27/03/2023
According to various sources, there are several changes in social media marketing for 2023. Firstly, "Edutainment" content is expected to rule social media platforms. Secondly, businesses will allocate more money towards video production. Thirdly, authenticity is becoming increasingly important for brands. Fourthly, businesses will experiment with emerging and re-emerging social media networks. Fifthly, Instagram is planning to prioritize video content on its platform. As for marketing trends, short-form video and influencer marketing are expected to be the top trends for 2023. Additionally, SEO will remain a focus for marketers, with 88% planning to increase or maintain their investment in SEO. [\[1\]](https://sproutsocial.com/insights/social-media-trends/)[[4]](https://blog.hubspot.com/marketing/marketing-trends)[[5]](https://www.lyfemarketing.com/blog/social-media-updates/)
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Learn about the latest social media trends dominating in 2023 so you can stay ahead of competitors and showcase your brand where it counts.