Insights from Big Lots' Influencer Marketing Program
Big Lots has seen massive success with its relatively-new influencer partnership program.
We chatted with Josh Chaney, the Public Relations and Influencer Marketing Lead at Big Lots, to go over some key learnings from the program. See the full conversation here: https://bit.ly/4d4YzKz.
Liquid Death Marketing
Have you seen @liquiddeath's social media?
See our full thoughts on their bizarre but cool social strategy here: https://bit.ly/4cRjG2W.
What led to Duke Men's Basketball's massive 5.4 million audience across major social platforms?
We sat down with Creative Director Dave Bradley to get the secrets: https://bit.ly/4cq6mlC.
Curious what goes on behind the scenes of our content production? Here's a sneak peak 👀
Should Brands Worry About Deinfluencing?
What is deinfluencing and what does it mean for brands?
See more here: https://bit.ly/49FPBkA
How do you know if you've been in the social media game too long? Jim and Lisa have a few ways to tell!
Check out some more signs you've been doing social too long here: https://bit.ly/48x6sF6.
We've seen celebrities endorse politicians in the past, but social media voices will likely have a significant influence on younger voters in the 2024 election.
See more here: https://bit.ly/3wmB4vz.
The Antisocial Superbowl
This year's Super Bowl commercials were largely anti-social, but some brands, like Dove, found a workaround.
See more of our commercial commentary here: https://bit.ly/49gXBZo.
Are you up to speed on AI and social media marketing?
Get an in-depth analysis on the latest industry shifts with our comprehensive ebook here: https://bit.ly/3w1tgPO.
Threads Update
Should you start getting your Threads strategy ready?
Get an update on what's happening with the platform here: https://bit.ly/48k3ow3.
Choosing Social Platforms for Your Brand
From Clubhouse to BeReal, we've seen many social platforms blow up initially, only to fall off the radar. It's often safer to wait and see if it makes sense to build a social strategy, rather than try to be the first one on a new platform.
Learn more here: https://bit.ly/41hng0Q.
Recreating trending audio is a great option for brands to join in on a trend while avoiding copyright issues.
Learn more ways to hop on trends as a brand here: https://bit.ly/4a38ij1.
Content We Love
Blake's Hard Cider Co. caught our eye with these bold reds and Halloween spin.
See more of our favorite content here: https://bit.ly/3G05S6S.
Influencer Content We Love
There are so many ways now to make content visual and engaging. What creative ideas are you able to draw up this holiday season?
See more here: https://bit.ly/467DTg3.
TikTok New Interactive Features
TikTok's new interactive add-on feature lets you add some spice to your content and bring in more engagement.
Learn more about the feature here: https://bit.ly/3MryuJX.
Don't expect TikTok to be a significant traffic driver!
TikTok users are more interested in consuming entertaining content than clicking out to websites.
Learn more things you should know about driving traffic and conversions from TikTok here: https://bit.ly/3Sghji6.
Content We Love
Tropical Smoothie Cafe stopped our scroll with this fun mango visual and simple copy.
See more of our favorite branded social media content here: https://bit.ly/46Auw9D.
Are you looking to launch social media ad campaigns on platforms like Meta, TikTok, and Snapchat, but aren’t sure where to start with targeting your ads?
Watch our detailed tutorial here: https://shorturl.at/vyFSZ.
Facebook might not be Gen Z's favorite social platform, but that doesn't mean running ads that target them is completely pointless.
Click here to get the full breakdown: https://shorturl.at/anEOX.
