Studio Barn Creative

20/08/2024

It's easy to do, but it can land businesses in some real legal hot-water — Using music you don't have permission to use in your social media posts.

Be careful what music you use in your social media posts.

29/07/2024

15/07/2024

South Carolina construction projects never disappoint. We appreciate the front-row seat we get to some of them.

13/06/2024

This guy was dropping all sorts of knowledge during a recent tour of the Ferguson Waterworks facility. Thanks, Dylan.

23/05/2024

We open the door to the counter narratives we hear from construction companies in response to the typical digital marketing hype. See how a blended marketing approach answers the call.

Construction Industry Counter Narratives to Typical Digital Marketing Hype. See How Blended Marketing Answers the Call.

10/05/2024

And that's a wrap! We enjoyed attending our first ASA golf event (held at the Berkeley Country Club) American Subcontractors Association of South Carolina. There was golfing, eating, golf-cart driving, beverage distribution, and a few shenanigans along the way.

Congratulations to the Winners:

1st Place: Sunbelt Rentals Sunbelt Rentals
2nd Place: Gulf Stream
Construction Gulf Stream Construction
3rd Place: Sanders Brothers
Construction Sanders Brothers Construction

Thanks to everyone for being so friendly and welcoming. See ya' next month.

29/04/2024

A comprehensive SEO strategy requires an overall vision implemented across a variety of tactics. Google’s algorithm has changed significantly over the past decade - it’s more intuitive, dynamic, and comprehensive. It's time to adapt.

An SEO strategy for the construction industry requires an overall vision implemented across a variety of tactics, from blogs to visual media.

25/04/2024

We like hosting people in our offices. It’s not 1990, don’t let the wired mouse fool you.

24/04/2024

Hats off to the future of skilled workers!!

Congratulations to these 40 students who were inducted into the National Technical Honor Society yesterday. NTHS supports the next generation of skilled workers and leaders through their Core Four Objectives of career development, leadership, service, and recognition.

16/04/2024

We got to hang out with these guys today interviewing them about how Site Marker has changed the way they do reporting out in the field.

11/04/2024

Do heavy equipment simulators prepare operators to be proficient in the field? That answer and more are below, along with a video of our novice attempt to complete an entry-level simulation.

Heavy equipment simulators offer technical tutorials that help operators build muscle memory. But do they make users proficient in the field?

25/03/2024

What’s happening with technology in construction? A simple question with some pretty complex answers.

It’s interesting that researchers at the Toyota Research Institute are using generative AI to teach robots how to perform dexterous tasks with the help of “diffusion policy”. What could this mean for the construction industry? Combining hardware (e.g., heavy equipment) with AI will revolutionize the industry. Already, there are robots laying bricks or carrying heavy loads. And, we’ve all heard at least a little about autonomous machinery.

It’s hard to know whether to be excited or frightened by what the future holds on this front.

The Toyota Research Institute is unveiling a new approach that allows a robot to acquire new dexterous behaviors from demonstration. We’re going to walk thro...

21/03/2024

You can expand your business’s reach, highlight your capabilities, get a competitive edge, and attract the clients that will offer larger-scale projects.

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We are pretty excited about how the James White Construction (jwcsitework.com) website turned out. We love how it looks, and even better we’re seeing a 64% increase in engagement, a 50.8% increase in website visitors, and an 83.93% increase in organic search click through rates since the launch. That’s one piece of the whole puzzle, and it’s a good place to start.

07/03/2024

Views from above never disappoint. Last month, we purchased a new DJI Mavic 3 Pro to replace our Autel Evo II Pro. The depth of color offered by the 10-bit D-Log video gives us more flexible color grading in post-production. Look at those clouds and their reflection in the retention pond!

04/03/2024

Wondering what the ideal marketing budget for a construction company is? Spoiler alert, it depends, and here are tips to help you find yours.

08/11/2023

That was one big piece of equipment! Clement, a certified crane operator with Stevens Towing out of Yonges, SC, was super friendly and took the time to take a quick pic between loading crush and run rock from a barge into dump trucks. He's been doing this kind of work his whole life, is originally from Louisiana, and speaks three languages -- all friendly.

03/11/2023

(𝙏𝙝𝙚 𝘽𝙚𝙨𝙩 𝙋𝙖𝙧𝙩 𝙞𝙨 𝙖𝙩 𝙩𝙝𝙚 𝙀𝙣𝙙)

Hacking the Instagram algorithm is all about tapping into the psychology of your audience.

Great content is only great if it holds attention or drives action.

The way the algorithm works this out is by showing your post initially to a small group of your followers (about 5-8% according to industry stats). That's not a lot.

These are probably people who are most likely to engage with your content in the first place. So, maybe your friends, mom, or employees.

If they do engage with it, then the algorithm shows it to a few more of your followers.

Then it might show it to people who don't follow you yet. And if they also engage, it can keep rolling.

The mission on IG is working out ways to drive people to engage, or watch for longer.

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𝙄𝙣 𝙩𝙝𝙚 𝙚𝙣𝙙 𝙩𝙝𝙤𝙪𝙜𝙝, are likes, follows and comments really helping your business reach its goal?

Smart marketers use more than one source of data to gauge how well their business is doing. And even though marketing data seems to be everywhere, it's not uncommon to overvalue easy-to-find metrics and undervalue hard-to-find metrics. For instance, Social metrics are easy to find but those metrics offer low impact to your business and the reaching of your goal, which is often sales of some form. Follower size, likes, comments and shares are so easy to see, and they may be skewing your marketing strategies. They simply don't correlate much with business impact. People who will never be a customer or client of yours could just really like your posts or videos for entertainment purposes.

