Ocean Strand Media

04/07/2022

Check out and LIKE our new page Port City Eats. We feature local Wilmington NC restaurants. Https://fb.com/portcityeats

28/05/2021

Fairfield Inn by Marriott - Wine on tap in the lobby!

22/08/2020

This is a great lesson for any managers in any industry. https://blog.yelp.com/2020/07/lessons-in-leadership-from-a-terrible-manager

Restaurateur Josh Kopel explains how he implented a plan to shift from a by-the-book manager to an effective leader.

24/04/2020

All my gym owners and personal trainers, you need to read this article.
What plans are you making for the future of your business? https://www.cnbc.com/2020/04/18/24-hour-fitness-weighs-bankruptcy-amid-coronavirus-pandemic.html

The gym chain is one of many fitness companies that has been under pressure amid state orders they close their doors to help prevent further spread of the coronavirus.

22/04/2020

Support your local restaurants during this crisis. They need your help.
If you are in the DC area checkout the world famous Ben's Chilli Bowl.
https://abcnews.go.com/US/coronavirus-pandemic-brings-bens-chili-bowl-iconic-dc/story?id=70243517

The coronavirus pandemic brings Ben's Chili Bowl, iconic DC business that served Obama and Martin Luther King, to its knees.

10/04/2020

22/02/2020

Chick-fil-A always impresses me with their efficiency, speed, customer service and consistency. Their training program must be amazing.
Take a look at their production levels on a busy Saturday afternoon. -fil-A

13/02/2020

06/02/2020

Over 2 trillion searches per year on Google. 46% of those were for local businesses.
Where does your business show up if someone is looking for your type of business, service or product?

13/12/2019

13/11/2019

Does your business get leads from your website or social media? How fast do you respond to new leads?

Businesses that reach out to new leads within the hour are seven times more likely to have a meaningful conversation than businesses that wait 60 minutes or more.

30/08/2018

Facebook has been on a mission to cut out the bullsh&t and fake posts from businesses that flooded the system in years past. Just a few years ago you could post to your business page and it would be seen by everyone who liked your page. In 2018 Facebook began to "shift ranking to make News Feed more about connecting with people and less about consuming media in isolation." This means that posts from family and friends take priority over your page's posts.

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Organic Reach - The number, or percentage, of times that your post enters the news stream of people without any help from paid distribution. An 'organic post' is one that is not boosted or paid for.
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In 2014 the organic reach of a businesses Facebook post was down to around 6%. Meaning that if your page has 1000 Likes you would only reach 60 people. 4 years later in 2018, that number is down even more.

So how can you get more out of your organic posts? How can you get more people to see them?

While everyone complains about spam in their inbox, just about everyone still checks their email on a regular basis. Email providers have gotten much better at filtering out spam. This means that people can easily see the emails that matter to them most. If you have a good relationship with your customers and are providing value to them, they will care what you have to say.

If you haven't already started building your businesses email list, you need to start now. More about that in a future post. (Hint: Use an email service such as MailChimp, Drip, or Aweber)

Most businesses should be posting to their page several times per week at a minimum. At least once per day would be best. Make sure your posts have value to your followers. Value can be something that is entertaining, helpful hints, information that will save them money, instructional, etc.. Don't post pictures of yourself at a concert or theme park, unless your business is concerts or theme parks. The type of posts will depend on your business and what your objectives are.

When you post something that you feel is going to be really valuable, send out a quick email to your entire list with a brief description and a link to the post. I wouldn't do this everytime you post or people will unsubscribe from your email list. You could send out 1 email per week that highlights your posts from that week.

If you are truly providing value to your readers/followers they will pay attention. In the email ask them to Like and Share the post after they read it. This will help spread the post organically.

~ Bruce McClellan provides online marketing services for small businesses and independent entrepreneurs. Social Media management, photo and video production, website development, business processes and more. Each client is unique and requires a different approach based on their individual goals. Find out more about his services at https://oceanstrand.com