Y&S Digital Growth, Lighthouse pointe (2024)

16/07/2024

Use the best social media tools for a better user experience.⚡️

Your tools shape your success.
⭐️This compiled list of the 15 best social media marketing tools will change the game.⭐️

👉Automate Your Processes
Save time and increase efficiency:
-Set up auto-responders for common queries.
-Schedule posts in advance to maintain consistency.
-Automate your analytics reports.

👉Engage Authentically
Build genuine connections, not just numbers:
-Respond to comments and messages promptly.
-Use personalized content to connect with your audience.
-Host live sessions to interact in real time.
-Share user-generated content to build community.

👉Monitor Your Performance
Data-driven decisions lead to success:
-Track key metrics like engagement, reach, and conversions.
-Use tools like Google Analytics to understand your audience.
-Regularly review your strategy and adjust as needed.
-Set clear goals and measure your progress.

👉Stay Updated
The digital world evolves quickly:
-Follow industry blogs and influencers.
-Attend webinars and online courses.
-Experiment with new tools and features.
-Adapt to changes in algorithms and trends.

Many need help with social media because they need to use the right tools.🤭

Working smart will give you the edge to succeed.🫶🏼

15/07/2024

Educate, Entertain, Inspire, Sell.

A well-rounded content strategy builds brand reputation, fosters community growth, and drives sales.

Remember, audiences seek more than just a sales pitch; they crave information, entertainment, and motivation.

Take a moment to assess your recent posts.

🤔Are they striking the right balance?

🤔Do you offer a healthy mix of education, entertainment, inspiration, and sales?

If not, it’s time to refine your content plan and ensure your audience gets the variety they need.

Follow for more social media marketing insights.✨✨

11/07/2024

On average, ONLY 20% of readers make it past a headline.

Your Instagram headline isn’t just a catchy phrase – it’s the gatekeeper to all the actions you want your audience to take.

Steal my cheatsheet and learn how to create scroll-stopping headlines. 👀

☑ Discover the most captivating headline types:
1. Questions: Pique curiosity
2. Numbers: Make it specific
3. Bold Statements: Grab attention
4. Emotions: Connect deeply
5. How-to’s: Promise value

☑ Understand the foundations for crafting
the perfect Instagram headline. Going over:
1. Clarity
2. Relevance
3. Brevity
4. Intrigue
5. Consistency with your brand voice

☑ Leverage cutting-edge tools to
enhance your headlines:
1. Ideation: AnswerThePublic, BuzzSumo, Perplexity.ai
2. Writing: Hemingway, Grammarly, CoSchedule Headline Analyzer

☑ Optimize every aspect of your Instagram profile, from:
1. Bio
2. Profile picture
3. Highlights
4. Story covers
5. Hashtags
6. Grid layout
7. Call to action

☑ Take in my top tips for headline creation
with Headline 101. Covering:
1. Keywords
2. Emojis
3. Capitalization
4. Length
5. Relevance to image
6. Testing different styles
7. The impact of engagement on visibility

☑ Ensure every headline showcases your creativity and authenticity.
Embrace a content strategy that includes:
1. Smart topic selection and formatting
2. The 80/20 rule for engagement
3. Timely responses with engaging comments
4. Consistent posting for maximum reach

Save and study this to start creating scroll-stopping headlines!

31/05/2024

Let’s talk about color psychology 🌈

DID YOU KNOW
85% of customers identify color as a primary reason for choosing one brand over the other?

💥This is how color psychology can (and should) impact your brand!

Crafting a strong visual identity for your brand is pivotal in shaping how your business is perceived by the world. And color is one of the most essential components of visual identity.

Selecting a color that authentically represents your brand, embodies its personality, resonates with your audience, and sets your company apart from competitors is a key strategy for establishing a compelling and impactful visual identity.

Contact us below to make your brand stand out:
💌 [email protected]
🖥️ www.ysdigitalgrowth.com

28/05/2024

STOP POSTING AND GHOSTING! 👀 DO THIS INSTEAD💥

But first, 📌save this post and follow us at for more tips on digital growth!

