Conservative online media is fragmented today. With hundreds of minor online radio shows, blogs, news sites, Facebook groups and other venues, the chances of accurate and meaningful information making it to the voters is minimal. Online radio - in particular - is difficult to manage. People tend to listen to talk radio in the car today. Hosting a show on one of the free platforms is easy but - ult
imately - the potential audience is minuscule. Heritage American Media aims to change all that. The format will be linear, just like broadcast radio. This means that listeners will discover hosts they never knew just by allowing the stream to keep running. Our smartphone apps will allow people to listen while driving, just like terrestrial broadcast radio and satellite radio. This expands our audience tremendously compared to those online radio operations which are limited to computers on the desktop. Using online resources, our overhead remains exceedingly low. This allows us to be flexible with our schedule even when it is full. It will cost us very little to launch second and subsequent channels. Therefore, we can afford to experiment with new and innovative show ideas. Playing safe is not a tactic forced on us by our resources. Our hosts will come from all walks of life. We will have professionals, political activists, professional radio personalities and more. We will not only be running our own shows but we will also be re-broadcasting local AM political talk shows from all over the country, giving heretofore unknown hosts a national audience.
