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Attending Transportation Marketing & Sales Association - TMSA   next week? Join the founder and CEO of Drop & Hook Miche...
06/06/2024

Attending Transportation Marketing & Sales Association - TMSA next week? Join the founder and CEO of Drop & Hook Michelle LeBlanc for her Coffee Talk session June 11th at 10:30am CST.

We'll talk about coffee, dogs, how can marketers set better goals and act more strategically to reach them... No big whoop..

We're just a week away from the Transportation Marketing & Sales Association - TMSA   Conference!Drop & Hook is proud to...
03/06/2024

We're just a week away from the Transportation Marketing & Sales Association - TMSA Conference!

Drop & Hook is proud to be a Silver Sponsor of this event where we'll celebrate 100 years of TMSA alongside top sales and marketing talent across the transportation and logistics industry.

Will we see you in New Orleans this June? Let us know or learn more about the event here:

TMSA ELEVATE is a Global Marketing Summit and Global Sales Summit for the Logistics industry and Transportation industry geared towards marketing and sales

🗓️✅  Is your social media calendar ready for June? Holidays can be a great opportunity to engage your audience!A few oth...
31/05/2024

🗓️✅ Is your social media calendar ready for June? Holidays can be a great opportunity to engage your audience!

A few other June holidays we'll be recognizing include:
- National Forklift Safety Day (June 11)
- Father's Day (June 16)
- World Social Media Day (June 30)

Which will you incorporate?

Is your transportation & logistics business seeing return from in-person events and conferences? Go in with a goal (and ...
30/05/2024

Is your transportation & logistics business seeing return from in-person events and conferences? Go in with a goal (and our new conference planning checklist!) to elevate your ROI!

Read the blog now to get started:

Conferences and events play an oversized role for transportation and logistics marketing and sales professionals. Our event planning checklist helps set marketers up for success!

Have you started packing for    yet? Over the years our Drop & Hook team has attended countless conferences and events. ...
28/05/2024

Have you started packing for yet? Over the years our Drop & Hook team has attended countless conferences and events. So why not put that knowledge to use and compile a list of must-haves for your backpack or conference bag?

What items do you consider indispensable for conferences? Share your conference essentials and let’s have a great event together!

Cookies are top of mind for many, and sadly that's not just because of the Girl Scouts. In one bit of potentially positi...
24/05/2024

Cookies are top of mind for many, and sadly that's not just because of the Girl Scouts. In one bit of potentially positive news for marketers, Google has announced a delay on eliminating third-party cookies from the Chrome browser thanks to regulatory push back. So what does this mean for brands? There's no time like the present to assess your data and tracking tech stack and see whether you can work to own awareness with more of your audience in the meantime.

The move has major ramifications for the $600 billion online ad industry.

So how are we feeling about AI these days marketers? We have some thoughts! Join Drop & Hook founder Michelle LeBlanc at...
20/05/2024

So how are we feeling about AI these days marketers? We have some thoughts! Join Drop & Hook founder Michelle LeBlanc at the upcoming Transportation Marketing & Sales Association - TMSA event next month to discuss! See you there?

Learn more or register:
https://bit.ly/3yggmOI

In continuing recognition of  , we would like to share some valuable insights on ways to promote mental health within th...
16/05/2024

In continuing recognition of , we would like to share some valuable insights on ways to promote mental health within the trucking community from Triumph.

If you or someone you know is experiencing a mental health crisis, please reach out for help. If someone is in immediate danger, call 911. Get connected to the National Su***de Prevention Lifeline by dialing 988.

Don't miss the chance to shine a light on the successful women in your   organization with 's Women in Supply Chain Awar...
10/05/2024

Don't miss the chance to shine a light on the successful women in your organization with 's Women in Supply Chain Award. Submissions close June 7th.

This award recognizes female supply chain leaders and executives whose accomplishments set a foundation for women in all levels of a company’s supply chain network. Submissions close June 7!

