Point-To-Point Marketing

02/07/2024

AdImpact: Radio To See $381M Of A Record-Breaking Political Haul. https://buff.ly/3VRjmcq

28/06/2024

Majority Of Weekly Podcast Listeners Tapping Into Video Option, Edison Data Shows https://buff.ly/3VMrD1k

18/06/2024

With New Audio Sports Network, iHeart Makes Splash In Women's Sports. https://buff.ly/3VQfgTu

14/06/2024

Hockey Icon Hobey Baker’s Story Revealed In David Duchovny-Hosted Season Of ESPN’s ‘30 For 30.’ https://buff.ly/4cotQXH

12/06/2024

iHeartMedia Dallas Adds ‘The Woody Show’ To 97.1 The Eagle. https://buff.ly/4bNw17b

12/06/2024

GroupM Forecasts Digital Audio Ad Market To Grow $3 Billion By 2029. https://buff.ly/3x2rIWE

12/06/2024

Great Perspective On How 'Apple Intelligence' Will Impact Broadcasters https://buff.ly/3yUIDL3

11/06/2024

AI adoption in advertising happening faster than expected https://buff.ly/3XglyfZ

10/06/2024

The Biggest AI Risk To Broadcasters? ‘Doing Nothing’ Says One Expert. https://buff.ly/4aQjHSk

29/05/2024

Audioscape Shows The Addictive Nature Of Podcast Listening https://buff.ly/3x2g0ej

02/05/2024

New study finds 55% of workers would participate in the ratings process critical to radio's success! Register here: whatworkerswantstudy.com for the final “What Workers Want” webinar today at 2pm ET to learn more.

02/05/2024

Study shows nearly 8 out of 10 workers who listen to radio are positive about contests! Register here: whatworkerswantstudy.com for the final “What Workers Want” webinar today at 2pm ET: "Contesting, Marketing, and a Profile of Likely Ratings Participants."

22/04/2024

Sports Fans Showing Team Passion Through Robust Audio Habits, New Survey Finds. https://buff.ly/3QcBjAv

22/04/2024

U.S. Audio Advertising, Driven by Digital, Gains Ground. https://buff.ly/3Q98rco

17/04/2024

Great event at the NAB Show honoring great people in our industry. Congratulations to all the honorees including our friends Don, Mike, and of course Erica recognized at the Broadcasters Foundation of America annual Leadership Breakfast.

16/04/2024

Amazing few days at the NAB Show learning, connecting, planning, and seeing so many friends. Some themes: AI, video, digital, and awards. Don’t miss the event that does so much good tomorrow at 7am. Broadcasters Foundation of America holds its annual Leadership Breakfast on Wednesday, April 17, 2024 in the Brahms room at the Encore. Donate here: https://secure.broadcastersfoundation.org/forms/2024leadershipbreakfast

15/04/2024

Excellent news as Ryan Hurley Joins WFAN/Infinity Sports Network As Brand Manager https://buff.ly/4427tnJ

15/04/2024

What To See At NAB: Monday Sessions For Radio https://buff.ly/4cXdyWC

11/04/2024

Point-To-Point Marketing and Strategic Solutions Research present the three-part “What Workers Want” webinar series launching with part one today at 2pm. Register now to learn about audio usage among U.S. workers and their perceptions, expectations, and desires. whatworkerswantstudy.com

10/04/2024

Listeners perceive themselves as listening MORE to local radio today than prior to the COVID-19 pandemic. In an age of increasing audio choice, radio’s ease of use is an important driver of why listeners perceive themselves using radio more now than prior to the pandemic. Learn more as Point-To-Point Marketing and Strategic Solutions Research present part one of the “What Workers Want” webinar series at tomorrow 2pm. Register now at: whatworkerswantstudy.com

09/04/2024

One out of four workers who are likely to participate in an audience ratings survey feels that contests would motivate them to listen MORE to local radio. Learn more as Point-To-Point Marketing and Strategic Solutions Research present part one of the “What Workers Want” webinar series at 2pm Thur. April 11th. Register now at: whatworkerswantstudy.com

08/04/2024

Full-time workers who commute are driving radio’s usage. Local radio wins nearly 2:1 among full-me workers while they commute, but radio is more challenged among part-me workers. In addion, radio wins over DSPs like Spofy 3:1 in the car, but loses 2:1 in at-home usage. Register now as Point-To-Point Marketing and Strategic Solutions Research present part one of the “What Workers Want” webinar series 2pm Thur. April 11th. Register now here: whatworkerswantstudy.com

05/04/2024

Point-To-Point Marketing and Strategic Solutions Research present the three-part “What Workers Want” webinar series at 2pm Thur. April 11, Tue. April 23 & Thur. May 2. Learn about audio usage among U.S. workers and their perceptions, expectations, and desires. Register now here: whatworkerswantstudy.com

An audio usage research study focused exclusively on U.S. workers’ audio consumption, perceptions, expectations, and desires to learn What Workers Want.

03/04/2024

Prices Are Up For Political TV Ads. That’s A Good Sign For Radio. https://buff.ly/4aHzByz

01/04/2024

La Raza Expands In Greenville/Spartanburg As Magic Fades https://buff.ly/3IYcowm

01/04/2024

Infinite Dial: X, formerly Twitter, is down, Facebook remains the leader. But among younger Americans it’s all about Instagram and TikTok. https://buff.ly/3PLF9QO

29/03/2024

Podcasting Closes In On 100 Million Weekly Listeners As Medium’s Gender Gap Closes. https://buff.ly/3TGF0iC

29/03/2024

Infinite Dial 2024: Streaming Audio Hits Record Highs https://buff.ly/4cBUc9h

28/03/2024

YouTube’s Chief Product Officer Shares Notes on Thumbnail Testing and Generative AI Updates https://buff.ly/3vxUgX5

28/03/2024

Core radio listeners are very concerned with the use of artificial intelligence clone on-air personalities’ voices. https://buff.ly/4ctz45j