Your Music Partner

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Your Music Partner

Small market music scheduling and consultation, custom designed for local market conditions.

05/09/2023

A fascinating look at music tastes. For radio programmers putting together classic hits stations, going back to songs that were big when your target audience was 13 to 23 years old seems to be key. https://globalnews.ca/news/9928167/taste-in-music-aging-getting-older/?fbclid=IwAR21eZZaetDNoIlt_6PFpA0WwI8hZSpNdYe-MjmIaO1c01SVWo4h2P2XOas

Find that listening to today's music ... challenging? If you're at least 33, your taste in music has probably changed forever.

29/06/2023

Red Dirt artist Parker McCollum...

21/04/2021

From Inside Radio, some facts about older demos and their buying power. As advertising agencies continue to be dismissive of 55+, they're leaving money on the table. http://www.insideradio.com/free/growing-in-size-bursting-with-spending-power-55-demo-is-ready-for-its-close-up/article_eb7d06c6-a267-11eb-a265-07d0569696db.html

For decades advertisers have focused on 25-54 and 18-49 year-olds and largely ignored consumers that fall outside these broad demographic groups. A new report shines a bright light on a

20/04/2021

From Inside Radio. Which category do you fall into? http://www.insideradio.com/free/here-are-the-6-types-of-radio-listeners-and-what-they-re-getting-from-the/article_1e785bac-9e80-11eb-b993-b74f05de3b45.html

Every day, just about 2 in 3 U.S. adults tune into AM/FM radio. Radio also has the biggest share of time spent listening (41%) as Americans spend twice as much

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The smart & affordable music scheduling solution

For smaller market stations that do not have the resources to maintain their own music library & schedule their own music logs, and don’t want to use an off-the-shelf national format.

Limited number of clients to insure strong personal one-on-one service.

John Clay is a radio business veteran, who has programmed stations from the smallest to the largest of markets, including nationally for XM Satellite Radio and Westwood One. As Program Director for XM Satellite Radio “Seventies on 7”, moved it from 14th to their #1 channel in 9 months. Most recently a programmer/music director/music scheduler for Westwood One national and local-custom formats, including Classic Hits, Classic Rock, Good Time Oldies, and a variety of custom hybrid formats.