Slice Consulting L.A.

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Slice Consulting L.A.

We are a marketing agency - specialized in website and SEO, branding, visual content and promotion.

Slice Consulting was founded in 2005 and has been providing marketing and branding services to clients all around the world since 2012. EBRD, World Bank, WIX platform, DMI(digital marketing institute), and other international organizations have provided the company with a wide range of marketing qualifications and certificates. Here is a link to a list of brand books on the Behance platform:
https

://www.behance.net/slice_consulting

The service list for further orders
- naming
- logo development
- logo book development
- complete brand guide book development
- flyers, banners, posts, and other materials design
- website development based on the WIX platform
- search engine optimization
- digital advertising campaigns
- social media optimization
- digital analysis and benchmark

Our advantages
- agile project management
- 3 level of quality control
- specialized team
- certifications of specialization
- professional approach
- following the deadlines
- result-oriented
- PRO tools in use

27/01/2025

📸 Instagram keeps evolving, and so should your content! 🌟 Here's a quick guide to the latest recommended sizes for posts and Reels to ensure your visuals look flawless․

🖼️ Posts: The ideal size is 4:5 (1080 x 1350 pixels).
✨ Why it works: This vertical format takes up more screen space, making your posts stand out in the feed.

🎥 Reels: Go full-screen with 9:16 (1080 x 1920 pixels).
🔥 Pro tip: Use high-quality visuals that grab attention in the first 3 seconds to keep your audience hooked.

⚡ Why it Matters․
Using the right dimensions ensures:
✔️ Crystal-clear visuals.
✔️ Better engagement rates.
✔️ A professional, polished brand look.

22/01/2025

📊 Data-Driven Marketing: The Key to Smarter Business Decisions 🚀
With data-driven strategies, you can deliver measurable results and unlock incredible growth opportunities for your business.

🕰️ A Brief History of Data in Marketing.

1900s: Companies started collecting customer information (names, addresses) to send product updates via postal services. 📬
1980s: The rise of databases revolutionized marketing with segmentation and targeted sales. 💾
1990s: The Internet boom introduced online analytics tools, providing insights into customer behavior. 🌐
2000s and beyond: Artificial Intelligence and advanced data analytics enabled predictive insights and personalized experiences. 🤖✨

📊 Fascinating Facts About Data-Driven Marketing:
👉 Attract 23x more new customers with data-driven strategies.
👉 Businesses generate 2.5 quintillion bytes of data daily.
👉 Data analytics can boost visitor-to-customer conversion rates by over 202%!

💡 Why is Data-Driven Marketing a Game-Changer?
1️⃣ Understand your target audience like never before. 🎯
2️⃣ Deliver the right message to the right people at the right time. ⏱️
3️⃣ Maximize ROI by focusing on what truly works. 💵

🚀 Ready to transform your marketing and achieve smarter business results?
Slice Consulting partners with businesses to harness the power of data and analytics. Let’s make your marketing smarter, together!

20/01/2025

🎨 The January Color Palette combines cool wintery hues with rich, bold tones. Each shade tells a story, inspiring creativity and fresh beginnings.

✨ The Colors of January, brought to you by Slice creative team:
🔹 Cyan Cornflower Blue – A cheerful yet calming shade, reminiscent of clear winter skies. The "cornflower" hue dates back to ancient Egypt, where it was used in glasswork and jewelry, symbolizing life and fertility.

💎 Diamond – Inspired by the brilliance of January’s frosty mornings and the magical glow of diamonds, this sparkling tone represents clarity, strength, and renewal.

🌬️ Alice Blue – A delicate, icy blue named after Alice Roosevelt Longworth, the daughter of US President Theodore Roosevelt. This color became a sensation in the early 1900s and still evokes elegance and sophistication.

🌌 Maastricht Blue – A deep, mysterious navy blue that mirrors the starry winter night skies. Named after the Dutch city of Maastricht, this timeless shade is associated with heritage and stability.

🍷 Claret – A rich, wine-inspired red that brings warmth to the cold season. The name "claret" originates from the French term clairet, referring to Bordeaux wines.

❤️ Blood (Animal) – A bold, earthy red that pays homage to vitality and energy.

