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Antetokounmpo also is starring in the second drop of the newest STARRY campaign: It's Time To See Other Sodas.
20/02/2024

Antetokounmpo also is starring in the second drop of the newest STARRY campaign: It's Time To See Other Sodas.

Purchase, N.Y.-based PepsiCo’s STARRY, the official soft drink of the NBA, WNBA and NBA G League in North America, signed Milwaukee Bucks superstar Giannis Antetokounmpo to its roster of NBA and WNBA talent.

These single malts are aged in a careful curation of barrels and hogsheads to express a luxurious new depth of flavor, i...
20/02/2024

These single malts are aged in a careful curation of barrels and hogsheads to express a luxurious new depth of flavor, it adds.

Chivas Brothers’ Longmorn, a Scotland Speyside single malt Scotch, announced the U.S. release of its Longmorn 18-Year-Old and 22-Year-Old single malt expressions.

As beverage-makers incorporate coffee ingredients in their formulations, they are looking into what flavors and formats ...
19/02/2024

As beverage-makers incorporate coffee ingredients in their formulations, they are looking into what flavors and formats will work best for their innovations. ☕

Coffee trends are prompting beverage-makers to adapt to new consumer demands for the staple American beverage. However, as consumers seek out organic, functional attributes in coffee solutions, experts see more opportunities beyond the traditional coffee category.

SunSip by Health-Ade is designed to better meet new consumers looking for soda alternatives, the company says.
19/02/2024

SunSip by Health-Ade is designed to better meet new consumers looking for soda alternatives, the company says.

Torrance, Calif.-based Health-Ade, makers of bubbly beverages with gut health benefits, unveiled its new beverage brand: SunSip by Health-Ade, a prebiotic soda that supports gut health.

 : This   is all things   beverages.
17/02/2024

: This is all things beverages.

Consumer awareness on gut health has helped probiotic and prebiotic beverages flourish in recent years, particularly as price gaps with traditional beverages have narrowed.

Rohr goes on to describe that the beverage industry, like many others right now, is trying to navigate a complex labor m...
16/02/2024

Rohr goes on to describe that the beverage industry, like many others right now, is trying to navigate a complex labor market.

An expert weighs in on the challenges and possibilities for beverage operation employee recruitment and retention.

Coca-Cola Spiced is not spicy but is Coke’s boldest tasting brand innovation yet, providing an uplifting taste experienc...
16/02/2024

Coca-Cola Spiced is not spicy but is Coke’s boldest tasting brand innovation yet, providing an uplifting taste experience unlike any other.

For the first time in more than three years, Coca-Cola is adding a new permanent offering to its portfolio in North America: Coca-Cola Spiced. Additionally the brand revealed its latest Coca-Cola Creations: Happy Tears Zero Sugar.

Check out this  : The formula also contains organic elderberry, which is rich in antioxidants and is known to help lower...
16/02/2024

Check out this :
The formula also contains organic elderberry, which is rich in antioxidants and is known to help lower inflammation and boost immunity support, it notes.

Veteran beverage entrepreneur Lance Collins announced his latest venture: RECOVER 180, a new organic hydration sports drink.

Before formulating, beverage-makers should be aware of several challenges associated with incorporating exotic fruits, i...
15/02/2024

Before formulating, beverage-makers should be aware of several challenges associated with incorporating exotic fruits, including cost and sourcing, experts note.

As health and wellness trends continue to be a driving factor in the beverage industry, experts highlight how exotic fruits’ functional attributes and unique flavor profiles have growing appeal.

Make sure to give this month's issue a read! Topics include  ,  ,   and more. 🥂    https://brnw.ch/21wH0Qa
15/02/2024

Make sure to give this month's issue a read! Topics include , , and more. 🥂

https://brnw.ch/21wH0Qa

With their premium beverage Gin & Juice By Dr Dre and Snoop Dogg, they’re taking over some new territory ― the spirits i...
15/02/2024

With their premium beverage Gin & Juice By Dr Dre and Snoop Dogg, they’re taking over some new territory ― the spirits industry.

