She Built This

24/07/2024

As I end the era of the She Built This podcast officially, a few folks have asked me why I said anything at all...

Why I didn't just podfade, roll out slow and sneaky, and call it a day.

"Why bother announcing it? No one even had to know... you could've just exited stage left without a peep, Emily!"

For me, the She Built This podcast has always been far more than "just a podcast".

It's been a community-builder, a relationship catalyst, and a powerful tool for connection for myself and others. It's been a launchpad for confidence, creativity, and collaboration. It's been a constant in a world that's ever-shifting and changing.

And so, it's with all the gratitude I say goodbye to the wonderful gift this era has been and make space for the next creation to emerge!

Today is the release of the final She Built This podcast episode!

I shared this episode to say a proper goodbye AND to provide you with some inspiration in case you're ending an era of your own.

Whether you're:

- Letting go of something in your life or business
- Making a shift or pivot in a different direction
- Closing your business or venture entirely
..my hope is that this episode supports you in some way!

Join me in the official send-off of the She Built This podcast as I say my goodbyes and thank you's in this final episode. 😍

Listen at the 🔗 below!

10/07/2024

Authenticity used to be such a nice word...

It meant something, you know?

Genuine and true blue.

Go ahead and blame marketing or Chat GPT (always safe to blame Chat!), but...

Authenticity has lost some spark as it evolved into less meaning and more of a "strategy" and "tool" for business owners.

In this episode, my guest, Melissa Snow (Powerful Women Rising Community) and I get into the word "Authenticity" and unpack what it really means.

We also couple it with another scary one which goes hand-in-hand with being authentic, "networking".

Don't let the internet buzz ruin these words for you!

In this episode:

> We get into what it means to be authentic
> What authenticity isn't
> How to learn more about the authentic, true blue YOU human inside
> How to network like a human
> What it looks like to infuse intention into what you do and share

Melissa helps make the intangible tangible as she offers practical action steps and a little soul-searching to get you started!

12/06/2024

No need for an unpopular opinion warning because... in this episode, my guest Jessica Lackey and I AREN'T just sharing a bunch of unpopular opinions...

We don't kick it off by saying, "I don't know who needs to hear this..." but we DO dive into the world of online business and unpack some of the myths, tricks, blanket advice, and generic business building tips you see flying around on the internet.

Join Jessica and I in this episode, as we strive to debunk myths about online business and more!

What's inside the episode:
- Inbound vs. outbound
- Marketing vs. relationship-building (how even THAT sounds sleazy!)
- Scaling
- The elusive, yet magical seven-figure mark of success
- Is it a niche or is it a pattern?
- Reels - are we doing this? Yay or nay?
- Cultivating a playlist vs. pushing noise into the feed
- Finding communities that are a good fit
- And why Jessica encourages you to rant MORE!

Check out She Built This on your favorite podcast-listening app!

15/05/2024

For those who LOVE and delight in their female friendships, struggle with them in some way, or anything in between...

This episode is for you!

My guest, Danielle Bayard Jackson is host of the Friend Forward Podcast and recent author of "Fighting for Our Friendships", has A LOT to say about female friendships.

She takes art and science approach (you know that's my FAVORITE blend :)) and shares why these dynamics can be so and how to overcome some of the obstacles we face on our way to making our BFF's!

We get into:

- What makes female friendships so unique and different
- Why female friendships are worth fighting for
- Whether or not you should strive to find friends outside of business and / or entrepreneurship
- How to find friends
- And more!

Find She Built This on your favorite pod player or use the quick link in the first comment below!

17/04/2024

This month's episode is a bit of a different one!

It’s not a tips, how-to’s, action steps kind of episode, it’s the story. A story of where art meets science and the power of smell to transport us.

Today's episode is featuring Helida Dodd owner of Marbella Perfumes, who loves bringing stories and scents together in a powerful way.

We get into how she started, where the path in the road took her on a totally different journey, and some of the things she has to face and overcome as a product-based, artisan business owner.

Our conversation covers:

> How Helida went from engineering to perfume
> Why smells are so important for connection
> Parallels between storytelling and scents
> Advice for artisans, makers, and product-based businesses to overcome common fears getting in the way of their success

And more!

Find She Built This on your favorite podcast player and download this convo right away!

30/11/2023

For all who have a cycle or have someone in their life with a cycle...

