Digital Thomas Ross

27/01/2025

Playtime is over.
The time to take AI seriously with a comprehensive, cohesive strategy is now.
The cost of this lost opportunity is far greater than you may think.
Attend our 1/2 day workshop to create your AI Roadmap to a prosperous future!
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In today's rapidly evolving business landscape, the decision to forgo artificial intelligence (AI) integration isn't just a missed opportunity—it's a perilous gamble. The consequences of neglecting AI are profound, threatening the very foundation of businesses that choose to remain stagnant.

26/01/2025

Can AI Help Education?

Let's admit it: our current educational systems are not keeping up with any of today's industries. This is leaving enormous skill requirements with very few applicants.

This can also provide a false sense of promise in today's job markets.

While AI drives many of these changes, AI can also be part of the solution.

It's time to address one of the last areas that has not yet been disrupted.

Education. It's time.

New skill requirements present challenges and opportunities in today's rapidly evolving job market. Artificial Intelligence (AI) stands at the forefront of this transformation, offering innovative solutions to revolutionize education and workforce development.

25/01/2025

How Much Are We Investing In AI?

According to Goldman Sachs Research, global AI investment is expected to approach $200 billion by 2025, with the United States accounting for approximately $100 billion of this surge.

The global AI market, valued at approximately $185 billion last year, is on a trajectory to expand to at least $780 billion by 2027, with the potential to approach $1 trillion if current trends continue.

In contrast, overall global IT spending is anticipated to reach $3.8 trillion in the next 12 months, marking a 3.8% year-over-year increase.

So, while growth in AI spend is increasing, it's still a fraction of the global IT spending as projected over the next few years.

Artificial Intelligence (AI) is not just a technological advancement; it's a seismic shift reshaping the investment landscape with unprecedented speed and magnitude. In the next three years, AI investment is projected to skyrocket, reflecting its transformative potential across industries.

24/01/2025

What's the ROI of AI?
The Numbers Speak for Themselves

1) Revenue Growth: A recent McKinsey report highlights that companies leveraging AI at scale see a revenue increase of up to 20-30%, driven by improved decision-making, enhanced customer experiences, and personalized offerings.

2) Cost Reduction: Enterprises implementing AI report operational cost reductions of up to 40%, particularly in areas like supply chain management, predictive maintenance, and customer support automation.

3) Marketing Efficiency: AI-driven marketing campaigns deliver ROI improvements of 2-3x by optimizing ad spend, personalizing outreach, and automating lead nurturing.

4) Time Savings: AI automates up to 50-60% of repetitive tasks, allowing teams to focus on strategic initiatives and innovation, creating intangible yet invaluable returns.

Soar.com

The real ROI of a comprehensive AI implementation across the enterprise is nothing short of transformative. It’s not just a matter of saving costs or boosting efficiency—it’s about redefining how businesses operate, compete, and thrive in a data-driven world.

23/01/2025

How Do Customers Feel About AI?
Yes, customers are optimistic, BUT there are concerns.
While 2025 will represent an explosion of AI at the frontlines of customer experience, it's important to gauge results carefully.

The buzz around artificial intelligence has never been louder. From chatbots on retail websites to complex algorithms driving self-driving cars, AI is rapidly weaving itself into our everyday lives.

22/01/2025

Boiling Frogs

AI elevates performance with accountability.

1. Real-Time Performance Improvement

2. Data-Driven Transparency

3. Automated Reporting

4. Enhanced Communication and Collaboration

5. Predictive Accountability

6. Personalized Performance Metrics

Would you rather operate in a world of blurred accountability—where missed opportunities and inefficiencies rule OR harness the sharp clarity of AI?

AI when implemented with purpose is a tool for excellence.

AI is reshaping accountability in business, sales, and marketing operations by creating a dynamic ecosystem where every action is tracked, analyzed, and optimized. It’s not just about oversight—it’s about empowering teams to operate transparently, effectively, and with unwavering focus.

21/01/2025

AI Scheduling

If your like me, managing your schedule can be complicated and sometimes embarrassing especially if you have multiple calendars and applications with automated access.

AI to the rescue!

Imagine having a tireless assistant—a helper that anticipates your needs, reminds you of deadlines, and adapts to the inevitable chaos of life with uncanny precision.

Setting this up is simpler than you think, yet the results can feel almost magical.

AI can absolutely revolutionize the way you create and maintain both your personal and business schedules, weaving a seamless flow between tasks, priorities, and ambitions. Imagine having a tireless assistant—an entity that anticipates your needs, reminds you of deadlines, and adapts to the inevit...

20/01/2025

Is AI More Persuasive Than Humans?
AI consistently outpaces human efficiency. When timed strategically, it can even sway prospects in ways humans cannot...
So where best to deploy AI in Sales and CX?

https://zurl.co/BUtZn

How persuasive is AI compared to human support and sales And in what areas is this best used to enhance results and productivity Digital agents can analyze vast troves of behavioral data, craft meticulously personalized responses, and interact with uncanny speed—almost as if they anticipate your c...

18/01/2025

How does AI impact Paid Advertising?

AI isn’t just a tool...it’s a tidal wave.

It will challenge creativity, redefine strategies, and raise expectations.

AI allows advertisers to go beyond the limits of human intuition.

By analyzing vast datasets in real time, it can predict customer behavior with pinpoint accuracy. This enables hyper-targeted ads, ensuring the right message reaches the right person at the right time.

The future of advertising and PPC marketing is no longer about reaching more people; it’s about reaching the right people in ways that leave a lasting impression.

How will you harness this power?

Artificial Intelligence (AI) is poised to revolutionize advertising and pay-per-click (PPC) marketing in profound and unpredictable ways. Its impact will ripple across industries, reshaping how businesses connect with audiences and driving more efficient, personalized, and impactful campaigns.