15/01/2025

🎉 New Year, New Design Solutions: January’s Top Fonts! 👇

Let’s kick off 2025 with style by exploring the most trendy fonts of the month.
1️⃣ Futura Regular
✨ A Timeless Icon: Designed by Paul Renner in 1927 and inspired by the Bauhaus movement, Futura embodies simplicity and modernity. Its geometric and bold design remains relevant even after nearly a century.
✨ Used By: Nike, Volkswagen, and IKEA—global brands that value its innovative appeal.

2️⃣ Mano Negra
🔥 The Bold Rebel: Born from the vibrancy of street art and Latin American culture, Mano Negra is daring and dynamic. With strokes reminiscent of graffiti, it adds a rebellious flair to any design.
🔥 Used In: Eye-catching music album covers and indie fashion branding.

3️⃣ Mefiyah
🌈 The Playful Innovator: This modern typeface blends quirky curves with sharp edges, making it perfect for tech and lifestyle brands.
🌈 Used By: Fitness and wellness companies, as well as startups looking to showcase a bold personality.

13/01/2025

💙Blue is the color of Slice! To celebrate our favorite color we are starting the 20 Shades of Blue post series to mark our 20th anniversary. 🌊Let’s dive into the calming yet vibrant world of Cerulean Blue, a shade that reminds of the endless sky and tranquil seas.

The word "cerulean" comes from the Latin caeruleus, meaning "sky" or "heaven." Cerulean Blue was first introduced as a pigment in the 1800s by Andreas Höpfner, a Swiss chemist. Unlike older blue pigments like ultramarine or cobalt, Cerulean Blue became popular for its non-toxic nature and excellent opacity, making it a favorite among painters.

🎨In 2000, Pantone named Cerulean Blue the Color of the Millennium, symbolizing serenity and optimism for the future.
It’s widely used in art, design, and even fashion. Remember the famous monologue about Cerulean in The Devil Wears Prada? 😏

📢 Logos Featuring Cerulean Blue
Twitter: Its iconic bird logo uses a shade close to Cerulean, symbolizing openness and communication.
LinkedIn: A slightly deeper Cerulean tone symbolizes professionalism and trust.
Nivea: The soothing blue of its logo reflects its gentle care and reliability.

In graphic design, Cerulean Blue adds a calming yet professional touch to websites and branding. In fashion, it’s a versatile color that pairs beautifully with both neutrals and bold shades. The shade Cerulean is known to reduce stress and inspire calmness, making it a favorite in office interiors and wellness branding.

10/01/2025

AI is revolutionizing e-commerce, helping businesses optimize their strategies, personalize customer experiences, and increase sales. This post reveals 5 free AI tools that will help you with this.

1️⃣ Canva's AI Magic Tools 🖌️
Create stunning product visuals and social media graphics effortlessly. With AI-powered design suggestions and background removal, your content will always stand out!
💡 Fact: Visual content increases customer retention by 80%.

2️⃣ ChatGPT 🧠
Generate engaging product descriptions, personalized email copies, and even customer support scripts. Perfect for scaling your content creation!
💡 Fact: AI-written emails can increase click-through rates by up to 14%.

3️⃣ Grammarly ✍️
Ensure your product descriptions and marketing content are flawless. Grammarly’s AI-powered writing assistant corrects grammar, style, and tone in seconds.
💡 Fact: Clear communication can boost customer trust by 82%.

4️⃣ HubSpot CRM 📊
Manage customer data, automate emails, and analyze customer behavior—all for free. HubSpot’s AI features can predict leads and improve targeting.
💡 Fact: Businesses using CRMs report a 41% revenue increase.

5️⃣ Hotjar 🔍
Understand customer behavior with heatmaps and session recordings. Use AI insights to improve website design and boost conversions.
💡 Fact: 70% of customers abandon carts due to poor website experience—fix it with Hotjar!

💼 Whether you're just starting out or scaling your e-commerce store, these tools will help you stay ahead of the competition.

