It’s well established that eCommerce marketing videos build trust and increase engagement levels. However, many companies are confused on which type of video marketing to use, so here are 3 examples to help you out:
- Product / service explainer video
A product / service explainer video goes into details about the features and benefits of a product. This type of eCommerce marketing video usually features a speaker demonstrating the upsides of the product and why customers need it to build excitement for a product.
- Tutorial video
A product tutorial video demonstrates how a customer can use the product with step-by-step instructions, unlike product overview videos that highlight the features of a product in broad strokes. Most of these tutorial videos are usually eCommerce animation videos.
- Testimonial video
Consumers believe in recommendations from friends and family more than any other forms of advertising. It is therefore safe to say that video testimonials provide powerful and persuasive proof. People will be motivated to buy a product when it has good reviews from customers.
With over 10 years of experience, we’ve perfected the craft of eCommerce videos in all their types. For reference, check out this animated service video we created for Simple Pay!
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#YouTube. #Netflix. #TikTok. #Instagram. Videos predominate in the world in which we live. We watch videos for amusement, to pick up new skills, and to connect with others. We also use videos to guide our purchasing decisions.
eCommerce videos today are more important than ever before. Exploit the power of explainer videos, particularly demo videos, if you want to expand your audience, increase sales, and stay competitive.
For several reasons, the most fundamental one being that it enables prospective customers to understand the product and/or service you offer, a demo video is essential to your eCommerce marketing plan.
Furthermore, demo videos showcase your product or service in action and provide buyers with additional context for how it looks, feels, and performs on a daily basis.
The bottom line is that employing demo videos is crucial for the success of your eCommerce business. Videos enhance sales, raise conversion rates, and foster greater levels of trust.
We’re an explainer video company that creates authentic, appealing, and engaging demo videos for companies from different industries. Check out this demo video example we created for Beirut Duty Free’s “Shop and Collect” service that demonstrates what users should do!
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The average user watches 100 minutes of online videos a day!
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