Elysium Creative Collective (2025)

29/01/2025

Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject.

AI automation and marketing go hand-in-hand. Here are some examples.

26/01/2025

By mid-December, my Instagram feed is overflowing with my friends' Spotify Wrapped playlists.

Discover the top marketing strategies from Spotify's Head of Global Business Marketing, including the power of personalization and being first to market.

24/01/2025

Asymmetrical information creates real problems. And fixing the flow of useful proxies benefits both sides. Cigarette companies knew a great deal about the addictions they were causing and the illnesses that resulted. If the public had known, they would have made different choices. Car companies are required to report malfunctions and injuries to the government […]

Asymmetrical information creates real problems. And fixing the flow of useful proxies benefits both sides. Cigarette companies knew a great deal about the addictions they were causing and the illne…

22/01/2025

Shortly after news spread that Google was pushing back the release of its long awaited AI model called Gemini, Google announced its launch.

Google finally released its new AI model, Gemini, a rival to OpenAI's GPT-4. In their demo, they used some editing magic to enhance the model's WOW factor that garnered criticism.

19/01/2025

Writing a book is good for you. It clarifies your thinking and it’s generous as well. You might not publish it professionally, but sharing it with people you want to teach and lead is a useful practice. The first draft can be challenging. We’re facing a blank page, trying to find our “voice” and it […]

Writing a book is good for you. It clarifies your thinking and it’s generous as well. You might not publish it professionally, but sharing it with people you want to teach and lead is a usefu…

17/01/2025

A bureaucracy recently asked me to submit a few documents. They were very specific and the person on the phone said that the subject line of the email I sent should be blank. This is really unsettling. Almost like taking the labels off bottles at the supermarket. My email software didn’t even want to let […]

A bureaucracy recently asked me to submit a few documents. They were very specific and the person on the phone said that the subject line of the email I sent should be blank. This is really unsettl…

15/01/2025

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Harness the power of narrative transportation to create compelling marketing stories that connect with your audience and drive real results.

12/01/2025

I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.”

Check out key marketing predictions for 2025, including the rise of newsletters, AI's impact, and essential channels for B2B success.

10/01/2025

If it happened to us, our memory of it is a story, our record of it with us at the center. Even if it’s on video, even if other people were there, our narrative and the context and the play by play belong to us. The useful question might be: “Is my story helpful?” And […]

If it happened to us, our memory of it is a story, our record of it with us at the center. Even if it’s on video, even if other people were there, our narrative and the context and the play b…

08/01/2025

Lousy tools are dangerous. They endanger our safety (physical or emotional) and undermine our work. Lousy tools are pretty easy to avoid, because they reveal themselves whenever we use them. Great tools are magical. They multiply our effort, amplify the quality of our work and delight us, all at once. It’s mediocre tools that we […]

Lousy tools are dangerous. They endanger our safety (physical or emotional) and undermine our work. Lousy tools are pretty easy to avoid, because they reveal themselves whenever we use them. Great …

05/01/2025

Orchestras are difficult. One reason is that we’re really good at noticing when they’re out of tune. Just a tiny bit off changes our perception of the sound. The other reason is that if the performers wait for a leader in their section to go first, every entrance and every attack will be muddled. You […]

Orchestras are difficult. One reason is that we’re really good at noticing when they’re out of tune. Just a tiny bit off changes our perception of the sound. The other reason is that if…

03/01/2025

Marketing as we know it happened because of machines. Machines made factories dramatically more efficient, which meant that producers could no longer easily sell everything they made. When you go from making four ceramic plates a day to 4,000, your capacity starts to look like a problem. That’s a new challenge. A farmer could figure […]

Marketing as we know it happened because of machines. Machines made factories dramatically more efficient, which meant that producers could no longer easily sell everything they made. When you go f…

01/01/2025

When the truck makes a delivery at the nearby True Value hardware store, Danny needs to figure out which shelf to put it on. Should the extension cords go next to the hoses? After all, they both do the same thing, one with electricity and one with water… The purpose of putting things in order […]

When the truck makes a delivery at the nearby True Value hardware store, Danny needs to figure out which shelf to put it on. Should the extension cords go next to the hoses? After all, they both do…

29/12/2024

Organizations lie all the time. Big lies, sometimes, but usually small ones. Is the call volume actually unusually heavy? Did a chef really prepare this meal just for me? These fiblets are so common that they become part of the culture, a trope that lets the user know that this is a real organization–the same […]

Organizations lie all the time. Big lies, sometimes, but usually small ones. Is the call volume actually unusually heavy? Did a chef really prepare this meal just for me? These fiblets are so commo…

27/12/2024

You might be both. In big organizations, project management is a distinct skill. It involves timekeeping, record keeping and organization. The project manager knows the budget and the deadline, and ensures that constituents stay in sync. This is the construction coordinator and the movie producer. The product manager, on the other hand, makes decisions about […]

You might be both. In big organizations, project management is a distinct skill. It involves timekeeping, record keeping and organization. The project manager knows the budget and the deadline, and…

25/12/2024

When I include links to various books and items on this blog, your purchases generate a small royalty that I earmark for worthy causes. This year, we were able to help BuildOn and the community in Khakh build a new school. It’s the first real school building the village has ever had, and it’s likely […]

When I include links to various books and items on this blog, your purchases generate a small royalty that I earmark for worthy causes. This year, we were able to help BuildOn and the community in …

22/12/2024

Well, maybe not. In 2024, worldwide gift card sales will pass a trillion dollars for the first time. It’s a good grift. Surveys show that the buyer spends about 21% less per gift than they do when they actually buy something, while the recipients of the gift find themselves spending 61% more than the value […]

Well, maybe not. In 2024, worldwide gift card sales will pass a trillion dollars for the first time. It’s a good grift. Surveys show that the buyer spends about 21% less per gift than they do…

20/12/2024