Welcome to drop & hook's new ongoing Digital Marketing Series where we will demystify some of the key concepts in digita...
08/05/2024

Welcome to drop & hook's new ongoing Digital Marketing Series where we will demystify some of the key concepts in digital marketing. This month we are taking a look at SEO

A 2012 study conducted by Mona Shattell, PhD, RN, FAAN through DePaul University School of Nursing found some staggering...
06/05/2024

A 2012 study conducted by Mona Shattell, PhD, RN, FAAN through DePaul University School of Nursing found some staggering results about the mental health of a random selection of truck drivers.

Drivers surveyed were experiencing:
27.9% Loneliness
26.9% Depression
20.6% Chronic sleep disturbances
14.5% Anxiety

Has the situation improved at all in the years since then? Together, we can ensure the trucking community has the resources and support they need to thrive both on and off the road. How will you contribute?


https://bit.ly/4aQCLAJ

Heritage and awareness months can be a great way to engage your audience, display your values, build an employer brand, ...
01/05/2024

Heritage and awareness months can be a great way to engage your audience, display your values, build an employer brand, or encourage advocacy. What celebrations will your business be observing this May?

Have you ever considered creating your own holiday? Here's an interesting look at the origins of   from Supply Chain Now...
29/04/2024

Have you ever considered creating your own holiday? Here's an interesting look at the origins of from Supply Chain Now! Whether you're all about sharing the stories, breakthroughs, and technologies of the global or you're just curious how to make a "national day" of your own this is worth a listen: https://bit.ly/3JJPAAI

Who's ready to celebrate the amazing supply chain professionals who keep the world connected? The ladies of Supply Chain Now...

Experiencing some   doldrums? Just not sure quite how to say what exactly it is that you do here? It's time to get creat...
25/04/2024

Experiencing some doldrums? Just not sure quite how to say what exactly it is that you do here? It's time to get creative.

Drop & Hook has your back - download our coloring book for a short journey through drayage drawing and final mile fun: https://bit.ly/4be8V9d

Are you on the list? The Drop & Hook newsletter is a free monthly resource for transportation & logistics marketers. Sig...
25/04/2024

Are you on the list? The Drop & Hook newsletter is a free monthly resource for transportation & logistics marketers. Sign up here before the next edition drops:

Social media doesn’t come with a road map, but we will share the right navigation with you through the latest industry news and marketing insights.

Mistakes: we all make them. But what if these critical settings are wasting your paid media budget? Drop & Hook Digital ...
24/04/2024

Mistakes: we all make them. But what if these critical settings are wasting your paid media budget?

Drop & Hook Digital Media Manager Taylor Gant shares 3 Google Ads Mistakes You Didn't Know You Were Making (And How to Fix Them) on our blog:

Learn how to avoid common Google Ads mistakes and optimize your campaigns with these key tips. Make the most of your advertising budget and target the right audience effectively.

Wondering how to gain awareness for EV efforts? Thinking about targeting solar shippers? We're here to help—on   and eve...
22/04/2024

Wondering how to gain awareness for EV efforts? Thinking about targeting solar shippers? We're here to help—on and every day. isn't just the right choice, it can also be a differentiator for businesses.

Get in touch: https://bit.ly/3fZUKwQ

Headed to the Transportation Intermediaries Association   next week? Us too! Connect with Drop & Hook founder and CEO Mi...
04/04/2024

Headed to the Transportation Intermediaries Association next week? Us too! Connect with Drop & Hook founder and CEO Michelle LeBlanc on-site (or in the TIA Delivers app!) from April 10-13.

Is your business worth bragging about? Women In Trucking Association wants to know! Nominations are now open for the top...
03/04/2024

Is your business worth bragging about? Women In Trucking Association wants to know! Nominations are now open for the top companies that are exceptional workplaces for women w/ a deadline of 5/10 to enter! Get started here:

Is your company a great place for women to work? Be recognized for your efforts to attract and retain a more gender diverse workforce.

Today we recognize an essential part of our Drop & Hook team, Kenzie Copeland! Kenzie celebrates three years with Drop &...
02/04/2024

Today we recognize an essential part of our Drop & Hook team, Kenzie Copeland! Kenzie celebrates three years with Drop & Hook this month during which time she has launched numerous new brand social profiles (our own included!), completed her Master of Arts program (with a capstone project on Truck Driver Recruitment on TikTok no less!), and put in impressive miles both figuratively for our clients and on literal marathons.

