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rĀthe will carry your stories...a little at a time!

01/07/2021

Pinterest Provides an Overview of Content Removal Trends in the Second Half of 2020

Pinterest has provided an update on its content moderation efforts, highlighting the key issues and concerns in the app.

30/06/2021

LifterLMS Review: The Best WordPress LMS Plugin? (2021) - WPKube

Read our hands-on LifterLMS review to decide if this popular WordPress LMS plugin is the best option for your online course.

29/06/2021

Ableism, Accessibility, And The Journey Of A Brave Woman - Our Interview With Marcela Marañon

Today we got to talk with Marcela Marañon of The Journey of a Brave Woman. She shared about accessibility, ableism, taking risks, and more!

28/06/2021

How To Clean Your Dog's Ears: Best Cleaning Tips - Woofie Magazine

Wondering how to clean your dog's ears? Check out these cleaning tips to help ensure that your dog's ears are free from infections & dirt!

28/06/2021

Core web vitals & ways to improve on WordPress - GoDaddy Blog

What are Core Web Vitals? Learn about Google's latest update, how to measure the signals, and how to use WordPress to improve your own website.

27/06/2021

Tutorial: Change the WooCommerce Quantity Increment & Step Value

Find out how to use the best WooCommerce quantity increment plugin to control quantity increments, groups, and step values in WooCommerce.

27/06/2021

What is TikTok? | Social Media Marketing Agency | ProfileTree

TikTok has grown to become one of the most popular forms of social media. It has a variety of categories and plays 60-second videos for consumption.

26/06/2021

Twitter Launches Initial Rollout of New Spaces Tab in the Lower Function Bar

Twitter is launching the first stage of the rollout of its new. dedicated Spaces tab in the app.

26/06/2021

Twitter Launches Paid Weather News Service as It Moves Into Subscription Content

Twitter is launching a new, paid weather news service called 'Tomorrow', its first step into subscription newsletter content.

26/06/2021

Facebook Launches New Multi-Participant AR Effects Option for AR Developers

Facebook has announced a new Multipeer API for AR effects, which will facilitate the creation of multi-user AR experiences.

25/06/2021

How to Change Your Name and Email Address in Gmail [Step-by-Step]

Want to know how to change your name in Gmail? Or your email address? Look no further! here's your step-by-step guide.

25/06/2021

WordPress Security: Learning from the NextGEN Gallery Vulnerabilities - The Media Temple Blog

25/06/2021

Facebook Announces Official Timeline for Trump Ban, Changes to Rules Around Political Speech

Facebook has announced changes to its rules around political speech, and specifically, the penalty handed down to former US President Donald Trump.

24/06/2021

6 All Natural Bug Spray Recipes Using Essential Oils

Summer is here and so are the bugs! Are you ready? Get ready with bug spray recipes made with essential oils. I have six recipe options for you to choose from, three are kid friendly! These essential oil bug spray recipes are great for repelling insects. Made with just a few ingredients, these natur...

24/06/2021

LinkedIn Provides New Insights Into the Most In-Demand Marketing Skills [Infographic]

LinkedIn has published a new overview of the most in-demand marketing skills.

24/06/2021

Facebook Publishes New Report on the Future Opportunities of AR and VR

Facebook has published a new report in the expanding opportunities of AR and VR connection.

23/06/2021

Facebook Adds New Alerts and Individual User Penalties To Help Stop the Spread of Misinformation

Facebook is launching some new informational prompts, and individual user penalties, to help stop the spread of misinformation in its apps.

23/06/2021

Steps to Being a Digital Nomad in Costa Rica - Andy Sto

A hammock, the sounds of the ocean, monkeys swinging from the trees, these are a few things your office might have as a digital nomad in Costa Rica. The country attracts countless people to work in this environment as it offers so many benefits. Your break could be sitting in the clouds in a mountai...

23/06/2021

4 Essential WordPress Tips to Increase Website Traffic - AnnexCore

Do you want to increase website traffic for your WordPress site? Follow these simple tips and drive traffic to your website.

22/06/2021

The Best Social Media Management Tools for Business - Mauco Enterprises

Do you use any social media management tools or platform? What features do you find more useful, and what features are still needed?

