We help make emotional connections with your customers through marketing to help you grow your business
It can be hard staying organized when you have things coming at you in every direction during a project so I made a list of a few tools that will help you from drowning!
1) Instant Agenda - Allows your team to collaborate easily together and keep track of every step moving forward.
2) Serpstat - Full SEO platform that allows you to create SEO checklists for you and your team.
3) Cyfe - One-stop shop for tracking your marketing growth.
KPI (Key Performance Indicators) are important to track how well your marketing strategy is doing. The same way you have to use a meat thermometer to track how done a steak is when cooking it, you have to use certain KPIs to track your marketing success. If I was working with a brand new Music Artist, the first KPI I would use would be awareness-focused. Tracking "Reach" would be a good start to focus on an awareness KPI.
Another most common KPI would be "ROI" (Return On Investment). Every business is concerned if they are spending too much and if a marketing strategy is turning out profitable. No one wants to spend $1000 only to make $600 back, so it makes it easy to work backward and find out where the problem is and test something else to find a winning strategy.
Creating a domain that you can use for SEO and usability is important. Here are some things that can help you when you are coming up with yours.
MAKE IT MEMORABLE - making a name that's catchy and easy to remember in a world full of domains is important.
SEO FRIENDLY - making a name with keywords inside of it can be very useful in making your business easier to search
PROPER EXTENSION - always try and aim to get a .com extension unless it will be more appropriate to use something like .gov, .edu, etc.
MAKE IT BROAD - Its harder to expand when your name is something like lawnmowers.com. Its the reason amazon is called amazon, they are able to sell everything because its broad enough to not be tied down by the domain itself.
Everyone is aware of traditional brainstorming to come up with new ideas for projects. Here's a list to help give you some different brainstorming techniques that will get your thoughts flowing.
Creative block is a hard thing to overcome and can really bring a halt to an entire project. Here are some ways to overcome your block.
1. GET OUTSIDE - Getting outside to explore nature or walk around your neighborhood can really help your mental creative health.
2. LOOK AT CREATIVE BLOCK AS GROWTH - Changing the mindset of your block can help you overcome it as well. Look at it as breaking into better ideas.
3. REDEFINE THE PROBLEM - Think about how someone else might think of the problem your having. Looking at a different view can help change everything.
4. KEEP A NOTEBOOK - keeping track of your inspirational times can help you later in understanding what made you creative in that moment. Reflact on past creative experiences.
In the world of marketing, there are a lot of terms people don't always fully understand. I picked a few random ones that might possibly help someone understand one just a little more.
Feel free to add any of your own terms you may know in the comments :) Let's help educate others.
1) Content Marketing - Strategic approach to marketing that uses valuable content to attract customers through every step of the strategy.
2) Lead Nurturing - Educating qualified leads with relevant content to warm them up before the purchase is made.
3) Bottom Of the funnel - Final stage of the buyer's journey where they figured out their problem, found their solution, and are ready to start making a purchase
4) Return on Investment (ROI) - Ratio to evaluate profitability a company gains due to the resources put into a project.
5) A/B Testing - Testing to separate specific elements while keeping everything else constant. Helps determine which version will make a better long-term investment.
6) Content Audit - Examining current content on a website or social channel to help determine what's working and what's not to drive results.
Building better habits take time and consistency. Everything we do in our daily lives is the product of the habits we make. If you want to be successful at anything you do, start with a self-reflection on your habits. We all have the ability to change for the better, here are a few tips on how.
1. Start small.
2. Replace bad habits with good ones.
3. Beware of triggers.
4. Link multiple habits together
5. Be aware of bad habits and interrupt them
6. Find people with similar habits you want to have
7. Reward good habit behavior
6 ways to diversify your digital marketing https://www.intheblack.com/articles/2021/07/01/diversify-digital-marketing
Discover how to adopt a multi-channel approach to digital marketing, covering email newsletters, social media options and more.
10 Most Common SEM Mistakes and How to Avoid Them https://www.searchenginejournal.com/common-sem-mistakes/413138/
Mistakes in SEM can be expensive and disastrous. These 10 can cost you the success of campaigns or your career — learn how to avoid them.
Instagram Shadowban Is Real: How to Test for & Prevent It https://blog.hubspot.com/marketing/instagram-shadowban
Learn the easy trick to figure out if your branded Instagram account is shadowbanned -- and find out how to get it back to normal.
The DM is a portal directly to your customers. If customers have questions or concerns they can reach out directly to you which gives you an immediate opportunity to build some good loyalty and retention. DMs is a good way to improve your Instagram story strategy as well. Reactions and replies go straight to the business inbox which you guessed, helps you have the ability to directly build a good rapport with them.
You can also make them feel super special by making it seem like your singling them out for special discounts or promotions. That would make anyone happy to know the brand they love directly messaged instead of making them feel like the "crowd".
What tips would you add to this post? Share your tips.
Each platform used to market online provides you with a different value. You need to analyze which outlets you should invest more time and money into, and which ones are not as imperative. Determining what each platform is going to do for your specific advertising efforts should be the basis for the decisions you make with your campaigns.
is a , not an event. The best way to prioritize your keywords is to write down the ones that you want to target and then rank them based on how much traffic they get from search engines like Google
However, while you want to make conversions simple on mobile, you don’t want to sacrifice the quality of your content.
When you set your goals, make them attainable and break them down into smaller steps.
Make sure you have the right social media tools in place to promote your business.
Google is pushing hard to make it easier to create ads; Tuesday's daily brief https://searchengineland.com/google-is-pushing-hard-to-make-it-easier-to-create-ads-tuesdays-daily-brief-349804
Plus, Shopify site owners can finally edit their robots.txt files.
Quick 15 minute SEO ideas...
1. Include one primary keyword in a page URL
2. Use meta description to present your brand better
3. Don't forget to use alt attributes for all of the images
4. Publish only high quality and keyword rich content
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