30/09/2024

Here are the 5 best SEO tools for small businesses

💥 Sprout Social

▪ Offers in-depth analytics
▪ Has powerful customer service tools
▪ Helps identify influencers in your industry

💥 Later

▪ Especially good for Instagram
▪ Has a visual planning tool
▪ Allows you to save and organize media files

💥 Crowdfire

▪ Helps find relevant content to share
▪ Offers account growth tools
▪ Has follower analytics capabilities

💥 Sendable:

▪ Suitable for teamwork
▪ Offers CRM integration
▪ Has powerful reporting tools

💥 Tailwind

▪ Specialized for Pinterest and Instagram
▪ Offers a SmartSchedule feature to record the best times
▪ Has an easy-to-use analysis tool
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📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
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23/09/2024

And did you know:
✔️ In ancient times, yellow was considered an imperial color in China and only the emperor could wear it.
✔️ During the Renaissance, the blue color ultramarine pigment was more expensive than gold. It was obtained from lapis lazuli stone.
✔️ The color "Vanta Black" is considered the blackest material in the world, absorbing 99.965% of light.
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📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
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16/09/2024

The publication presents the latest trends in the e-commerce industry. Knowing these trends can help businesses stay competitive and improve their online presence.
💳 Contactless payments. After the COVID-19 pandemic, consumers prefer contactless payment options. Mobile wallets and QR codes are becoming more popular.
🗣️ Voice search and shopping. The growing use of voice assistants leads to the rise of voice search and shopping.
🕶️ Augmented Reality (AR) and Virtual Reality (VR). These technologies allow consumers to "try on" products online before purchasing.
📦 Subscription models. More brands are offering subscription services, ensuring steady revenue and customer loyalty.
🔗 Blockchain technology. Blockchain is used to improve supply chain transparency and combat counterfeit goods.
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📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
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09/09/2024

📊 FIAT's failed marketing campaign in India
In the late 1990s, FIAT attempted to enter the fast-growing Indian auto market. 🚗 The company promoted its Palio model with the slogan "Car for India".
😕 However, this approach caused a serious negative reaction. Many Indians felt that Fiat belittled their country, suggesting that India did not deserve high-quality cars.
🚫 The resulting campaign led to public outrage and boycotts. Sales plummeted.
💡 This case showed how important it is to consider cultural characteristics in international marketing.
🔄 FIAT tried to change its strategy, but the brand reputation in India remained damaged for a long time.
📉 This became an example of how a poorly designed campaign can have long-lasting negative effects.
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📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
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02/09/2024

To stay competitive in the world of tourism, it's important to update your website and rethink your brand. This is why these two processes are so important.
🔹First impression
A modern website and a fresh brand attract new customers.
🔹 Speed and security
A fast-loading and secure website inspires confidence.
🔹 Content:
Regular updates improve SEO and maintain interest.
🔹 Brand relevance
Your website and marketing materials should reflect your new brand values.
🔹 Market changes
Rebranding allows you to adapt to new trends and customer expectations.
🔹 Competitive advantage
A fresh brand can help you stand out from the competition.
If you're looking to update your website and rebrand, Slice Consulting can help. Our experienced team will help you create a modern, attractive, and effective online presence 🤝
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📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
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26/08/2024

·
🇮🇳 1859-1860 In Bengal (India and Bangladesh), the "Blue Color Rebellion" occurred. 🌿
🧑‍🌾 Peasants rebelled against British planters who were forcing them to grow indigo for blue dye.
💰 Indigo cultivation was profitable for Europeans, but not for peasants.
🔥 Rebels attacked planters and burned indigo warehouses.
⚖️ In 1860, the British government passed laws protecting the rights of peasants.
🇮🇳 This case became one of the important stages of the national liberation movement of India. ✊
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📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
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19/08/2024

📢 "Tone of voice" is the communication style used to convey information. It applies not only to verbal but also to written communication. 🗣️✍️ "Tone of voice" expresses the speaker's or writer's attitude towards the topic and the audience.
🕰️ In the late 1800s, the first famous slogans that reflected the "voice" of the brand appeared. 📸 For example, Kodak's slogan "You press the button, we do the rest" (1888) expressed the idea of simplicity and ease.
💡 In the 1940s, Rosser Reeves introduced the concept of a "Unique Selling Proposition" (USP), which also included a unique "voice" of the brand. This approach revolutionized the advertising industry. 🚀
🚗 In 1959, Volkswagen's "Think Small" campaign changed the "tone" of advertising by using a self-critical and humorous approach. This opened a new chapter in marketing communication.
👟 "Just Do It" by Nike. In 1988, Nike introduced its famous "Just Do It" slogan, which became the cornerstone of the brand's "sound". 💪 This simple but powerful phrase changed the perception of sports marketing.
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📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
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12/08/2024