With just a few extra steps before and after posting on Instagram, you can help boost your success as an influencer and brand to build up your audience!

If you stick with this long-term strategy and continue posting consistently + engaging with your audience, you will see extra growth with zero adverse outcomes!🙌

Contact us below to make your brand stand out:
💌 [email protected]
🖥️ www.ysdigitalgrowth.com

21/05/2024

If you’re only using ChatGPT, you’re behind.🫣

Discover the top 5 AI websites that can finish a week’s work in just 1 hour!

📌 BUT FIRST, save this post, as you may need to return to it later.

Are you exhausted from the never-ending work hours, feeling like you’re barely scratching the surface of your to-do list?🫠

It’s time to relieve that pressure and harness the power of artificial intelligence to work smarter, not harder.

Here are the top 5 AI websites that can help you complete 100 hours of work in just 1 hour!

IMPORTANT⚠️ Please be aware of the guidelines and best practices for using AI-generated content to maintain the integrity of your brand and protect against potential legal issues.

💌 [email protected]
🖥️ www.ysdigitalgrowth.com

16/05/2024

👀 Social Media Managers, did you know about these updates on Facebook, Instagram, and LinkedIn?

Staying updated isn’t just a trend, it’s our job. 📱

Being knowledgeable about regular social media updates enables us to stay up-to-date with trends and developments in the field and stay ahead of the competition.

💡 This awareness can help them develop more effective strategies and content, increasing their brand and organization engagement and growth.

What’s your favorite update and which platform?

Comment👇🏼

28/04/2023

Marketing aims to build strong relationships between a business and its customers. It involves understanding customers' needs, desires, and pain points, and creating messaging and strategies that resonate with them.
By doing so, businesses can establish trust, loyalty, and advocacy, leading to increased sales and brand awareness.

Contact us below to make your brand stand out:
💌 [email protected]
🖥️ www.ysdigitalgrowth.com

16/04/2023

When creating marketing ads, it is important to focus on benefits rather than features.

Features describe what a product does, while benefits explain how it improves the customer's life.

Customers are more interested in the outcomes or results that they will experience by using the product or service rather than the product's functionalities or quality.

✨By highlighting the benefits, marketers can effectively communicate how the product or service will solve the customer's problems and improve their lives.

💌 [email protected]
🖥️ www.ysdigitalgrowth.com

29/04/2021

💫Times are changing, and so must we, start using social media to build your business's brand awareness and increase your profits.

READY.SET.GROW⭐️⭐️⭐️⭐️Follow 5 these tips to start your online growth on social media:

👉Choose your social media handles.
After deciding to get active on social media, research your industry and decide which platform will be the most effective for your business. Keep in mind the most popular handles: Twitter, Instagram, Facebook, Youtube, LinkedIn, Snapchat, and more.

👉Write out your content pillars, know your brand identity, and start implementing a social media monthly calendar.
Your content pillars are subsets of topics that create the foundation for your overall content strategy. Doing this will give you a clear vision of ideas to post engaging and educational content. Check out Canva to create FREE content and Trello for your organizational needs.

👉Check out your competitors.
You are competing with a sea of other businesses in your industry; scroll online to see what your competitors are doing and what you can implement innovatively and uniquely while using your brand's identity.

👉Create your social media accounts.
Start creating your social media accounts and optimizing your profile to catch your ideal customer's attention. If you are creating an Instagram account, make sure to make it into a "business profile" and not "personal." Add a short description of the solution your product or service provides and a catchy call-to-action to your contact information or website. Make sure to add your companies logo and profile picture on every platform.

👉Start having fun with it!
After creating the social media accounts and content, it's time to start following other profiles that will care for your product or service. Use hashtags or look through your competitors' followers to follow and engage with your target audience. Be consistent by posting quality content and engage with your fans every day. Once you surpass beginner level with social media marketing, try boosting your most popular posts and starting ad campaigns on Facebook or Google My Business.😉

16/03/2021

It's 2021, and I know what you're thinking..