This She Built This episode with my special guest, Bri Martinez of Wild Moon Experiences is one you don't want to miss!

Tuning into our cycles and the cycles of the moon/earth can be a source of wisdom that helps us in life and business. When we pay attention to our cycles and seasons, we also develop a deeper relationship with ourselves, others, and the natural world around us.

See who you truly are, disconnect from others while reconnecting with yourself, and gain a deeper level of knowing with this bottom-up approach!

In this episode, Bri and I talk about:

- Approaching your menstrual cycle as a gift rather than a curse

- The different cycles we experience as humans (lunar, seasonal, and menstrual) and how they impact our energy, creativity, and more!

️ - How we can start leaning into these cycles and using their wisdom to help support our businesses and lives

- And more!

Listen at the link below or find She Built This on your favorite podcast app! https://bit.ly/SBTBriMartinez

20/11/2023

I recently did a She Built This podcast episode in which I talked about various speaking tips and skills.

This year, I joined Innovation Women which is an organization that helps you GROW as a speaker!

You can search for specific speaking opportunities within your area of expertise and easily apply right then and there. There are plenty of ways get involved, get feedback and connect with other speakers and event organizers, and access a wealth of resources!

Innovation Women is offering a SUPER SWEET sale on membership today through Tuesday, November 28th.

Their annual IW membership is available for only $70. (That's $50 off a regular membership!)

Use promo code: SIMPLE to save as well as the link below*

https://shareasale.com/r.cfm?b=1965766&u=3758150&m=122116&urllink=&afftrack=

*Disclosing that this is an affiliate link and I receive a small portion for everyone who signs up under my link.

16/11/2023

The words we use shape our every day, our environment, the people around us, and our world.

Are we using words and phrases in a way that creates the world we want to live in?

Are we using language in a way that allows us to intentionally connect, include, and bring people together?

In this episode, with special guest Emily Nichols, we look at the topic of the many things we say (and phrases we take for granted), and how they can actually work to alienate and separate, rather than unite and include.

In this episode:

🎙️ Emily's story in creating a TedX Talk and what inspired it
🎙️ Why it might not be all it's cracked up to be to be "one of the guys"
🎙️ How to consider new ways to speak that brings people together for more collaboration and connection
🎙️ What to do if you're struggling to get on board with the ever-changing world of the English language
🎙️ How to overcome your fear of making a mistake around saying the right thing
🎙️ The difference between descriptivism and prescriptivism

🎙️ And more!

Listen HERE or on your favorite podcast app:
https://bit.ly/SBTemilynichols

08/11/2023

I've had the opportunity this past Fall to enjoy lots of events, some as an attendee and some as a speaker.

While I've had many takeaways, I wanted to take time to share three specifically related to speaking and podcasting - no matter the size or format of how you're sharing.

This episode contains three super speedy and simple speaking tips!

Listen HERE or on your favorite podcast player: https://bit.ly/SBTSpeakingEA

18/10/2023

Time to talk about MONEY! And what holds us back from making more of it.

In today's episode, I'm chatting with Angela Henderson who shares how to get more money in your pocket by removing the mindset blocks holding you back.

We get into:

- Angela's entrepreneurial journey and how she got started
- Why business owners struggle to bring in sales and increase your pay
- Angela's advice to stop holding yourself back
- How layering your marketing is the key to growth
- And more!

Listen here: https://bit.ly/SBTAngeHenderson

16/10/2023

Calling all local women entrepreneurs!

Come join us at Leslie Davis Sturgeon's Roundtables of Inspiration event this Wednesday (October 18th) evening at Fratello's in Manchester!

I can't wait for some great conversations with all the beautyyyyy-full faces attending!!

Register HERE: https://womeninspiring.com/event/roundtables-of-inspiration/?instance_id=234

16/10/2023

For our fellow entrepreneurs local to New Hampshire!

THIS Friday, you're invited to attend the Score Conference for Women at Alnoba in Kensington, NH!

This event is being presented by SCORE Mentors and is going to be a great opportunity for learning, connecting with others, and being inspired.

I'll be sharing on Visibility, how to start thinking outside the box to increase yours, and how... well, in a nutshell, it's more than we think it is 🙂

Hope you can join us!

https://www.score.org/seacoast/business-and-balance-score-empowering-women-entrepreneurs

23/08/2023

She'sssssss bacckkkkkkkk!!!!

