Reddit: the untapped goldmine for healthcare marketing.
With its vibrant health and wellness subreddits, Reddit provides a space for authentic peer-to-peer conversations. These interactions can reveal important trends and preferences among patients and professionals alike. Incorporating Reddit, Inc. into your strategy can lead to more informed and impactful marketing efforts.
Creating impactful content means understanding the nuances of each platform. Tailor your videos for Facebook, Instagram, and TikTok to captivate your audience and encourage meaningful interactions.
From rethinking treatments to watching videos and everything in between—our collaboration with Sermo offers an in-depth look at how healthcare professionals use social media.
👉 You can download the report for a comprehensive understanding of what's happening with HCP Social: https://info.liveworld.com/hcp-social-media-sermo-report-2023
HCPs are tapping into the vast potential of social media, making it an indispensable part of their toolkit. From virtual classrooms to global collaboration, these platforms are the new frontier for advancing healthcare in our interconnected world.
We're combining the power of short-form videos, the authenticity of influencer partnerships, the depth of private social networks, the intelligence of AI, the responsibility of combating misinformation, and the due diligence of MLR collaboration. These six prevailing trends will define our strategies and drive us toward a future of more connected and informed healthcare marketing.
🔗 https://www.liveworld.com/pharma-marketing-trends-2024-navigating-a-dynamic-digital-landscape/
The Rise of Social Video: Unlock the Power of Video in Pharma Communication
Get ready to ignite your digital strategy with the electrifying power of social video!
Join us on Mar 13, 2024, at 12:00 pm ET, for an exclusive webinar hosted by LiveWorld and Fierce Pharma.
This webinar is a unique opportunity to learn how to create engaging and compliant video content that captivates audiences in healthcare. From TikTok to YouTube Shorts, discover how to leverage the latest platforms to amplify your message, break through regulatory barriers, and set new benchmarks in pharma communication.
Register: https://okt.to/BaXNm5
The holiday season is upon us, and it's the perfect time to say a big thank you to our LiveWorld team! Your hard work and dedication are what make us who we are. We hope the holidays bring you all the joy and relaxation you deserve. May your days be filled with warmth, laughter, and the comfort of loved ones. Happy Holidays to each of you!❄️ @followers
We all have a role to play. Today, we dispel the darkness on antisemitism. #ShineALight #antisemitism Shine A Light
You read that right: 50% of healthcare professionals have adjusted prescriptions based on social media insights. So, if you're wondering whether 78% of them using social media for work matters, it does.
Full report: https://okt.to/hzC3e1
LiveWorld + Sermo HCP Survey
With 69% of HCPs turning to social media for clinical trial updates, it's time to rethink your digital strategy. Get our comprehensive report to discover effective tactics for optimal HCP engagement.
🔗: https://okt.to/waqmC9
This is your opportunity to revolutionize your HCP strategy. 62% of healthcare professionals have reevaluated treatments due to social media.
Full report: https://okt.to/lxwcYo
The social media landscape is evolving, and not just among the major players. By incorporating alternative networks into your overall social strategy, you're not just adapting to change—you're capitalizing on it. These channels are experiencing rapid growth, and early adoption could give your healthcare brand the competitive edge it needs.
You read that right: 50% of healthcare professionals have adjusted prescriptions based on social media insights. So, if you're wondering whether 78% of them using social media for work matters, it does.
Full report: https://okt.to/AsXVhk
When it comes to healthcare, your social media strategy shouldn't skip a beat. 🫀💓
1️⃣ Social comments and User-Generated Content (UGC)
UGC is invaluable for assessing patient sentiments and questions like a cardiac monitor gauging heart health. Properly managed, these comments can become powerful tools for education and community building. ❤️
2️⃣ Crisis detection
Picture your social media as an EKG: one abnormal spike, and immediate action is needed. Crisis detection works the same way, flagging content that could lead to serious complications for your brand. 📈
3️⃣ Compliance review, triage, and escalation
Like a heart pumping blood through the circulatory system, content is sorted and channeled into appropriate avenues— escalation, response, or removal. Ensuring FDA compliance in each step is like maintaining a steady heart rate. ⚖️
4️⃣ Engagement and support
Remember, not everything is as straightforward as reading a blood pressure monitor. Human agents step in to understand nuanced conversations, like a cardiologist interpreting a complex ECG. 🩺💬
5️⃣ Tagging and actionable insights
Lastly, your social media strategies need regular check-ups. Tagging and actionable insights are like your routine cardiac screenings, always fine-tuning your brand's health. 🏷️📊
A well-managed social media strategy in healthcare is like a well-conditioned heart: indispensable, complex, and absolutely essential for overall health. Make sure you're taking a holistic approach to keep your online community as healthy as a strong heart. 🫀💪
Did you know we have 27 years of history ensuring quality content moderation? It's our commitment to blend technology and human discernment that sets us apart. ⭐️
🎯 A shift in strategy is helping Rite Aid increase brand engagement and save on content costs. By amplifying authentic, user-generated content, they're reducing reliance on staged photography and resonating more with their customers. Curious about their innovative approach?
Check out the case study: https://okt.to/WoudbA
Are you worried about a social "cardiac event" caused by anemic content monitoring?
It's time to elevate your content moderation to fully fit strategic content moderation that delivers real business value.
We can help you protect the health of your social channels and communities. Start building a strong and healthy content moderation strategy today!
Learn more: https://okt.to/ebgUnl
HCPs can let their guard down in their own private communities, connecting with peers, mentors, and KOLs from all over the world. 🤓
https://okt.to/KQuWAm