Musical and cultural icons Dr. Dre and Snoop Dogg kicked off the rollout of Gin & Juice By Dre and Snoop, the first ready-to-drink product from their new premium spirits company, with a surprise performance at the Super Bowl after party in Las Vegas.

In this month's    , learn how   engages with brands differently!
14/02/2024

In this month's , learn how engages with brands differently!

Experts share that Gen Z is changing the standard on what beverages they enjoy, the companies they value, and how companies can market to this younger generation.

  from Absolut: The latest mixology innovation delivers bar-quality cocktails in a convenient format that saves the time...
14/02/2024

from Absolut: The latest mixology innovation delivers bar-quality cocktails in a convenient format that saves the time and preparation that goes into making cocktails, the company says.

Absolut, a brand of Pernod Ricard USA, New York, is entering the ready-to-serve (RTS) category with its new Absolut Cocktails line with flavors Vodka Mojito and Raspberry Lemonade.

“Essentially, the $13-$19.99 range proved to be the sweet spot with regard to growth and consumption,” Wyatt continues. ...
13/02/2024

“Essentially, the $13-$19.99 range proved to be the sweet spot with regard to growth and consumption,” Wyatt continues. 🍷

As premiumization continues to drive growth for the wine category, experts highlight how consumer engagement, demographic shifts are influencing the market.

The new product was aptly called Thunder Bitch, named after Thunder Bay and in honor of those friendly hard-working cani...
13/02/2024

The new product was aptly called Thunder Bitch, named after Thunder Bay and in honor of those friendly hard-working canines, it adds.

Zamora Co. announced the launch of Thunder Bitch, a new whisky liqueur that will make its U.S. debut at Guy Fieri's annual Flavortown Tailgate party during the Super Bowl in Las Vegas, Feb. 11.

In addition to kicking caffeine and sugar to the curb, the beverage is vegan-friendly, gluten-free and naturally colored...
12/02/2024

In addition to kicking caffeine and sugar to the curb, the beverage is vegan-friendly, gluten-free and naturally colored, it notes.

Chicago-based GHOST, a lifestyle brand of sports nutrition products, energy drinks and dietary supplements, introduced its-first-ever authentically licensed ready-to-drink (RTD) hydration beverage.

What is driving the use of shrink sleeve labels is premiumization, consumer engagement and sustainability.
12/02/2024

What is driving the use of shrink sleeve labels is premiumization, consumer engagement and sustainability.

The eye-catching design of shrink and stretch labels make them desirable to beverage-makers, but experts add that sustainability is playing a greater role in the future of this market.

CANarchy’s new alcohol products, The Beast Unleashed and Nasty Beast Hard Tea, now represent the majority of the company...
10/02/2024

CANarchy’s new alcohol products, The Beast Unleashed and Nasty Beast Hard Tea, now represent the majority of the company’s alcohol beverage sales.

Monster Beverage Corp., Corona, Calif., announced that effective immediately, CANarchy Craft Brewery Collective will operate under the name Monster Brewing Co.

“The focus is on creating beverages that not only taste great but also nourish the body,” Appleby continues.
09/02/2024

“The focus is on creating beverages that not only taste great but also nourish the body,” Appleby continues.

As health and wellness trends continue to be a driving factor in the beverage industry, experts highlight how exotic fruits’ functional attributes and unique flavor profiles have growing appeal.

The notes of creamy butter, apricot, apple, and a touch of vanilla perfectly complement the high-end, glossy-finished Cu...
09/02/2024

The notes of creamy butter, apricot, apple, and a touch of vanilla perfectly complement the high-end, glossy-finished Cupcake Vineyards “Love Is Wine” bottle.

Cupcake Vineyards and Netflix announced the launch of Cupcake Vineyards “Love Is Wine” Chardonnay ahead of the season six premiere of hit reality dating series “Love Is Blind” on Feb. 14.

 : Future availability of premium coffee brand Kicking Horse Coffee in a K-Cup pod will provide a new experience for con...
08/02/2024

: Future availability of premium coffee brand Kicking Horse Coffee in a K-Cup pod will provide a new experience for consumers to enjoy the brand through the Keurig brewing system.

Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, announced the expansion of its current partnership with iconic Italian coffee company Lavazza Group to include wider sales and distribution of Lavazza K-Cup pods and the introduction of the company’s Canadian brand, Kicking Horse Coffee...

More  ! “This is the party flame… meet the new Big Sipz Purple Punch,” the rapper said in a statement.
08/02/2024

More ! “This is the party flame… meet the new Big Sipz Purple Punch,” the rapper said in a statement.

Big Sipz, a brand of MLP Brands, announced teaming up with rapper Waka Flocka Flame to unveil: Big Sipz Purple Punch.

In its “Top 5 Drink Trends to Watch in 2024,” Drizly highlights how premium tequila and ready-to-drink (RTD) cocktails a...
07/02/2024

In its “Top 5 Drink Trends to Watch in 2024,” Drizly highlights how premium tequila and ready-to-drink (RTD) cocktails are positioned to continue to lead growth, while beer is expected to see a resurgence.

Looking forward, Drizly highlights which drinks trends are poised to have the biggest impact on the beverage alcohol industry, surveying 1,000 adults about the drinks they plan to purchase most in 2024.

Made to compete with other premium coffee creamers, Belle Creamers four flavors are made with no oils or fillers and are...
07/02/2024

Made to compete with other premium coffee creamers, Belle Creamers four flavors are made with no oils or fillers and are lactose free.

Darigold launched its new Belle brand of dairy-based coffee creamer made with just five ingredients including real cream.

There are three in particular that will garner a significant amount of attention, as they’re, essentially, a response to...
06/02/2024

There are three in particular that will garner a significant amount of attention, as they’re, essentially, a response to overarching developments in the overall fleet equipment space.

Over the next several years it is expected a number of technological trends will drive conversations in the commercial truck tire market.

This new milk is meant to be enjoyed by milk lovers of all ages and comes from pasture-raised cows on Organic Valley's s...
06/02/2024

This new milk is meant to be enjoyed by milk lovers of all ages and comes from pasture-raised cows on Organic Valley's small family farms, it says.

Organic Valley announced the expansion of its fluid milk portfolio with Organic Valley Family First.

He also notes that fluctuating demand is “a common challenge” in many industries and is particularly evident in the shif...
05/02/2024

He also notes that fluctuating demand is “a common challenge” in many industries and is particularly evident in the shifting seasonal demands that call for flexible staffing solutions.

An expert weighs in on the challenges and possibilities for beverage operation employee recruitment and retention.

Beginning this month, Almond Breeze Original Almond & Oat Blend will be available for purchase in grocery stores and maj...
05/02/2024

Beginning this month, Almond Breeze Original Almond & Oat Blend will be available for purchase in grocery stores and major retailers nationwide.

Blue Diamond announced a new addition to its selection of Almond Breeze products with the launch of Almond Breeze Original Almond & Oat Blend.

This unique blend of Blanco tequila distilled with oven-roasted agave honey and Añejo tequila.
03/02/2024

This unique blend of Blanco tequila distilled with oven-roasted agave honey and Añejo tequila.

Tequila Don Julio, a brand of Diageo North America, introduced Tequila Don Julio Alma Miel, a new permanent addition to its portfolio offerings.

Stanieich adds that on-the-go lifestyles have contributed to the demand for cognitive- and energy-focused products.     ...
02/02/2024

Stanieich adds that on-the-go lifestyles have contributed to the demand for cognitive- and energy-focused products.

Although on-the-go lifestyles are prompting interest in beverages with an energy and cognitive focus, experts highlight that purity and effectiveness are leading new product development.

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Beverage Industry

Beverage Industry is the best read and most widely distributed magazine covering the entire $400 billion North American beverage marketplace. Beverage Industry reports on a wide range of marketing and manufacturing subjects with emphasis on beverage news and trends, new products, research and development, ingredients, packaging, production, distribution, and marketing innovations.

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