HCD Research

26/06/2024

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Discover the power of fragrance-supported therapy with "fresh-green-citrus" scents! 🍋🌿

Scented Flight ✈️: Boost creativity through multi-sensory inspiration.
Scented Power Posing 💪: Enhance inner strength with physical and mental exercises.
Explore how primal perfumes, our first scents, offer therapeutic benefits in adulthood. 🍼🌼 Clinical research shows these scents provide psychological benefits, even pain relief for infants.
🔗 https://link.springer.com/chapter/10.1007/978-3-662-67259-4_10

Looking ahead, plant peptides in perfumery promise to support our brains against stress. 🌱🧠

Join us on this fragrant journey to wellness! 🌺✨

21/06/2024

🔬 :
Reflecting on the evolution of psychophysiology! 🧠

Since its inception in 1973, Biological Psychology has been a cornerstone for advancing this dynamic field. This review delves into the constancies and trends shaping psychophysiology, while also highlighting areas needing greater attention for future growth.
🔗 https://www.sciencedirect.com/science/article/pii/S0301051124000516

Explore predictions and recommendations to propel psychophysiology forward, driving impactful contributions to the common good. Let's chart the course for the future of mind-body research together! 🌟

16/06/2024

👨‍👧‍👦 Happy Father's Day to all the amazing dads, including those at HCD Research! Your strength, guidance, and love shape the foundation of our families and communities.

Today, we celebrate you and all that you do. 🎉

14/06/2024

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🤨 Unraveling the nuances of emoji marketing! 📱

This study explores the impact of artifact emojis on consumer response in online marketing messages.
🔗 https://onlinelibrary.wiley.com/doi/abs/10.1002/cb.2323

Discover how the presence of artifact emojis can trigger skepticism, leading to decreased brand engagement. Dive into the fascinating dynamics of emoji usage and learn about key moderators that influence consumer perceptions. Let's decode the science behind effective emoji communication! 💬🔍

12/06/2024

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Navigating the shift to Industry 5.0: Embracing evolving soft skills for workplace success! 💼

This study delves into the crucial role of soft skills in fostering sustainable, resilient, and human-centered production.
🔗 https://link.springer.com/chapter/10.1007/978-981-99-9730-5_3

Discover insights into the drivers behind the growing need for soft skills and the challenges in their acquisition. Let's debunk misconceptions and unlock the potential of soft skills to enhance individual and societal well-being. Explore how embracing soft skill training can empower us for the future of work! 🌟

07/06/2024

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Unveiling the neural mechanisms of regulatory focus!

🧠 This study explores the link between induced regulatory focus and frontal cortical activity, shedding light on the intricate interplay between cognitive processes and brain function.
🔗 https://www.mdpi.com/2076-328X/14/4/292

Findings reveal that promotion focus enhances left frontal cortical activity, while prevention focus boosts right frontal cortical activity. Dive into the nuanced dynamics of regulatory systems and their profound impact on psychology and behavior. Let's unravel the mysteries of brain regulation together! 🌟

05/06/2024

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Unraveling the mysteries of health behavior with neuroscience!

🧠 This opinion piece dives into the emerging field of health neuroscience, exploring how the brain and body interact to shape our health outcomes.
🔗 https://www.imrpress.com/journal/JIN/23/4/10.31083/j.jin2304069/htm

Discover how evidence-based body-mind interventions like mindfulness meditation and Tai Chi can target root causes of dysfunction, paving the way for holistic wellness and behavior change. Let's harness the power of neuroscience to unlock optimal health across the lifespan! 💡

03/06/2024

🎙️ New Podcast Episode! 🎙️

Excited to share the latest episode of the HCD Podcast Mindset, featuring Victoria Coutiño!

Victoria, with 25+ years in the LATAM food & beverage industry, as she shares her journey from food chemist to sensory consultant.

Topics include:
🍹 Impactful work at PepsiCo
🔬 Sensory science & consumer insights
🍷 Love for Mexican wine
🚀 Founding 5 Sense.i advisory

Tune in for a fascinating conversation packed with insights and inspiration.

👉 Catch it here:
🎥 https://youtu.be/PHdZ6Tf-W38
🎧 https://open.spotify.com/episode/1VkbyXqHB1uK7LMdWimsre

Don’t forget to like, share, and subscribe for more thought-provoking episodes. Check out our resources at www.Hcdi.net.

31/05/2024

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Unlocking the neural basis of risk-taking behavior!

🧠 This study delves into the dynamic nature of risky decision-making, revealing intriguing insights from EEG analyses during the hot Columbia Card Task.
🔗 https://www.jneurosci.org/content/early/2024/03/29/JNEUROSCI.1337-23.2024.abstract

Findings highlight attenuated subjective value signals and increased prediction error signals associated with higher risk preference, shedding light on the complex interplay between brain activity and risky choices. Explore the multi-layered neural computations underlying risk behavior and their implications for mental health research.