Join me in welcoming back a listener favorite from last year, Terri Trespicio!!

This time she joins me in shedding some light on the five-half-truths that keep.us.stuck.and.not.moving.forward. on what we want to bring forth into our lives.

Such a great conversation unraveling the myths about confidence, motivation, passion, talent, and more!

We also dive into life after published authorship and what it takes to stomach negative reviews and feedback on your creative work.

Listen at the link below, or find the She Built This podcast on your favorite podcast app.

👉🏻 You can also pull a PRO-move like my mom does and say, "Hey, Alexa! Play the She Built This podcast!" She understands the assignment, trust me.

09/08/2023

Learned something NEW in my recent conversation with Amber Petty!

There's a whole WORLD of opportunity out there for writers looking to submit their work for dollars and visibility.

Even if you're not a "writer" by day, there are publications looking for articles written by industry experts like YOU!

In this week's She Built This podcast, my guest Amber shares the secrets to writing pitches to publications and her experience writing for The New York Times, Bustle, Parade, and more!

- Amber shares the pitch strategies that work, and the ones that don't and give us some actionable, practical tips on writing pitches that SHINE.
- What propelled Amber into the world of freelance writing
- How to be specific and provide a unique angle when writing pitches
- How to answer "why right now" and create a timely pitch
- How to evaluate "why would a reader care?" when crafting a pitch
- Pitch-writing secrets that will keep you from spinning your wheels
- How to find publications to pitch to
- How Amber overcomes writer's block

And more!

This is one you don't want to miss! It changed my life :) and it might just change yours too! Listen at the link below or find She Built This on your favorite podcast app: https://bit.ly/SBTAmberPetty

28/07/2023

"What else is possible?" Tanessa Shears' life changed when she got curious and began asking herself that question.

In this episode, Tanessa (a listener favorite and return guest!), inspires and encourages us all to look at our own lives from that perspective as we consider what our next level and showing up as our best might be.

We hope this conversation inspires you to do the same as Tanessa and host, Emily Aborn talk about:

- What Tanessa means by "Becoming Limitless"
- What biohacking is (sounds intense?!) and how to make it practical and actionable for your everyday
- Why so many business owners and professionals aren't getting enough sleep and what to do about it
- What to consider specifically around syncing your business with monthly cycles and hormones
- And more!

Listen here:
https://bit.ly/TanessaShearsSBT

27/03/2023

Emily Aborn is empowering women worldwide through her She Built This network including her popular podcast, and her growing community of connected, successful women entrepreneurs. Emily was born to connect, and thanks to her natural entrepreneurial spirit, she has taken it to the next level.Learn mo...

07/01/2023

New Hampshire Friends! It's VOTING TIME!

LOTS of these beautiful She Built This members on this ballot!!!

Please please take a few minutes out of your day to lift some small businesses UP and sing their praises!

We'd love your vote for She Built This in Category #37 and #95!!!
https://bit.ly/3IwkSM5

16/09/2022

One of the NEW and FUN things we're adding to the She Built This Lakes Region event is an opportunity to feature YOU!

All of our attendees can upgrade their ticket to include a listing in our evening program / directory for just $10 at checkout!

This was the brilliant idea of Jodie Marshall Gallant as a way to bring us all together and make it easy to followup on all those great connections you make throughout the evening.

Here's the thing, our graphic design team is on the JOB and working on the directory to make it SHINE and today is the last day for this type of ticket!

Make sure to grab your ticket now and upgrade to the + to be one of the shining stars of the evening.

P.S. If you haven't grabbed your ticket at all yet, what are you waiting for!? We have room for a few more and would love to see you there. Link to join us: www.shebuiltthis.org/lakesregion

04/08/2022

We're thrilled to announce our upcoming She Built This: Lakes Region event taking place on Thursday, September 29th from 5-9pm

Join us for an evening you won't soon forget!

A collaboration brought to you by Emily Aborn, Founder of She Built This, and Jodie Gallant, CEO of JMG Marketing & Business Strategy

Join us for a transformative (and FUN) evening of relationship-building, thought leadership, and stories that will propel you towards growth!

