Effectv: John_Buchanan

05/13/2022

Effectv conducted a study to help marketers better understand how different types of commercial creatives affected viewer response in terms of perception and engagement. Learn how a data-informed approach to campaign creative can positively impact your campaigns.

05/10/2022

Advertisers have a prime opportunity to reach audiences not only through the games they love but also through other engaging TV and video content. To determine what really works, Effectv analyzed sports & cross-platform ad exposure. Learn more.

Sports content is consistently a valuable medium for reaching viewers, and advertising during games can help you reach the right audiences for your business. To determine what really works, Effectv analyzed sports and cross-platform ad exposure over a 12-month period.

05/09/2022

Data insights and analytics solutions are evolving in ways that make them available and usable by small businesses pursuing growth. Read more from Effectv on this data & how to utilize it for successful marketing strategies.

05/02/2022

BIG NEWS: Comcast and Charter have formed a joint venture to develop and offer a next-generation streaming platform to provide consumers with a world-class user experience and navigation.

Joint venture provides app developers, retailers, hardware manufacturers new opportunities to reach customers through national unified experience.

04/28/2022

Ad-supported video-on-demand (AVOD) now accounts for a quarter of total streaming time, according to Nielsen’s annual State of Play video report.

AVODs are also attracting more diverse audiences than both traditional TV and SVODs.

04/26/2022

“Political media buyers and consultants need to continue to look for ways to cut through the clutter, particularly inside the primary and general election windows where the majority of money is spent,” said Dan Sinagoga, VP of Political Advertising at Effectv.

There are still unknowns about how the midterms will play out, but 1 thing is certain: '22 will see 1 of the largest spends on TV/digital advertising ever recorded during a midterm year.

04/21/2022

A bright future awaits TV advertisers who listen and reframe challenges as opportunities.

The TV industry has entered the golden age of everything, and audiences, advertisers and storytellers alike have ample reason to be optimistic.

03/31/2022

New report shows that Gen Z watches nearly as much TV as short-form video.

Share of time averages 54% for short-form video and 46% for TV content, a new study finds.

03/31/2022

Based on data from the second half of 2021, the new Report aggregates data from more than 29 million households to help marketers use TV’s reach and precision to be more effective in delivering results than ever before. Learn more.

In this issue, the latest data finds growth in live TV consumption and ad exposure data shows 78% of streaming happens on the TV screen, among other insights. Get the latest data and insights to drive advertising campaign success.

03/29/2022

Consumers take a fluid approach to engaging with brands that can seem more like a winding mountain trail than a straightforward tunnel. Learn more about the modern buyer's journey, and how to meet consumers where they are with Effectv.

Today's customer path to purchase stands in stark contrast to the traditional marketing funnel stages. Learn the new playbook for marketers.

03/18/2022

Addressable TV advertising can deliver targeted TV ads to different households—but its best use may be to extend reach, not to differentiate messages.

A new report predicts that for the next five years, advertisers will value addressable TV advertising for its ability to extend reach rather than for its capability to differentiate messages by household or individual viewer.

03/16/2022

Watch more on Effectv’s latest customer success story with Oregon’s largest furniture appliance and mattress store, Roby’s Furniture!

This is "Customer Success Story: Roby's Furniture" by Effectv on Vimeo, the home for high quality videos and the people who love them.

03/04/2022

Take a look through the exciting schedule, and all the great opportunities for sports advertising.

This is the complete March Madness schedule for 2022, beginning with Selection Sunday on March 13.

03/02/2022

Advertising a community bank takes a unique approach because financial and wealth management decisions take a bit longer for consumers. We're here to help along the way. Learn more about this successful partnership with Effectv!

Targeted TV and Digital Advertising Solutions

02/16/2022

The Rams-Bengals matchup became the most-watched show in 5 years.

UPDATED: Sunday’s Super Bowl LVI between the Los Angeles Rams and the Cincinnati Bengals drew just over 112 million total viewers on NBC, Telemundo, Peacock, NBC Sports Digital, NFL Digital platfor…

02/14/2022

Political candidates can maximize their impact on TV by focusing on cable, broadening their reach beyond primetime hours and news networks, and using a range of creative messages tailored to different audiences.

Learn the best practices for how political candidates can maximize the impact of their TV ad campaigns — insights based on data from dozens of campaigns.

02/10/2022

Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar will perform at the Pepsi Super Bowl LVI Halftime Show at SoFi Stadium on Feb. 13 on NBC and Telemundo, and streaming live on Peacock. The five artists have combined for 43 Grammys and have created 22 No. 1 Billboard albums.

Directed by filmmaker F. Gary Gray, “The Call” features Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar for an epic Pepsi Super Bowl LVI Halfti...

02/02/2022

TV and streaming are redefining how marketers advertise. Learn how to optimize your strategy using the exclusive insights about the evolution of streaming and linear TV from Effectv.

Learn how to optimize your TV and streaming strategy using insights from the new report, A Powerful Duo: The Linear + Streaming Evolution.