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29/05/2024

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Breaking new ground in mental health with virtual reality! 🌐

This commentary explores the intersection of digital mental health and the unique needs of Highly Sensitive Persons (HSP), offering innovative strategies for preventing workplace burnout.
🔗 https://link.springer.com/article/10.1007/s41347-024-00404-y

Discover how personalized virtual reality experiences can harness the calming power of technology to support HSPs and promote mental well-being. Let's pave the way for a healthier, more inclusive work environment! 💻🧘‍♂️

27/05/2024

🇺🇸 On this , we remember and honor the brave souls who made the ultimate sacrifice for our freedom. Their courage and sacrifice will never be forgotten. Let's honor their memory by cherishing the freedoms they fought to protect. 🗽

24/05/2024

🧠 Unlocking the mysteries of face perception with EEG! 🤯

This study explores how the brain decodes the realness of human face images, crucial for navigating the uncanny valley in digital interactions.
🔗 https://www.nature.com/articles/s41598-024-56130-1

Exciting findings reveal non-linear EEG responses linked to face stylization levels. Dive into the neurocognitive underpinnings of the uncanny valley effect and pave the way for more lifelike virtual agents! 🧑‍💻🧠

Artificially created human faces play an increasingly important role in our digital world. However, the so-called uncanny valley effect may cause people to perceive highly, yet not perfectly human-like faces as eerie, bringing challenges to the interaction with virtual agents. At the same time, the....

22/05/2024

🌿 Shifting towards sustainable protein alternatives! 🌱

This study delves into consumer perceptions and preferences toward plant-based meat alternatives (PBMAs), highlighting the growing trend towards sustainable dietary choices.
🔗 https://www.sciencedirect.com/science/article/pii/S2949824424000041

Exciting findings reveal positive attitudes driven by health benefits, ethical concerns, and sustainability. With increasing research focus globally, it's crucial to foster policy frameworks promoting PBMA production and consumption, ensuring a healthier future for both people and the planet.

Let's cultivate a greener, more sustainable food system together! 🌍🥦

21/05/2024

*New Blog Alert!*
Excited to share our key takeaways from the MSI 2024 Analytics Conference! 🚀

Learn how to future-proof your marketing analytics in a privacy-first world, drive impactful insights, and tell compelling data stories. Read more: https://www.hcdi.net/post/hcd-key-takeaways-from-the-msi-2024-analytics-conference

20/05/2024

🎙️ Catch our latest MindSet podcast episode!

🚀 Join host Michelle Niedziela as she sits down with Andrew Livermore, a seasoned leader in sensory, market, and product research with over 20 years of experience in the FMCG/CPG industry. From lobsters to consumer behavior, Andrew's journey from academia to industry has been nothing short of remarkable. Discover how his expertise in psychology, behavioral sciences, and sensory research has paved the way for groundbreaking innovations in product development.

Listen now:

🎧 https://open.spotify.com/episode/2hSicoE8JqaO3oLWG1PNhi

🎥 https://youtu.be/CM0lvrvnF1A

17/05/2024

💡 Did you know that consumer neuroscience research has shown that sensory cues, such as scent, can significantly influence consumer behavior?

Certain scents have the power to evoke nostalgic memories or trigger specific emotions, affecting our perception of products and brands. For example, the aroma of freshly baked bread in a bakery or the scent of pine in a holiday-themed store can enhance the overall shopping experience and increase the likelihood of purchase.

It's amazing how something as subtle as a scent can leave a lasting impression on our brains and shape our buying decisions!

17/05/2024

Is boredom sabotaging your research data? 🤔

📊🔍 This perspective delves into the often-overlooked impact of in behavioral science experiments.
🔗: https://www.nature.com/articles/s41599-024-02851-7

Discover how boredom can introduce noise and confound results, affecting attention and participant engagement. Explore practical recommendations for mitigating boredom's influence and enhancing research quality!

15/05/2024

🌿 Transforming environmental consciousness through compassion meditation! 🌍

This study unveils the profound impact of a 7-day app-based meditation course on global identity, nature connectedness, and pro-environmental behavior.
🔗 https://www.sciencedirect.com/science/article/abs/pii/S0272494424000331

Exciting findings reveal that cultivating compassion fosters a stronger sense of global connectedness and drives meaningful shifts towards eco-friendly actions. Dive into the transformative potential of mindfulness for nurturing a deeper connection with humanity and nature! 🌟

13/05/2024

In today's competitive market, understanding consumers is essential for success.

Sensory journey mapping tracks consumer experiences with a product, capturing sensory and perceptual encounters at each stage and each sensory attribute.
Check out our blog post detailing the process and contact us today for more information:
🔗 https://www.hcdi.net/post/unlocking-consumer-insights-with-simplicit-journey-mapping

Our Simplicit method leverages behavioral science to delve deep into consumer perceptions and emotions integrating SAM (Self-Assessment Manikin) and IAT (Implicit Association Test) to uncover the evolving consumer experiences and emotional responses that drive behavior.

Ready to transform your consumer insights? Reach out to us today to discover more about Simplicit Journey Mapping and how it can propel your business forward.