"Cold calling? No way, that's dead!"🤔

But we're here to tell you it's not dead, and our fresh cold calling tips and techniques will prove that.

‼️First, let us explain cold calling.

Cold calling is an activity in sales in which you target your ideal prospect, customer, or client by offering your product or service.

👉Here are 5 effective sale tips to get more clients and customers.

1.Practice makes perfect, don't get discouraged. set your sights on immediate learning, not immediate result in sales.

2.Utilize applications to complete your most tedious inefficient sales activities. Here are a few to check out: Dux-Soup, Sales Navigator, Swordfish, DiscoverOrg, Outreach, and ConnectAndSell.

3.Don't waste anyone's time. Know your target list and know who you should be speaking with. Do your research!

4.Fake it until you make it. Follow your script like you're acting a play, not a robot. Always leave your handwritten script with open-ended questions next to you at all times.

5. Know the best day and time to cold call. Research your target audience, know when people are less busy during the weekday and when they are online. Wednesday and Thursday around 9 AM-1 PM have been noted to have the highest reply rate.

6. Learn to leave effective voicemails. The goal isn’t to start selling in your message but to pique their curiosity enough to call you back.

Cold calling is effective if you’re following these best practices.

✨Comment below your story of cold calling your first client!✨

12/03/2021

Marketing and business development go hand in hand. Business Development is more what you are doing online, the behind the scenes. It's about building one-on-one relationships and strategizing your next business move.

Aside from sliding into your potential customer's Instagram direct messages, LinkedIn is an effective business network to introduce your business and build meaningful connections.

✨Here are our two favorite tools to work smarter, not harder:

1.LinkedIn Sales Navigator
Unlike LinkedIn's free version, Sales Navigator is a paid sales solution for job seekers, recruiters, start-ups (like us), and other professionals. It is a great tool to tap into LinkedIn's vast extensive network and land more deals.
The most basic package, the Professional package, includes:
-Reach out to potential leads to whom you are not connected to.
-Save up to 1,500 leads
-Have custom lists
-Advanced lead and company search
-Include notes and tags

2.Swordfish
Did you know 75% of sales & recruitment professionals reach out via cell phone & email to win someone new?
Swordfish is a handy chrome extension that will save you hours trying to search for a leads contact information. This smart tool helps you find contact info from social profiles of professionals.
Supported platforms: LinkedIn, Twitter, Facebook, Google My Business, Bing, GiftHub, Dribble, Stackoverflow.

3.Dux-Soup
Work smarter and not harder with automating all your LinkedIn activites. Imagine having a LinkedIn virtual assistant with you 24/7?
Dux-soup is a time (and life saver)! This tool does all the leg work for you and automatically views your LinkedIn prospect profiles, endorses their skills, follows their LinkedIn activity and sends personalized messages on your behalf. Dux-Soup also lets you upload your own list of profiles auto-filters leads personal informations.

If you have these 3 tools fo business development, then watch as your inbox fills with connections and potential sales.

06/03/2021

✨ Giveaway Alert

We are so excited to announce Y&S Marketing is now 👉 Y&S Digital Growth 🚀

In honor of our rebranding, we are giving away 8 LOOX LIGHTROOM PRESETS PACK FOR MOBILE AND DESKTOP ($60 Value) ‼️
*Swipe to see all the presets included👉

✨Giveaway Rules:
1. Like this post
2. Tag 3 friends
3. Follow us on Instagram!

Winners will be announced on March 12, 2020📣📣

Don’t miss this chance to give your feed a whole makeover.🤩

06/03/2021

Are you a business owner trying to generate more business and brand awareness?

Do you want others to recall your brand when they think of a specific product or service?

Social media is a great and FREE way to promote your business. Think of all the social media handles your business can be branded in, you know, Facebook, Instagram, LinkedIn, TikTok, Clubhouse, the list keeps on growing!

