11/11/2022
Having “breath” is great. Getting thousands or millions of people to follow you is very important and effective, but not investing in the depth of these relationships might harm your brand.
It’s essential to keep in mind and work towards creating an audience with depth rather than an audience that just “blindly follows”.
This is exactly why you see certain accounts with thousands of followers but very little engagement.
Depth, not width.
Keep Creating ✌️