K-Rob Radio Show

08/02/2025

No worries if you're not in , new music discovery nerds can unearth great NEW tunes at aBreak Music. Free. A conversation with their co-creator - legendary programmer Jay Stevens - here! Barrett Media

aBreak takes submissions from all genres of music, and this platform grooms and mentors emerging artists to get them ‘label-ready.’

28/01/2025

Content Creators - lean forward story-telling is KEY to connection. Average is the best friend of - boring. Steal - this.

I still listen – and learn – from Casey Kasem and American Top 40. Casey remains the greatest storyteller in music presentation.

26/10/2024

Gotta take chances - follow your gut. Bunker mentality always loses. Barrett Media

Secret Weapons Records - are just that. A tactic separating you from them.

21/10/2024

When the Federal Communications Commission gifts you with a radio license to serve your local community, you should honor it, Through the speakers. Yet - this happens.

I traveled from my native Indiana to Columbia, Missouri, the center of the state. The 365-mile one-way trip exposed us to around 100 different radio stations.

13/10/2024

A salute and toast to an Original Innovator. Barrett Media George Johns The Original WNAP "Wrath of the BUZZARD" Fan Club

Geo was a talent-first programmer, a radio magician developing indelible brands while creating larger-than life events and promotions.

28/09/2024

Big changes in the radio space in the last decade - what say you? Barrett Media

The Pandemic was a seismic event in recent years, affecting every business immensely, including radio and all media.

13/09/2024

Experiment with your brand. If wrong, fail early. Rinse and repeat - Barrett Media

“If you’re going to invent, if you’re going to experiment, if you’re going to experiment, you’re going to fail; if you’re going to fail, think long term.”

05/09/2024

Evolution is required for product growth. Smith Corona - you know the typewriter guys - found out the hard way. Radio peeps - read on. Barrett Media

Constant evolution – the Japanese call it – Kaizen.

29/08/2024

You're a Band Manager? Think like Steven Spielberg and John Williams. Barrett Media

Although your title may be Brand Manager or Content Director, you’re still a - Program Director. The Director of the Program. So – let’s THINK like a director.

20/08/2024

It's a BIG musical world - get out and go exploring on Barrett Media -

Free yourself from this repetitive music discovery routine – add some of the following non-sequitur platforms below for emerging music options.

15/08/2024

No research - no problem! Be strategic with free tools available. Boom - research! Barrett Media

There are ample—free of charge—tools to build a solid strategic Music Matrix into your ongoing discipline.

06/08/2024

New to a position? Or - want to learn how to do something new. Ask for help. Collaboration is powerful. Barrett Media

With the Paris Olympiad saturating our tablets and TVs, it’s a great time to point out collaborations among teammates.

01/08/2024

- Back when the boys of LOCASH had 'cowboys' in their name - and I had a decade and a half fewer years. on me. They are hosting Backstage Country this week - 7pm Eastern heard all over the country including client partner Marquette's Hit Country 103 FXD!

30/07/2024

Hit music is getting dramatically shorter. Attention spans are fading. What to do about it? Jason Barrett Barrett Media -

Length of a song is everything in radio. TikToc’er Pink Pantheress said this past May that songs should be no more than 2:30 in length.

23/07/2024

What's your message? Make it 'print'. Then double the exposure. Or - triple it. Barrett Media

You’re sitting alone in a T-Mobile store on a summer Saturday morning, asking why not one listener has appeared at your ‘live remote’.

16/07/2024

Trust in coaching. Essential. And GROUP coaching. Just. Say. No. My inaugural Barrett Media piece. Below!

In media - from my experience, 70% of talent receive zero coaching, 20% of talent receive bad coaching, 10% of talent receive rock-solid coaching