12/05/2024

🌸 Happy Mother's Day to all the incredible moms out there, including those at !

Your love, sacrifice, and unwavering support enrich our lives every day. Today, we celebrate you and all that you do.

💐

10/05/2024

🌍 🗺️ Unraveling the power of typeface in souvenir design! 🎁

This study explores how handwritten vs. machine-written fonts influence tourists' purchase intentions.
🔗: https://doi.org/10.1016/j.jhtm.2024.02.009
Exciting findings reveal that handwritten typefaces evoke higher purchase intentions and perceived authenticity. Dive into the nuances of souvenir design for destination marketing success!

09/05/2024

“To make good decisions with data, it is crucial that managers first do a lot of thinking without data.”
- Dr. Stephano Putoni, Wharton Professor

The HCD Research Analytics Team was excited to join the MSI 2024 Analytics Conference! 📊🔍
Future-proofing in a privacy-first world means going beyond insights. It's about integrating new data sources, fostering communication between teams, and adapting to disruptions.

Our team found the key take-aways were:
• It is fundamental to have clear and concise goals and objectives at the very start before embarking on a research project. Finding your data with a purpose.
• Ambiguous questions lead to miscommunication and poor research decisions, making it more difficult to uncover actionable results.
• There is a benefit to having “snackable” outputs that inform your business decisions; not every actionable result has to be monumental in size, but rather in impact (i.e., uncovering smaller insights that help people in their day-to-day).
• Always be sure to tell a compelling story with the insights that are uncovered, and once the story is finished, celebrate the findings with the rest of the team (i.e., whether that is through immersion days or bottles of champagne).

Let's activate for excellence!

08/05/2024

🌿 Harnessing the power of mindfulness to conquer stress-eating! 🧘‍♂️

This study uncovers how mindfulness meditation can transform stress-related overeating behaviors.
🔗 https://www.nature.com/articles/s41598-024-57687-7

Through a 31-day web-based meditation training, participants experienced reduced stress-eating tendencies and food cravings, accompanied by neural connectivity changes in key brain regions. Dive into the transformative potential of mindfulness for holistic well-being! 🌟

06/05/2024

🎙️ Catch our latest podcast episode!

Dive into the world of Sensory Journey Mapping, a game-changer in understanding consumer behavior and crafting exceptional product experiences. Discover how this innovative methodology unlocks profound insights into consumer emotions and perceptions throughout the product journey.

Listen now:
🎧 https://open.spotify.com/episode/6FJqoNAlpGTsegw05ZsZOe
🎥 https://youtu.be/G30nbnWYfL0

06/05/2024

🍎 This , let's honor the incredible educators who inspire, motivate, and shape the minds of our future leaders.
Thank you for your dedication, passion, and tireless commitment to nurturing young minds! 📚

03/05/2024

Unlocking the power of emojis in digital marketing! 🚀

This study delves into how emojis influence customer engagement and purchasing intentions among Generation Z consumers in South Africa. Findings show positive relationships between trust, involvement, and perceived usefulness, paving the way for organizations to effectively connect with young audiences.
🔗: https://www.emerald.com/insight/content/doi/10.1108/YC-08-2023-1817/full/html
Embrace the digital language of Gen Z and elevate your marketing strategies! 📱💬

01/05/2024

🌿 Unlocking the secrets of wellness tourism! 🌍

This study delves into the interplay between wellness motivation, engagement, satisfaction, and destination loyalty among wellness tourists.
🔗 https://www.mdpi.com/2076-328X/14/3/239

Exciting findings reveal the importance of factors like physical motivation, transcendence, and relaxation in driving engagement and loyalty. Discover how enhancing tourist experiences can strengthen destination brands and foster positive outcomes in the era of wellness travel! 💼✨

29/04/2024

🚀 Thrilled to announce our latest blog post: "Leveraging Research Foresight: Shaping Consumer-Centric Strategies for Market Success."
🔗 https://www.hcdi.net/post/leveraging-research-foresight-shaping-consumer-centric-strategies-for-market-success

Discover how we fuse consumer insights with strategic foresight to drive agile decision-making and foster sustained growth in today's dynamic marketplace.

Dive in to explore our collaborative workshops, continuous iteration approach, and the driving forces behind our success!

26/04/2024

🔍 Virtual vs. Human : What impacts users' perceptions and brands?
🔗: https://www.sciencedirect.com/science/article/abs/pii/S0160791X24000368

This study delves into the rising trend of Virtual Influencers (VIs) on . Findings reveal surprising acceptance despite their synthetic nature, shedding light on effective influencer strategies in the age of .

24/04/2024

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Defining wellness: Insights from experts and laypeople! 🧘‍♂️

This study delves into the diverse perspectives on wellness, aiming to harmonize this vital concept.
🔗 https://journals.sagepub.com/doi/full/10.1177/14034948231217360

By examining the views of 1152 laypeople and 23 Finnish experts, they identify key domains crucial for comprehensive wellness. Discover how understanding these perspectives can shape more inclusive and effective wellness models, ensuring holistic well-being for all! 💫