The evening consists of:
✨ Networking and relationship-building with fellow New England entrepreneurs and professionals

✨ Roundtable discussion featuring five local entrepreneurs grounded in community

✨ Q & A with the panelists and discussion

✨ Refreshments and entrepreneurial-themed beverages

✨ Upgrade to be listed in our Program Directory so other attendees can easily connect with you after the event!

✨ Upgrade to an After Hours attendee and enjoy an exclusive opportunity for more networking, more delicious food (of course), deeper conversation with our speakers, and a goody bag!

✨ Inspiring conversations with hundreds of other positive-minded, dynamic individuals who are as excited by success as you are!

✨ Laughter and a whole lot of FUN!

We anticipate tickets for this event to sell out FAST! Make sure you get a seat: https://www.shebuiltthis.org/lakesregion

We can't wait to see you there!

31/08/2021

She Built This has a lot happening in September!

We're feeling the "back-to-school" vibes as we focus this month on WRITING and educating ourselves in the areas of diversity, equity, and inclusion (DEI).

She Built This VIP members get all of these workshops (and MORE) as part of your membership!

The workshop opportunities this month alone, are the value of a whole year membership!

Check out all the events on the She Built This calendar for September, sign up to join us for a few, (or all of them), and join us a VIP member to get in on all the perks!!!
https://www.shebuiltthis.org/events

04/08/2021

This week's She Built This podcast episode is all about COLLABORATIONS.

When we choose collaborative partners in business, it's important to stop, look and listen prior to taking the plunge.

In this episode, host Emily Aborn covers:

- Why choosing collaborations is to be taken seriously for your business, brand, and your community members

- The questions and considerations to look at prior to collaborating

- How setting expectations and being clear from the get-go is the key to successful collaborations

And more!

Link to listen: https://bit.ly/SBTEpisode105

07/07/2021

Now is the time to focus on email and using it to reach your ideal clients!

Email is more intimate and allows you to get cozy, share compelling stories, and can also be a foundation for the rest of your content strategy.

In this week's conversation with copy and email marketing expert, Christy Largy Cegelski, we get into:

- Our lack of hobbies and mutual love for all things boring
- Christy's story and how she got started
- How to write more successful subject lines
- How to overcome the mindset blocks holding you back from using email to reach your ideal clients
- How to use your emails as foundational pieces of your content strategy
- How many emails are too many

And... MORE!

Listen here: https://bit.ly/SBTEpisode101

17/06/2021

This is a photo of the first She Built This event in November 2018, when Kristin and I welcomed 150+ women into the room at LaBelle. The photos captured that evening were amazing (thanks to Trayce Gregoire of Trayce Gregoire Photography).

Every time I see them I'm reminded of the FEELING of that evening and what the energy in the room was.

I wanted to recreate this on a smaller scale (don't worry, we'll be having another large SBT event soon) and give YOU photos that show off what it's like to hang with you!

What better way to do that than with a headshot party where you can be seen and get visible in what you're building.

We have TWO opportunities for you to join us in getting new headshots, images of you working with a group, and having a great day of networking and making new connections!

Thursday, June 24th in Peterborough, NH - Lisa Arnold of Lisa Arnold Photography will be photographing us in the quaint and adorable Peterborough, NH and Friday, July 23rd in Portsmouth - Trayce Gregoire and the SBT ladies will be taking it to the seacoast!

Learn more and sign up for one (or both) at the link below! Hurry! Spots are going quick and the deadline for Peterborough's is MONDAY, June 21st!

https://www.shebuiltthis.org/youbuiltthis

09/06/2021

I often sit on ideas for awhile before implementing...

But this one, I decided to just jump in on, like I did the Atlantic Ocean last weekend even though no one else on the beach found it warm enough to swim! 🤣

This episode is a never-before-tried-by-me activity based on the question I heard in Oprah's Super Soul podcast (The Give),

"What is the energy you choose to bring to the world?"

“Life can be measured in exchanges of energy - positive or negative, what is the energy you choose to bring to the world? Positive exchanges multiply and grow which is why giving feels so good.” - Oprah

The legacy I want to leave and the energy I want to bring is one of LOVE, lifting others up, showing them that they can do it!

This episode is one part me living that legacy out, and one part YOU thinking about yours.

This episode comes with a She Built This community activity so PLEASE join me by listening, and then going into the She Built This group, and participating in the fun!!!

Listen here or on your favorite podcast app: http://bit.ly/SBTEpsiode97

03/03/2021

Remember in Reader's Digest how they used to have a section called, "Laughter is the Best Medicine" full of little quips and short jokes?