In contrast, conversion rates per channel (e.g., social, web, email, search ads) are hard to find but the data can offer a high impact to your marketing decisions. Can you identify which visitors from which traffic source are most likely to take action? Do you know what actions they take (e.g., request for quote, ask for directions, complete an application)? This data is a bit harder to find, because it requires professional setup in tools like Google Analytics 4. But it can have a dramatic impact on your marketing strategy.

Was this useful? Save it for later.

25/10/2023

Our photographer captures everything.

17/10/2023

Trust the process.

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From start to finish of a custom home build in Walterboro, SC.

12/10/2023

No matter what type of construction or building service you’re in, quality control and assurance are more than just buzzwords. They demand real attention.

More than $80 billion annually is lost by the U.S. construction industry. Check out our blog, the Construction Industry category, where we do a deep dive into some of these challenges and we share a few practical solutions tailored to overcome them that will also help make your business even more marketable.

https://studiobarncreative.com/construction-quality-control/

10/10/2023

Capturing pics and video of heavy equipment doing it’s thing is one of our favorite parts of the job. On the days we’re out on construction sites we love putting on our boots, getting out in the dirt and creating content for our clients’ target audiences.

02/10/2023

https://studiobarncreative.com/construction-quality-control/

More than $80 billion annually is lost by the U.S. construction industry. A shortage of skilled workers is at unprecedented proportions. Technology is rapidly evolving in the construction industry. We offer one more reason why these topics should have your full attention.

16/08/2023

That's probably true for a lot of things, and we're just talking about digital marketing here. We meet with clients that sometimes say things like "I think so and so is really killing it, let's do it like them". And we have to remind them that our goal will be to get the same or better results, but we're probably not going to be doing things exactly like them.

A good plan, for any sized business, involves a strategy that identifies who you're talking to (that's your target persona) and then creating content that will make that audience think "oh yeah, they really get it".

If you're in the industry of selling services, and your competitor is selling to men 40 and up, and you're selling to women in their 20's, those marketing efforts and tone of voice are going to be really different. Most of the time, the differences with your competitors are a little more subtle than that, but the sentiment stays the same. What works for some, doesn't work for all. And if you just start attacking marketing without a plan and a strategy, you're definitely going to be wasting money (and time).

Work with a partner who has experience asking the right questions to help you identify who your true target persona is. You'll know you've gotten it right if you can give that persona a name and they feel like a real person to you.

We're here if you need us: [email protected]

24/07/2023

Everyone's talking about Artificial Intelligence these days. Do you know how it should be used to improve online performance and generate leads for your business?

Visit our website's home page and 𝐠𝐞𝐭 𝐨𝐮𝐫 𝐅𝐫𝐞𝐞 𝐆𝐮𝐢𝐝𝐞 𝐟𝐨𝐫 𝐇𝐚𝐫𝐧𝐞𝐬𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐀𝐈 𝐟𝐨𝐫 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬, along with links to some of the newest technologies in AI.

18/07/2023

Whether you're running Social Ads, relying on content marketing or organic social reach, or maybe just search engine optimization, you want to know if what you're doing is working, right?

That's where Google Analytics 4 helps make that possible.

Let's say, for example, you're running a Facebook ad and you want people, once they click on your ad, to complete a form. Of course you'll know when they do that, because you'll get the form in your inbox. But will you know how many people visited the page and Didn't complete the form? Understanding how many visitors are and are not converting will help you understand if you should or shouldn't make changes to what you're doing.

Here's a little formula for how we do this:

𝐖𝐞𝐛𝐬𝐢𝐭𝐞:

✔️ Create a Thank-You Page that people are taken to once they complete the form on your site.

𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝟒:

✔️ Use Google Analytics to Create two Events (one for when they hit your landing page, and one for when they make it to your Thank you page)

✔️ Make each of those Events a Conversion so they can be tracked

𝐈𝐧 𝐆𝐀𝟒 𝐑𝐞𝐩𝐨𝐫𝐭𝐬:

✔️ Navigate to Traffic Acquisition

✔️ Customize the report to show the following metrics: Users, Sessions, Engagement Rate, Session Conversion Rate, Average Engagement per Session, Event Count, Conversions

✔️ Under session conversion rate, you'll be able to see the metrics for all events or just the events you custom created to give you amazing insights to how your Ad (or other efforts) is actually converting.

𝗡𝗲𝗲𝗱 𝗛𝗲𝗹𝗽 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗜𝗻𝗳𝗼 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗢𝘄𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝗳𝗳𝗼𝗿𝘁𝘀?
Give us a call (843) 501-0851 or email us at [email protected]

11/07/2023

Are you ditching Twitter for Threads?

You've probably heard of Threads by now, Meta's newest social app, which some are referring to as a rival to Twitter.

Here's what we know so far:

The great thing is that you can create a Threads account just by downloading the App and using your existing IG username. It asks if you want to import you Instagram Bio, and even keep following the accounts you already follow on IG. Sweet.

Like Twitter, Threads functions as a text-based conversation app with a slick clean design. It supports links, images, and videos, allowing you to share various types of content. The maximum length for each post is set at 500 characters.

According to Forbes, Threads is now the fastest-growing app in history—with more than 100 Million users in just five days of its launch (that overtakes ChatGBT's records). It will be interesting to see how it makes its way in the social ecosystem.

Will you be using it? Are you using it already? What are the best and worst parts of it?