing venture,...

09/14/2016

"Machines today are more sophisticated than ever. And it is certainly true they are vital for big data collection and understanding popular sentiment," but a combo of tech and human understanding is the best way to accurately interpret says Bizcommunity.com.

Wired magazine recently contributed to the ongoing critique of traditional polling. Correctly, the magazine identified social media as the new...

09/12/2016

Meet your customers' needs by forgoing the traditional one-size-fits-all marketing approach and embracing .

Learn more about the benefits of localization in this guest article from our CEO, Charles Hogan, featured on Information Management.

By using detailed data about local customer behavior, retailers, businesses can move from overly broad promotions to segmented offers that closely...

09/09/2016

As a small business owner, you must play many roles. In this article from Entrepreneur, the author argues that small business owners "must now wear another hat: the data scientist hat."

Check out this article to learn more about data management challenges facing small business owners!

And if you need more help tackling your data management problems, Tranzlogic has the solution.

Small business owners must now where an additional hat - the data scientist hat.

09/07/2016

This piece from Salon notes that there has been a 12% increase in McDonald's franchise owners running 10+ stores, but there's also been a significant drop in new potential owners entering the market. Could this lead to a change in their long-existing business model?

The company just can't remain competitive if it's giving small business owners a first chance to succeed

09/01/2016

Low-cost franchises require minimal investment and grant new entrepreneurs a major opportunity to enter the world of franchise.

As the cost of franchising continues to drop, motivated and cash-strapped entrepreneurs are paying their dues with sweat instead. Here are four of...

08/29/2016

Customers today are more inclined to research and "showroom," but that means that often times they're not buying. Combat this with an informed strategy to establish loyalty.

In order to create a successful multichannel retailing strategy, today's merchants must ensure they have the proper technology.

08/29/2016

Are you making the most of your ?

Our CEO, Charles Hogan, notes that many marketers "aren’t making full use of the data available to them, which amounts to leaving money on the table."

To learn how to maximize the data available to you, check out Charles' guest post for Fierce CMO.

There’s so much data available now to business owners and marketing managers that making the best use of it can seem overwhelming. In fact, recent...

08/26/2016

Pokemon Go's usage of what's known as "augmented reality" may serve as inspiration for those looking to try interactive marketing.

The Retail & Loyalty Editorial Board asked the local retailers, whether they are going to use Pokémon Go notorious app in their marketing strategy.

08/23/2016

Do you make decisions for your company based on predictive analytics? According to Business 2 Community , you should! Predicting consumer behavior will bring your strategy to new levels of sophistication.

B2B marketing is no easy task. It’s a multi-faceted process that spans months to years of a buyer’s journey. It’s governed by data, optimized by...