Brigadier Marketing

19/04/2024

Public relations and marketing go hand in hand and complement each other to achieve a similar end goal.

Here are four effective methods to protect your business and brand reputation after facing public criticism.

Safeguarding your online reputation has become paramount, yet all it takes to damage it is just one little fictional allegation. Protecting yourself from fake reviews requires a strategic defense plan, built on active monitoring, reviews verification and counteraction.

Here's why crafting a captivating personal brand and origin story is pivotal in today's landscape and how these seven tangible advantages can redefine your success as a business leader.

Your company's reputation is its most valuable asset. Learn how to build a strategy to protect it.

A PR misstep or outright crisis is becoming increasingly common. Regardless of the years open, entrepreneurs, startups and businesses must start preparing and building a solid public reputation for their companies. Reputations can be threatened or severely damaged instantly, and likely out of no fault of your own. Prepare now.

A bad reputation can sink client trust and make it impossible to grow your financial services business. Here's how to get your reputation and your competitive edge back on the right path.

In 2012, Harvard mailed out a questionnaire to its alumni. One of their alum, Theodore Kaczynski (The Unabomber), mailed back a response from prison... and Harvard published it, hurting their reputation. Here are three business risk mitigation lessons to learn from the debacle.

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Public relations and marketing go hand in hand and complement each other to achieve a similar end goal.

19/04/2024

In the review economy, a proactive approach to addressing complaints can help brands rise above negativity.

Question: Where's the best place to hide a dead body (or a damaging article about your brand)? Answer: On page 2 of Google search — well, until now.

Social media is a double-edged sword: skillfully wielded, it has the power either to amplify your voice or open doors to new prospects. Another slip can exact gaping wounds that will bleed your credibility and trust.

Reputation management should not be an afterthought or a reactive measure. Use these tips to prepare for a crisis before it hits.

Your reputation is not a passive byproduct; it's a proactive investment. You can safeguard your reputation and boost its 'value' by investing in your brand.

Learn the many reasons why a positive online reputation is essential and what your business can do to take control of your online image.

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In the review economy, a proactive approach to addressing complaints can help brands rise above negativity.

05/04/2024

In the review economy, a proactive approach to addressing complaints can help brands rise above negativity.

22/03/2024

Question: Where's the best place to hide a dead body (or a damaging article about your brand)? Answer: On page 2 of Google search — well, until now.

Remember to stay engaged with your audience, listen to their concerns and proactively address issues as they arise.

11/03/2024

Social media is a double-edged sword: skillfully wielded, it has the power either to amplify your voice or open doors to new prospects. Another slip can exact gaping wounds that will bleed your credibility and trust.

05/03/2024

Reputation management should not be an afterthought or a reactive measure. Use these tips to prepare for a crisis before it hits.

26/01/2024

Your reputation is not a passive byproduct; it's a proactive investment. You can safeguard your reputation and boost its 'value' by investing in your brand.

18/01/2024

Learn the many reasons why a positive online reputation is essential and what your business can do to take control of your online image.

11/01/2024

Public relations and marketing go hand in hand and complement each other to achieve a similar end goal.

10/01/2024

Here are four effective methods to protect your business and brand reputation after facing public criticism.