✨This is your sign✨ to start utilizing social media to generate more business. More than half of the world uses it, so why not provide information that might be the solution to what they need?
Maybe you are a Life Coach and decided to start being present on social media, you start posting motivational and inspiring content, and soon you'll reach those who might need someone like you to help them thrive in life.

Social media is your portfolio; make it look golden!☀️

Check out these 4 things you should be doing on social media:

-Write down your content pillars.
Your content pillars are subsets of topics that create the foundation for your overall content strategy. This will give you a clear vision of topics ideas for organic growth. Make sure to know your target audience before designing your content pillars.

-Start creating your content! Create a content calendar by using Canva's free editing tool. Need inspiration? Browse through your favorite social media accounts relevant to your business. Need topic ideas? PINTEREST! Don't forget about national days for fun content ideas.

-Optimize your social media bios and have a call-to-action on every business page. Make it easier for your potential clients to reach you. Also have 30 optimized hashtags for every post.

-Engage and be CONSISTENT! Engagement is key to forming personal relationships with your potential customers. Follow accounts you actually like and that might be interested in your brand, promote other businesses, direct message your target audience introducing your business, comment meaningful compliments on your followers' post. Do this regularly for effective digital growth.

03/03/2021

Work hard, play harder.✨

Is being your own boss or juggling a
side hustle burning you out?
Then try to implement recovery time into your routine to unplug and recharge!

How to combat and avoid feeling burnt out:
☀️ Know Your Breaking Point
☀️ Schedule Free Time
☀️ Work Out
☀️ Find Harmony and Balance with Work and Personal Life
☀️ Live With Mindfulness
☀️ Build a Great Team
☀️ Meditate Daily
☀️ VACATION

03/03/2021

Are you enticing your audience to take action to buy your product or service? Social media is more than posting a cute picture and coming up with a witty caption. While that is also critical for your brand, getting your potential customers to take action should be your main goal for online growth.

‼️You want to start with an action word. Example: Read, download, order, call, book.
‼️Create a sense of urgency. Example: Today, now, in the next 24 hours.
‼️Tell your audience their return if they do take that action. Example: Get free shipping, free stickers, promotional code.

👉8 CTA's examples that increase clicks and conversions!

-Click here to find out all the details

-Reply today and get…

-Start your free trial now

-Talk to an expert now

-Just hit Reply and we’ll email you the details immediately

-For even faster service, call…

-Offer expires very soon

-Order now and receive a free gift

😃What is your favorite and most effective CTA?!
Comment below!

02/03/2021

6 FUN CONTENT IDEAS TO ADD TO YOUR MARCH 2021 SOCIAL MEDIA CALENDAR!

New month, new content. If you like to plan out your monthly social media calendar, then use these fun national days to your list depending on your niche.

Do you need help creating an effective social media content calendar for the new month? To get more brand recognition and more clients with organic digital growth?

Then use the tips down below!

✨RESEARCH, RESEARCH RESEARCH. Know what you are selling and the facts behind it. Make sure to check out your competitors page.

✨Brainstorm content ideas + create your brand’s content pillars. (Content examples: Testimonials, About the Founders, Throwback Thursday, Educational Videos, Meet The Team, Motivation Monday, Newsletter, National Days, Online Sale... So much more!).

✨Use Canva to create FREE posts and Buffer to schedule them.

✨Have engaging and optimized captions for content followed by a call-to-action.

✨Use your hashtags! We recommend using a variety of hashtags on your posts and stories so your posts can reach different audiences. Use best-hashtags.com to generate FREE optimized hashtags.

✨Follow your targeted audience and avoid following and unfollowing. Start engaging with your future customers and start building your brand!

25/02/2021

It’s a brand new day to check on your future customers.✨

This is your friendly neighborhood digital marketing reminder to reply back to your followers and don’t forget to post!

Here are 4 simple but important social media checklist to do before you start your workday.☀️

You can increase brand awareness by constantly showing up on your target audience's feed, making them think subconsciously of your product or service. Take 30 minutes from your morning to complete this check-list and watch how the return of investment of just your time will result in an increase in profit AND brand awareness.