22/06/2021

Important Benefits of CRM for E-commerce & Retail Business by Bright Vessel

A major part of a good CRM tool's genius is that it automates a lot of the granular processes involved in customer management, therefore freeing you up both time and energy.

22/06/2021

Is Social Media Toxic? - Henry Cedeno

Everyone says social media is toxic. But is that true? How can you work with the algorithm to serve you more positive content?

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The rĀthe Story

rĀthe was founded by an Entrepreneur in the technology space who after a life changing event that spanned many years decided to chase her lifelong dream of becoming a Mystery novelist under the Pen Name Emily Maxx. Setting off in 2015 this as a yet to be published Mystery author (look for her on rĀthe) she went about the task in a businesslike manner. She hired a writing Coach, joined the Writers League, began taking classes and regular workshops. The first question she thought to herself was “why am I not seeing more financial success?”

The answer to that internal question was slow in coming but the roadblocks to getting that success were evident. Self-published authors were left to fend for themselves seemingly intentionally leveraged out in one way or another at every turn. Reviews, retail outlets, access to metadata all exclusively and only for those chosen few with a publishing contract.

The 4 years spent immersed in chasing her dream had revealed to her 3 issues. Packaging, Distribution, and Marketing. These were the challenges that would need to be fixed.

Inspiration came in the summer of 2018 at dusk while riding in a car on the interstate in Oklahoma. The inside of vehicles lit up with cell phone screens as far as the eye could see. Aha! That was the distribution piece.

In September, less than a month back from her trip to the plains she finally learned the answer to the original question she had asked herself. It came in one of the classes. The answer was 80%! The publisher generally and regularly takes 80%!

As a business person this was not only shocking but unacceptable. Especially after learning of all the impediments to publishing (intentional or not). That day, at the Highland Mall ACC campus, the concept for rĀthe was born.

Emily also wanted to share her love of reading because of the impact reading had on her own life. As a child of tragic circumstance, reading had taken her away from that reality to a different one and taught her to dream. Her personal history inspired and drove the packaging concept of rĀthe. To her the concept of episode reading really is like Gogurt. Make it fit into their hand so they can eat it on the go. Of course, words are not ounces. As she began to research there was glaring data pointing to a real demand for something for people to do with micro-leisure time. The concept of small portions was what the market demanded. That was packaging concept. If she could figure this out maybe that other lifelong dream of sharing her love of reading would become a reality. A mobile app would handle both packaging and distribution. What was being done in packaging was changing the format i.e. audible, eReaders changed print to another format. The research showed that wasn’t doing anything to drive change in the marketing of words or content. No, the amount or size had to be addressed.

Now there was the Marketing piece. Emily had attended many classes and conferences with writers of all types over the 4 years. Some had publishing contracts many more were in various stages of writing their first book, just like her. Others had self- published books in trunks of their cars, and in their bedrooms or with online retailers. All seemed focused on only the sentence structure and prose of publishing. When the conversation turned to the business side there were 2 choices. Solicit Agents and Publishers to get a publishing contract or self-publish and put it on the biggest online retailer. As she dug deeper and talked with writers who had done both. Neither had the financial success that she though should be associated with the years that had gone into their work. The former because of that 80% thing and the latter she would had to learn more about.

The answer became clear quickly – there is no Marketing. The giant online retailer is performing a different function all together. They provide space to publish, will package your content in different media, ship, and report what has been done. That is what an order fulfillment broker does, AFTER marketing and sales have been done.

There it was, the final hole that needed to be filled. Marketing. Authors of every type including her needed tools to market their stories. rāthe in its entirety became clear.

Authors can load their content, manage and control their messaging and branding through one dashboard and the app will market and distribute their words to masses of smart phone users.

If it worked, she and other authors like her can have the opportunity for the financial success they deserve for their hard work.

When it came to coming up with a name for the idea all the common things had business implications that wouldn’t work. Iterations of look or peek, small, bit or byte were all taken in other industries. In searching for an appropriate name that reflected the nature of the idea, Emily found the word rathe in a book entitled “The big Book of Words You Should Know to Sound Smart” A Guide for Aspiring Intellectuals, by Robert W. Bly. According to that book rĀthe is defined as; Quick; prompt. Upon further research it is also defined as eager and at the ready and early in the blooming cycle for a flower or plant. Since nothing like this exists — we are both. It is fitting that our name came from a book.

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