👉 Did you know that during the 2008 🇺🇸 US presidential campaign, Barack Obama's team used the Gotham font, which became a famous example of political branding?
🎨 This font choice helped create a fresh and modern look for the Obama campaign that was especially appealing to young voters.
💼 Gotham became an integral part of the Obama brand. It was used everywhere from posters 📃 to websites 💻 and even appeared on his famous "HOPE" poster.
🏆 This move showed how the right typeface can play an essential role in political marketing and communication. 🗽
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📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
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06/08/2024

In 2006, Sony decided to advertise a new white version of its PlayStation Portable (PSP) game console. 🎮⚪️ They created an advertising campaign for the Netherlands with the slogan "White is Coming". 🇳🇱
The ad showed a white-skinned woman aggressively grabbing a black-skinned woman by the face. 😬
The main problems with the advertisement were as follows:
1️⃣ Racial sensitivity.
The ad was perceived by many as racist because it could be interpreted as a symbol of white supremacy. 🚫
2️⃣ Historical context.
The ad reminded me of the historical realities of colonialism and slavery, which are very sensitive topics. 📜
3️⃣ International market.
Although the ad was intended for the Netherlands, it quickly went viral, sparking international criticism. 🌍
4️⃣ Lack of context.
The ad did not provide enough context to explain its true purpose, leaving it open to different interpretations. 🤔

Sony quickly responded to the criticism. The company removed the ad and officially apologized. 🙏 They explained that it was not intended to offend anyone and that the ad was meant to show the contrast between the black and white models of the PSP. ⚫️⚪️
Good marketing is not only creative but also responsible. 💡
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📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
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30/07/2024

📧 Google has started beta testing G-Mail through an invitation system. At first, each user only received a few invitations to send to their friends. 🤝 This created a feeling of exclusivity and value.
🔥 The limited number of invitations created a high demand. 🔎 People started looking for G-Mail invitations in online forums, even offering to exchange them for other products. 🔄 All this was happening organically, without direct intervention from Google.
💾 At the same time, G-Mail offered 1GB of email space, which was unprecedented then. 🚀 This was another reason people wanted to get an invite.
🏆 As a result, when G-Mail became available to everyone, it already had huge demand and a loyal user base. 🧠 This was a completely planned marketing campaign, but it was never perceived as such.
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📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
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22/07/2024

📝 Meet the Rubik Mono font
▪ Created by Israeli designer Hubert Fishnar for Google Fonts
▪ Monospaced, geometric, and sans serif design
▪ Ideal for technical and modern design
▪ Free and available on Google Fonts
▪ Named after the famous Rubik's Cube
▪ Blends perfectly with other modern fonts

----------------
📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
----------------

15/07/2024

💥 Old Spice's "The Man Your Man Could Smell Like" campaign in 2010 caused a revolution in marketing.
The idea of the campaign is to show the "perfect man" 💪 who uses Old Spice. In the humorous ad, the hero addressed women, saying that their men could be like him.

Former football player and model Ayzeya Mustafa, who became the campaign's symbol with his charismatic image, starred in the advertisement. The ad first aired during the 🏆 Super Bowl and immediately caught the attention of the audience. After being posted on YouTube, it quickly went viral on social media

👉 Old Spice wasn't limited to just one video. They created a series of short videos where Mustafa answered questions from users on social media in real-time. Although the ad appeared to be aimed at men, it was targeting women who often shop for their partners.
🚀 Old Spice sales increased significantly as a result of the campaign. The brand regained its position in the market and became especially attractive to young consumers.
💡 This campaign showed how to revive an old brand using modern marketing tools and a creative approach. It became a marketing classic and inspiration for many marketers, proving that bold and innovative methods can yield impressive results.
----------------
📞+1 818-210-8505
📧 [email protected]
🔗https://www.sliceconsulting.org
----------------

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To stay competitive in the world of tourism, it's important to update your website and rethink your brand. This is why these two processes are so important. 🔹First impression A modern website and a fresh brand attract new customers. 🔹 Speed and security A fast-loading and secure website inspires confidence. 🔹 Content: Regular updates improve SEO and maintain interest. 🔹 Brand relevance Your website and marketing materials should reflect your new brand values. 🔹 Market changes Rebranding allows you to adapt to new trends and customer expectations. 🔹 Competitive advantage A fresh brand can help you stand out from the competition. If you're looking to update your website and rebrand, Slice Consulting can help. Our experienced team will help you create a modern, attractive, and effective online presence 🤝 ---------------- 📞+1 818-210-8505 📧 [email protected] 🔗https://www.sliceconsulting.org ---------------- #marketing #design #sales #website #sales