👉Plan a social media monthly calendar to have ready-to-post content.
☕️App to create content: Canva
☕️App to store content: Trello
☕️App to schedule content posts: Buffer

25/02/2021

Investing in social media pay-per-click ads (PPC) can be an effective way to get in front of your ideal customers.

But, only if used the right way.

PPC Ads go far beyond posting a stock image, it’s how you say it, what you say, and how you entice your audience to WANT more.

✨If you can always go for video content or slideshow images.
Did you know, videos are a 2-3x higher click-through rate, and conversions increased by 20-30%? Even we’re guilty of this.🤔 How many of us can admit we tend to watch an ad out of curiosity! We are visual human beings! It’s just in us.
Major tip: Download the app “Boosted” for professional and eye-catching ad videos! Any size and customizable.

✨Niche down your business’ relevant keywords to avoid broad and popular terms, which are often too difficult to rank for, especially as a new venture. Use the FREE app WordStream for your free keywords and then optimize to niche it down.

✨Create a catchy Call-To-Action (CTA)
If you read the end of this tip we will give you an Amazon gift card!

Oh... still reading? I wish that was true, but I got you to continue reading. Now here are some CTA examples:
👉 Run an e-commerce website? Start your CTA with words like “buy,” “shop,” or “order”
👉 Use words that provoke emotion or enthusiasm: “plan your dream vacation today!”

✨Take advantage of FOMO
This is the BEST tactic when it comes to PPC ads, create a promotion or sale with a deadline to motivate your ideal customers not to miss out on the opportunity of your product or service. Promotional ads do more benefit than harm.

11/02/2021

⁉️How long does your content last on social media⁉️

Did you know each social media handle has its average content lifespan? Don’t be discouraged with the short lifespan each platform has. Use our digital growth strategies below to improve the lifespan of your social engagement.

💡Prioritize engaging and quality content.
You want to post great content so it can continue resonating with your followers. It’s the small details that makes your posts stand out. Quality over quantity.
👉Use your posts to build brand awareness and offers added value to your audience. Craft engaging and strong messages with an effective Call to Action.

💡Optimize your posting schedule.
Are you keeping track of your social media analytics? Do you know the best time to post for your followers to engage more with you? Most social media platforms offer FREE analytics by having a business page. Start there and know when is the best time to post for better interactions.

💡Find your ideal posting frequency.
When you post high quality and engaging content then your followers will be anticipating more. It’s important to also not over post to avoid being un-followed. Do social media listening and know what your followers want.

Despite the social media lifespan for each handle, your content can still offer ample value with a smart strategy and a plan for publishing high-quality content.

Takeaway: Before you post always ask yourself, “Would I engage with this post?”

10/02/2021

👉 Swipe for real and effective Instagram bio examples that entices your customers to click the Call to Action link.✨

Are you ready to move your followers into customers? From admiring to buying?🤩

Well, then it is time to revisit your bio!

You want your bio to entice others to click the link to your Call to Action! If your bio or headline is not clear or engaging, nine times out of ten, your ideal customers will ignore it and move on, and to be honest, we’re all guilty of this ourselves.🙄

How to write an optimized and creative bio for your business:

✨Pick the most relevant category for your business.
✨Add a one teaser sentence line of the solution your business provides.
✨Mention the top two perks of why your business differentiates from others.
✨Add at least two emojis to separate your bio lines.
✨Direct Link to your Call to Action.

Do you have questions on how to drive more business on social media? Do you want organic growth without having to spend hundreds on ads?

Please direct message or email us (link in bio), and we can help you and your business thrive.

Y&S Digital Growth

16/07/2024

15/07/2024

11/07/2024

31/05/2024

28/05/2024

21/05/2024

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28/04/2023

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29/04/2021

16/03/2021

12/03/2021

06/03/2021

06/03/2021

03/03/2021

03/03/2021

02/03/2021

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