I LOVED that section growing up and it always had me cracking up!

Well guess what? Laughter is STILL the best medicine!

In today's episode of the She Built This podcast, Pasha Marlowe and I chat about the ins and outs of laughter and how it can help bring more joy and enjoyment in your life.

Enjoy!

http://bit.ly/SBTPashaMarlowe

11/02/2021

The morning of July 4th, 2018 began like any other in Sadie Raymond's household. What Sadie and her family didn't know, however, was that by the end of the day the course of all of their lives, especially that of their teenage
son, Corbin would change forever.

After receiving a phone call that chilled her to the bone, Sadie rushed to the scene of a car accident alongside a forested road in their home state of New Hampshire.

There, she discovered that her son had been a passenger in a car that had collided with a tree and was on his way to the hospital via ambulance.

For 121 days, Corbin fought an arduous battle for his life in the Intensive Care Unit at Boston Children's Hospital and at Spaulding Rehabilitation Hospital. New Englanders from across his home state and beyond declared themselves Corbin Strong. His family and friends found their strength and resilience in the face of adversity. And, through faith and love against all odds, Corbin won.

In this collaborative episode of She Built This, you will meet Naughty Good Bites Woman of the month, Sadie Raymond, who teaches us the power of being THANKFUL in all things and what that means to her.

Sadie Raymond is a single mother of four children: Corbin, Grace, Cohen, and Grayson. A lifelong resident of Boscawen, NH, Sadie is a graduate of Merrimack Valley High School and New Hampshire Technical Institute. Her greatest joy in life is being a mother.

Listen here or on your favorite podcast app: https://bit.ly/BeThankfulNGB

22/01/2021

Hi! Happy Friday!

This morning I posted something to my personal Instagram only to discover twenty minutes that I had made a typo, rendering it completely nonsensical. 🤦🏻‍♀️

Sometimes our typos are just downright funny, but sometimes they are serious and costly.

In my first business, a small typo (think changing an S to an M) changed someone's entire non-returnable $3000 order, so I spent half my life doing my work, a quarter of it double-checking my work, and a quarter of it, having it double-checked by my husband.

Sometimes, even with the best preventative measures in place, mistakes happen!

No matter how great or small the mistake is that you make, you have the power to turn it into MOTION.

You can turn it into:

-Better next time
-Slower next time
-Kinder next time
-Gentler next time
-Friendlier next time
-Less-expensive next time
-More clear next time

I had a fun chat with some members of She Built This over on Ye Olde Clubhouse this afternoon, sharing about our professional blooper reels. We laughed at the mistakes we made in our businesses and what our takeaways were.

My personal favorite from JoAnn Krall - The Sensible Organizer "Never ask someone what 'this' is in their bedroom when you're a professional organizer" 🤣.

We all shared about times that we forgot to cross our t's and dot our i's and what it cost us.

Every mistake you make, every failure, can move you in the direction you want to be going.

And sometimes, they just provide a really good laugh, which is also movement for your abs.

Because we should all stop taking ourselves so damn seriously anyway. :)

21/01/2021

One of our She Built This VIP Members Lanette Pottle is a superstar!

Begin again. It sounds simple until you consider the stigma associated with starting over; it can feel heavy and debilitating.

In this talk, resilience coach, Lanette Pottle pulls back the curtain on her personal story and shares a self-guided strategy for disrupting the feelings of judgment, doubt, and shame often intertwined with the starting over process.

Begin again. It sounds simple until you consider the stigma associated with starting over; it can feel heavy and debilitating. In this talk, resilience coach...

20/01/2021

Today’s She Built This podcast episode is a short and sweet and a little anecdote about my niece Annabel and the lesson I took away from it.

I have shared with you my holiday tradition of making Macaroons for the family and then bringing them to Christmas. This year, because we didn’t go visit our family in person, I made macaroons for everyone and shipped them with their presents.

A couple of weeks ago, my niece, Annabel, told her mom she wanted to FaceTime with me and when she got me on the phone she said, “Auntie Emily, I really liked those chocolate biscuits. Can we have some more?”

What did this simple request teach me? What can it teach YOU about sharing your voice and stepping up to ask for what you want and need?

Find out in today's podcast!

https://bit.ly/SBTAnnabel