17/01/2025

Is your AI Strategy in place?
- How do we get our teams to use it?
- How do we integrate and consolidate with our existing systems?
- What is the best tool for our organization?
Selling Power ASLAN Training & Development https://zurl.co/fhDG8

16/01/2025

AI Versus Human Support:

A study by Salesforce found that 77% of customers expect brands to use AI for customer support.

Instant responses, tailored recommendations, and seamless issue resolution create a frictionless journey that meets the demand for efficiency in and increasingly high expectations.

This is especially true in low-complexity scenarios like tracking orders, FAQs, or making personalized product suggestions.

However, when emotions run high—during complex problems or more personal situations—most people still prefer the empathy of human interaction.

Research by PwC reveals that 82% of U.S. consumers want more human interaction from brands.

Here lies the paradox: while AI’s precision can handle the mundane, it is the human touch that cements loyalty by making customers feel truly valued and understood.

The brands that blend the efficiency of AI with the warmth of humanity will win new sales and long term loyalty.

What do people prefer… support from AI OR support from real people and to what degree? How does it affect sales and loyalty for major brands? AI vs. Human Support: The Balancing Act That Shapes Sales and Brand Loyalty The debate over whether people prefer support from AI or real people is no longe...

15/01/2025

How can AI make HR more HUMAN?
Leveraging a tool that captures all the nuances and data of every employee interaction and then provides the Business Intelligence needed for results is invaluable.
workplace-ai.com
https://zurl.co/rPbt6

Allowing for Humanity and Efficiency for Lasting Employee Loyalty In the dynamic landscape of modern business, where employee satisfaction mixes with operational success, artificial intelligence (AI) emerges as an unparalleled opportunity for transformation. The cold logic of AI is precisely what en

14/01/2025

Personal Branding with AI

Let's face it: More and more searches are being done with ChatGPT and AI.

So, building your online brand is changing fast!

With AI as your brainstorming partner and SEO as your amplifier, you can now create content that not only ranks high but drives results.

Here are some quick tips on how to get started building your brand in the new age of AI.

How to Use SEO with ChatGPT for Personal Branding: Unlocking Maximum Impact In the digital age, personal branding is no longer a luxury—it’s a necessity. Crafting a standout personal brand requires more than just good intentions; it demands a strategic fusion of search engine optimization (SEO) ...

13/01/2025

What's the right ratio between In-Person and Virtual meetings?

B2B sales meetings are like a well choreographed figure skating routine.

When you get it right it's a "10" and results in happy new customer you can grow. When you get it wrong, well, you pick yourself back up and try again!

The use of virtual meetings has changed this from where we used meet 80% of the time, to where we now meet on average on 20-30% of the time. This is not a bad change but it requires a new digital sales process to continually get that perfect score.

What is the ratio of meetings for your teams and is this optimal?

B2B sales can be like a perfectly choreographed figure skating routine where each step—each meeting—must strike a careful balance between human warmth and efficient engagement. In the world of B2B sales, the question resurfaces: how to manage the interplay between face-to-face encounters and vir...

12/01/2025

AI Oligarchy

The top five players in AI control over 90% of the foundational models and infrastructure driving our innovation worldwide.

Yes, you read that right…90%.

This means that a tiny group of corporations hold the keys to the algorithms shaping how we work, communicate, shop, and even think.

Their decisions and not governments, not regulators, will determine how ethical, accessible, and inclusive AI remains and becomes.

Knowing this might make us want to put more safeguards in place.

Who Owns the Brains Behind the Machines? Behind every AI tool we marvel at, the chatbot answering your questions, the algorithm curating your feed, or the program editing your photos—stands a small, powerful group of tech giants pulling the strings. The truth? Artificial intelligence is dominated ...

11/01/2025

Are you using AI to help
or
"TO DO" your writing.

There is a difference and the algorithms are watching!

LinkedIn for one is penalizing those articles and posts that are only using AI and not their own creative ideas and writing styles.

AI is an amazing tool but nothing replaces our human talents and creativity!



https://zurl.co/DW3O6

More than half of LinkedIn thought leaders are using AI for writing content. But are LinkedIn’s AI tools helping or harming your brand?

10/01/2025

58.6% of consumers in the USA are using Voice Search.

Picture this:
A potential customer grabs their smartphone or shouts at their smart speaker, asking for the exact product or solution your business offers.

Thanks to AI-driven voice search, search engines now answer that request in a heartbeat—often returning only ONE top result.

Do you show up?

If you’re not optimizing for voice, you’re likely missing out on a golden opportunity to be the best answer your customer hears.

Here’s how AI supercharges voice search and what you can do to ensure you are that "ONE" answer.

Picture this: a potential customer grabs their smartphone or shouts at their smart speaker, asking for the exact solution your business offers. Thanks to AI-driven voice search, search engines now parse that request in a heartbeat—often returning only one top result.

09/01/2025

Which Digital Channels Convert More Sales?

Among various platforms, LinkedIn stands out as the premier channel for B2B marketers, with 96% utilizing it for organic content distribution.

LinkedIn generates nearly three times more leads than any other social networking platform, underscoring its ability to reach decision-makers.

BUT,

To actually close deals, it's imperative to integrate additional platforms into your strategy. LinkedIn does not close deals.

By adopting a comprehensive multi-channel, non-siloed approach, businesses can effectively engage prospects, nurture relationships, and close sales.

Posting content on LinkedIn is not enough.

In the dynamic realm of B2B sales, effectively converting organic digital content into tangible revenue necessitates a strategic, multi-channel approach. Among various platforms, LinkedIn stands out as the premier channel for B2B marketers, with 96% utilizing it for organic content distribution.