Kenzie and keep up the ! Thank you for all that you do and all that you bring to the team!

Here's your annual public service announcement: check your calendars today before you react to that spicy post! 🌶️ Alrea...
01/04/2024

Here's your annual public service announcement: check your calendars today before you react to that spicy post! 🌶️

Already over the fun? Here are a few more dates to plan for on your content calendars in the first half of this month.

🎶  Well, it's a long, long journeyTo the capital city.It's a long, long waitWhile I'm sitting in committee... 🎶Would you...
19/03/2024

🎶 Well, it's a long, long journey
To the capital city.
It's a long, long wait
While I'm sitting in committee... 🎶

Would your transportation brand be impacted by a TikTok ban? Many argue that any user data collected by the app is already largely available from data aggregators and data brokers, but ByteDance may be compelled to sell despite recent moves to transfer US user data to servers controlled by Austin-based software company Oracle and adding monitoring by third-party auditors. Whichever way the political winds blow, it'll be an interesting journey to watch.

The bill passed out of the House with 352 votes.

Today we recognize Drop & Hook team member Taylor Gant for her recent promotion to Digital Media Manager! Taylor joined ...
18/03/2024

Today we recognize Drop & Hook team member Taylor Gant for her recent promotion to Digital Media Manager! Taylor joined our team as a coordinator in 2022 and has been instrumental in expanding our paid social and PPC advertising offerings ever since. Congratulations and well-deserved Taylor!

Have you found your professional community yet? A study of LinkedIn connections published by Harvard Business School in ...
13/03/2024

Have you found your professional community yet?

A study of LinkedIn connections published by Harvard Business School in 2023 found that "professional social networks 'may have potential benefits to companies, and not only to the individual,'" citing evidence of impact to innovation inputs and overall company value.

We have one idea of where to get started...
https://bit.ly/4c4dEvj

Join the TMSA Slack community for transportation marketing professionals to connect, share knowledge, and collaborate. Enhance your career with mentorship and creativity in a supportive industry network.

Have you ever felt like you needed marketing group therapy? You're not alone! Here's a little look back at one of our fa...
11/03/2024

Have you ever felt like you needed marketing group therapy?

You're not alone!

Here's a little look back at one of our favorite moments from 2023 where transportation and logistics marketers gathered at Transportation Marketing & Sales Association - TMSA to share their struggles and learn from one another in a "coffee talk" hosted by Drop & Hook founder Michelle LeBlanc.

But there's no need to wait for an in-person event to share - the doctor is in every day around here! What organizational challenges are you struggling with this year? What big questions would you want to have answered?

Happy  ! It seems like inspiring women-owned businesses are everywhere you look in today's transportation and logistics ...
08/03/2024

Happy ! It seems like inspiring women-owned businesses are everywhere you look in today's transportation and logistics industry, and yes, we're happy to count drop & hook in that number! But there's still room to accelerate change. What is your business doing to drive equity and inclusion?

đź“·: Trailblazing female leaders in marketing and sales, including Drop & Hook founder Michelle LeBlanc c/o Transportation Marketing & Sales Association - TMSA.

Have you prepped your marketing plan for the upcoming month? Here are a few key dates you may want to consider!What spec...
01/03/2024

Have you prepped your marketing plan for the upcoming month? Here are a few key dates you may want to consider!

What special days are you planning to highlight? Share your celebrations with us!

đź’– Love is in the air! This Valentine's Day, we're sending loads of appreciation to our incredible clients, partners, and...
14/02/2024

đź’– Love is in the air! This Valentine's Day, we're sending loads of appreciation to our incredible clients, partners, and the entire logistics community. Your support keeps us moving forward. Wishing everyone a day filled with love and gratitude!

What's your favorite moment from   history? (Ours is from Volvo Trucks!) If you're excited for the 'Big Game' but wishin...
09/02/2024

What's your favorite moment from history? (Ours is from Volvo Trucks!)

If you're excited for the 'Big Game' but wishing you had a 'Big Game' budget Drop & Hook founder Michelle LeBlanc is here to help. Visit our blog for a roundup of tips transportation marketers can learn from: https://bit.ly/3wbMm5E

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