30/12/2024
"Chabad’s campaign of public menorah lightings began in San Francisco, in 1975. Two local Lubavitcher rabbis, Chaim Drizin and Yosef Langer, met with the program director of the local public television station and Bill Graham, San Francisco’s famous Rock and Roll impresario (and Holocaust survivor, born Wulf Grajonca in Berlin), and came up with the idea of erecting a twenty-five-foot-tall mahogany menorah in Union Square on Hanukkah. Although the menorah has returned to Union Square every year since then (along with the eighty-three-foot-tall Macy’s Christmas tree), its shape—giant bent L-shaped arms emerging sideways and then upwards from a center column—is now unique in the vast landscape of Chabad menorahs. Just a few years later, the Lubavitcher Rebbe, Menachem Mendel Schneerson, established the now-iconic Chabad menorah: eight straight arms, pointing upward diagonally, four on each side, emerging from an unadorned central pole. This austere figure is now familiar from hundreds of public lightings around the globe. Like some other Chabad traditions, it seems to be a charming ritual idiosyncrasy until, beneath the surface, you discover a grave point of doctrine."
Read Reviel Netz's insightful article, "Straightening Out the Menorah" here: https://tinyurl.com/2rr2myfx