👇 Artificial Intelligence (AI) continues to revolutionize the world of marketing. Here are 5 leading trends shaping the future of the industry. 🔹 Customization AI allows you to analyze massive amounts of data and create highly personalized campaigns. This approach enables companies to offer the right product, at the right time, to the right customer, significantly increasing the effectiveness of campaigns. 🔹 Predictive analysis AI algorithms can analyze data, recognize patterns, and predict future trends. This helps companies predict consumer behavior, optimize pricing, and predict product demand. 🔹 Content created by AB AB tools can create high-quality, personalized content ranging from email. from email headlines to social media posts and even long-form articles. 🔹 Interlocutor AB Modern chatbots and virtual assistants can conduct conversations, answer questions, and even complete transactions. This improves the quality of customer service, ensures 24/7 availability, and reduces costs. 🔹 Visual search AI can analyze images and videos to reveal important information. This can be used for visual search, to create augmented reality experiences, or to analyze store customer behavior. These innovative approaches enable the creation of more engaging, personalized, and data-driven marketing strategies, increasing consumer satisfaction and sales performance. ---------------- 📞+1 818-210-8505 📧 [email protected] 🔗https://www.sliceconsulting.org ---------------- #marketing #design #sales #website #marketing #sales #branding

👧 In the modern world, every organization, regardless of its activity, must be in the online domain. Private kindergartens @kidshouseyerevan are no exception. Having a quality and attractive website can significantly improve the reputation, recognition, and credibility of a kindergarten. 🔹 The website enables parents to easily familiarize themselves with the activities, services, curriculum, and events of the kindergarten. 🔹 With a professional look, the website inspires confidence in parents and shows that the kindergarten is reliable and responsible. 🔹 Ways of communication. Through the website, parents can contact the kindergarten staff, send requests, and get the necessary information. 🔹 An attractive and quality website can contribute to raising the kindergarten's reputation and attracting more parents' attention. The project was successfully implemented with the support of EBRD Advice for Small Businesses in Armenia. 🤝 Slice Consulting offers quality services in the field of website development and creation. ---------------- 📞+1 818-210-8505 📧 [email protected] 🔗https://www.sliceconsulting.org ---------------- #marketing #design #sales #website #marketing #sales #branding

🧑‍⚕️ Medical marketing manages the promotion of medical services. it is also a social process through which the demand for medical services is anticipated, expanded, and met through their development, promotion, and implementation. 🩺 One of the features of medical marketing services is that we deal directly with the patient in medical marketing. 🔗Medical marketing has a great role in choosing a medical institution or doctor in case of this or that disease and problem. In this case, medical marketing aims to help the patient or client choose the necessary and sufficient amount of treatment services. 🤝 Quality, informative, prof. the developed content will help increase trust in the medical center and the doctor. Slice Consulting has been providing the following services for 12 years: ☑️ Industry market research ☑️ Consultations in medical centers and beauty clinics ☑️ Disclosure of demand ☑️ Marketing strategy development ☑️ Digital marketing (website preparation, SEO, SMM) ☑️ Advertising filming ☑️ Medical branding and brand positioning ☑️ Customer service Our clients include 👇 ▪ Alpen Pharma Group Armenia ▪ Cito Medical Center: ▪ Dr. Naira Muradyan ▪ Dr. Marina Ghajoyan Cardiologist ▪ Elvi med ▪ Primamed Clinic: ▪ Milana Aesthetic & Spa Center ▪ Swiss Pharma ▪ New Breath Recovery 👉 Our team is equipped with specialists who will provide clients with professional information that will be accessible, and clear. That means mastering medical terminology and providing a professional, competent, conscientious approach. ---------------- 📞+1 818-210-8505 📧 [email protected] 🔗https://www.sliceconsulting.org ---------------- #sliceconsulting #marketing #sales #marketing #sales #branding #cooperation #ads #advertising #design #graphicdesign #collaboration #consulting

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